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Marketing Institute
ABOUT US
Digital marketing institute, Digi Manthan is a new age institute
with a vision to provide the international level education in
organic and paid business promotion.
*Digi Manthan, Digital Marketing Institute Delhi is one of the
pioneer institute in Digital Marketing Training offering the most
advanced level of digital marketing course to fresher and
professionals.
*The Industry stats highlight the rising trend of opportunities and
leaders anticipate the huge demand of the Skilled Digital
Marketing Professionals in the near future!
*This Digital Marketing Course objectives are targeted to a level
of competency that assumes at least six months experience as a
Digital Marketing Professional.
*This cutting Digital Marketing Course program is designed to
enhance your skills to understanding the potential of the Digital
Marketing tools that will help you to plans the out of box
marketing strategies.
*Our Digital Marketing Course module enables you to harness
the power of Digital Marketing as a core driver of the marketing
strategy for any organization.
Introduction to Digi Manthan
Call Now : 9540438438,011-49027268
Vision of the CEO
I landed up in the Digital Marketing field
more than 12 years ago in 2006 while I was
In the early years of my college. Around then
and Internet Marketing wasn't this well
known. Having worked with the Times group
who actually promoted Digital Marketing in
India I sure gained a lot of Industrial
exposure, but at the same time, I also
realized how much the industry lacked in
skill and proficiency. After gaining experience by
working with 100+ Digital Marketing Tycoons on more than 1000+ activities, I
felt that the ball was in my court to offer back to the general public and give
the field, that has given me a lot, an extensive number of talented experts,
with this idea I left the business and turned into a Digital Marketing Trainer,
and in my whole profession, I have prepared in excess of 16,000 students on
both online and offline stages. This as well didn't appear to be sufficient as the
organizations, couldn't have cared less about sustaining the understudies well.
I unsatisfied by the condition of the then existing institutes then started Digi
Manthan Institute and made it a point to have each student of my Institute,
market-ready by the time they completed their course. The journey began and
till date Digi Manthan has trained over 2000+ professionals who range from
the age groups of the youth in their teens to people even in their sixties. The
faculty at Digi Manthan makes sure of this that everyone gets to be the best of
them when graduating from here. The students are trained in a way that they
when leaving, are confident about themselves and sure about every module
that they have learned here.
The course once more is planned so that students anytime of time can clarify
any of the modules to their companions. What's more, the act of holding
ordinary Workshops so as to help clean their abilities likewise helps a lot in
boosting the assurance and construct their certainty to exhibit their insight and
aptitudes. This again, however, is just the beginning and there still is a lot more
to be done for Digital Marketing in itself, and we here, at Digi Manthan will
continue to strive forward with the simple motto that we teach all our
students, that is, “Every Expert Was Once A Beginner”.
What is digital marketing?
Digital Marketing is an advance marketing tool that helps in the Global Promotion of Products
or Services through digital media by analyzing the good & the bad data in real time that leads
to an intelligent action plan resulting in better ROI
Advanced Digital Marketing Course
The new age Advanced Digital Marketing qualification is designed for those professionals who
wants to work in online marketing industry. This course for digital marketing offers them the
specialize knowledge & understanding about complete digital marketing & why it is acting like a
backbone of industries successful strategies.
This Professional Curriculum provides you with a fully accredited and sought after Training
comprising the main theories, concepts, techniques and application expertise required to
effectively develop, plan and implement an effective digital marketing strategy. The courses are
constantly updated with the latest digital marketing techniques.
Scope Of Digital Marketing
•Search Engine Optimization Specialist: As we just told you how important it is to have a good
SEO ranking, for that to be it is really important to have a good SEO specialist so as to have a
good strategy in order to have a good ranking on the Search Engine Response Page. Doing this
course can help you land up to companies as big as Google for such an important post.
•Google Analytics Specialist: Google analytics and other analytics so Gwares should be on the
fingertips of the digital marketers so that they know from where they started and now where
they are. And not just this, they also need to know from where how much traffic was
generated. And for how long did they stay on their site. An Analytics Specialist is needed in
Digital Marketing firms so as to see many important statistics such as the bounce rate, the
traffic that the website had and also to measure what was the conversion rate.
•Social Media Marketing Specialist: We just told you how important Social Media Marketing is.
For cost effective advertising companies as big as Pepsi are investing most of their budget in
Social Media Marketing. Its basic math then, there are more companies coming up that you
can count, and sure they need good social media marketing specialist.
•E-Commerce Marketing Executive: E-Commerce is a booming market, and we already have
seen how big can it go. AGer seeing brands such as Amazon, a lot of people are motivated to
have their own e-commerce brands. This in turn calls for more people who have expertise in E-
commerce marketing. A well paid post 'E- Commerce Marketing Executive’
•Digital Marketing Manager: It goes without saying that every Digital Marketing firm or very
digital marketing team need a digital marketing manager who is in charge of handling all the
different departments associated with this field. It is his decision that is final and it is he who is
accountable for all the good or bad that his team does. Undoubtedly this job pays really well
but such a high level job comes with great skills and only to those who have good experience
in this field.
Introduction to
Digital Marketing
Call Now : 9540438438,011-49027268
WhoAll ShouldLearnDigital Marketing
Unlike most courses that only acertain agegroup or aparticular group of people with acertain
qualification can do, this course can be done by anyone who has an inclination towards digital
marketing. Beit the classof students yet in schools or colleges,or professionals,businessmen,
entrepreneurs, retired people or even homemakers, the modules of this course are devised in
suchawaythattheycatertotheneedsofalltheseagegroupsandprofessionalbackgrounds:
 For professionals: Gettinginsight into the latest digital marketingtrends would help you
achieve managerial positions in your respective fields and boost your career opportunities
to a great extent. The world is going digital and so should you. This course ensures that
youarenotleGbehindinanywayfromthepeoplewhoare youngertoyouinageorthose
whohavemoreexperiencethanyou.
 ForJobSeekers:What youneedat this point is anedgeover all others whoarelooking
for the same job profile as you. Digital Marketing, being a booming field has a fierce
competitionandalot of candidatesandevenmore jobopportunities.Inordertotapthose
opportunitiesyouneedtobeequippedwiththepropertrainingandskill thatweprovideyou
hereatDTI.
