Download to read offline
More Related Content
Similar to Run a Fcaebook Campaign Part 2
Run a Fcaebook Campaign Part 2
- 1.
- 2. Campaign Approach Identify thetarget audience by location, age, gender, interest and behaviour based on followwing : Location :- I choose US and India as preferred location beacuase these countries with the largest users of Facebook ( 2.6 M daily active user ) wich gives me wider reachablity. Age :- I choose age limit from 20 to 38 because at this age people mostly complete the higher education and look for spacific skills to establish themeselves professionally. Inerest and Behaviour :- Based on age limit I target the marketing and have completed the higher education.
- 3. Budget for thecampaign and ad schedule :- As per Udacity’s norms I set budget $100 USD and scheduled the campaign for one week. Create the content for the campaign :- Actually I have created the campaign to attract the target audiences through catchy headlines and description. It’s very important to keep the text unique and short because that’s the most attraction point why people will click on the link. Also the most essential part is Images that shows about what I am talking about and my brand.
- 4. Target Persona Background and Demographics TargetPersona Name Needs 1. Female, 28 yrs old 2. She did master’s in MBA 3. Lives in Mumbai 4. Interested in online learning and marketing Dimpal Gujrati 1. She needs perfect course with real certificates. 2. Creating job opportunities 3. Ideas from Digital marketing field expert Hobbies Goals Barriers 1. Traveling 2. Exercise 3. Gaming 4. Entertaining 1. She want to become an expert in Digital Marketing 2. Working in a big digital marketing company 1. Too many information collected about digital marketing course 2. Time restrictions 3. Inefficient mentor relationship
- 5. Marketing Objective Attract theinterested candidates for the DMND program and encourage them to download our e-book and to collect 100 email Id’s and I have marketing budget $100 USD and scheduled the campaign for one week.
- 6. KPI Here are KPI’sfor my marketing objective. ●The numbers of likes and shares ●Number of e-book download counts ●Number of click ●Total conversion value with collected email id
- 7.
- 8. Campaign Summary Target Audience Demographics:- Men and Women, Age – 20 – 38 Location :- Indian, US Interest :- Marketing, Digital Marketing, Buisness and Social Media Marketing. Behavior :- Student, College, Higher Eduaction, Professional Degree, Marketing, and more related to marketing Ad copy Ad copy – Enhance your expertise in Digtal Marketing field Ad Headline – Learn Digital Marketing with real world project
- 9.
- 10. Key Results Present themost important metrics per ad Campaign Results Reach Cost Amount Spent Ad One 88 15244 $0.22 $19.11 Ad Two 536 95664 $0.12 $66.80 Ad Three 106 20760 $0.13 $14.09 Overall 730 131668 $0.14 $100
- 11. Campaign Evaluation This adperformed best Campaign ROI Lead gentreted 738 Cost per result $0.14 Total Amount $100 US ROI Caculated : ($15 * 738 leads)/$100 = 110.7 ROI looks positive
- 12. The goal ofthis campaign was to attract potential candidate for DMND program It reached 1,20,864 people and includes 195 likes and 8 share Campaign Evaluation
- 13. Campaign Evaluation: Recommendations If Iget additional budget for my campaign , based on my experience, i will definitly make some changes in Ad content and will focus more on demographics, Inetrest and behaviour to make it broader and relevant. One more important thing is I will extend the timeframe of my campaign, so that I can get better result.
- 14.
- 15.
- 16.
- 17.
- 18. Ad Set Data:Performance
- 19. Ad Set Data:Delivery
- 20. Ad Set Data:Engagement