In this presentation, we can find the highest paying job in digital marketing and the latest trends in the DM Industry,

1. 9 Highest Paid Digital Marketing Jobs &
Skills in Demand [You Can’t Miss]
There is no denying the fact that digital marketing is currently an extremely
lucrative industry of the modern world we all are living in. If you only have a
laptop or a computer along with a strong internet connection, there is not
really going to be any limit to the things that you will be capable of
accomplishing. Also, making money has never been easier, before. You have
the capability of reaching millions of people within seconds. Digital marketing
professionals are trying their best to master various aspects, which are
associated with digital marketing. And, the reason behind this is that digital
marketing is undoubtedly a high demand.
If a brand is interested in growing the business in an efficient and drastic
manner, digital marketing is definitely the way to go. Digital marketing
basically means marketing by taking the assistance of the various digital
channels, which include, the applications, blogs, social media platforms,
emails, and websites. It is responsible for aiding the connection of the
audience, generates effective leads, and most importantly, helps in generating

2. revenue. With the help of digital marketing, you can expand your customer
base, target your potential customers, create reliable branding, and maintain a
great presence in social media. It is crucial that you have a fair knowledge
about the Top 9 digital marketing skill sets demand in 2019 so that you can allow
your business to progress forward.
Read on to know about the Highest Paying Digital Marketing Jobs & Skills.
1. SEO Analyst/Specialist
It is not a surprise that Search Engine Optimisation is definitely the most
important skill, which is going to top this list of skills. Some people think that
SEO is completely dead, but it is definitely not the truth at all. If we look at the
present scenario, SEO is even more important currently. The SEO Experts have
immensely important roles to play within each and every organization.
Search Engine Optimization skills definitely help in improving the overall
visibility and searchability of the websites, but it is important for numerous
other reasons as well.

3. • SEO helps in building credibility and trust: The objective of the experienced
and qualified SEO experts is to try and establish an extremely strong
foundation for a particular business website, with an effective and clean user
experience, which can be discovered easily.
• Proper Search Engine Optimisation equals ideal user experience: Each and
every brand requires maximum visibility as well as an organic ranking. Most of
them do not consider the optimal experience of the users. Google has started
interpreting both the favorable and unfavorable user experience, and hence it
is extremely important to take care of the success of the website by enhancing
the experience of the users. Quality SEO is responsible for incorporating the
best possible user experience and hence leverages it towards the brand.
Before you are stepping into the shoes of an SEO expert, you need to Learn
SEO Course and the various roles and responsibilities that they have.
• An SEO expert has knowledge about the two different Optimisation levels,
which includes the off page as well as the on-page Optimisation.
• He is capable of analyzing the goal of the client and designing the marketing
plan in details.
• He needs to work within a proper budget that has been allotted by the client.
The prime role of each and every SEO expert is to manage the various
marketing activities and guiding the content development team to produce
contents that are SEO friendly.

4. You need to have an idea about the SEO Analyst Skills if you are interested in the SEO executive
jobs after you have completed your studies. SEO Analyst has emerged as the highest-paying skill sets in
Digital Marketing is around 45k in the multinational companies and 20k for the various other corporates.
2. Social Media Expert/Specialist
If you have just completed your studies, it is definitely a good idea to learn
social media marketing skills. Social media is definitely a powerful tool if the
modern world of marketing is considered. Over the last year, social media has
managed to grow extremely fast and it is not going to slow down anytime
soon. It has been observed that almost one-third of the total population is
using one or the other kind of social networking platform.

5. • Social media platforms have been responsible for helping organizations in a
number of ways.
• Social media helps in spreading the word about your business.
• It is extremely cost effective.
• You will be able to locate your target audience easily.
• Social media is capable of reaching various demographics and ages.
If you are interested in becoming a Social Media Analyst Future, you need to
know about the roles and responsibilities of social media analysts.
• They are responsible for maintaining the presence of companies on social
networking sites.
• They help in increasing the exposure of the companies.
• They help in generating brand awareness.

6. Most of the students have a question as to how much social media analysts
make. They can start from 25k per month and with experience, they may start
getting 50-60k per month.
3. PPC Specialist/Manager
Another important skill that is being high demanded greatly is PPC marketing.
Numerous businesses have been successful in generating a high amount of
revenue with the help of paid advertising. The only problem that they face is
that they do not have a proper idea as to how they can allocate the money, in
order to ensure that it is capable of generating a high return on investment.
This is exactly where PPC marketing is responsible for stepping in and the
role of the PPC Specialist starts.

7. PPC helps organizations in the following ways.
• The businesses are going to get fast and measurable results.
• They can reach the appropriate audience.
• They help in building the recognition of the brands.
If you want to Learn PPC Course Training, you need to know about the roles and
responsibilities that are associated. Given below is a list of the responsibilities
of the Pay per click manager.
• He needs to plan and foresee the PPC campaigns for making data-driven
decisions.
• He is responsible for understanding, managing, and supporting various
initiatives, which are responsible for contributing to the success and goals of
the client campaigns.