 For Entrepreneurs And Businessmen: If you wish to grow your business, Digital
Marketingis thethingfor y
ou
. Beit anincreasedreach, or cateringto atargetedaudience,
or acheapermeansto getmoremarketshare, DigitalMarketingprovidesyouwithalotof
easyandbetteroptionsthatwillmakeyourbusinessgrowtenfold.
 For Homemakers And Retired People: If a full-time job isn't your thing, due to any
reason,youcanearnreally wellevenfromhome,thetrainingof whichtoo, is givenhereat
DigitalTechnologyInstitute.
BATCH DAYS SESSION DURATION
Weekday Batch Mon-Thu 2 Hours 3 months
Weekend Batch Sat-Sun
3 Hours 4 months
Only Sunday or
Saturday Batch
Saturday or
Sunday 5 Hours 4 months
FreeTools
Worth INR95,000
SEOTools
worth :INR25,000
Wordpress Templates
worth :INR7,000
Premium Video
worth : INR45,000
Premium E-Books
worth :INR18,000
26-
MODULES
Fundamentals of
Digital Marketing
Overview to
Digital Technologies
Content Marketing
and Management
Overview of Cyber
Law Practices
Introduction HTML
& Blogging tools
PPC using
Google Tools
Introduction to E-
Commerce Business
Mobile Marketing &
App Store
Optimization
Social Media
Optimization &
Management
Local Business
Listing & Promotion
Online Reputation
Management
E-Commerce
Marketing &
Management
Search Engine
Optimization
Dynamic Website
Development
Social Media
Analysis & Marketing
Fundamental of
AdSense &
Alternates
Online Video
Creation &
Marketing
Brand Marketing
& Management
Display Advertising
with Remarketing
Affiliate
Marketing
Business Lead
Generation
E-Mail Marketing
& CRM
Earn as a
Freelancer
Google Web
Analytics
Science of
ONLINE Sales
Live Projects and
Case Studies
Internship
100% Job
Placement
Call Now : 9540438438,011-49027268
1) Fundamentals of Digital Marketing
Are you still wondering “What is Digital
marketing?”. You are not the only one
who wants to understand why and
what makes digital marketing so
popular today.
This short and precise course will help
you understand the fundamentals of
Digital marketing. We have tried to
design the course keeping in mind the
questions I am asked during our digital
marketing workshops.
2) Overview to Digital Technologies
•What is digital marketing?
•Deference between traditional marketing
and digital marketing?
•Importance of Digital Marketing
•Scope of Digital Marketing
•Imp Factors(Modules) in Digital Marketing
•Who can Learn Digital Marketing Course?
•Types of Job and Salaries in DM Industry
3) Content Mktg. and Management
•WhatisContent?
•WhyContentisImportant?
•DifferentTypesofContent
•ngredientsforOnlineContent
•AnalyzingQueryandKeywordforContent
•TheProperContentFlow
•VariousContentGenerationMethods
•OptimizationofOnline
Content
•ContentDistribution
•TipsforOptimizingBlogs
•TipsforOptimizingArticles
•TipsforNewsletter
Writing
•ContentforCorporate
Communication
•WhatisContentManagement?
•ImportanceofContentManagement
•ContentT
eamManagement
•WhatisContentMarketing?
•ObjectivesofContent
Marketing
•StrategiesforContent
Marketing
•ContentforVariousNetworks
•TipsforContentCreation
•SuccessFormula forContent
Management Case Study
4) Overview of Cyber Law Practices
Cyber law otherwise known as “internet
law” is the area of law that regulates how
people use the internet. There are cyber
laws that are criminal laws and there are
cyber laws that are civil laws. Any law or
regulation that involves how people use
computers, Smartphone, the internet and
other related technology is cyber law. As
technology changes, the laws that govern
electronic communication change, too.
Cyber law encompasses all of the ways that
people use modern technology to interact
and communicate.
Call Now : 9540438438,011-49027268
5) Dynamic Website Development
•Website in WordPress
•Static and dynamic Website
•How to Buy Website Domain and Hosting
Server
•How to connect domain with hosting
server
•Uploading website on Server
•Structure of HTML Code
•Adding Google Map, Enquiry Form and
Live Chat
•Basic Knowledge of C-Panel and FTP
•Free Theme and HTML Template
•Creation of Business Email id
• WordPress Plug-in
•Build Design the Pages
•SEO on WordPress
6) Search Engine Optimization
•What is SEO?
•Why Websites should be Optimized?
•The Role of SEO
•How Search Engines Work?
•What is Page Rank?
•Alexa / PA / DA
•How to get Best ROI?
•Significance of SEO
•Keywords Vs Query
•Google Trends and Insights
•What is Inbound & Outbound
Marketing?
•White, Black and Grey Hat SEO
On Page SEO
•HTML Overview
•What are Keywords?
•Types of Keywords
•Keyword Research
•Keyword Density & Proximity
•Website Audit
•Meta Tag Optimization
•Body Optimization
•URL Optimization
•Canonical Implementation
•Image Optimization
•Content Optimization
•Unique and Duplicate Content
•Sitemap Generation
•Competitor Research
Off Page SEO
•What are Backlinks?
•Types of Backlinks
•Understanding Backlink Techniques
•Submission to Search Engines
•Directory Submission
•Articles Submission
•PR Submission
•Forum Submission
•PPT / PDF Submission
•Classified Submission
•Social Bookmarking
•Blog Commenting
Call Now : 9540438438,011-49027268
6) Search Engine Optimization
Premium SEO Tools
•Keyword Planner Tool
•Competitor Analysis Tool
•Content Writing Tool
•Website Audit Tool
•Ranking Tool
•Google Search Console
•Google Analytics Web
•Browser Tools
Google Updates
•What are Google Updates?
•Types of Google Updates
•Why Google Updates are Important?
•What is Google Penalization?
•How to Recover from Penalization?
SEO Reports
•Keyword Ranking Report
•Off Page Activity
•Audit Report for New Project
7)Introduction HTML & Blogging tools
•HTML Base
•What is blogger
•Benefits of blogging
•How to create Blog on BlogSpot
•How to create blog on WordPress n
other blog website
•How to create new post
•How to create page
•Earn Money from Blogging
•How to customize and manage
setting
•How to promote blog website
8) Brand Marketing
& Management
•What is a Brand?
•How to Create a Brand?
•Different Methods of Branding
Advertising Vs Branding
•ATL and BTL Activities
•What is a Logo?
•Importance of a Logo
•How to Design a Logo?
