The document outlines an email marketing campaign to promote a Digital Marketing Nanodegree program. It includes details on the marketing objectives, target persona, and a creative brief for three planned emails. The first email is intended to thank interested customers and promote future updates. The second email will provide an overview of career prospects and benefits of the program. The third email aims to drive enrollment by highlighting the closing period. Metrics like open and click-through rates from the first email are analyzed, with recommendations to test call-to-action buttons, visuals, and personalization for the remaining emails.
this project's aim is to create and evaluate an email campaign.
it consists of creating a marketing objective, KPI, target persona, and creating an email series consist of three emails then creating a strategic plan to send these emails.
after sending emails comes analyzing results and get the most benefit from it to do better campaigns in the future.
this project was part of the Udacity digital marketing nanodegree program.
2nd project Udacity Digital marketing nanodegree program.
creating content list using Mailchip.
Plan email campaign .
Determine marketing objective , KPIs and target persona.
writing email series.
writing content plan.
writing A/B testing emails .
Determine the calender and plan for the email campaign.
- Planned and prepared an email marketing campaign which included creating email marketing content, creating a campaign calendar, drafting an email, using MailChimp to create the campaign, A/B testing, and conducting an evaluation of the email campaign results.
this project's aim is to create and evaluate an email campaign.
it consists of creating a marketing objective, KPI, target persona, and creating an email series consist of three emails then creating a strategic plan to send these emails.
after sending emails comes analyzing results and get the most benefit from it to do better campaigns in the future.
this project was part of the Udacity digital marketing nanodegree program.
2nd project Udacity Digital marketing nanodegree program.
creating content list using Mailchip.
Plan email campaign .
Determine marketing objective , KPIs and target persona.
writing email series.
writing content plan.
writing A/B testing emails .
Determine the calender and plan for the email campaign.
- Planned and prepared an email marketing campaign which included creating email marketing content, creating a campaign calendar, drafting an email, using MailChimp to create the campaign, A/B testing, and conducting an evaluation of the email campaign results.
Display advertising was the first form of advertising on the web. It's still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. Display advertising is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords
digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy
Facebook campaign evaluation - description of target audience, Ad copy, Ad creatives, Ad preview, ROI calculation, Results based on Demographics, performance, placement, Adset delivery and engament
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
Email Marketing Project includes:
1)Account Creation, Workflow, and Automation Triggers
i)Follows the right triggers for all the emails mentioned in the detailed brief of the project
2)Ensures that all the relevant and necessary components, such as subject line, effective copy, CTA, etc. are present in all emails.
3)Campaign Analysis
i)Analyses the campaign based on the metrics available on the platform
مشروع التسويق عبر البريد الالكتروني لبرنامج
Digital Marketing Nanodegery
المقدم من منصة يوداسيتي العالمية بالتعاون مع وزارة الاتصالات المصرية والذي تم تقديمة وتنفيذه اثناء الحصول علي شهادة
Digital Marketing Professional Track
المقدمة من منصة
Udacity
Display advertising was the first form of advertising on the web. It's still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. Display advertising is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords
digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy
Facebook campaign evaluation - description of target audience, Ad copy, Ad creatives, Ad preview, ROI calculation, Results based on Demographics, performance, placement, Adset delivery and engament
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
Email Marketing Project includes:
1)Account Creation, Workflow, and Automation Triggers
i)Follows the right triggers for all the emails mentioned in the detailed brief of the project
2)Ensures that all the relevant and necessary components, such as subject line, effective copy, CTA, etc. are present in all emails.
3)Campaign Analysis
i)Analyses the campaign based on the metrics available on the platform
مشروع التسويق عبر البريد الالكتروني لبرنامج
Digital Marketing Nanodegery
المقدم من منصة يوداسيتي العالمية بالتعاون مع وزارة الاتصالات المصرية والذي تم تقديمة وتنفيذه اثناء الحصول علي شهادة
Digital Marketing Professional Track
المقدمة من منصة
Udacity
This educational workshop is perfect for paid social practitioners who want to learn more about how to best reach LinkedIn members in their Feed or via Text Ads. Session will include hands on work with our platform, tools, and dashboards. Inquire with your Account Executive if you would like to attend.
