The Wazzefa Tech initiative, launched by the Ministry of Communications and Information Technology and the Ministry of Social Solidarity, aims to enhance the ICT workforce in Egypt through a 'learn first, pay later' model, offering zero-interest loans for training costs. Trainees receive specialized digital marketing training over three months, culminating in job placement, while companies benefit from a stream of qualified hires with reduced training costs. The program features a comprehensive curriculum covering 24 modules on various aspects of digital marketing, designed to equip participants with practical skills necessary for the industry.

1. WAZZEFA TECH
INITIATIVE
2 0 1 9

2. Table Of Content
Meet The First wave
About Our Training
OUR Participation
About the initiative

3. About the initiative
 The Ministry of Communications and
Information Technology (MCIT), by
developing human resources, seeks to:
- Support the national economy
- Create new job opportunities
- Promote specialization & acquisition of
specialist skills in the various ICT fields.
 Wazeefa Tech
a new initiative, is built on
“Learn First… Pay Later”
 The initiative is implemented in
collaboration between MCIT and the
Ministry of Social Solidarity (MoSS)

4. Benefits of Wazzefa Tech
 For The Trainee
- The program ends with a job opportunity,
The cost of the program will be covered by
Nasser Social Bank (NSB) at zero- interest
loan. When interns get hired, they can repay
the loan from their salaries, in installments
payable up to three years.
 For Companies
- companies will be able to fulfill their hiring
needs with a flow of qualified calibers at
annual quarters. In addition, they can reduce
investment expenses spent on the training of
newly hired fresh graduates.

5. 7 of big c or por ates in Egypt
ar e r es pons ible for the
tr aining pr oc es s, f or D igit al
Ma rk e t ing f ie ld D MA rt s
academy is t he only
t raining provider in t his
f ield
OUR Participation
OU R GOA L
O u r g o a l i s t o e n h a n c e d i g i t a l
m a r k e t i n g i n d u s t r y i n E g y p t &
M E N A b y p r o v i d i n g u l t i m a t e
t r a i n i n g p r o g r a m i n o r d e r t o
g r a d u a t e g r o u p o f c a l i b e r s w i t h
h i g h d i g i t a l s k i l l s a n d m a r k e t i n g
k n o w l e d g e

6. ABOUT
OUR
TRAINING
This training program is considered as the
most optimum training program in MENA
with highly focusing on practical skills &
marketing knowledge
Training journey is lasting for 3 months
Focused training is divided to two main
process
- Trainees Filtration
- Training Journey

7. T r a i n e e s F i l t e r a t i o n
TEST
First, Applicants
have to Pass an
IQ test & English
Test
INTERVIEW
Applicants must
pass 2 interviews
With project
manager & CEO
Data of successful
applicants sent to
Nasser social
Bank; then the
bank call them to
complete their
documents
After finishing the
Financial process,
Applicants start their
Training journey
Financing
Procedures
Start The
Program

8. Advanced
Modules
Focused
Training
Practical Training
Final on job training
project to execute and
test practical
experience
3 months focused training
journey specially designed
to create a high quality
digital marketing
executive
24 Modules covered
the aspects of digital
marketing to deliver
main & advanced
practical knowledge of
digital marketing
Training Journey

9. Training Journey
1
2
3
4
An introduction session tackles digital marketing land scape and its main branches
Digital Marketing Orientation session
This course to train the attendees on interview skills as well as personality skills, and
communication abilities that are essential for every workforce
Soft Skills
This course tackles how you can plan for your digital media and executing it with the definition &
types of online ads
Media Plan
In this course, we cover the different kinds of
Google campaigns and the optimum setup for them all, also the important tips to best creating and best
results.
Google Advertising & Google Analytics
6 Hours
12 Hours
6 Hours
24 Hours

10. Training Journey
5
6
7
8
This track tackles the ability to design a fully structured digital marketing strategy
Through interactive presentations, case studies and team exercises. you will exploit new
digital tactical tools, build an integrated strategy, develop your plan and measure results..
Strategic Media Planning
learn more about the mobile marketing and how to get the optimum usage of this
channel in conducting fully marketing plan.
Mobile Marketing
This SEO training course is a proven step by step guide to achieve top ranking in Google search.
Everything is explained in best practices model and all tools recommended are free!
Search Engine Optimization (SEO)
This module will help you to know how to attract and keep customers through selecting
the right marketing automation solution with understanding all available solution and selecting the right one that fit with your
strategy
Marketing Automation & Leads Management
12 Hours
12 Hours
12 Hours
12 Hours

11. Training Journey
9
10
11
12
How to use Google Analytics to measure different aspects in Social Media as traffic and the effect of Social
Media on conversion.
Google & Social Media Analytics
Advanced techniques for writing content and creating content for Newsletters and Blogs
Advanced Content Marketing
This course tackles Influencer marketing as a form of marketing in which focus is placed on influential people rather than
the target market as a whole on social media and what are the types of influencer marketing and different tools to use
Influencer Marketing Through Social Media
Practical session to execute a specific project in order to applying the previous knowledge
Project Management
6 Hours
6 Hours
12 Hours
6 Hours