•Product Vs Service Branding
Power of Collaterals
•Profile
•Proposal
•Portfolio
•Invoice Bills
•SWOT Analysis
•COPEX & OPEX
•Approaches
•Brand & Franchise
•MIS Funnel
•Standard Reporting System
Brands we Know
Call Now : 9540438438,011-49027268
9) PPC using Google Tools
•Need of Paid Advertisement
•Understanding Advertising Goals
•What is Bidding Strategy?
•What is Pay Per Click?
•What is Google AdWords?
•AdWords Vs PPC
•Overview of Microsoft Ad Center
•Account Creation Account
•Structure Keyword
•Research Tools
•Keyword Planning Strategies
•What are Campaigns?
•Types of Campaign
•Search Advertising
•Display Advertising
•Video Advertising
•Mobile Advertising
•Shopping Advertising - PLA
•Campaign Designing & Optimization
Geo Targeting
•Ad-Group Designing & Optimization
•Post Campaign Optimization
What is Quality Score?
•Why Quality Score is Important?
•Factors for Quality Score
•Landing Page Creation
•Landing Page Optimization
•CTR & Its Importance
•Concept of Re-Marketing
•Conversion Tracking
•Conversion Optimization
•Reports and Analysis
•Dynamic Keyword Insertion
•Competitor Study
•Integration of Tools
•Tools for SEM
•Case Studies
•Ad-Words Examination
10) Mobile Marketing & App Store
Optimization
•Fundamentals of Mobile Marketing
•Need of Mobile Marketing
•History of Mobile Marketing
•Featured Phone v/s Smartphone
•Mobile Marketing on Various OS
•Deferent types of Mobile Marketing
•Importance of Mobile Friendly
Websites
•Tools to create Mobile Apps
•Top 5 Apps for Digital Marketing
•App Store / Play store Optimization
•Data Mining on Mobile Marketing
•Generating ROI
•Study User Behavior
•Promotion of Mobile Apps
•Monetize your Apps
•Analysis in Mobile Marketing
•Latest Trends in Mobile Marketing
Report
•Study and Analysis
Call Now : 9540438438,011-49027268
11) Social Media Optimization
& Management
•What is Social Media Optimization?
•What is Viral Marketing?
•Scope of Social Media Optimization
•Terminology of Social Media
•Best Practices
•Social Media Tools
•Strategy Creation for Business
•Facebook Optimization
Profile Creation
Page & Group Creation
Lead Generation
Event Branding
•LinkedIn Optimization
Personal and Business Profile
Page & Group Creation
Lead Generation
Rank Keyword Instantly via
LinkedIn
•Twitter Optimization
Profile Creation
Re-Twitting
Hash Tags
Brand Promotion
Integration with Other Tools
•Pinterest & Instagram
Optimization
Profile Creation
The Potential of Images
Tools & Plugins
12) Online Reputation Management
•What is Online Reputation
Management?
•Impact of Online Reputation
on Sales
•Why Online Reputation
Management?
•Fundamentals of Online Reputation
Management
•Deference between ORM & SMO
•Impact of negative Online
Reputation
•Tools for Online Reputation
Management
•How to find Negative
Comments?
•How to get ORM alerts on Regular
Basis?
•How to deal with Negative Online
Reputation?
•Best Strategies for Online Reputation
Management
•Preventive measures in ORM
•How to be a Brand on
internet?
•User Behavior Study
•Techniques for Building Brand
Reputation
•Project Case Study
Call Now : 9540438438,011-49027268
•Why Should Media Marketing?
•Difference between SEO & SMM
•Choosing Best Social Media
Platform for Marketing
•Creating Social Media Marketing
Strategy
•SMM Using Facebook
•SMM Using Twitter
•SMM Using Instagram
•SMM Using LinkedIn
•Competitor Research
•Different Type of Ads
•Re-Marketing in Social Media
•Optimizing Ad Copy
•Insight Study
•Database Management
•Product Promotion Activities
•Paid Marketing via Different
Social Media Channels
•Tools to Measure
•ROI Creating Multi-Channel
•Social Media Strategy
•Reporting and Analysis
13) Local Business Listing & Promotion
•Local business Optimization
•Google Maps & Bing Maps
•Google My Business
•What are Various GEO Locations
Targeting Options?
•How to Target Audiences?
•Significance of GEO Targeting
•Optimizing for Local Business
Generating
•High ROI via GEO Targeting
•Where and How to Target Your
Audiences?
•How to Optimize Local Business?
•Review & rating in Local
•Business Etiquettes for Local
Business
•Paid Campaign GEO based
•What are Advantage of Online
Marketing?
•How to Acquire High Quality ROI?
•Power & Scope of Classified &
Business Listing
•Local Business App
14)Social Media Analysis & Marketing
Call Now : 9540438438,011-49027268
16) Online Video Creation & Marketing
15)Display Advertising with Remarketing
•What is Display Marketing
•Why Display Advertising is Important?
•Difference Between Search Network
and Display Network
•Display Using Banners/ Rich Media
•Display Advertising Using AdWords
•Types of Display Campaigns
•CPM Vs CPC
•Planning and Executing of Display Ads
•What is Remarketing?
•Remarketing Display Advertising
Integrating
•Remarketing with Analytics
•Remarketing List Creation
•Tracking of Display Ads
•ROI with Display Ads
•Best Alternative to AdWords
•Reporting of Display Ads
•What are Videos?
•Impact of Videos
•What is Video Marketing?
•Why Video Marketing?
•Benefits of Video Marketing
•Strategies for Video Marketing
•Best Video Sharing Platforms
•Video Marketing through YouTube
•Video Monetization
•Channel Creation
•Channel Optimization
•Creation of Channel Art
•Video Optimization
•Uploading & Managing Video
•SEO for Videos
•Video Sharing Techniques
•Brand Building Video
•Lead Generation
•Integration with Different Tools
•Video Marketing Campaign
•How to Increase Subscribers?
•How to Make Video Viral?
•Tips & Tricks
•Case Study
•Reporting
17)Fundamental of AdSense & Alternates
•What is AdSense?
•How AdSense Works?
•Difference Between AdSense &
AdWords
•How to Create Google AdSense
Account?
•Pre-Requisite for AdSense
•What is an Ad Unit?
