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DMND Program project1
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- 3. DMND Program, Enterprise,or Your Own Company Which option did you choose? Udacity If Udacity, which product did you choose? DMND Program
- 4. Marketing Objective: DMND DigitalMarketing Nanodegree Program Create a Customer Journey Based Marketing Plan with the goal of signing up new customers to the DMND Program in one quarter. Budget $50,000 Profit For the purpose of this assignment, the cost of the Nanodegree is $999, assume a profit margin of 30%, meaning that Udacity a profit per student that signs up Campaigns: We want to aggressively grow the program, but, we want to do it without losing money.
- 5. KPI: DMND, Enterprise,or Your Company The KPI for DMND’s marketing objective is the number of unique, new email addresses collected from the Social Media Advertising Guide landing page in the month of April 2019.
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- 8. FRAMEWORK What : yourOffer Who: your customers When: your customers journey Why :your Marketing objective How :your message Where :channels your customers use
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- 10. FOR Professionals, Studentsand Entrepreneur Be the first to clip this slide WHO need Implementation ready Digital marketing skill OUR Online courses on digital Marketing THAT Offer live project based and industry relevant Digital marketing program that Enhance your knowledge to become expert in Digital marketing UNLIKE other massive open online course our offer includes content by industry leaders, personalized career guidance,tailored project portfolio as you example of work OUR OFFER Online courses on digital marketing Value Proposition
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- 12. Phases of theCustomer Journey
- 13. Interview Q.1 What isyour age group? Ans: Most of the candidates belongs to 26 to 36 year of age group. Q2 What is your highest level of qualification? Ans:60% candidates had done their Master’s. Q.3 What is your current employment status? Ans: Around 60% candidates are self employed. Link: https://docs.google.com/forms/d/e/1FAIpQLSfX 63E17YFGVOS2pD1VMYRaySKFOWNTTCwhX7S- HIGT r67g/view analytics
- 14. WHO need Implementation readyDigital marketing skill Wants to promote creative business Wants to get good job after graduation Often on Instagram and Facebook Reads blogs on Medium Visits Learning about companies and products through customer reviews and social media Hanging out with friends and family Going to the gym Not much time Unorganized No right skills to compete in job market Thinking Seeing Doing Feeling Empathy Map
- 15. Background and Demographics Target Persona Name Needs •Female,24yrs old • Unmarried • Spend a lot of time online reading books • Annual income, 8.45L/annum • Lives in India • Recommendations for courses to upgrade skills • Exposure to digital marketing tools for experience to be able to start his own business • Online platform for convenient learning Hobbies Goals Barriers • Trying new software & apps • Using social media Music apps such as Spotify music • Travel • Photography Reading • Become an expert in digital marketing • Working in a healthy team, Friendly environment where she can be more creative • Working successfully on digital projects/campaigns .Confusion in choosing the right platform for study • Limited time Target Persona Annu
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