The document discusses marketing a Digital Marketing Nanodegree (DMND) program. The objective is to sign 300 new customers to the DMND program in one quarter with a $45,000 budget. The key performance indicator is the number of new interested customers who join the program each quarter.
The value proposition is that the DMND program offers industry-expert created real world projects and enhances knowledge to become a digital marketing expert, unlike other massive online courses. It includes a nanodegree program in collaboration with companies like Google and Facebook, along with online courses, career coaching, career services, and 1-on-1 technical mentor support.
Interviews found most candidates are aged 25-35, with 60%
This project is the business model of Udacity Digital Marketing Nano Degree Program and articulated the Marketing Objective, KPI, Metrics, Value Proposition, Interview Questions, Empathy Map and Customer Persona
This project aims to prepare a product to market by implement marketing objectives, KPI, the value proposition to describe the product, making interviews with potential customers to creating an empathy map, and use it to imagine target persona to be prepared for conquer the market.
This project was part of Udacity Digital Marketing nanodegree program.
Digital Marketing port folio, detailing a marketing plan for Digital Marketing Nanodegree (DMND), based on customer journey, to gain 200 enrollments/sign-ups in one quarter. Tools used: SEO, SEM, Content Marketing, Google Adwords, Google Analytics, Email Marketing, Social Media Marketing, Social Media Advertising, Display Advertising.
5-day Udacity Digital Marketing Nanodegree program Facebook Campaign.
This slide includes its objective, KPI, Target Factors, Recommendation, ROI, Results, Analytics, Output
This is an SEO audit of udacity.com for the purpose of figuring out what additional ideas for content creation can be pursued in order to attract interested visitors for the Udacity Digital Marketing Nanodegree Program.
This project is the business model of Udacity Digital Marketing Nano Degree Program and articulated the Marketing Objective, KPI, Metrics, Value Proposition, Interview Questions, Empathy Map and Customer Persona
This project aims to prepare a product to market by implement marketing objectives, KPI, the value proposition to describe the product, making interviews with potential customers to creating an empathy map, and use it to imagine target persona to be prepared for conquer the market.
This project was part of Udacity Digital Marketing nanodegree program.
Digital Marketing port folio, detailing a marketing plan for Digital Marketing Nanodegree (DMND), based on customer journey, to gain 200 enrollments/sign-ups in one quarter. Tools used: SEO, SEM, Content Marketing, Google Adwords, Google Analytics, Email Marketing, Social Media Marketing, Social Media Advertising, Display Advertising.
5-day Udacity Digital Marketing Nanodegree program Facebook Campaign.
This slide includes its objective, KPI, Target Factors, Recommendation, ROI, Results, Analytics, Output
This is an SEO audit of udacity.com for the purpose of figuring out what additional ideas for content creation can be pursued in order to attract interested visitors for the Udacity Digital Marketing Nanodegree Program.
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy
Facebook campaign evaluation - description of target audience, Ad copy, Ad creatives, Ad preview, ROI calculation, Results based on Demographics, performance, placement, Adset delivery and engament
Here I list all the projects , that I was worked on during my digital marketing nanodegree studies at Udacity in (Content Strategy ,Social Media Marketing ,Social Media Advertising ,Search Engine Optimization (SEO) ,Search Engine Marketing (SEM) ,Display Advertising ,Email Marketing ,Measure & Optimize with Google Analytics .
Recently completed Udacity Digital Marketing Nanodegree online. The presentation covers my portfolio showcasing my projects such as content creation, Facebook Ad campaign, Google Adwords campaign, Email marketing plan.
Digital Marketing Nanoedegree - SEO AuditImad Mawlawi
Performed an audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
Udacity Portfolio: Building a Marketing StrategyLeslie Richart
Please enjoy my Portfolio containing the results of the live campaigns, budget planning, and analyses developed over the course of my Digital Marketing program from Udacity.
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy
Facebook campaign evaluation - description of target audience, Ad copy, Ad creatives, Ad preview, ROI calculation, Results based on Demographics, performance, placement, Adset delivery and engament
Here I list all the projects , that I was worked on during my digital marketing nanodegree studies at Udacity in (Content Strategy ,Social Media Marketing ,Social Media Advertising ,Search Engine Optimization (SEO) ,Search Engine Marketing (SEM) ,Display Advertising ,Email Marketing ,Measure & Optimize with Google Analytics .
Recently completed Udacity Digital Marketing Nanodegree online. The presentation covers my portfolio showcasing my projects such as content creation, Facebook Ad campaign, Google Adwords campaign, Email marketing plan.
Digital Marketing Nanoedegree - SEO AuditImad Mawlawi
Performed an audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
Udacity Portfolio: Building a Marketing StrategyLeslie Richart
Please enjoy my Portfolio containing the results of the live campaigns, budget planning, and analyses developed over the course of my Digital Marketing program from Udacity.
Customer Journey Based Marketing Plan
A marketing tactic for each phase of the customer journey including messaging and channel in the table provided
Budget Allocation- Budget allocated for media for the Awareness, Interest, and Desire phase of the Customer Journey in the tables provided. The overall budget for the campaign should be ROI positive.