•Different Types of Ad Unit
•Creating First AdSense Ad Unit
•AdSense Approval Tricks
•AdSense Account Optimization
•AdSense with YouTube Integrating
•AdSense with WordPress
•Plugins for AdSense Integration
•Exploring AdSense Interface
•How to Increase High Revenue
AdSense
•Best Alternate for AdSense
•Do’s and Dont’s
19) E-Commerce Marketing
& Management
18)Introduction to E-Commerce Business
Overview
•What is E-Commerce?
•How is E-Commerce Taking Over
the Traditional Marketing?
•Understanding of Products/Services
•Understanding of Audience
•B2B and B2C Industry
Online Market Working &
Empanelment
•Amazon/ FlipKart/ SnapDeal/ Etc.
Overview
•Pre-Requisite for E-Commerce
•Use of Available Tools
•Use of Camera/Image
•Structure of E-Commerce Marketing
•Algorithm of E-Commerce Marketing
•How to Design an E-Commerce
Website?
•SEO Techniques on E-Commerce
Websites
•How to E-Commerce Companies
Make ROI?
Paid Ads
•AdWords , Facebook Ads, Twitter
Ads, LinkedIn Ads, Instagram Ads
Organic Promotion & Listing
•Business Listing
•Free Ad Posting
•SEO of E-Commerce Website
Self Property
•Business Website
•WordPress with WooCommerce
•Payment Gateway Integration
•PayPal & PayU
20) Affiliate Marketing
•What is Affiliate Marketing?
•Need of Affiliate Marketing
•Earn Online via Affiliate Marketing
•Platforms of Affiliate Marketing
•Best Affiliate Marketing Strategies
•What to sell as an Affiliate Marketer?
•Pre Requisite to be an Affiliate
•Affiliate Account Creation
•Affiliate with Amazon/FlipKart
•Challenges of Affiliate Accounts
•Top Agencies for Affiliate
•Affiliate Marketing with Commission
Junction & V Commission
•Tips to Boost Affiliate Earning
•Case Studies
Call Now : 9540438438,011-49027268
21) Business Lead Generation
Call Now : 9540438438,011-49027268
•What is Lead?
•Why are Lead Important?
•Understanding Audience And Buyer
•Difference Between Domestic and
International
•Audience Planning
•Strategies for Lead Generation
•Different Methods to Generate Leads
•Lead Generation with Organic Leads
•Lead with Online & offline
Communication
•Lead Generation with Paid Tools
•Leads and Landing Page
•Landing Page Optimization
•Do’s and Dont’s for Landing Pages
•Role of Testing in Lead Generation
•Types of Testing
•Conversion Funnel
•Reporting and Analysis
•Roadmap from Leads to Sales
22) E-Mail Marketing & CRM
•What is an Email?
•What is Email Marketing
•Email Marketing Basics
•Implementing Effective Campaigns
•Measuring the Effectiveness
•Types of Emails
•Email Write-Up
•Overview of Thunderbird & Outlook
•Designing of HTML Layouts
•Advance Techniques of Optimizing
the Campaigns
•Technologies Behind E-Mail
Marketing
•Rules and Regulations
•Track Email
•Lead Generation via Emails
•Data Mining
•Advance Search Techniques Search
•Email Reports
•Email as a Tool for Marketing
23) Earn as a Freelancer
•What is Freelancing?
•What are the Famous Platform for
Freelancers?
•How to Create a Strong Profile?
•How to Earn from Facebook/ Blogs/
YouTube etc?
•Bidding for Freelance Projects
•Earn Being a Digital Marketing
Consultant
•Earn from Installing Apps
•Tips to be a Successful Freelancer
24) Google Web Analytics
•What is Google Analytics?
•How to Create an Account?
•Account Optimization
•Goal Optimization
•Funnel Creation & Optimization
•View & Segment Creation
•Explore the Filters
•In- Depth Knowledge of Acquisition/
Behavior/ Conversion
•GEO Location Optimization
•Web Analysis
•How to Track URLs?
•Advance URL Tracking
•Analytics for E-Commerce & Emails
•AdWords and Analytics Integration
•Advances Level Optimization
•Google Tag Manager
•Alternative to Google Analytics
25) Science of ONLINE Sales
•What are Sales?
•ROI Vs Sales
•Integrated Marketing and
Communication
•The Five Senses
•The Power of W’s
•Different Types of Layouts
•Visual Devices
•RTL Vs LTR
•UI & UX
•How to Optimize UI & UX?
•Power of Visuals
•How to Design Powerful Visuals?
•Tips & tricks
•Power of Innovative Ideas
•Guerrilla Marketing
•Creation of Visuals Module
•Top Tools to Track sales
Call Now : 9540438438,011-49027268
26) Live Projects and Case Studies
•Various Case Studies & History
•Work on One Live Project
•Solve 404 Errors
•Sitemap Creation
•Use of Robots.txt
•Group Discussion on Trading Topics
•Quizzes on Digital Marketing
•Test & Assignments
•Keyword Placement
•Title Creation
•Meta Tag Creation
•Content Creation/ Specification/
Content Optimization
•Keyword Density Enhancement
•Image & Video Optimization
•HTML validation
•URL Structure Analysis
•Renaming & Rewriting
•Implementing Redirects
•Canonical Issues
•Duplicate Content Issues
Call Now : 9540438438,011-49027268
CERTIFICATIONS
With Digi Manthan's training program become an AdWords,
Analytics, Bing and Facebook Certified professional.
Google Search Google Shopping Google Mobile
Google Display Google Analytics Google Video
Microsoft Bing Facebook Blueprint Certificate Digi Manthan
www.digimanthan.com
Student Testimonials
I didn’t believe Digital Marketing was going to
be this easy. I am now reaching and connecting
with a very nice audience and building a solid
reputation. I couldn’t have done it without Digi
Manthan and Mannu Sir’s guidance.
-Sapna Parchani
I enjoyed Digi Manthan everyday. I have visited
many institutes but Digi Manthan is one of the
best. Nice infrastructure & co-operative
teachers. After finishing my course I got
placement in a reputed company.
-Paramjeet Kaur
Digi Manthan Institute has given me a great
platform to increase my knowledge about Digital
Marketing. I am glad that I have joined Digi
Manthan. World best place to learn Digital
Marketing and at a easily affordable price
-Praveen Kumar Rai
I had been searching for a Digital Marketing
Institute since last year and when I came to Digi
Manthan, I was amazed by the teaching
techniques of Mannu’s Sir. I made the right
decision of joining Digi Manthan.
