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James Balopitos's Personal Brand Exploration
- 1. PERSONAL BRAND EXPLORATION James Balopitos Project & Portfolio I: Week 1 November 29, 2021
- 2. Hello, I’m James Balopitos, current student at Full Sail University majoring in Sports Broadcasting. While previously thinking political science was my future career, I found my passion was what I always enjoyed most all along. My main goals revolve around bringing back originality in sportscasting/sports journalism, as most in the industry are stuck in the “my side vs yours” argument that doesn’t result in viewers/fans being more informed. With myself, you’re getting a true sports fan who wants to see all plausible sides of an argument rather than running to a hot take that garners clicks but lacks validity. Too many in the industry lack a love of the game, and I want to bring back the “passionate analyst” that lets those who follow know they aren’t being sold short. IDENTITY
- 3. PROFESSION Potential Job Titles: • Commercial Analyst, Sportsbook, FanDuel Sports • NFL Commentator, Colorcast • Sports Reporter, NY Times Being that my brand archetype is explorer, I’m genuinely focused on giving the audience a different perspective than the norm. There are more exciting, in depth ways to cover sporting events than cheap takes or gotcha headlines. Sports Analyst for Self Starter/Barstool Sports/The Ringer
- 4. [Sports Analysts/Journalists/Social Media Managers] TARGET AUDIENCE Rob Mahoney Outreach Plan: • Write a mock review piece for a game or team/player’s season to date to highlight the skills I offer. • DM on Twitter/Message on LinkedIn. • Pending a response, I’d follow up instantly with questions on how to improve/areas of my work lacking appeal. NBA Writer at The Ringer Perry Mattern Outreach Plan: • Penning a meaningful page about my Jets fandom along with adding some of my favorite highlights. • DM on Twitter/Message on LinkedIn. • Pending a response, I’d follow up instantly asking if there’s any entry level/internship position available. I know this team and can contribute immediately, so why waste time. Manager, Social Media at New York Jets Matthew Berry Outreach Plan: • Writing up a list of fantasy sleepers for the coming Sunday’s slate of games and seeing the results. • DM on Twitter/Message on LinkedIn. • If those sleepers are all boom plays, sending the list to Berry via Twitter and promising weekly picks, I’d want to keep a weekly interaction with THE fantasy football guy. PROFILE PICTURE Senior Fantasy Football Analyst at ESPN
- 5. GOALS Short Term: (Immediately After Graduation, 2023) ‣ Have personal website/LinkedIn running at a professional level. Specifically, having established connections with at least ten upper level management professionals in the sports media industry on LinkedIn. Mid Term: (2028-2033) ‣ Have successfully started own sports media company/attained high end analyst job in Texas/Florida. Begin gaining national recognition by having a social media following of 500K+ by 2032 across all online platforms. Long Term: (2038-2043) ‣ Become one of the most recognized sports analysts in the country. Have a daily website/page interaction that trounces ESPN/Barstool. This is simply measurable by me becoming a household name.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Business Analysis SOFT HARD Novice / Adept / Expert Mobile Development Novice / Adept / Expert Multitasking Novice / Adept / Expert Adaptability Novice / Adept / Expert Writing SOFT HARD Novice / Adept / Expert Reading Novice / Adept / Expert Communication Novice / Adept / Expert Listening Novice / Adept / Expert
- 7. I help sports fans get a different perspective by presenting the whole story rather than reporting a narrative. PROMISE
- 8. CREDENTIALS Work Experience: • Summer Intern, Sports Reporter, Brooklyn Spectator Education: • Sports Broadcasting, B.S., Full Sail University (Exp. 2023) Volunteer Work: • Upcoming Internship as Sportsbook Analyst for FanDuel NYC
