The document outlines a marketing plan and objectives for a Udacity DMND program. The objectives are to acquire 60 blog followers in June 2019. The key performance indicator is the number of followers gained. The target persona is a 28-year-old Indian woman interested in online learning and marketing. The plan includes creating blog posts, social media posts on Facebook, LinkedIn and Twitter, and analyzing the results to improve engagement.

1. Market Your Content

2. Marketing Objective
Udacity DMND program might have marketing objective to
acquire at least 60 blog followers in june 2019.

3. KPI
DMND Udacity program marketing objective would be the
number of followers gained in june.

4. Target Persona
Background and
Demographics
Target Persona
Name
Needs
1. Female, 28 yrs
old
2. She did master’s
in MBA
3. Lives in Mumbai
4. Interested in
online learning and
marketing Dimpal Gujrati
1. She needs
perfect course
with real
certificates.
2. Creating job
opportunities
3. Ideas from Digital
marketing field
expert
Hobbies Goals Barriers
1. Traveling
2. Exercise
3. Gaming
4. Entertaining
1. She want to
become an
expert in Digital
Marketing
2. Working in a big
digital marketing
company
1. Too many
information collected
about digital
marketing course
2. Time restrictions
3. Inefficient mentor
relationship

6. The theme and framework of my
blog post
Theme :- Why have you decided to take the Digital
Marketing Nanodegree Program?
Format :- SCQA
Situation :- She is looking for online and offline course to
enhance digital marketing skills
Complication :- She found lots of courses available online
and offline, and it’s complicated to choosing a right course
for her
Question :- How she will find the right course for her needs
and satisfaction ?
Answer :- After reviewing all the options available in the
market. Finally she found DMND Udacity program which
provides real world project from the industry experts,
1-on-1 technical mentor, personal career coach and career
services.

7. Blog Post
Blog post on medium is about storytelling of mine, before
enrolling and after enrolling DMND program.
https://bit.ly/2Hzso97

9. Summary

10. Social media platforms for target
audience
Facebook :- I have diverse network here that
can help create awareness about the content
easily through feature like “share and like”.
LinkedIn :- it is my professional network that
allow me to take the content to a relevant
audience and help to create a professional
brand.
Twitter :- Its is the most powerful network to
share the content to a bigger audiences.

11. Facebook Post

12. LinkedIn Post

13. Twitter Post

15. Extra Credit: Post Online &
Share Your Results
Platform Traffic Likes Shares Comments Notes
Blog Medium 0 I have
created
new account
on medium
and I would
like to share
my
experience
with
everyone
Social
Platform
Facebook 2
Social
Platform
LinkedIn 1
Social
Platform
Twitter 2 1

16. What would you do differently based on your results?
Ans :- I need to expand my all social media platform to
increase more visitors
What other topics might you feature on your blog and
in social?
Ans :- I have just started this course, I would like to
share my learning and experience.
Extra Credit: Analysis