How to run an outbound email campaigns with $0 investmentVenkat Ramakrishnan
I started doing outbound email campaigns recently and realised that its an ocean in itself . I have put together my learnings for the benefit of some one starting newly.
The presentation covers the following:
1. How to create a target list?
2. What content to send in an email?
3. How to handle a campaign
4. Further reading material to learn more
The presentation details the tools required to run a with $0 investment. The presentation also provides details on tools which will improve efficiency and can be used when your campaign starts to scale.
Rwithu Menon's Digital Marketing portfolioRwithuMenon1
Digital Marketing Projects
1. Facebook Ad campaign
Setup and ran a Facebook Ad campaign to promote Udacity’s Digital Marketing Nanodegree program, with a marketing objective of increasing conversions—tracked through downloads of a free social media guidebook.
2. SEO audits
Used Moz and SEMrush tools to improve SEO performance of Udacity’s Digital Marketing Nanodegree program website.
Conducted onsite audits—Content audit to identify keywords for potential blog posts to boost SEO, technical audit to improve metadata of the webpage, backlink audit to identify important backlinks and SEMrush to create a link building campaign.
Conducted offsite audits—performance tests using Pingler Google Indexed Pages Checker, Google Page Speed Insights and Think with Google.
3. Adwords campaign
Setup and ran a Google Adwords campaign to promote Udacity’s free Web accessibility course, with a marketing objective of increasing conversions—tracked through course signups.
4. Display ad campaign
Evaluated and documented results of a display ad campaign which promoted Udacity’s Digital Marketing Nanodegree program.
5. Email Marketing campaign
Crafted an email marketing campaign, scheduled and sent emails to leads through Mailchimp. Also analysed and documented the results of a previous email marketing campaign conducted by Udacity for its Digital Marketing Nanodegree program.
Innovative Direct Mail Strategies for New Revenue Growth in 2015camillemarti
This presentation will cover how Print Service Providers, Marketing Service Providers, and agencies can adapt to the changing print market by leveraging new innovative strategies, as well as other technologies to improve the direct mail program results for your customers.
Marketing automation technology allows marketing service providers to build and launch campaigns with multiple outbound elements. With MindFire Studio, you can use direct mail, email, social, and web to create a campaign that will reach your target audience at multiple touch points.
MindFire Studio is one of the only marketing automation solutions that integrates direct mail as a key outbound element. By partnering with HP, we have made it easy for marketing service providers to schedule and deliver their personalized direct mail pieces. During this presentation, Smith Printing and Cober Printing will share case studies that show how using direct mail with the power of MindFire Studio has helped grow their revenue.
A Complete Guide to Cold Email Outreach, Email Subject Lines, Email Outreach ...SendEngage
Cold email outreach involves reaching out to individuals or businesses via email without prior contact or relationship. Despite its name, cold email outreach doesn't have to be impersonal. When done correctly, it can be a powerful tool for initiating meaningful connections and driving desired outcomes.
The Ultimate Guide to EMAIL MARKETING STRATEGY.pdfjerryarceneaux
Technology has a significant impact on consumers’ expectations, and those expectations impact how subscribers engage with your email marketing. Brands need to continually demonstrate that they know their customer, which can make it a challenge to stay on top of the evolving context of marketing. An email strategy can make all the difference between building a relationship with your customers and sinking without trace.
Presented at the Healthcare IT Marketing and PR Conference held in 2016, the presentation highlights the realities of buying a marketing automation solution (such as Marketo, Pardot, Eloqua or Hubspot) and some cool tricks to get a lift out of your marketing efforts.
Planned and prepared an email marketing campaign which included creating a customer list, crafting an email, using MailChimp to create the campaign, and evaluation of the email campaign results.
Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Stra...Aggregage
This exclusive webinar with industry authorities Akeel Jabber and Bruce McMeekin will explore the dynamic duo of direct mail marketing and digital marketing, and teach you how to get started with blending these approaches into an effective and impactful marketing strategy!
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
3. Marketing Objective & KPI
● Marketing Objective - Convert
customer leads into students for the
DMND program.
● KPI - Number of student sign ups.