12. Training Journey
13
14
15
16
How to use Google Analytics to measure different aspects in Social Media as traffic and the effect of Social
Media on conversion.
Google & Social Media Analytics
This course is about what Affiliate Marketing is and how to use it in the B2B model. It discusses in depth types of Affiliate
Marketing and zooms in dashboards that use such types giving the learner both the know-how and do-how of using such
dashboards for Affiliate Marketing and make a profit out of it.
Affiliate and B2B Marketing
It is quick experimentation in sales, marketing funnel, product development and other segments of the business
to guarantee growth for the business (related to digital marketing)
Growth Hacking & Performance Marketing
Advertising Using Snapchat, Twitter, and LinkedIn
Advanced Social Media Advertising
6 Hours
12 Hours
12 Hours
12 Hours

13. Training Journey
17
18
19
20
How to moderate Social Media (posting and replying to fans on a Facebook Page for example) and How to handle
when problems happen that reaches the level of being a crisis that needs crisis management techniques.
Social Media Moderation & Crisis management
This course explores how E-Commerce Business is structured and takes place. It dives into different types of E-Commerce
Business Modeling and Strategies showing examples of what we encounter through our daily lives without recognizing the
model.
E - Commerce & Business Modeling & Strategy
It is quick experimentation in sales, marketing funnel, product development and other segments of the business
to guarantee growth for the business
Growth Hacking & Performance Marketing
Advertising Using Snapchat, Twitter, and LinkedIn
Advanced Social Media Advertising
12 Hours
12 Hours
12 Hours
12 Hours

14. Training Journey
21
22
23
24
This course teaches marketers how to use WordPress for Web Design using the simplest and easiest templates that
don't require knowledge of coding. It helps marketers with non computer-science background understand how to work
with WordPress to form a website or a landing page
Wordpress For Marketers
This course tackles how consumers behave when it comes to buying online. It clarifies patterns they follow and what affects such pattern. It
throws the light over types of online shoppers and how to implement such knowledge in order to market your products or services online. It
also shows the decision making process that the consumer goes through on purchasing online versus the process when groups or
organizations purchase to understand how B2B behavior works.
E-Consumer & Online Shopper Behavior
A practical session for the course: Web Design for Marketers Using WordPress
Web Design Practical
Creating a video is one of the needs in Marketing nowadays due to its success in reaching the target audience. This
course moves the learner from watching to creating videos of an appropriate quality. It also discusses making video
content on YouTube and marketing it.
Video Content creation & Marketing
12 Hours
6 Hours
6 Hours
12 Hours

15. Meet The
1st wave

16. Teacher
Visit my account
Mohamed Hefny
I am looking forward to
having a great career in the
field of marketing so I try to
find a suitable place to gain
experience.
Dina Assem Ahmed Usama
I am a digital marketing executive with a
potential to change the world, support
what I believe in, and feel that my
contribution is always an added value. I
like creative task like Content writing,
but also into analytical tasks like SEO .
I am a creative digital
marketer who seeks to lead,
challenge and to be
challenged in the Marketing
field.
Visit my account Visit my account

17. Teacher
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Mohamed Mosaad
I'm seeking for a new
challenge in digital
marketing, where i can
grew with my company
Mona Osama Karim Taher
I'm thriving to work in a cooperative
workplace where i can prove myself
and achieve my dreams . using my
knowledge in idea and content
creation , media buying , i dream of
building my own personal brand .
I am a Passion Dreamy
person work as Digital
marketing Executive want
to be an effective marketer
as soon as possible
Visit my accountVisit my account

18. Teacher
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Peter Ezzat
I am Experienced Digital Marketing
Specialist with a demonstrated
history of working with computer &
network security industry. Skilled
in SQL, PHP, WordPress, jQuery,
and Microsoft Office. graduated
from Thebes Academy.
Maryam Yehia Marwa Abolila
I am an ambitious digital marketing
specialist looking forward to make
brands reach their potential
I am a Certified digital marketer
with the knowledge of digital
marketing new trends and best
practices who hope to be one of
the leaders of this industry.
Visit my account Visit my account

19. Teacher
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Mohamed Abd-el-Kader
I'm a digital marketing specialist
with a huge passion for marketing,
media, advertising and technology
Abdelrahman Sharaf Maryam Ahmed
I am certified from Google and
have a strong passion of content
creation
I am Digital marketer looking
forward to more growth . more
development and hoping to
learn more and more
Visit my account Visit my account

20. Teacher
Visit my account
Mohamed Abd-el-Kader
I'm digital marketing specialist
Highly motivated individual and a
certified digital marketer with a solid
online marketing background. where
I can use my skills to their full
potential and gain further
experience in digital marketing
Esraa Samy Yara Ali
I am a digital marketing specialist
have a strong background in
marketing
I am a Creative Digital Marketer
seeking challenging position in
Digital Marketing career with
dedication, focus, proactive
approach, positive attitude and
passion to learn.
Visit my account Visit my account

21. Thank You.