- 9. COMPETITION Noah Caruso Industry Experience: • N/A Education: • Sports Broadcasting, B.S., Full Sail University (Exp. 2023) Leadership Experience: • Member of National Society of Collegiate Scholars Skills and Proficiencies: • Leadership • N/A • N/A James Balopitos Overall Online Presence: • As of now 0 connections, pending customized banner image, pending headshot, profile not detailed beyond bare bones, no published articles, not active on other social media, and LinkedIn URL is not customized. • Grade: Poor, 15 out of 100 HEADSHOT N/A Industry Experience: • N/A Education: • Sports Broadcasting, B.S., Full Sail University (Exp. 2023) Leadership Experience: • N/A Skills and Proficiencies: • Teamwork/Connectivity • Writing • N/A Overall Online Presence: • As of now 0 connections, pending customized banner image, pending headshot, profile being updated but not currently professional, no published articles, not active on other social media, and LinkedIn URL is not customized. • Grade: Poor, 0 out of 100
- 10. COMPETITION Taylor Schaub Noteworthy Experience: • Associate Producer and TV Host, Daily Flash TV (Apr 2019-Oct 2019) James Balopitos Industry Experience: • Sports Director, KGET-TV 17 (Jan 2021-present) • General Assignment Reporter, KGET- TV (Nov 2019-Jan 2021) Education: • Sports Broadcasting, B.S., Full Sail University (2019) Skills and Proficiencies: • TV Production • Journalism • Multimedia Overall Online Presence: • According to LinkedIn, 97 connections. Schaub also has a customized banner image, professional headshot, and a detailed profile stating prior and current work endeavors. Published articles for KGET- TV 17 and is active on social media platforms. Schaub’s LinkedIn URL is also personally customized. • Grade: Superior, 95 out of 100 Industry Experience: • N/A Education: • Sports Broadcasting, B.S., Full Sail University (Exp. 2023) Leadership Experience: • N/A Skills and Proficiencies: • Teamwork/Connectivity • Writing • N/A Overall Online Presence: • As of now 0 connections, pending customized banner image, pending headshot, profile being updated but not currently professional, no published articles, not active on other social media, and LinkedIn URL is not customized. • Grade: Poor, 0 out of 100
- 11. BRAND POSITION For HIRING SPORTS MEDIA COMPANIES who WANT REPORTERS/ANALYSTS WHO ACTUALLY LIKE SPORTS, I provide A REAL FANS PERSPECTIVE THAT REACHES THROUGH AND DRAWS ALL AUDIENCES because I DON’T CATER TO BLAND TALKING POINTS BUT RATHER SHINE A LIGHT ON ARGUMENTS THE EVERYDAY FAN WANTS TO HEAR. “NICKNAME PENDING”
- 12. NETWORKING & MARKETING Industry Events & Organizations • International Conference on Sports Analytics & Date Science ‣ Aug 2022 - NYC, NY • Dealmakers in Sports, SBJ ‣ Dec 2022 - NYC, NY • SBC Summit North America ‣ Dec 2021- Secaucus, NJ Digital Marketing • Primary Content: Opinion pieces rooted in fact and based off of what actually happened on the court/field, not a romanticized version that borders on disinformation. I want readers/viewers to know my work for validity, but also that the man behind it is personable and a true fan, not another talking head. • Primary Tools: To promote my personal website/LinkedIn, I’ll make a Twitter account specifically to get my brand more public recognition. Once well established, I’ll post online when I accomplish something of notoriety, not every single day when there’s nothing worthy to update consumers/employers on. • Website: By putting a face on the brand, along with purchasing my personal domain name, and establishing a social media page to promote my content in the coming months.
- 13. PROFESSIONAL DEVELOPMENT Mentor • I’d look for a mentor with experience in the sports media industry. Either having worked at a national media outlet or 20+ years of dealing with an audience. Ideally I’d want this mentorship established by 2025. Formal Education • Sportscasting, B.S., Full Sail University (Exp. 2023) Technical Skills • Gaining a certification in web analytics - LinkedIn, May 2022 • Starting a fully functioning blog with multiple published articles - TBD, Mar 2023 • Becoming fully versed in all Adobe platforms and personally making a brand logo/headline. • Organization Name Pending, Mar 2022 Soft Skills • Improving time management through self made tasks with established deadlines - TBD, Mar 2022 • Active Listening by consuming multiple forms of content and finding a style that stands out - TBD, May 2023 • Networking and establishing an online presence among current and former Full Sail Sports Broadcasting students - FSO, present day
- 14. James Balopitos You know how sports talk is bland? Well, what I do is offer fresh perspectives that get the average fan interested to hear more. In fact, let me show you my personal website.
Editor's Notes
- Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.