This document discusses social perception and the processes involved. It defines social perception as how people form impressions of and make inferences about others. It notes that social perception can be flawed, as observers can misjudge. The key processes discussed are attribution, impression formation, and impression management. Attribution involves making causal explanations for people's behaviors. Impression formation looks at how initial quick impressions are formed based on limited cues. Impression management examines strategies people use to influence how others perceive them, such as self-promotion. Non-verbal cues like eye contact, facial expressions and gestures also significantly impact social perception.

1. By
Dr. Neeta Gupta
Department of Psychology
DAV (PG) College
Dehradun

2. •Social Perception is the study of how
people form, impressions of and make
infrences about other people.
•SP can be flawed-even skilled
observers can misperceive, misjudge
and reach the wrong conclusions.
•An active process through which we
seek to know and understand others.

3. Situation:
You are in the college.Few people
are glancing in your direction
and laughing.What does it
mean? Is that they are making
fun of you or they are looking
behind you or they are just
talking with each other.

4. SP is a way of regarding,
understanding or interpreting
something

7. Process of Social Perception
Attribution Impression
Formation
Impression
Management
Non
Verbal
Cues
.1.Consensus
2.Distinctive-
ness
3.Consistency
1.Self-
Enhancement
2.Other’Enhan
cement
1. Self –
Promotion
2. Intimidation
3.Ingratiation
4.Exemplification
1.Eye-
Contact
2.Facial
Expressi
on
3.Gestur
e
4.Postur
es

8. Process of Attribution
1.Situational Attribution:
Characteristics of situation cause the
behaviour.
2.Personal Attribution: Characteristics
of person cause the behaviour

9. Impression Formation
First impression is very quick and is
based on limited information.It is
done through:
1.Self- Enhancement:Effort to
induce once appeal to others
2.Other-Enhancement:Effort to
induce positive moods in others.

10. Impression Management
1.Self-Promotion:Highlighting one’s best qualities and calling
attention to one’s achievements.
2.Intimidation:A person gets his work done by arousing fear
in them.
3. Ingratiation:An art of ganing accepatence or effort to make
people like us.
4.Supplication:Is an act were a person tries to gain sympathy
by talking about his pains.
5.Exemplification:A person tries to prove his sincerity,
dedication and responsibility towards his work, in a way that
he tries to show himself as a superior one.

12. The face is said to be an IMAGE
of the SOUL while the EYES are
said to be Window of the SOUL.
Non verbal language is very
important in SP as 60% is body
language and 30% is Tone that is
total 90% of what we are saying
is Non Verbal.A person has 6
basic emotions.

14. Six main Emotions are:
1.Disgust
2.Happiness
3.Fear
4.Anger
5.Surprise
6.Sadness
We can make a nemonic for remembering
it as D HaF ASS

15. 1.Halo-Effect: Humans tend to operate
under certain biases when farming
impression of other individuals.
2.In-Group bias: Tendency to favour once
own group.
3.Black sheep effect: The tendency to
evaluate a disliked person more nagatively
when that person is a member of ones own
group rather than of some other group.

16. Person