This document provides details on creating a customer journey-based marketing plan to acquire new customers for a company's product or service. It includes information on the marketing objective, target persona, customer journey phases, and budget allocation across different marketing channels. The marketing objective is to acquire 34 new clients within 3 months with a $100,000 budget. The target persona is an owner of a vineyard and wine brand aged 45-50. The document then outlines the customer journey phases of awareness, intent, desire, action, and post-action. It proposes budgets and key metrics for different digital marketing channels at each stage of the customer journey, and calculates the expected return on investment.
This project is about creating a Facebook ads campaign starting with a proper approach then identified target persona, marketing objective, KPIs then create and evaluate 3 ads, measure results and made recommendations for future campaigns
digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy
Facebook campaign evaluation - description of target audience, Ad copy, Ad creatives, Ad preview, ROI calculation, Results based on Demographics, performance, placement, Adset delivery and engament
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
Here I list all the projects , that I was worked on during my digital marketing nanodegree studies at Udacity in (Content Strategy ,Social Media Marketing ,Social Media Advertising ,Search Engine Optimization (SEO) ,Search Engine Marketing (SEM) ,Display Advertising ,Email Marketing ,Measure & Optimize with Google Analytics .
This project is about creating a Facebook ads campaign starting with a proper approach then identified target persona, marketing objective, KPIs then create and evaluate 3 ads, measure results and made recommendations for future campaigns
digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy
Facebook campaign evaluation - description of target audience, Ad copy, Ad creatives, Ad preview, ROI calculation, Results based on Demographics, performance, placement, Adset delivery and engament
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
Here I list all the projects , that I was worked on during my digital marketing nanodegree studies at Udacity in (Content Strategy ,Social Media Marketing ,Social Media Advertising ,Search Engine Optimization (SEO) ,Search Engine Marketing (SEM) ,Display Advertising ,Email Marketing ,Measure & Optimize with Google Analytics .
This project is about running an Adwords campaign:
first, we established an approach description then identified both marketing objectives & KPIs then creating two Ad groups, each Ad group had two Ads and twenty keywords.
finally, we measure results and make recommendations for future campaigns.
Recently completed Udacity Digital Marketing Nanodegree online. The presentation covers my portfolio showcasing my projects such as content creation, Facebook Ad campaign, Google Adwords campaign, Email marketing plan.
Digital Marketing Nanoedegree - Run a Facebook CampaignImad Mawlawi
Created, managed, and monitored an advertising campaign on Facebook for a product. Evaluated post-campaign results to and drafted a strategy for additional campaigns focused on ROI.
Medha Dixit - Digital Marketing NanodegreeMedha Dixit
Udacity's digital marketing nanodegree is a comprehensive, 12-week long program that offers a 360 degree understanding of the digital marketing landscape. Designed in collaboration with digital industry leaders such as Google, Facebook, Moz, Hootsuite, MailChimp and HubSpot, the program provides a platform to run live campaigns on major marketing platforms. It includes a thorough coverage of Social Media Marketing, Social Media Advertising, Search Engine Optimization, Search Engine Marketing, Google Analytics, Display Advertising and Email Marketing.
This project is the business model of Udacity Digital Marketing Nano Degree Program and articulated the Marketing Objective, KPI, Metrics, Value Proposition, Interview Questions, Empathy Map and Customer Persona
This project is about running an Adwords campaign:
first, we established an approach description then identified both marketing objectives & KPIs then creating two Ad groups, each Ad group had two Ads and twenty keywords.
finally, we measure results and make recommendations for future campaigns.
Recently completed Udacity Digital Marketing Nanodegree online. The presentation covers my portfolio showcasing my projects such as content creation, Facebook Ad campaign, Google Adwords campaign, Email marketing plan.
Digital Marketing Nanoedegree - Run a Facebook CampaignImad Mawlawi
Created, managed, and monitored an advertising campaign on Facebook for a product. Evaluated post-campaign results to and drafted a strategy for additional campaigns focused on ROI.