8. The PPC manager salary is dependent on the experience that the individual
has garnered on this particular field. This role offering some of the highest
salaries in Digital Marketing so, you can start with 20K to 25K and it can go up
to 40K every month. You can get various articles on the internet on how to
become a PPC Specialist.
4. Ad Campaign Manager
There is no denying the fact that advertising is definitely one of the most
important roles for placing a particular product within the market and making
the potential customers aware of the product. In order to increase the
awareness of the products, it is crucial that the manufacturers launch the
advertisement campaigns.
Search Engine Optimisation is known to play a huge role in the advertisement
campaigns. If you are interested in knowing why an advertisement campaign
is important, you need to know that it helps in placing the products in front of
potential customers. Students who are interested in becoming a Google Ads
Campaign Manager require certifications from the various reputed universities.
A particular campaign manager is responsible for managing the
implementation of the marketing campaigns, working within the stipulated
budget, and delivers regular reports of the results of the advertisement

9. campaign. Students can also become the Linkedin Campaign manager, and
manage the various ad campaigns.
You can also learn facebook ads, which will help in ensuring that your pay scale increases. The
annual salary of the ad campaign manager is almost 5 lacs.
5. Email Marketing Specialist
If your email list is large and you have a proper idea as to how you can
leverage this huge list, it is obvious that you will be able to make huge
amounts of money without having to work hard. This is why students can opt
for a career in email marketing. They need to know about the various Email
marketing tools so that it becomes easier for them to proceed.
Having Email marketing skills is important as it is much more effective in
comparison to social media marketing, especially for acquiring customers. It is
cost effective and economical for a particular organization. You will also have
the option of customizing and personalizing everything according to your
convenience. Moreover, the results that you are going to get are also going to
be measurable. Choosing Best email marketing platforms is crucial in order to get
the desired results.
Email marketer also a highly paid digital marketing positions in the world, it is
important that you have an idea about the roles and responsibilities that you

10. are going to have. You need to identify your target audience and grow the
email list. You have to proofread the emails and check the spelling and
grammar errors. You need to ensure templates that are mobile friendly. An
ideal Email marketing strategy will ensure that the organization is moving
towards success.
With the proper experience and skills, the salary of an email marketer starts
from 20000 per month and it is going to reach 35000/month with the
experience. You need to Learn email marketing from reputed organizations.
6. Mobile Marketing
You can never overlook mobile marketing and the numerous benefits that it
has. It is true that you will be able to spot numerous similarities between
mobile marketing and desktop marketing, but the number of differences is also
going to amaze you.
If you are interested in becoming a mobile market or after you have completed
your studies, you cannot ignore the different Benefits of mobile marketing.
• Mobile marketing is capable of reaching a broader market as there is no
geographical restriction anymore.
• Instantaneous results can be achieved easily as the marketing message can
be sent out instantly.
• Mobile marketing provides convenience as it is simple and basic.
• The response of the users can be tracked instantaneously.

11. An ideal Mobile marketing strategy is going to be extremely beneficial for
organizations. Mobile marketing in India is currently one of the most lucrative
career options and you have to know about the responsibilities that you will
have to handle as a mobile marketing manager. They have to conduct market
analysis, target prospective customers, as well as develop strategic plans for
the entire company.
Students who are interested in this field often wonder How to do mobile
marketing success. In order to make their presence in this industry, they have
to enroll themselves in the recognized digital learning institutes. Mobile
marketers also a high paying job position with the annual salary of is 3.5 lacs
and with experience, the pay scale can rise to 7 lacs annually.
7. Content Marketing Manager/Content Marketing Specialist
We have all heard that content is the ruler of each and every marketing
aspect. We are living in an era where information is an extremely important
part of the business strategies. If you do not have proper content, it is going to
be impossible to gain customers. An ideal content marketing strategy is
responsible for attracting more people towards a brand. A content manager is
responsible for the content management for the businesses.

12. If you want to become a content marketing manager after you have completed
your studies, you first need to know what are the benefits of content
marketing? Content marketing has numerous benefits that you should know
about.
• It helps in driving conversions.
• It helps in bringing more traffic to the site.
• You can build awareness with useful content, which can engage the target
buyers.
• The company can make use of quality content for educating its customers.
A Content marketing plan needs to be devised in an extremely careful manner.
The roles and responsibilities of the content managers include creating
content that people require, sharing content on the various social media
channels, and measuring the response of the content marketing activities.
Content managers are also responsible for hiring Professional content writers.
8. Online Reputation Manager
Another lucrative career option is definitely an online reputation manager. An
online reputation manager is responsible for handling the reputation of the
business online. During any crisis in an emergency situation, the online
reputation manager is responsible for ensuring that the reputation of the
company remains intact. It is crucial that you have knowledge about Online
reputation management tools for effective reputation management.

13. You need to know about the Importance of online reputation management skills
before you are delving deeper into the roles and responsibilities of the
reputation manager.
The roles and responsibilities of the online manager include:
• Creating online press rooms.
• Effective blogger outreach.
• Leveraging the multimedia content.
• Measuring the success of the business blog.
• Repairing the reputation of the business.
Proper online reputation management strategy is required in order to excel in the
field of online reputation management. The salary of an online reputation
manager is almost 20,000k per month.
9. Google Analytics
Numerous businesses are using Google analytics for analyzing the manner in
which they can make use of the relevant data. Google analytics helps in
measuring the entire business process. The business will get the opportunity
of joining various online as well as offline experiences. Google analytics
further helps in automating the reports of the customers. It can easily measure
the reasons for each and every business and provides an opportunity for data
visualization. The salary package varies greatly on basis of the skills of the
individuals.