-Aisha Maheshwari
Awesome Institute. There are lot of reasons to
this comprehensive course of studies meet all
the learning needs being the primary one. I got
extra classes for all my doubts. In short “This is
the best institute for Digital Marketing”.
-Sajan Shah
I had a great experience learning Digital
Marketing from Digi Manthan. It insightful plus
we were asked to do practical stuff. The Institute
is a great platform to learn, understand and
educate oneself on the vast world of digital
marketing.
-Ankit Anand
Address- C-11/215, Gurunanak Pura, Laxmi Nagar,
Opposite V3S Mall, Nirman Vihar, New Delhi,
Delhi 110092, India
Landline- 011-4902 7268
Mobile- 9540438438, 9540239239
Email- digimanthan@gmail.com
www.digimanthan.com

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Seo course in laxmi nagar

  • 2. ABOUT US Digital marketing institute, Digi Manthan is a new age institute with a vision to provide the international level education in organic and paid business promotion. *Digi Manthan, Digital Marketing Institute Delhi is one of the pioneer institute in Digital Marketing Training offering the most advanced level of digital marketing course to fresher and professionals. *The Industry stats highlight the rising trend of opportunities and leaders anticipate the huge demand of the Skilled Digital Marketing Professionals in the near future! *This Digital Marketing Course objectives are targeted to a level of competency that assumes at least six months experience as a Digital Marketing Professional. *This cutting Digital Marketing Course program is designed to enhance your skills to understanding the potential of the Digital Marketing tools that will help you to plans the out of box marketing strategies. *Our Digital Marketing Course module enables you to harness the power of Digital Marketing as a core driver of the marketing strategy for any organization. Introduction to Digi Manthan Call Now : 9540438438,011-49027268
  • 3. Vision of the CEO I landed up in the Digital Marketing field more than 12 years ago in 2006 while I was In the early years of my college. Around then and Internet Marketing wasn't this well known. Having worked with the Times group who actually promoted Digital Marketing in India I sure gained a lot of Industrial exposure, but at the same time, I also realized how much the industry lacked in skill and proficiency. After gaining experience by working with 100+ Digital Marketing Tycoons on more than 1000+ activities, I felt that the ball was in my court to offer back to the general public and give the field, that has given me a lot, an extensive number of talented experts, with this idea I left the business and turned into a Digital Marketing Trainer, and in my whole profession, I have prepared in excess of 16,000 students on both online and offline stages. This as well didn't appear to be sufficient as the organizations, couldn't have cared less about sustaining the understudies well. I unsatisfied by the condition of the then existing institutes then started Digi Manthan Institute and made it a point to have each student of my Institute, market-ready by the time they completed their course. The journey began and till date Digi Manthan has trained over 2000+ professionals who range from the age groups of the youth in their teens to people even in their sixties. The faculty at Digi Manthan makes sure of this that everyone gets to be the best of them when graduating from here. The students are trained in a way that they when leaving, are confident about themselves and sure about every module that they have learned here. The course once more is planned so that students anytime of time can clarify any of the modules to their companions. What's more, the act of holding ordinary Workshops so as to help clean their abilities likewise helps a lot in boosting the assurance and construct their certainty to exhibit their insight and aptitudes. This again, however, is just the beginning and there still is a lot more to be done for Digital Marketing in itself, and we here, at Digi Manthan will continue to strive forward with the simple motto that we teach all our students, that is, “Every Expert Was Once A Beginner”.
  • 4. What is digital marketing? Digital Marketing is an advance marketing tool that helps in the Global Promotion of Products or Services through digital media by analyzing the good & the bad data in real time that leads to an intelligent action plan resulting in better ROI Advanced Digital Marketing Course The new age Advanced Digital Marketing qualification is designed for those professionals who wants to work in online marketing industry. This course for digital marketing offers them the specialize knowledge & understanding about complete digital marketing & why it is acting like a backbone of industries successful strategies. This Professional Curriculum provides you with a fully accredited and sought after Training comprising the main theories, concepts, techniques and application expertise required to effectively develop, plan and implement an effective digital marketing strategy. The courses are constantly updated with the latest digital marketing techniques. Scope Of Digital Marketing •Search Engine Optimization Specialist: As we just told you how important it is to have a good SEO ranking, for that to be it is really important to have a good SEO specialist so as to have a good strategy in order to have a good ranking on the Search Engine Response Page. Doing this course can help you land up to companies as big as Google for such an important post. •Google Analytics Specialist: Google analytics and other analytics so Gwares should be on the fingertips of the digital marketers so that they know from where they started and now where they are. And not just this, they also need to know from where how much traffic was generated. And for how long did they stay on their site. An Analytics Specialist is needed in Digital Marketing firms so as to see many important statistics such as the bounce rate, the traffic that the website had and also to measure what was the conversion rate. •Social Media Marketing Specialist: We just told you how important Social Media Marketing is. For cost effective advertising companies as big as Pepsi are investing most of their budget in Social Media Marketing. Its basic math then, there are more companies coming up that you can count, and sure they need good social media marketing specialist. •E-Commerce Marketing Executive: E-Commerce is a booming market, and we already have seen how big can it go. AGer seeing brands such as Amazon, a lot of people are motivated to have their own e-commerce brands. This in turn calls for more people who have expertise in E- commerce marketing. A well paid post 'E- Commerce Marketing Executive’ •Digital Marketing Manager: It goes without saying that every Digital Marketing firm or very digital marketing team need a digital marketing manager who is in charge of handling all the different departments associated with this field. It is his decision that is final and it is he who is accountable for all the good or bad that his team does. Undoubtedly this job pays really well but such a high level job comes with great skills and only to those who have good experience in this field. Introduction to Digital Marketing Call Now : 9540438438,011-49027268
  • 5. WhoAll ShouldLearnDigital Marketing Unlike most courses that only acertain agegroup or aparticular group of people with acertain qualification can do, this course can be done by anyone who has an inclination towards digital marketing. Beit the classof students yet in schools or colleges,or professionals,businessmen, entrepreneurs, retired people or even homemakers, the modules of this course are devised in suchawaythattheycatertotheneedsofalltheseagegroupsandprofessionalbackgrounds:  For professionals: Gettinginsight into the latest digital marketingtrends would help you achieve managerial positions in your respective fields and boost your career opportunities to a great extent. The world is going digital and so should you. This course ensures that youarenotleGbehindinanywayfromthepeoplewhoare youngertoyouinageorthose whohavemoreexperiencethanyou.  ForJobSeekers:What youneedat this point is anedgeover all others whoarelooking for the same job profile as you. Digital Marketing, being a booming field has a fierce competitionandalot of candidatesandevenmore jobopportunities.Inordertotapthose opportunitiesyouneedtobeequippedwiththepropertrainingandskill thatweprovideyou hereatDTI.  For Entrepreneurs And Businessmen: If you wish to grow your business, Digital Marketingis thethingfor y ou . Beit anincreasedreach, or cateringto atargetedaudience, or acheapermeansto getmoremarketshare, DigitalMarketingprovidesyouwithalotof easyandbetteroptionsthatwillmakeyourbusinessgrowtenfold.  For Homemakers And Retired People: If a full-time job isn't your thing, due to any reason,youcanearnreally wellevenfromhome,thetrainingof whichtoo, is givenhereat DigitalTechnologyInstitute.