Medha Dixit - Digital Marketing NanodegreeMedha Dixit
Udacity's digital marketing nanodegree is a comprehensive, 12-week long program that offers a 360 degree understanding of the digital marketing landscape. Designed in collaboration with digital industry leaders such as Google, Facebook, Moz, Hootsuite, MailChimp and HubSpot, the program provides a platform to run live campaigns on major marketing platforms. It includes a thorough coverage of Social Media Marketing, Social Media Advertising, Search Engine Optimization, Search Engine Marketing, Google Analytics, Display Advertising and Email Marketing.
This project is the business model of Udacity Digital Marketing Nano Degree Program and articulated the Marketing Objective, KPI, Metrics, Value Proposition, Interview Questions, Empathy Map and Customer Persona
Project 3- Part 1- Create a Facebook CampaignMeghna David
Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. Targeted advertising is used in social media to execute advertising campaigns that resonate with your audience.
Digital Marketing | My Portfolio | Udacity NanodegreeSamsuzzaman Riton
This portfolio contains a summary of projects completed under Digital Marketing Nanodegree Program by Udacity. It includes, among others, projects on Digital Marketing Framework, SEO, SEM, Facebook Marketing, AdWords, Email Marketing etc.
Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. Create an email marketing strategy, create and execute email campaigns, and measure the results
An eBook for small and medium size businesses, start-up, and entrepreneur. The value and importance of marketing is not always understood by business owners until it’s either too late or the business is so far behind their competitors that they are forced to play an expensive and time-consuming game of “catch-up” if they want to stay relevant to today’s savvy customer.
A 9-5 job is challenging and very draining and then you sit down to ponder on some innovative out-of-the-box ideas for your Facebook ad agency, well it's a tough job at hand.
After devoting your whole day to some other business and not even getting the reward you think you deserve, the reason for you to know about how to start facebook ad agency
Digital marketing more often than not circles around the use of digital platforms such as websites, blogs, social media platforms as well as other sources of mobile marketing to reach out to your target audiences and convert them into potential customers.
Meanwhile, “the Internet” is the unmarried maximum essential issue that has been converting all techniques and approaches to steer an easy existence way.
Do you suspect ever that the range of net customers is growing daily with the aid of using a day? Is it viable to prevent the increase?
Now, the maximum of the time in a day, humans live on-line for numerous purposes.
Just now, when you have an enterprise which you choose to sell to the goal audience, you then definitively don’t want to attain them physically.
You can attain them virtually, for that, you want to have a web reference to technological gadgets like computers, cell phones, tablets, etc.
In the past, marketers often used social media as just another channel for publishing content and listening to their community. However, to maximize the success of social marketing, today's marketers need to become adept at integrating social into their existing marketing programs and strategies.
You have to do more than social media. You have to do social marketing.
Our brand new Definitive Guide to Social Marketing shows you how to add social to every marketing activity to amplify impact and drive buyer engagement, new business, and revenue. Download our guide and learn how to:
Staff your social media team and get your entire organization on board
Turn your customers into powerful brand advocates by engaging in peer-to-peer sharing and influencer marketing
Leverage social media channels such as Facebook, Twitter, LinkedIn, Google+, and Pinterest into powerful lead generation channels
Incorporate social marketing into every stage of your sales funnel
Effectively measure social marketing to determine real business ROI
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5. Option 3:
Your Company’s Product or Service
Create a Customer Journey Based Marketing Plan for
one quarter with the goal of getting new customers for
your company.
Budget: $100,000
Profit: For the purpose of this assignment, assume a
cost of a project $10,000 and a profit margin of 30%,
meaning that your company makes $3,000 in profit per
project.
Campaigns: We want to aggressively grow your
business but, we want to do it without losing money.