4. Target Persona
Background and
Demographics
Target Persona
Name
Needs
● Young adult
● High school and
some college
education
● Creative type that
sees potential in
online marketing
Creative Quinn
● To know she isn’t
wasting her
money
● Support while
she learns
● To be creative
● Concrete proof of
her skills
Hobbies Goals Barriers
● Music
● Social media
● Photography
● technology
● To gain new skills
● To be able to
pursue her
dream job
● To have good
work/life balance
● Lots of online and
traditional college
options
● Portfolio is lacking
● No current
experience in
marketing
6. Email Series
Email 1: Thanks for your interest in
Udacity!
Email 2: Explore the Digital Marketing
Nanodegree
Email 3: Enroll Now!
7. Creative Brief: Email 1
Overarching Theme: 3-5 Sentences
General Thank the customer for entering their email and for their
interest in the DMND course updates. Let them knowt o keep
an eye on their mailbox for other important updates
Subject Line 1 Thanks for your interest in Digital Marketing Nanodegree!
Subject Line 2 Gain real-world experience running live campaigns as you learn from top experts in the
field. Launch your career with a 360-degree understanding of digital marketing.
Preview Text Updates from the Digital Marketing Nanodegree
Body We’re excited to show you all the benefits that a career in Digital
Marketing can have! By signing up for updates from this
nanodegree from Udactiy, you’re on your way to a new career
in Digital Marketing!
Outro CTA Keep an eye on your inbox for news from Udacity’s Digital
Marketing Nanodegree Program.
Gain real-world experience running live campaigns as you learn from top experts in the
field. Launch your career with a 360-degree understanding of digital marketing.
8. Creative Brief: Email 2
Overarching Theme: 3-5 Sentences
General We can use this email to give an overview of digital marketing
job prospects, digital marketing importance, and how they
could create a career in digital marketing to keep them
interested. Could talk more specifically about the companies
partnered with Udacity to signify that this course is the real
deal.
Subject Line 1 Explore the Digital Marketing Nanodegree
Subject Line Why take this nanodegree program?
Preview Text Why take this nanodegree program?
Body
This program offers you the opportunity to master
platform-specific skills valued by top employers, while at the same
time establishing a broad-based understanding of the whole digital
marketing ecosystem. After graduating, you’ll be ready to join a
large corporation or a small firm, or even go independent as a
freelance digital marketer.
Outro CTA Click here to explore the nanodegree now!
9. Creative Brief: Email 3
Overarching Theme: 3-5 Sentences
General This final email could be used to cement the deal with the
customer with information on finances and reiterate the
perks of a nanodegree with Udacity. Drive home why they
should enroll
Subject Line 1 Enroll Now!
Subject Line 2 Enrollment closes soon!
Preview Text Enrollment closes soon!
Body Now is your opportunity to sign up to be a part of the Digital
Marketing Nanodegree Program! The current enrollment
period is about to close, don’t miss this opportunity to start
your new career as a digital marketer today!
Outro CTA Click to sign up now!
10. Calendar & Plan
Send
email 1
Send
email 2
Send
email 3
Analyze email 1
Test email 1Plan
email 1
Plan email 2 Test email 2
Analyze email 2
Plan email 3 Test email 3
Test email 3 Analyze email 3
15. Results Email #1
After you have hit send on the first email of your
campaign, you can spend some time analyzing the
results.
1. Calculate the Open Rate
Results and Analysis
Sent Delivered Opened
Opened
Rate
Bounced
2500 2250 495 0.22 225
16. Results Continued Email #1
Results can be monitored within the first 24 hours of an
email send, after a couple days or even after a week.
1. Calculate the CTR and the Conversion Rate
Results and Analysis
Clicked CTR
Take
Action
Conversion Unsub
180 0.08 75 0.033 30
17. Final Recommendations
Based on the work you did throughout
this project, what would you do for
Emails #2 & 3.
Based on the above results, I would recommend changing the CTA
buttons/wording. The click through rate was fairly small and maybe
different wording would engage customers better.
I would also recommend some A/B testing with the visual. I would try
a version like mine where there are no people in the picture, and try
an image where a person is included to see which image gets a
better response.
There were also 30 unsubscribes from the first email campaign. This
needs to be addressed because there was something about this
email that was bothersome to those subscribed. Maybe making the
email more personalized using the merge tags feature would make
the customers feel like the email is less spam-y.
