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PERSONAL BRAND EXPLORATION
Kiandra Pinkston-Felix
Project & Portfolio I: Week 1
February 5, 2022
I’m Kiandra Pinkston-Felix, wife and mom of
two boys. I grew up outside of the San
Francisco Bay Area and I have loved sports
since I was a little kid. My mom is a big SF
49ers fans and instilled that love of sports
into me. I hope to build a space where
women feel empowered to talk and share
their knowledge and love of all things
athletic. One day my platform will
collaborating with brand all over and I will
have my own sports variety talk show where
I am able to share my passion of sports and
sports entertainment with homes all over the
country.
IDENTITY
PROFESSION
Potential Job Titles:
• Editor
• Producer/Director
• Broadcast Announcer/ Radio
DJ
BRAND ARCHETYPE - My brand archetype is
Creator meaning expression through doing,
creating and bring my vision to life. My goal is to
assist in creating the next generation of sports
fans through inspiring stories about the athletes
that play our favorite sports. My archetype is
about individuality and be true to yourself. I want
to create my career around connecting fans
together through a love of sports and telling
captivating stories.
News Analyst, Reporter, and Journalist for the Media Indus
Talent Bookers in Sport Media Industry
TARGET AUDIENCE
Domonique Madruga
Outreach Pan:
• I will have my reel and social media statistics
prepped before I reach out.
• I researched and found that she isn’t active in
twitter and her Instagram is private so I would reach
out to her via LinkedIn.
• I would reach out to her again via LinkedIn 3 weeks
after my initial reach out.
Talent Booker at Fox Sports
Nick Martuscelli
Outreach Plan:
• I will prep my reel and resume before I reach out.
• I will reach out via Linkedin and his website.
• I will reach out via Twitter because I see that he is
active on there as well.
Talent Acquisition Manager
at Barstool Sports
Francesca Grater
Outreach Plan:
• I will have my reel, resume and social media stats
prepped before I reach out.
• I researched her social media and found she most
active via LinkedIn.
• I will reach out via LinkedIn again in 4 weeks.
Talent Acquision at Warner
Media (Bleacher Report)
GOALS
Short Term: (Immediately After Graduation, 2023)
‣ To attract internships/ entry level positions I will
grow my online presence by consistently
developing and producing sports related content
on my social media platforms. Specifically, my
Tiktok, Instagram and Youtube to each have at
least 10-15k followers on each platform by
December 2024.
Mid Term: (2033)
‣ Developing/producing sports media content for
a media company by 2027 after graduating Full
Sail University with a sportscasting degree,
completing internships and networking with
other colleagues and professionals.
Long Term: (2037)
• In 15 years I will have my own award winning show
where I am the lead talent. I will accomplish this goal
by consistently have excellent content, collaborating
with like minded professionals and continuously
putting out material to view.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Creation and editing
software
SOFT
HARD
Novice / Adept / Expert
Web page creation and editing
software
Novice / Adept / Expert
Writing Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Data base user interface and
query software
SOFT
HARD
Novice / Adept / Expert
Desktop publishing software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Reading comprehension Novice / Adept / Expert
I help brands and media platforms write
and develop sports related content and
stories that connect with their audience
and fanbase.