  • 6. BATCH DAYS SESSION DURATION Weekday Batch Mon-Thu 2 Hours 3 months Weekend Batch Sat-Sun 3 Hours 4 months Only Sunday or Saturday Batch Saturday or Sunday 5 Hours 4 months FreeTools Worth INR95,000 SEOTools worth :INR25,000 Wordpress Templates worth :INR7,000 Premium Video worth : INR45,000 Premium E-Books worth :INR18,000
  • 7. 26- MODULES Fundamentals of Digital Marketing Overview to Digital Technologies Content Marketing and Management Overview of Cyber Law Practices Introduction HTML & Blogging tools PPC using Google Tools Introduction to E- Commerce Business Mobile Marketing & App Store Optimization Social Media Optimization & Management Local Business Listing & Promotion Online Reputation Management E-Commerce Marketing & Management Search Engine Optimization Dynamic Website Development Social Media Analysis & Marketing Fundamental of AdSense & Alternates Online Video Creation & Marketing Brand Marketing & Management Display Advertising with Remarketing Affiliate Marketing Business Lead Generation E-Mail Marketing & CRM Earn as a Freelancer Google Web Analytics Science of ONLINE Sales Live Projects and Case Studies Internship 100% Job Placement
  • 8. Call Now : 9540438438,011-49027268 1) Fundamentals of Digital Marketing Are you still wondering “What is Digital marketing?”. You are not the only one who wants to understand why and what makes digital marketing so popular today. This short and precise course will help you understand the fundamentals of Digital marketing. We have tried to design the course keeping in mind the questions I am asked during our digital marketing workshops. 2) Overview to Digital Technologies •What is digital marketing? •Deference between traditional marketing and digital marketing? •Importance of Digital Marketing •Scope of Digital Marketing •Imp Factors(Modules) in Digital Marketing •Who can Learn Digital Marketing Course? •Types of Job and Salaries in DM Industry 3) Content Mktg. and Management •WhatisContent? •WhyContentisImportant? •DifferentTypesofContent •ngredientsforOnlineContent •AnalyzingQueryandKeywordforContent •TheProperContentFlow •VariousContentGenerationMethods •OptimizationofOnline Content •ContentDistribution •TipsforOptimizingBlogs •TipsforOptimizingArticles •TipsforNewsletter Writing •ContentforCorporate Communication •WhatisContentManagement? •ImportanceofContentManagement •ContentT eamManagement •WhatisContentMarketing? •ObjectivesofContent Marketing •StrategiesforContent Marketing •ContentforVariousNetworks •TipsforContentCreation •SuccessFormula forContent Management Case Study 4) Overview of Cyber Law Practices Cyber law otherwise known as “internet law” is the area of law that regulates how people use the internet. There are cyber laws that are criminal laws and there are cyber laws that are civil laws. Any law or regulation that involves how people use computers, Smartphone, the internet and other related technology is cyber law. As technology changes, the laws that govern electronic communication change, too. Cyber law encompasses all of the ways that people use modern technology to interact and communicate.
  • 9. Call Now : 9540438438,011-49027268 5) Dynamic Website Development •Website in WordPress •Static and dynamic Website •How to Buy Website Domain and Hosting Server •How to connect domain with hosting server •Uploading website on Server •Structure of HTML Code •Adding Google Map, Enquiry Form and Live Chat •Basic Knowledge of C-Panel and FTP •Free Theme and HTML Template •Creation of Business Email id • WordPress Plug-in •Build Design the Pages •SEO on WordPress 6) Search Engine Optimization •What is SEO? •Why Websites should be Optimized? •The Role of SEO •How Search Engines Work? •What is Page Rank? •Alexa / PA / DA •How to get Best ROI? •Significance of SEO •Keywords Vs Query •Google Trends and Insights •What is Inbound & Outbound Marketing? •White, Black and Grey Hat SEO On Page SEO •HTML Overview •What are Keywords? •Types of Keywords •Keyword Research •Keyword Density & Proximity •Website Audit •Meta Tag Optimization •Body Optimization •URL Optimization •Canonical Implementation •Image Optimization •Content Optimization •Unique and Duplicate Content •Sitemap Generation •Competitor Research Off Page SEO •What are Backlinks? •Types of Backlinks •Understanding Backlink Techniques •Submission to Search Engines •Directory Submission •Articles Submission •PR Submission •Forum Submission •PPT / PDF Submission •Classified Submission •Social Bookmarking •Blog Commenting
  • 10. Call Now : 9540438438,011-49027268 6) Search Engine Optimization Premium SEO Tools •Keyword Planner Tool •Competitor Analysis Tool •Content Writing Tool •Website Audit Tool •Ranking Tool •Google Search Console •Google Analytics Web •Browser Tools Google Updates •What are Google Updates? •Types of Google Updates •Why Google Updates are Important? •What is Google Penalization? •How to Recover from Penalization? SEO Reports •Keyword Ranking Report •Off Page Activity •Audit Report for New Project 7)Introduction HTML & Blogging tools •HTML Base •What is blogger •Benefits of blogging •How to create Blog on BlogSpot •How to create blog on WordPress n other blog website •How to create new post •How to create page •Earn Money from Blogging •How to customize and manage setting •How to promote blog website 8) Brand Marketing & Management •What is a Brand? •How to Create a Brand? •Different Methods of Branding Advertising Vs Branding •ATL and BTL Activities •What is a Logo? •Importance of a Logo •How to Design a Logo? •Product Vs Service Branding Power of Collaterals •Profile •Proposal •Portfolio •Invoice Bills •SWOT Analysis •COPEX & OPEX •Approaches •Brand & Franchise •MIS Funnel •Standard Reporting System Brands we Know
