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1. Career in Digital marketing
Career in Digital marketing is emerging as an attractive and stable
career for aspiring students nowadays. Businesses and industries are
using the Internet as a powerful tool to grow and increase the reach of
their product.
Digital Marketing is a dynamic field that offers a lot of career
opportunities where one doesn’t need to be a computer expert to pursue
this field.
Due to the increased dependence on technology and the internet, and with
the emergence of new technologies and social platforms, Digital
marketing can prove to be a promising career for students.
Career in Digital Marketing
The demand for skilled and knowledgeable digital marketing professionals
is increasing tremendously these days.
Digital Marketing professionals need to be creative, have great
communication skills and open to new possibilities and changes.
It offers a variety of job positions with a high salary scope as you
acquire better training and gain more skills.
One can also start a career in digital marketing from scratch, companies
don’t always look for an experienced digital marketing professional but
someone who is creative and skilled.
How to start a career in Digital Marketing
Companies are becoming aware of the growing need to reach to as many
people as they can. They need to improve their online visibility and so
there is an increased demand for digital marketing professionals.
A professional can also work from the comforts of their home and serve
international clients with their creative abilities.
These are a few points to consider to start a career in digital
marketing-

2. Keep yourself updated with the latest trends and changes in the market.
Learn the basics and the various components of digital marketing to have
complete knowledge.
It is better to get specialized training and certificates for various
digital marketing courses as it can increase your chances of getting a
well-paid and an established career.
Create your network and get in contact with other professionals.
Be open to new concepts and techniques to help yourself evolve with the
market.
As it is a career that needs practical knowledge, you can also launch
your own website to get a start on things. It will help you gain the
necessary skills and learn techniques required to build a strong career.
Creating your own website/blog can help you reach clients and increase
contacts with prospective employers.
Gaining knowledge of all the components is important. However, it is
good to focus on one particular field that interests you the most.
SEO is an important aspect of digital marketing and this skill should be
mastered to build a positive standing.
Learn how to use various Digital Marketing Tools that will enable you to
become an expert in the field.
Master ad advertising and try to get a job as a freelancer or an
internship that will help you gain practical knowledge.
What are the Various Components of Digital Marketing?
Digital marketing is a broad concept that includes various technical and
practical branches that one can master.
It covers different aspects of online promotion that aim to reach
various places. Following are the components of Digital Marketing-
Search Engine Marketing which includes Search Engine Optimization (SEO)
and Paid Search Advertising.
Content Marketing
Social Media Marketing
Pay-Per-Click
Affiliate Marketing
Native Advertising
Marketing Automation
Email Marketing
Inbound Marketing
Online PR
What is Digital Marketing?

3. Digital Marketing, also known as Online Marketing, is an evolved form of
traditional marketing where businesses use digital mediums to connect
with potential customers.
With the increased use of the internet as a communicating medium, the
business world is also making use of the platform to increase the reach
of their product/service and get noticed among customers.
Digital marketing is evolving as a trend as it helps even small
businesses to establish themselves.
Scope of Digital Marketing
Scope of Digital Marketing has increased highly. It is a flexible field
where you can explore your interests and connect with international
companies.
You can pursue a digital marketing career even if you are a fresher with
no experience and work across various fields. Here are some of the top
recruiters of digital marketing professionals–
Small and Large-scale Businesses
Industries
Films and Television
Social Media platforms
Bloggers
Content developers
Start-ups and individual recruiters
Government agencies
Advertising agencies
Digital Marketing as a Career
Digital marketing is a field that can incorporate people from various
backgrounds, techs, creatives and business people.
It is an ever-changing field that allows you to learn something new from
time to time and also helps you engage with different kinds of companies
and individuals.
The demand for skilled professionals is increasing, companies are hiring
individuals that can creatively utilize the internet to attract

4. potential customers. A career in digital marketing also offers well-paid
jobs as one grows with experience.
Why Digital Marketing Career
It covers various components of online promotion that allows you to have
a flexibility of career.
Individuals interested in practical learning with creative minds can
learn the various techniques and skills through online and offline
learning.
The training and skills required can prove to be useful in other fields
too.
There are a lot of opportunities and learning options available.
Digital Marketing professionals also earn good money as their demand is
increasing with the changing ways of marketing.
It allows professionals to be creative and work with flexibility.
It also allows individuals to train and gain skills as per their
capabilities and learning capacity at their own pace.
Companies nowadays are spending an average of 15% of their marketing
budget on digital marketing, creating new jobs regularly.
With the growing internet traffic, companies are more inclined towards
promoting through this platform.
Digital Marketing Career Options
Digital Marketing offers various career options ranging from analytics
to social media. The skills required are vast and diverse with a number
of job opportunities.
Companies require professionals that are creative, flexible, eager to
learn from and communicate with various other specialists in the fields.
They need an analytic mind that can build new marketing strategies and
increase their market standing. A digital marketing graduate can pursue
one of the following career
SEO Manager
Blogger
Influencer
Marketing and Automation Specialist
UX Designer
Social Media Manager
Content Writer

5. Email Marketer
Business Analytics Specialist
Web Designer
What are the Benefits of Pursuing a Career in Digital Marketing?
Working as a digital marketer can prove to be beneficial as it provides
opportunities to professionals from all kinds of backgrounds and work
experience.
One can gain a lot of practical knowledge and increase their
communication network by meeting different people from various fields.
Following are some of the advantages of working as a digital marketer:
It is an ever-evolving industry that keeps you updated with the latest
trends and allows you to learn new things.
Digital Marketing professionals also work with various other specialists
in a given agency that provides different insights and new ideas.
You can start your career without any experience and work as freelancers.
You can also start your career for free as it is not necessary to get
training through a university. cx
Digital marketing has a lot of scope and individuals can shift from one
career path to another without any difficulty.
It offers rewarding job prospects as there are a lot of opportunities
available for growth and promotion.
If you keep yourself updated with the latest skills and training, there
can be a lot of opportunities available.
It offers you an opportunity to work with diverse clients with different
needs and backgrounds that allow you to be creative and imaginative.
Digital marketing also brings a lot of flexibility in terms of hours
worked as you can even work from your home and deal with clients.
What are the Disadvantages of pursuing a Career in Digital Marketing?
Despite the numerous benefits of pursuing a career in digital marketing,
professionals also face some difficulties in this field.
Before deciding on a digital marketing job, one should consider what
this field might not offer or fail to provide. Here are some
disadvantages of a digital marketing career
Since it is a relatively new and emerging industry, it does not provide
a formal structure of training.
There are very few formal courses in digital marketing and one might
face some difficulty while looking for some professional training.

6. Also due to the lack of formal training, there is also a shortage of
digital marketing professionals.
This field does not guarantee success as you have to keep up with the
needs of the clients and deliver satisfying work.
You have to be open to new ideas and learning continually as trends
changes regularly.
You have to keep yourself updated so that you don’t lag behind.
Since one can start a career in digital marketing on their own and
everyone has access to the internet these days, there can be extensive
competition.
Attracting new clients and convincing them with your ideas can be a
tough task as companies may not be aware of the new concepts.
You have to be patient and have enough resources to deliver to the
clients what they need.