PROMISE
CREDENTIALS
Work Experience:
• Customer Care Agent, Progress
Residential
• Head Trainer and Owner, Train With
Kiandra LLC
Education:
• Sportscasting, B.S., Full Sail University (2023)
Leadership Roles:
• Owner of my own business, Train With
Kiandra LLC
COMPETITION
Alexis Beckett
Industry Experience:
• NFL Films intern
Education:
• Temple University, BA of Media Studies and
Production
Leadership Experience:
• Temple Association of Black Journalists, Social
Media Coordinator
• Sports Media Society for Women, Treasurer
Skills and Proficiencies:
• Editing -3 endorsements
• Sports -3 endorsements
• Social Media- 0 endorsements
Kiandra Pinkston-Felix
Overall Online Presence:
• How many connections? 990 connections, banner
image customized? Yes , professionalism of
headshot? Headshot is professional, how detailed
is the profile? The profile is detailed., published
articles? No published articles, active on other
social media?Yes , is their LinkedIn URL
customized?Yes
• Grade: Poor, Average, or Superior?, 90 out of 100
Industry Experience:
• Sportscasting Student
Education:
• Full Sail University
Leadership Experience:
• Train With Kiandra, LLC
•
Skills and Proficiencies:
• Blogging -4 endorsements
• Social Media - 5 endorsements
• Public Speaking - 4 endorsements
Overall Online Presence:
• How many connections? 203 connections, banner
image customized?No, professionalism of
headshot?No, how detailed is the profile? My
profile is not detailed enough, published
articles?No, active on other social media? Yes, is
their LinkedIn URL customized? No
• Grade: Poor, Average, or Superior?, 40 out of 100
COMPETITION
Jared Ward
Noteworthy Experience:
• On Air Announcer, Rollins College
Kiandra Pinkston-Felix
Industry Experience:
• Sportscasting student at Full Sail
University
Education:
• Full Sail University, BS Sportscasting
Skills and Proficiencies:
• Communication - 0 endorsements
• Problem Solving - 0 endorsements
Overall Online Presence:
• How many connections? 83 connections, banner
image customized?Yes, professionalism of
headshot? The headshot is professional, how
detailed is the profile? The profile is not detailed,
published articles? No, active on other social
media? No, is their LinkedIn URL customized? No
• Grade: Poor, Average, or Superior? Poor, 50 out of
100
Industry Experience:
• Aspiring Sportscaster
Education:
• Full Sail University, BS Sportscasting
Leadership Experience:
• Trainer With Kiandra LLC, Personal trainer and
Owner
Skills and Proficiencies:
• Blogging - 4 endorsements
• Social Media - 5 endorsements
• Public Speaking - 4 endorsements
Overall Online Presence:
• How many connections? 203 connections, banner
image customized? No, professionalism of
headshot?No, how detailed is the profile? My
profile is not very detailed , published articles?No,
active on other social media?Yes, is their LinkedIn
URL customized?Yes
• Grade: Poor, Average, or Superior?, 50 out of 100
BRAND POSITION
For brands and media platforms who want to
connect with their fanbase or audience, I
provide sports content that is relevant and
original because I connect myself to the
fanbases everywhere and am looking for the
stories people want to hear.
“KIANDRA FELIX”
NETWORKING &
MARKETING
Industry Events & Organizations
• Adaptability: The key to Maintaining Success in a Media
Career
‣ Feb 18th | Online
• Role of a Sideline Reporter
‣ Feb 25th | Online
• National Association of Black Journalists (NABJ)
Convention and Career Fair
‣ Aug 3-7th | Las Vegas, NV
Digital Marketing
• Primary Content: I will post videos where I can curate
themed content surrounding the sports world.
• Primary Tools: The social media platform that I would like
to be apart of is TIktok, Instagram and Youtube.
• Website: I will use my digital portfolio as way to host all
my work I will do in future classes.
PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on your career path?
What experience and/or lifestyle should they have? I would like
someone who is in the industry and hopefully another women who can
mentor me. I am looking for someone who knows what it’s like to be a
black woman and how to navigate the field appropriately.
Formal Education
• BS in Sportscasting, Full Sail University (Oct 2023)
Technical Skills
• Video Editing, March 2022
• Adobe Creative Suite, January 2022
• Interviewing skills, September 2022
Soft Skills
• Communication skills, MONTH YEAR
• Professionalism, MONTH YEAR
• Reaction time under deadlines, MONTH YEAR
KIANDRA PINKSTON-FELIX
You know when sports fans say they looking for sideline reporters that ask
athletes the right questions and talk about interesting sport related stories?
Well, what I do is create and produce sports content for fans everywhere. In
fact, I have my own blog and I am developing a YouTube sports podcast.
REFERENCES
27-3023.00 - news analysts, reporters, and journalists.
O*NET OnLine. (n.d.). Retrieved February 6, 2022,
from https://www.onetonline.org/link/details/27-
3023.00#TechnologySkills
Putnam, K. (2022, January 8). Creator brand Archetype -
Kaye Putnam: Psychology brand strategy. Kaye
Putnam | Psychology Driven Brand Strategist.
Retrieved February 7, 2022, from
https://www.kayeputnam.com/brand-archetype-
creator/
27-3011.00 - broadcast announcers and radio disc jockeys.
