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 Perception is a process by which individuals
organize and interpret their sensory
impressions in order to give meaning to their
environment.
1. Perceiver - attitude , experience , interest ,
motive, expectations.
2. Object or target – size , colour , sound ,
motion , background , proximity , similarity,
novelty.
3. Situation – time , work setting , social
setting.
 Tries to explain the ways in which we judge
people differently, depending on the meaning
we attribute to given behaviour. We attempt
to determine if it is internally or externally
caused.
 Internally caused are those which we believe
to be under the personal control of individual.
 Externally caused is what we imagine the
situation forced individual to do.
 Selective perception: the tendency to selectively
interpret what one sees on the basis of ones
interest, background, experience and attitude.
 Halo effect: the tendency to draw a general
impression about an individual on the basis of a
single characteristics.
 Contrast effect: evaluation of a persons
characteristics that is affected by comparisons
with other people recently encountered who rank
higher or lower on the same characteristics.
 Stereotyping: judging someone on the basis
of ones perception of the group to which that
person belongs.
 https://www.youtube.com/watch?v=doPcwi5
5jBg

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perception

  • 1.
  • 2.
  • 3.  Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.
  • 4. 1. Perceiver - attitude , experience , interest , motive, expectations. 2. Object or target – size , colour , sound , motion , background , proximity , similarity, novelty. 3. Situation – time , work setting , social setting.
  • 5.  Tries to explain the ways in which we judge people differently, depending on the meaning we attribute to given behaviour. We attempt to determine if it is internally or externally caused.
  • 6.  Internally caused are those which we believe to be under the personal control of individual.  Externally caused is what we imagine the situation forced individual to do.
  • 7.
  • 8.
  • 9.  Selective perception: the tendency to selectively interpret what one sees on the basis of ones interest, background, experience and attitude.  Halo effect: the tendency to draw a general impression about an individual on the basis of a single characteristics.  Contrast effect: evaluation of a persons characteristics that is affected by comparisons with other people recently encountered who rank higher or lower on the same characteristics.
  • 10.  Stereotyping: judging someone on the basis of ones perception of the group to which that person belongs.