  • 11. Call Now : 9540438438,011-49027268 9) PPC using Google Tools •Need of Paid Advertisement •Understanding Advertising Goals •What is Bidding Strategy? •What is Pay Per Click? •What is Google AdWords? •AdWords Vs PPC •Overview of Microsoft Ad Center •Account Creation Account •Structure Keyword •Research Tools •Keyword Planning Strategies •What are Campaigns? •Types of Campaign •Search Advertising •Display Advertising •Video Advertising •Mobile Advertising •Shopping Advertising - PLA •Campaign Designing & Optimization Geo Targeting •Ad-Group Designing & Optimization •Post Campaign Optimization What is Quality Score? •Why Quality Score is Important? •Factors for Quality Score •Landing Page Creation •Landing Page Optimization •CTR & Its Importance •Concept of Re-Marketing •Conversion Tracking •Conversion Optimization •Reports and Analysis •Dynamic Keyword Insertion •Competitor Study •Integration of Tools •Tools for SEM •Case Studies •Ad-Words Examination 10) Mobile Marketing & App Store Optimization •Fundamentals of Mobile Marketing •Need of Mobile Marketing •History of Mobile Marketing •Featured Phone v/s Smartphone •Mobile Marketing on Various OS •Deferent types of Mobile Marketing •Importance of Mobile Friendly Websites •Tools to create Mobile Apps •Top 5 Apps for Digital Marketing •App Store / Play store Optimization •Data Mining on Mobile Marketing •Generating ROI •Study User Behavior •Promotion of Mobile Apps •Monetize your Apps •Analysis in Mobile Marketing •Latest Trends in Mobile Marketing Report •Study and Analysis
  • 12. Call Now : 9540438438,011-49027268 11) Social Media Optimization & Management •What is Social Media Optimization? •What is Viral Marketing? •Scope of Social Media Optimization •Terminology of Social Media •Best Practices •Social Media Tools •Strategy Creation for Business •Facebook Optimization Profile Creation Page & Group Creation Lead Generation Event Branding •LinkedIn Optimization Personal and Business Profile Page & Group Creation Lead Generation Rank Keyword Instantly via LinkedIn •Twitter Optimization Profile Creation Re-Twitting Hash Tags Brand Promotion Integration with Other Tools •Pinterest & Instagram Optimization Profile Creation The Potential of Images Tools & Plugins 12) Online Reputation Management •What is Online Reputation Management? •Impact of Online Reputation on Sales •Why Online Reputation Management? •Fundamentals of Online Reputation Management •Deference between ORM & SMO •Impact of negative Online Reputation •Tools for Online Reputation Management •How to find Negative Comments? •How to get ORM alerts on Regular Basis? •How to deal with Negative Online Reputation? •Best Strategies for Online Reputation Management •Preventive measures in ORM •How to be a Brand on internet? •User Behavior Study •Techniques for Building Brand Reputation •Project Case Study
  • 13. Call Now : 9540438438,011-49027268 •Why Should Media Marketing? •Difference between SEO & SMM •Choosing Best Social Media Platform for Marketing •Creating Social Media Marketing Strategy •SMM Using Facebook •SMM Using Twitter •SMM Using Instagram •SMM Using LinkedIn •Competitor Research •Different Type of Ads •Re-Marketing in Social Media •Optimizing Ad Copy •Insight Study •Database Management •Product Promotion Activities •Paid Marketing via Different Social Media Channels •Tools to Measure •ROI Creating Multi-Channel •Social Media Strategy •Reporting and Analysis 13) Local Business Listing & Promotion •Local business Optimization •Google Maps & Bing Maps •Google My Business •What are Various GEO Locations Targeting Options? •How to Target Audiences? •Significance of GEO Targeting •Optimizing for Local Business Generating •High ROI via GEO Targeting •Where and How to Target Your Audiences? •How to Optimize Local Business? •Review & rating in Local •Business Etiquettes for Local Business •Paid Campaign GEO based •What are Advantage of Online Marketing? •How to Acquire High Quality ROI? •Power & Scope of Classified & Business Listing •Local Business App 14)Social Media Analysis & Marketing
  • 14. Call Now : 9540438438,011-49027268 16) Online Video Creation & Marketing 15)Display Advertising with Remarketing •What is Display Marketing •Why Display Advertising is Important? •Difference Between Search Network and Display Network •Display Using Banners/ Rich Media •Display Advertising Using AdWords •Types of Display Campaigns •CPM Vs CPC •Planning and Executing of Display Ads •What is Remarketing? •Remarketing Display Advertising Integrating •Remarketing with Analytics •Remarketing List Creation •Tracking of Display Ads •ROI with Display Ads •Best Alternative to AdWords •Reporting of Display Ads •What are Videos? •Impact of Videos •What is Video Marketing? •Why Video Marketing? •Benefits of Video Marketing •Strategies for Video Marketing •Best Video Sharing Platforms •Video Marketing through YouTube •Video Monetization •Channel Creation •Channel Optimization •Creation of Channel Art •Video Optimization •Uploading & Managing Video •SEO for Videos •Video Sharing Techniques •Brand Building Video •Lead Generation •Integration with Different Tools •Video Marketing Campaign •How to Increase Subscribers? •How to Make Video Viral? •Tips & Tricks •Case Study •Reporting 17)Fundamental of AdSense & Alternates •What is AdSense? •How AdSense Works? •Difference Between AdSense & AdWords •How to Create Google AdSense Account? •Pre-Requisite for AdSense •What is an Ad Unit? •Different Types of Ad Unit •Creating First AdSense Ad Unit •AdSense Approval Tricks •AdSense Account Optimization •AdSense with YouTube Integrating •AdSense with WordPress •Plugins for AdSense Integration •Exploring AdSense Interface •How to Increase High Revenue AdSense •Best Alternate for AdSense •Do’s and Dont’s