O*NET OnLine. (n.d.). Retrieved February 7, 2022,
from https://www.onetonline.org/link/summary/27-
3011.00
27-3041.00 - editors. O*NET OnLine. (n.d.). Retrieved
February 7, 2022, from
https://www.onetonline.org/link/summary/27-3041.00

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Personal brandkeynote

  • 1. PERSONAL BRAND EXPLORATION Kiandra Pinkston-Felix Project & Portfolio I: Week 1 February 5, 2022
  • 2. I’m Kiandra Pinkston-Felix, wife and mom of two boys. I grew up outside of the San Francisco Bay Area and I have loved sports since I was a little kid. My mom is a big SF 49ers fans and instilled that love of sports into me. I hope to build a space where women feel empowered to talk and share their knowledge and love of all things athletic. One day my platform will collaborating with brand all over and I will have my own sports variety talk show where I am able to share my passion of sports and sports entertainment with homes all over the country. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Editor • Producer/Director • Broadcast Announcer/ Radio DJ BRAND ARCHETYPE - My brand archetype is Creator meaning expression through doing, creating and bring my vision to life. My goal is to assist in creating the next generation of sports fans through inspiring stories about the athletes that play our favorite sports. My archetype is about individuality and be true to yourself. I want to create my career around connecting fans together through a love of sports and telling captivating stories. News Analyst, Reporter, and Journalist for the Media Indus
  • 4. Talent Bookers in Sport Media Industry TARGET AUDIENCE Domonique Madruga Outreach Pan: • I will have my reel and social media statistics prepped before I reach out. • I researched and found that she isn’t active in twitter and her Instagram is private so I would reach out to her via LinkedIn. • I would reach out to her again via LinkedIn 3 weeks after my initial reach out. Talent Booker at Fox Sports Nick Martuscelli Outreach Plan: • I will prep my reel and resume before I reach out. • I will reach out via Linkedin and his website. • I will reach out via Twitter because I see that he is active on there as well. Talent Acquisition Manager at Barstool Sports Francesca Grater Outreach Plan: • I will have my reel, resume and social media stats prepped before I reach out. • I researched her social media and found she most active via LinkedIn. • I will reach out via LinkedIn again in 4 weeks. Talent Acquision at Warner Media (Bleacher Report)
  • 5. GOALS Short Term: (Immediately After Graduation, 2023) ‣ To attract internships/ entry level positions I will grow my online presence by consistently developing and producing sports related content on my social media platforms. Specifically, my Tiktok, Instagram and Youtube to each have at least 10-15k followers on each platform by December 2024. Mid Term: (2033) ‣ Developing/producing sports media content for a media company by 2027 after graduating Full Sail University with a sportscasting degree, completing internships and networking with other colleagues and professionals. Long Term: (2037) • In 15 years I will have my own award winning show where I am the lead talent. I will accomplish this goal by consistently have excellent content, collaborating with like minded professionals and continuously putting out material to view.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Video Creation and editing software SOFT HARD Novice / Adept / Expert Web page creation and editing software Novice / Adept / Expert Writing Novice / Adept / Expert Active Listening Novice / Adept / Expert Data base user interface and query software SOFT HARD Novice / Adept / Expert Desktop publishing software Novice / Adept / Expert Speaking Novice / Adept / Expert Reading comprehension Novice / Adept / Expert
  • 7. I help brands and media platforms write and develop sports related content and stories that connect with their audience and fanbase. PROMISE
  • 8. CREDENTIALS Work Experience: • Customer Care Agent, Progress Residential • Head Trainer and Owner, Train With Kiandra LLC Education: • Sportscasting, B.S., Full Sail University (2023) Leadership Roles: • Owner of my own business, Train With Kiandra LLC