6. Marketing Objective:
Your Company’s Product/Service
● The objective of this marketing plan is to get 34 clients within
duration of 3 months with the allocated budget of $100,000
9. Target Persona
Background and
Demographics
Target Persona
Name
Needs
Hobbies Goals Barriers
1. Owns a vineyard & has
his own wine brand
2. He is in the age range
of 45-50
3. He lives close to the
vineyards
4. His kids are now in
high school
5. He has worked in
Restaurants & bars
Ray Sharma 1. More income to hire
a team
2. Experience in Sales
& marketing
3. A good house
4. A new car
1. Clubbing, Going to Bars,
Wineries
2. Watching games in
arenas & sports bars
3. Visiting family events
4. Watching movies in
theatres
5. Shopping at Costco
6. Looking for deals online
1. Increase awareness
2. Generate revenue
3. Lead gen
1. Budget constraints
2. Indecisive
3. Lack of long term vision
4. Lack of knowledge
5. Lack of time to focus
on this business
12. When+How+Where = Marketing Tactics
Customer
Journey
Awareness Intent Desire Action Post Action
Message
1. Describe
all the
services
offered
by the
company
2. Explain
how my
company can
help the
customer in
Digital
marketing
Explain the
expertise and
the number
of years of
experience
that the
company has
1.Deals on
services for
closing
now
2. Free
consultatio
n
Make sure the
client gets the
proposal for the
services, the
contract/agreem
ent goes
smoothly.
Congratulate the
client. Explain to
them the delivery
& feedback
process. Assign a
number to call
for support.
Channel
content
marketing
through a
blog
Landing page
Social media
display and
video ads
Search
engine ads
Social media
ads
Social media
feeds
Display ads &
video ads
Search
engine ads
Social
media ads
Blog post
Paid ads
Email ads
Social
media
feeds
Display ads
& video
ads
Email
Social Media
Email
Social Media
15. Awareness: Budget Allocation for Media
Channels
Planned
Spend
Cost Per
Click
Number
of Site
Visits
Average
Conversion
Rate
Total Sales
Facebook $7000 $6.00 1167 0.02% 0
AdWords
Search
$7000 $3.00 2333
0.02%
0
Display $3000 $12.00 250
0.02%
0
Video $3000 $10.00 300
0.02%
0
Total
Spend
$20,000
Total #
Visitors
4050
Number of
new sales
0
16. Intent: Budget Allocation for Media
Channels
Planned
Spend
Cost Per
Click
Number
of Site
Visits
Average
Conversion
Rate
Total Sales
Facebook $10,000 $6.00 1667 0.08% 1
AdWords
Search
$10,000 $3.00 3333
0.08%
3
Display $5,000 $12.00 417
0.08%
0
Video $5,000 $10.00 500
0.08%
0
Total
Spend
30,000
Total #
Visitors
5917
Number of
new sales
4
17. Desire: Budget Allocation for Media
Channels
Planned
Spend
Cost Per
Click
Number
of Site
Visits
Average
Conversion
Rate
Total Sales
Facebook $15,000 $5.00 3000 0.5% 15
AdWords
Search
$15,000 $4.00 3750
0.5%
19
Display $10,000 $15.00 667
0.5%
3
Video $10,000 $12.00 833
0.5%
4
Total
Spend
50000
Total #
Visitors
8250
Number of
new sales
41
18. ROI: Budget Allocation for Media
Phase Total Spend
Total
Number
of Site
Visits
Total
Numbe
r of
Sales
Profit
Per
Sale
Total
Profit
ROI
Aware-
ness
$20,000 4050 0 $3,000 0 -$20,000
Intent $30,000 5917 4 $3,000 $12,000 -$20,000
Desire $50,000 8250 41 $3,000 $1,23,000 $73,000
Total $1,00,000 18217 45
$1,35,000 $33,000
19. Additional Channels or
Recommendations:
1. To have organic reach through search engines & Social
Media using a content plan where the blogs would be written
on the uses on the various services & the success there in
2. I would recommend to improve the horizon of target
personas it is reaching to like entrepreneurs, start up business
owners, small scale women entrepreneurs, SMB’s
3. I would conduct A/B testing to find the appropriate
keywords, creatives, to drive traffic & improve brand
awareness
23. KPI
What is your primary KPI to measure marketing success?
Get 50 followers per week on the blog post.
