SEO Audit

1. Project 4: SEO Audit
Tuhin Subhra Giri
Udacity DMND program

2. Part 1
Plan your Audit

3. Marketing Objective & KPI
● Marketing Objective – Increase
monthly organic search traffic by 5%
within the next year
● KPI – number of montly website
visitors (through SERP)

4. Target Persona
Background and
Demographics
Subham Bhattacharya Needs
Hobbies Goals Barriers
-Male:Early 30s
-Single
-Working as a Consultant in tech
sector
-Undergrad in Physics
-HH income of Rs 150K
-Lives in Kolkata
-Photography
-Gardening
-Reading
-Travel
-Surfing The web
-Change career into a different role
In a different industry within 1yr
-Expand knowledge of digital
marketing foundations, and other
new areas relevant to future
career
-Start a new business
-Lack of relevant educational
resources at work
-Companies don’t value digital
marketing as much as traditional
marketing
-Limited time and budget for
education
-Experts in the field to help learn
of new technology
-Help outside of work
-An online community to support
education needs
-Cheap and time friendly resources

5. Part 2
On Site SEO
Audit

6. Head Keywords List
1. google analytics
2. social media
3. Udacity
4. Digital Marketing
5. e commerce
Below I post screenshot from Moz Pro Keywords Explorer, to show how the
keywords performed,
Refer to the next slide below for more
Note: The name of the Keywords list is TuhGir Head Keywords

7. Head Keywords research results gathered from Moz

9. Tail Keywords List
1. google analytics for beginners
2. what is digital marketing
3. social media marketing strategy
4. Digital marketing online courses
5. Udacity Digital Marketing Nanodegree
Below I post screenshot from Moz Pro Keywords Explorer, to
show how the keywords performed,
Refer to the next slide below for more
Note: The name of the Keywords list is TuhGir Tail Keywords

10. Tail Keywords research results gathered from Moz

11. Keyword with the Greatest Potential
Which Head Keyword has the greatest potential?
Ans: google analytics;
With search volume of 220,483 and priority score of 70
Which Tail Keyword has the greatest potential?
Ans:google analytics for beginners;
With search voluem of 1259 and priority score of 59

12. On-Site SEO: Keyword Audit
Consult the next slide to see the Keywords audit performed on site assigned to me by Udacity
DMND program
Link
https://dmnd.udacity.com/

13. I have carried out an audit of the given page
Link
https://dmnd.udacity.com/
And I have found out the following tags in their original form whose screenshots I am giving
below, along with recommendations or suggested modification in my humble opinion
Title tag original
Recommendations for title tag: <title> Udacity Online Digital Marketing Nanodegree
Program</title>
Description tag original
Recommendations for description tag:<meta name=“description”content=“Gain real-
world,hands on experience by running campaigns.Learn from our experienced
instructors who are global leaders in their field.Learn to advertise like a pro in today’s
digital world,with Udacity,where talent meets right guidance.”>
Alt tag 1 original
Recommendations
alt=“header image man and woman discussing”
Alt tag 2 original
Recommendations
alt=“ logo of partners”
Alt tag 3 original
Recommendations
alt=“ picture of Julia Aspinal on laptop screen”

14. Alt tag 4
Recommendations
alt=“picture of Daniel Kob”
Alt tag 5
Recommendations
alt=“ picture of amount $70B spent on digital marketing in US with an upwards trend
arrow”
Alt tag 6
Recommendations
alt=“picture of laptop with bar graphs”

15. Suggested Blog Topics
1. Google Analytics an indispensable tool in Digital Marketing Business: Google Analytics
is a web analytics service offered by Google.It helps us in tracking and reporting website
traffic.Hence it’s an indispensable tool in the tool box of a digital marketer today. Google
offers free course on Goolge Analytics through it’s skill shop platform, and upon
completion of the course the successful candidates are offered Google Analytics
certification, which is a highly valued certification in digital marketing industry.If any new
comer to to field of digital marketing is seeking for a place where they teach google
analytics for beginners,then skillshop is the place to go, where they can study and pass
the exam for free and get their google analytics certification.
2.Learn social media marketing strategy from udacity: Today social media is a big part of
our life,hence social media marketing is growing by leaps and bounds.So it’s important for
today’s Digital Marketing beginner to master the art of social media marketing by
downloading their free copy of ebook DMND Social Media Advertising Guide.Don’t lag
behind in this Digital age, get your free copy today! Learn from the best and become a pro
yourself! This ebook has been brought to you by the masters in field of digital marketing
who teach at Udacity Digital Marketing Nanodegree Program,the best digital marketing
course in the world,where they teach you from basics of what is digital marketing to pro
level stuff ! So what are you waiting for?Get your copy today and join Udacity Digital
Marketing Nanodegree Program
3.Digital Marketing an indispensable part of today’s e commerce business: Since last
decade e commerce space has exploded and today there is very high competition in this
field.So it’s important to stand out from the rest of the crowd and get your message across
to buyers.To achieve this mission, the best tool in your tool box is Digital Marketing. But
question might arise in the mind of a beginner as to what is digital marketing? The study
of digital marketing is a huge field, that consists of topics like social media marketing
strategy, google analytics and various other topics. Luckily there is the world’s top institute
Udacity where all the nitty-gritty of digital marketing can be learnt from Udacity Digital
Marketing Nanodegree Program