• Market your Content: include your blog and social posts
• Run a Facebook Ad Campaign: Facebook Ad Images and Results
• Conduct an SEO Audit: Audit and Recommendations
• Run an AdWords Campaign: Ads, Keywords, Recommendations
• Evaluate a Display Campaign: Campaign Results, Recommendations
• Market with Email: Email Plan, Test Message, Recommendations
The Ultimate Guide to Digital Marketing Course in Pitampura.pptxShivanshTiwari82
If you're looking to get ahead in the world of digital marketing, then there's no better way to do it than by mastering the art of SEO and content generation.
With a solid understanding of how SEO works and how to create engaging content that appeals to your target audience, you'll be well on your way to success.
Rwithu Menon's Digital Marketing portfolioRwithuMenon1
Digital Marketing Projects
1. Facebook Ad campaign
Setup and ran a Facebook Ad campaign to promote Udacity’s Digital Marketing Nanodegree program, with a marketing objective of increasing conversions—tracked through downloads of a free social media guidebook.
2. SEO audits
Used Moz and SEMrush tools to improve SEO performance of Udacity’s Digital Marketing Nanodegree program website.
Conducted onsite audits—Content audit to identify keywords for potential blog posts to boost SEO, technical audit to improve metadata of the webpage, backlink audit to identify important backlinks and SEMrush to create a link building campaign.
Conducted offsite audits—performance tests using Pingler Google Indexed Pages Checker, Google Page Speed Insights and Think with Google.
3. Adwords campaign
Setup and ran a Google Adwords campaign to promote Udacity’s free Web accessibility course, with a marketing objective of increasing conversions—tracked through course signups.
4. Display ad campaign
Evaluated and documented results of a display ad campaign which promoted Udacity’s Digital Marketing Nanodegree program.
5. Email Marketing campaign
Crafted an email marketing campaign, scheduled and sent emails to leads through Mailchimp. Also analysed and documented the results of a previous email marketing campaign conducted by Udacity for its Digital Marketing Nanodegree program.
Basecamp Digital of Professional Studies is a Digital Marketing Training Institute located Mumbai and other cities offering Digital marketing course India
few examples of learning sessions that provide digital marketing courses for beginners:
Google Digital Garage: Google Digital Garage offers a variety of free online and in-person courses on digital marketing topics, including SEO, social media marketing, and email marketing. Visit https://iibf.info/Seo
Digital Marketing is currently booming in industry, it’s a most demanding career option nowadays. Here we explain of Scope of Digital marketing career, who can pursue and how to become Digital marketer
Palestine last event orientationfvgnh .pptxRaedMohamed3
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The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
3. DMND Program, Enterprise,
or Your Own Company
● Which option did you choose? (Udacity or your
own company)
I choose Digital Marketing Nanodegree Program
4. Marketing Objective:
DMND, Enterprise, or Your
Company
Provide the marketing objective for the product you chose?
My marketing objective is to sign 300 new customer to
DMND program during one quarter with a budget of
$45,000.
5. KPI: DMND, Enterprise, or
Your Company
What is your primary KPI to measure marketing success?
Number of new interested customer who join DMND
program during current quarter .
6.
7. Value Proposition
FOR Students,Professionals, Entrepreneur
WHO need to become an expertise in digital marketing field
OUR Digital Marketing Nanodegree Program
THAT offer based on real world project from industry expert
and enhance your knowledge to become an expert in
DMND
UNLIKE Other massive online digital marketing courses
like coursera, udemy but our offer includes a prosperous
Nanodegree Program in collaboration with the industry
giants like Google, Facebook, Hubspot, etc.
OUR OFFER online course on Digital Marketing with
personal career coach, career services and 1 on 1
technical mentor support.
8.
9. Interview
What is your age group ?
Ans:- Most of the candidates belongs to 25 to 35 year of age
group.
What is your highest level of qualification ?
Ans:- 60% candidates had done their master’s degree.
What are your professional/personal goals ?
Ans:- 60% candidates have goals to become an expert in
Digital Marketing field.
Which publications or blogs do you read?
Ans:- They all are stay updated through their interested
blogs and books.
What is your job role? Your title?
Ans:- They all are struggling for their expertise like Digital
Marketer executive, SEO expert, Social Media expert,
SEM expert etc.
10. Interview
What do you enjoy doing in your free time ?
Ans:- Watching TV, Reading, Enjoy with friends
and family.
What is the best way to learn ?
Ans:- They all are learn from online learning
class with real project.
How many hours did you work ?
Ans:- 30-40 Hrs/week.
How do you learn about new information for
your job ?
Ans:- 99.99% candidates go online to search on
Google, social network and industry expert
sites to learn new things about their
interested fields.
11. Empathy Map
Thinking Seeing
Doing Feeling
They want to start a
career as a new field
They want to know more
about the course
Express interest
They will join course in
10 days
Lack of information
overwhelmed
Lack of motivation
12. Target Persona
Background and
Demographics
Target Persona
Name
Needs
1. Female, 28 yrs
old
2. She did master’s
in MBA
3. Lives in Mumbai
4. Interested in
online learning and
marketing Dimpal Gujrati
1. She needs
perfect course
with real
certificates.
2. Creating job
opportunities
3. Ideas from Digital
marketing field
expert
Hobbies Goals Barriers
1. Traveling
2. Exercise
3. Gaming
4. Entertaining
1. She want to
become an
expert in Digital
Marketing
2. Working in a big
digital marketing
company
1. Too many
information collected
about digital
marketing course
2. Time restrictions
3. Inefficient mentor
relationship
