This project aims to prepare a product to market by implement marketing objectives, KPI, the value proposition to describe the product, making interviews with potential customers to creating an empathy map, and use it to imagine target persona to be prepared for conquer the market. This project was part of Udacity Digital Marketing nanodegree program.

2. Marketing Challenge
Option 1
Digital Marketing
Nanodegree Program

3. Step 1:
Getting Started

4. DMND Program, Enterprise,
or Your Own Company
● Which option did you choose?
Option 1:
Udacity
● If Udacity, which product did you choose?
I choose digital marketing Nanodegree program

5. Marketing Objective:
to raise awareness about the product
by collecting 300 hundred emails
subscribe and 300 hundred E-book
purchase within three weeks of
campaign starts.

6. KPI: DMND, Enterprise, or
Your Company
Number of collected emails and E-book
purchases during the campaign.

7. Step 2:
Value Proposition

8. Value Proposition
FOR students or employee
WHO wants to shift career to digital marketing and
doesn’t know the right way or where to learn
OUR products and courses
THAT offers great quality and high level of moderating
UNLIKE other courses platforms like udemy
OUR OFFER provide them with excellent content and
real life projects to work with and great community
and moderators to guide them through the learning
journey

9. Step 3:
Customer Persona

10. Interview
Sample of questions:
● How old are you?
1. 18
2. 25
3. 32
● What is your job?
1. Student
2. Fresh graduated, part time employee
3. Governmental employee
● Are you currently employee?
1. no
2. Part time
3. Full time job

11. ● What is the highest degree you had?
1. High school
2. College
3. MBA
● What job do you want to get in the
future?
1. Id like to work in a big company which
allow me to gain experience and start a
powerful career
2. Id like to shift career for more suitable
environment and higher income
3. I wish in the future to start my own
business or get rid of ordinary
employment responsibilities with
freelancing
● What is your annual income?
1. 0$
2. <1800$
3. >4500$

12. ● What is your personal goals?
1. Graduated from college
2. Increase my income and Get married
3. getting more independence, stability
and achieve my vision in life
● Where do you often search for a new
job?
1. Asking my colleagues
2. Searching Google and Facebook
groups, companies announcements
3. Linked, wuzzuf, relationships

13. Empathy Map
Thinking
After the corona
pandemic, he thinks in
establishing a new
career path to face any
alike circumstances and
prepare for this big
technology
transformation In the
world.
Seeing
A lot of chances in the
online industry
especially digital
marketing and he looks
forward to joining this
world.
Doing
Search about courses
and platforms which
could give him a
suitable intro and put
him on the right way to
join the digital industry.
Feeling
confused and worried
about where to begin
and waiting for the right
guide to show him what
he needs to start
learning.

14. Target Persona
Background and
Demographics
Target Persona Name Needs
Demographics:
• 32 years old
• Living in cairo
• engaged
• working at the
governmental sector
• interested in studying
master of business
administration
• income is about 6
thousand per month
Mohamed turkey
Governmental employee Needs:
• Know more about
online courses
• Moderating
• Increase income to start
his new life with a new
family
Hobbies Goals Barriers
Hobbies:
• reading about
technology, marketing
• travel
• playing football
• watch tv
Goals:
• Increase his knowledge
about technology
especially digital
marketing
• Start new career path
• Become a freelancing
within two years
• Increase his income
Barriers:
• Lacking of time
• Money barrier
• Fair of failure
• The appropriate
advisor could not be
found