16. Part 3
Off-Site SEO

17. Technical Audit: Backlink Audit
Using the Moz Link Explorer tool,I performed a backlink audit on the webpage I have chosen. Since I am
doing DMND challenge I perform this excercise on Udacity.com
Here are three of top backlink URLs I discovered for the website.These backlink URLs I discovered for
the website.These backlinks should add value to the website and are not spam.
Backlink
Domain
Authority
(DA)
1 https://azure.microsoft.com/en-us/blog/announcing-
advanced-azure-machine-learning-nanodegree-program-
with-udacity/
99
2 https://educationblog.microsoft.com/en-us/2016/11/7-
ways-to-figure-out-this-coding-thing/ 99
3 https://www.cloudflare.com/case-studies/udacity
99

18. Link-Building
Using the SEMRush tool and research, strategize a link-building
campaign.
Identify three websites that you think would be relevant, high traffic sites
that you would like to gain backlinks from to help drive traffic to
dmnd.udacity.com.
Site Name eeee
Site URL
Organic Search Traffic
Site Name n
Site URL
Organic Search Traffic
Site Name
Site URL
Organic Search Traffic
entrepreneur.com
10.2M
https://www.entrepreneur.com/
neilpatel.com
6.5M
https://neilpatel.com/
academy.hubspot.com
15.7M
https://academy.hubspot.com/

19. Part 4
Performance
Testing

20. Page Index
The test was performed using pingler tool.The result reveal that
there is no index page found for dmnd.udacity.com,the reason
behind this might be poor site architecture or internal linking,that
is negatively affecting this site.As it is important to index the page
on Google,knowing the number of page that are indexed is
important for SEO performance, this number will help to better
understand the number of your site pages that are in the search
engine index and that are eligible to earn traffic.

21. Page Speed
Here page speed for dmnd site has been evaluated using PageSpeedInsights
tool.
Below you see screenshot showing Page Speed for Desktop

22. Here Page Speed for mobile has been evaluated. Please consult the screenshot below

23. Mobile-Friendly Evaluation
Here we evaluate the mobile friendliness of the dmnd site using Think with
Google tool. Refer to the screenshot below

24. Part 5
Recommendations

25. Recommendations
On-site SEO:
From my own analysis Udacity needs to do few changes in view-source section.
They need to mention an unique and eye catching meta description, so that people can get a
brief idea about the page by looking at the search results itself. A good meta description will
thus attract more people to the page. And will also enhance the page rank.
Changes in Alt-Tag section ,right now there is only images are available , so they need to add
unique and short text description. Basically a piece of text describes the pictures and videos
and that would be shown to the users in the event a picture and videos file did not upload.
When images and videos on web page have well defined code, then they are displayed in
the relevant search results as well, which would otherwise not be displayed if the code is
missing as the images and videos won’t be properly indexed.
Off-Site SEO:
Udacity needs to focus on linking with other high quality and credible websites to improve their
ranking

26. Performance testing:
From my own analysis Udacity needs to add index pages, as it is important to
index the page on Google, knowing the number of page that are indexed is
important for SEO performance, this number will help to better understand the
number of your site pages that are in the search engine index and that are eligible
to earn traffic.
As far as the problem with page speed goes, Udacity needs to fix all those
problems which is causing slow page speed at present , and that is negatively
affecting the user experience. As it is important to do possible optimization like
“optimize images”, enable compression , minify Javascript and etc. After fixing all
these problems it helps to improve the page speed as well as the user experience
for mobile.
If Udacity does all these changes, it will definitely improve the page rank.