  • 9. COMPETITION Alexis Beckett Industry Experience: • NFL Films intern Education: • Temple University, BA of Media Studies and Production Leadership Experience: • Temple Association of Black Journalists, Social Media Coordinator • Sports Media Society for Women, Treasurer Skills and Proficiencies: • Editing -3 endorsements • Sports -3 endorsements • Social Media- 0 endorsements Kiandra Pinkston-Felix Overall Online Presence: • How many connections? 990 connections, banner image customized? Yes , professionalism of headshot? Headshot is professional, how detailed is the profile? The profile is detailed., published articles? No published articles, active on other social media?Yes , is their LinkedIn URL customized?Yes • Grade: Poor, Average, or Superior?, 90 out of 100 Industry Experience: • Sportscasting Student Education: • Full Sail University Leadership Experience: • Train With Kiandra, LLC • Skills and Proficiencies: • Blogging -4 endorsements • Social Media - 5 endorsements • Public Speaking - 4 endorsements Overall Online Presence: • How many connections? 203 connections, banner image customized?No, professionalism of headshot?No, how detailed is the profile? My profile is not detailed enough, published articles?No, active on other social media? Yes, is their LinkedIn URL customized? No • Grade: Poor, Average, or Superior?, 40 out of 100
  • 10. COMPETITION Jared Ward Noteworthy Experience: • On Air Announcer, Rollins College Kiandra Pinkston-Felix Industry Experience: • Sportscasting student at Full Sail University Education: • Full Sail University, BS Sportscasting Skills and Proficiencies: • Communication - 0 endorsements • Problem Solving - 0 endorsements Overall Online Presence: • How many connections? 83 connections, banner image customized?Yes, professionalism of headshot? The headshot is professional, how detailed is the profile? The profile is not detailed, published articles? No, active on other social media? No, is their LinkedIn URL customized? No • Grade: Poor, Average, or Superior? Poor, 50 out of 100 Industry Experience: • Aspiring Sportscaster Education: • Full Sail University, BS Sportscasting Leadership Experience: • Trainer With Kiandra LLC, Personal trainer and Owner Skills and Proficiencies: • Blogging - 4 endorsements • Social Media - 5 endorsements • Public Speaking - 4 endorsements Overall Online Presence: • How many connections? 203 connections, banner image customized? No, professionalism of headshot?No, how detailed is the profile? My profile is not very detailed , published articles?No, active on other social media?Yes, is their LinkedIn URL customized?Yes • Grade: Poor, Average, or Superior?, 50 out of 100
  • 11. BRAND POSITION For brands and media platforms who want to connect with their fanbase or audience, I provide sports content that is relevant and original because I connect myself to the fanbases everywhere and am looking for the stories people want to hear. “KIANDRA FELIX”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Adaptability: The key to Maintaining Success in a Media Career ‣ Feb 18th | Online • Role of a Sideline Reporter ‣ Feb 25th | Online • National Association of Black Journalists (NABJ) Convention and Career Fair ‣ Aug 3-7th | Las Vegas, NV Digital Marketing • Primary Content: I will post videos where I can curate themed content surrounding the sports world. • Primary Tools: The social media platform that I would like to be apart of is TIktok, Instagram and Youtube. • Website: I will use my digital portfolio as way to host all my work I will do in future classes.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • What type of mentor will you seek as you embark on your career path? What experience and/or lifestyle should they have? I would like someone who is in the industry and hopefully another women who can mentor me. I am looking for someone who knows what it’s like to be a black woman and how to navigate the field appropriately. Formal Education • BS in Sportscasting, Full Sail University (Oct 2023) Technical Skills • Video Editing, March 2022 • Adobe Creative Suite, January 2022 • Interviewing skills, September 2022 Soft Skills • Communication skills, MONTH YEAR • Professionalism, MONTH YEAR • Reaction time under deadlines, MONTH YEAR
  • 14. KIANDRA PINKSTON-FELIX You know when sports fans say they looking for sideline reporters that ask athletes the right questions and talk about interesting sport related stories? Well, what I do is create and produce sports content for fans everywhere. In fact, I have my own blog and I am developing a YouTube sports podcast.
  • 15. REFERENCES 27-3023.00 - news analysts, reporters, and journalists. O*NET OnLine. (n.d.). Retrieved February 6, 2022, from https://www.onetonline.org/link/details/27- 3023.00#TechnologySkills Putnam, K. (2022, January 8). Creator brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. Retrieved February 7, 2022, from https://www.kayeputnam.com/brand-archetype- creator/ 27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.). Retrieved February 7, 2022, from https://www.onetonline.org/link/summary/27- 3011.00 27-3041.00 - editors. O*NET OnLine. (n.d.). Retrieved February 7, 2022, from https://www.onetonline.org/link/summary/27-3041.00

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.