The deck focuses on the underlying principles of company culture and showcases an approach and tools that help manage and develop a company culture and the subsequent people brand.

2. Your people are you brand

3. Traditional approaches are outdated

4. replaced by peer to peer interaction

5. the control is lost

6. Hire the right people for success

7. Build an employer brand?

8. NOOOOOOOOOOOOO!!!!!!!!!!!!!!!!

9. The journey

10. If the people are your brand, then…

11. …treat them like citizens

12. Freedom versus Liberty

13. Freedom
“For the Norse, Anglo-Saxon, Dutch and other Germanic tribes of
northern Europe, “freedom” was a birth right of free peoples,
which they considered themselves to be. Individuals might have
differences in status and wealth, but all were literally “born free.” All
were equal before the law and all had come into the world
possessing “rights” that had to be mutually respected on threat
of banishment.”
Colin Woodward: “American Nations – a history of the eleven rival regions in North America

14. Liberty
“The Greek and Roman political philosophy…assumed the
opposite: most humans were born into bondage. Liberty was
something that was granted and was thus a privilege, not a right.
Some people were permitted many liberties, others had very few,
and many had none at all.
…Liberties were valuable because most people did not have
them and were thought meaningless without the presence of a
hierarchy.“
Colin Woodward: “American Nations – a history of the eleven rival regions in North America

15. Leadership

16. Citizenship

17. Culture

18. Culture can be managed

19. You don’t think so?

20. Yes, it can

21. John Balmer’s ac2id approach

22. Establish your values

23. Transfer values into behaviours

24. From customer centric to people centric

25. Bringing it to live

26. Using modern techniques

27. A tech stack for culture

28. Thank you.
@FelixWetzel