  • 15. 19) E-Commerce Marketing & Management 18)Introduction to E-Commerce Business Overview •What is E-Commerce? •How is E-Commerce Taking Over the Traditional Marketing? •Understanding of Products/Services •Understanding of Audience •B2B and B2C Industry Online Market Working & Empanelment •Amazon/ FlipKart/ SnapDeal/ Etc. Overview •Pre-Requisite for E-Commerce •Use of Available Tools •Use of Camera/Image •Structure of E-Commerce Marketing •Algorithm of E-Commerce Marketing •How to Design an E-Commerce Website? •SEO Techniques on E-Commerce Websites •How to E-Commerce Companies Make ROI? Paid Ads •AdWords , Facebook Ads, Twitter Ads, LinkedIn Ads, Instagram Ads Organic Promotion & Listing •Business Listing •Free Ad Posting •SEO of E-Commerce Website Self Property •Business Website •WordPress with WooCommerce •Payment Gateway Integration •PayPal & PayU 20) Affiliate Marketing •What is Affiliate Marketing? •Need of Affiliate Marketing •Earn Online via Affiliate Marketing •Platforms of Affiliate Marketing •Best Affiliate Marketing Strategies •What to sell as an Affiliate Marketer? •Pre Requisite to be an Affiliate •Affiliate Account Creation •Affiliate with Amazon/FlipKart •Challenges of Affiliate Accounts •Top Agencies for Affiliate •Affiliate Marketing with Commission Junction & V Commission •Tips to Boost Affiliate Earning •Case Studies Call Now : 9540438438,011-49027268
  • 16. 21) Business Lead Generation Call Now : 9540438438,011-49027268 •What is Lead? •Why are Lead Important? •Understanding Audience And Buyer •Difference Between Domestic and International •Audience Planning •Strategies for Lead Generation •Different Methods to Generate Leads •Lead Generation with Organic Leads •Lead with Online & offline Communication •Lead Generation with Paid Tools •Leads and Landing Page •Landing Page Optimization •Do’s and Dont’s for Landing Pages •Role of Testing in Lead Generation •Types of Testing •Conversion Funnel •Reporting and Analysis •Roadmap from Leads to Sales 22) E-Mail Marketing & CRM •What is an Email? •What is Email Marketing •Email Marketing Basics •Implementing Effective Campaigns •Measuring the Effectiveness •Types of Emails •Email Write-Up •Overview of Thunderbird & Outlook •Designing of HTML Layouts •Advance Techniques of Optimizing the Campaigns •Technologies Behind E-Mail Marketing •Rules and Regulations •Track Email •Lead Generation via Emails •Data Mining •Advance Search Techniques Search •Email Reports •Email as a Tool for Marketing 23) Earn as a Freelancer •What is Freelancing? •What are the Famous Platform for Freelancers? •How to Create a Strong Profile? •How to Earn from Facebook/ Blogs/ YouTube etc? •Bidding for Freelance Projects •Earn Being a Digital Marketing Consultant •Earn from Installing Apps •Tips to be a Successful Freelancer
  • 17. 24) Google Web Analytics •What is Google Analytics? •How to Create an Account? •Account Optimization •Goal Optimization •Funnel Creation & Optimization •View & Segment Creation •Explore the Filters •In- Depth Knowledge of Acquisition/ Behavior/ Conversion •GEO Location Optimization •Web Analysis •How to Track URLs? •Advance URL Tracking •Analytics for E-Commerce & Emails •AdWords and Analytics Integration •Advances Level Optimization •Google Tag Manager •Alternative to Google Analytics 25) Science of ONLINE Sales •What are Sales? •ROI Vs Sales •Integrated Marketing and Communication •The Five Senses •The Power of W’s •Different Types of Layouts •Visual Devices •RTL Vs LTR •UI & UX •How to Optimize UI & UX? •Power of Visuals •How to Design Powerful Visuals? •Tips & tricks •Power of Innovative Ideas •Guerrilla Marketing •Creation of Visuals Module •Top Tools to Track sales Call Now : 9540438438,011-49027268 26) Live Projects and Case Studies •Various Case Studies & History •Work on One Live Project •Solve 404 Errors •Sitemap Creation •Use of Robots.txt •Group Discussion on Trading Topics •Quizzes on Digital Marketing •Test & Assignments •Keyword Placement •Title Creation •Meta Tag Creation •Content Creation/ Specification/ Content Optimization •Keyword Density Enhancement •Image & Video Optimization •HTML validation •URL Structure Analysis •Renaming & Rewriting •Implementing Redirects •Canonical Issues •Duplicate Content Issues
  • 18. Call Now : 9540438438,011-49027268 CERTIFICATIONS With Digi Manthan's training program become an AdWords, Analytics, Bing and Facebook Certified professional. Google Search Google Shopping Google Mobile Google Display Google Analytics Google Video Microsoft Bing Facebook Blueprint Certificate Digi Manthan
  • 19. www.digimanthan.com Student Testimonials I didn’t believe Digital Marketing was going to be this easy. I am now reaching and connecting with a very nice audience and building a solid reputation. I couldn’t have done it without Digi Manthan and Mannu Sir’s guidance. -Sapna Parchani I enjoyed Digi Manthan everyday. I have visited many institutes but Digi Manthan is one of the best. Nice infrastructure & co-operative teachers. After finishing my course I got placement in a reputed company. -Paramjeet Kaur Digi Manthan Institute has given me a great platform to increase my knowledge about Digital Marketing. I am glad that I have joined Digi Manthan. World best place to learn Digital Marketing and at a easily affordable price -Praveen Kumar Rai I had been searching for a Digital Marketing Institute since last year and when I came to Digi Manthan, I was amazed by the teaching techniques of Mannu’s Sir. I made the right decision of joining Digi Manthan. -Aisha Maheshwari Awesome Institute. There are lot of reasons to this comprehensive course of studies meet all the learning needs being the primary one. I got extra classes for all my doubts. In short “This is the best institute for Digital Marketing”. -Sajan Shah I had a great experience learning Digital Marketing from Digi Manthan. It insightful plus we were asked to do practical stuff. The Institute is a great platform to learn, understand and educate oneself on the vast world of digital marketing. -Ankit Anand
  • 20. Address- C-11/215, Gurunanak Pura, Laxmi Nagar, Opposite V3S Mall, Nirman Vihar, New Delhi, Delhi 110092, India Landline- 011-4902 7268 Mobile- 9540438438, 9540239239 Email- digimanthan@gmail.com www.digimanthan.com