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SEO Audit Project
- 1. Project 5 SEOAudit
- 2. Target Persona Background and Demographics TargetPersona Name Needs 1. Female, 28 yrs old 2. She did master’s in MBA 3. Lives in Mumbai 4. Interested in online learning and marketing Dimpal Gujrati 1. She needs perfect course with real certificates. 2. Creating job opportunities 3. Ideas from Digital marketing field expert Hobbies Goals Barriers 1. Traveling 2. Exercise 3. Gaming 4. Entertaining 1. She want to become an expert in Digital Marketing 2. Working in a big digital marketing company 1. Too many information collected about digital marketing course 2. Time restrictions 3. Inefficient mentor relationship
- 3. Part 1 On SiteSEO Audit
- 4. Keywords Head Keywords TailKeywords 1 Digital marketing Learn online digital marketing 2 Social media course Udacity digital marketing program 3 Digital marketing course Best online course for digital marketing 4 Udacity courses Learn digital marketing from industries expert 5 Social media marketing Learn social media marketing
- 5. Keyword with theGreatest Potential Which Head Keyword has the greatest potential? Ans :- Digital marketing at 72 priority Which Tail Keyword has the greatest potential? Ans :- Best online digital marketing course at 42 priority
- 6. Technical Audit: Metadata URL:https://dmnd.udacity.com Current TitleTag <title>Udacity Digital Marketing Nanodegree Program Website</title> Meta- Description <meta name="description" content="" /> Alt-Tag <img rel="//v.fastcdn.co/a/img/loading_circle.svg" src="" class="loading notification-loader" alt="" /> Revision Title Tag <title>Udacity Digital Marketing Nanodegree Program Website | Become a Digital Marketer</title> Meta- Description <meta name="description" content=“Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing..”/> Alt-Tag <img rel="//v.fastcdn.co/a/img/loading_circle.svg" src="" class="loading notification-loader" alt=“teacher at a table with hands on open and loading circle in top right corner.”/>
- 7. Suggested Blog Topics 1– Digital Marketing :- I choose because I can write several topic in digital marketing field. 2 – Social Media Marketing :- Socia media marketing is crucial parts of online marketing which process is gaining more conversion and to get more traffic on your website. 3 – Udacity Digital Maketing Course :- This is one of the best website on the Internet because nowdays everbody wants updated course and learn from industries expert with real project.
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- 9. Technical Audit: BacklinkAudit Backlink Domain Authority (DA) 1 https://www.google.com/acce ssibility/for-developers/ 100 2 https://docs.microsoft.com/en- us/contribute/additional-resou rces 99 3 https://developer.mozilla.org/e n-US/docs/Web/JavaScript/R eference/Global_Objects/Pro mise 98
- 10. Link-Building Site Name Coursera SiteURL https://www.coursera.org/ Organic Search Traffic 894K Site Name MOZ Site URL https://moz.com/ Organic Search Traffic 408K Site Name Udemy Site URL https://www.udemy.com/ Organic Search Traffic 1.7M
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- 12. Page Index As perthe test I have performed, there is no index page found for dmnd.udacity.com. Actually it’s a very important to index pages on Google, knowing the number of pages that indexed is important for SEO performance .
- 13. Page Speed forMobile Faster pages both rank and covert better. Hence it is important to evaluate the page speed.
- 14. Page Speed forDesktop
- 15. Mobile-Friendly Evaluation I thinkMobile-friendly is essential parts of any websites because every single user search anything from mobile that’s why website should be always mobile friendly. But I have found problem with ‘dmnd.udacity.com’ that’s performed very slow, so I think you should be care about this.
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- 17. Recommendations Off-site SEO :-Udacity needs focus on linking with high quality links and credible websites to improve their ranking. Performance Testing :- As i have analyzed udacity needs to index all pages on Google, Actually it’s a very important to index pages on Google, knowing the number of pages that indexed is important for SEO performance. For page speed Udacity needs fix all those problems which is causing slow page speed that is negatively affecting the user experience. If Udacity does all these changes, it will definitely improve the page rank .