24. Target Persona
Background and
Demographics
Target Persona
Name
Needs
1. Owns a wineyard & has
his own wine brand
2. He is in the age range of
45-50
3. He lives close to the
wineyards
4. His kids are now in high
school
5. He has worked in
Restaurants & bars
Hobbies Goals Barriers
Ray Sharma 1. More income to hire
a team
2. Experience in Sales
& marketing
3. A good house
4. A new car
1. Clubbing, Going to Bars,
Wineries
2. Watching games in
arenas & sports bars
3. Visiting family events
4. Watching movies in
theatres
5. Shopping at Costco
6. Looking for deals online
1. Increase awareness
2. Generate revenue
3. Lead gen
1. Budget constraints
2. Indecisive
3. Lack of long term vision
4. Lack of knowledge
5. Lack of time to focus
on this business
25. What is the theme and framework of
your blog post?
Provide a brief summary of your blog post including the
following:
1. Select a theme for your blog post:
● Why have you decided to take the Digital
Marketing Nanodegree Program?
2. What is the framework of your blog post?
● Pixar Framework
26. Blog Post
Everyone thinks I am a different person now. Earlier I would be
stressed, busy, multi-tasking, always behind on schedule. Through
the knowledge & the experience of the mentors & coaches of
DMND, I found happiness, peace, success & abundance and I share
that with my clients, my staff, my family & my friends. I started 2 more
business, applying the Digital marketing knowledge of Udacity & I am
able to run it all smoothly, efficiently & still have time to play with my
kids, dog and go on vacations.
27. Why have you decided to take the Digital Marketing Nanodegree
Program?
● Two years back, I was at a cusp of deciding if I should close
my business and get a job or if I should put more money in the
business to help it grow. I felt burnt out and lost trying to grow
my company. I thought I had failed at every attempt to grow the
company. It was generating revenue but had stagnated.
● So, finally, I pivoted to adding Digital Marketing as a service
to provide my clients. The service grew and so did my clients. At
that time someone told me take up the DMND program. I
thought there is nothing more that I could learn better than
what I had learnt real time, doing Digital Marketing successfully
for my clients. However, just out of curiosity & to refresh my
skills, I joined the course.
● That day was a huge turning point in my life. I looked at the
course with judgement, trying to challenge each video to teach
me something new. And that’s exactly what happened. This
course changed my outlook & approach towards the world, my
relationships, my daily household chores. It trained my mind to
think in the way of Objectives, KPI’s, Target persona’s & most of
all it taught me how to map out things. It created in me an
analytical mind and I was looking at everything around me in
metrics. The discipline I gained throughout the training made
me look at how I can do better time management, increase
productivity, be successful & measure success in every walk of
life.
28. ● Everyone thinks I am a different person now. Earlier I would
be stressed, busy, multi-tasking, always behind on schedule.
Through the knowledge & the experience of the mentors &
coaches of DMND, I found happiness, peace, success &
abundance and I share that with my clients, my staff, my family &
my friends. I started 2 more business, applying the Digital
marketing knowledge of Udacity & I am able to run it all
smoothly, efficiently & still have time to play with my kids, dog
and go on vacations.
Just few years back I thought ‘Dream Life’ was a cliché or it
was just an advertisement, now I am living one.
29. Platform 1 – Facebook
Facebook- I choose facebook because most small business have
their business page on facebook & it is actively used by the south
Asian small business and start-up community.
www.facebook.com
Learn the hottest industry skill of Digital Marketing from the leaders
in the Industry- Google, Hootsuite, HubSpot, Linkedin.
https://www.flickr.com/photos/59632563@N04/6460461969
30. Platform 2 - Instagram
Instagram- Instagram is used extensively by people in the age group
of 30-40 and my target audience is that age.
The Future belongs to you
https://pixabay.com/images/search/tarot/
31. Platform 3- Pinterest
Pinterest- Pinterest has a growing audience of people who are
looking for good quality information.
To get your business to the Top, you need to learn from the Industry
leaders. If you have ever wondered why some business are very
successful, the DMND program is a power packed course to help you
navigate your business to the top. You don’t always have to learn
from your experience, you can learn from the experience of others
and save 15 years of time.
https://pixabay.com/illustrations/image-digital-marketing-work-3275412/
32.
33. Campaign Approach
The objective of this campaign is to run an adv for my company
which provides social media marketing service. This campaign is to
get email ids of business owners who can use Digital marketing
services. The campaign is for lead generation of prospective
customers. The general target customer for such services is start-
ups, or business that have gotten stagnant, business that are in
losses, business that have not adapted to the Social media
marketing, business owners which are new to technology or not
that savvy with online marketing. We will target customers in the
age range of 35-50. The company is based in Pleasanton, CA, so we
will target people in different cities around SF, CA. The image should
convey business growth and be appealing and bright. I chose a
waterfall image cause it shows flow, organic and looks natural and
beautiful.
34. Campaign Approach
● The goal of this campaign is to generate more email ids of
potential clients interested in taking Digital marketing services
from my Digital Marketing services company. Target audience
between the age of 30-45 looking to grow their business or
start-ups to help enter the market or for business that have
stagnated and unable to grow with the recent changes in sales
& marketing.
● Our small business start up kit is offering end to end services
from positioning, website designing, SEO to Social Media
marketing, branding & sales that are revenue driven. Our offer
comes with 10 years of experience working with Engineering &
Retail companies, providing IT services, which has helped us
understand the customers & the market better.
● An interesting adv creating awareness about the importance of
social media. A campaign budget with A/B testing on video &
image. A call to action to download the guide How to Grow your
business in 10 days? Drive them to the landing page which gives
info about the services & other client testimonials.
Target Persona
Background and
Demographics
Target Persona
Name
Needs
Hobbies Goals Barriers
1. Owns a wineyard &
has his own wine brand
2. He is in the age range
of 45-50
3. He lives close to the
wineyards
4. His kids are now in
high school
5. He has worked in
Resturants & bars
Ray Sharma 1. More income to hire
a team
2. Experience in Sales
& marketing
3. A good house
4. A new car
1. Clubbing, Going to Bars,
Wineries
2. Watching games in
arenas & sports bars
3. Visiting family events
4. Watching movies in
theatres
5. Shopping at Costco
6. Looking for deals online
1. Increase awareness
2. Generate revenue
3. Lead gen
1. Budget contratints
2. Indecisive
3. Lack of long term vision
4. Lack of knowledge
5. Lack of time to focus
on this business
35. Marketing Objective
What marketing objective did you aim to achieve with
your campaign?
To grow the number of email id’s of potential clients to
50 people who would like to use my companies Digital
Marketing Services, with an adv budget of $100 within 1
week.
36. KPI
What primary KPI did you track in your campaign and
why?
50 people who would like to use my companies Digital
Marketing Services, with an adv budget of $100 within 1
week.
37. Campaign Summary
1.Who did you target with your Ad Set and how
Location: San Francisco, Santa Clara, Mountain View, San Jose, Fremont, Milpitas, Palo
Alto, Sunnyvale
Demographics: Education- Software Development Engineer, Masters in Business
Administration, Bachelors in Commerce, Bachelors in Computer Science
Interest: Self Employed
Industry: Entertainment, Restaurants, Service, Computers, Sales, Marketing, Small
Business
2. What Ad Copy and Ad Creatives did you use?
I used an ad that shows nature, waterfall flowing organically, soothing to the eyes. So
that the small business feels stress free in growing the company
39. Key Results
Present the most important metrics per ad
Campaign Results Reach Cost Amount
Spent
Ad One 199
clicks
5.8k $1 188.44
Ad Two 46
clicks
1636 0.55 $25
Ad Three 108
clicks
12,576 $2 $200
Overall 353 20k $3.5 $413.44
40. Campaign Evaluation
1. Evaluate the success of your campaign, given your marketing objectives.
a. Which ad performed best?
Ad2 performed best as it got 46 clicks in $0.55 per click &
amount spent $25
a. Was your campaign ROI positive? Please use this equation
to calculate ROI:
i. ($15*# of leads)/cost=ROI for DMND
ii. ($150*# of leads)/cost=ROI for Corporate Training
41. Campaign Evaluation:
Recommendations
If you had additional budget, how would approach your
next campaign?
I would spend it on the Ad2 which is providing me with
best results
49. Marketing Objective & KPI
● Marketing Objective – The
marketing objective is to increase
organic website traffic to 1000 visitors
pm.
● KPI – 1000 visitors pm
50. Target Persona
Background and
Demographics
Target Persona
Name
Needs
Goals Barriers
1. Owns a vineyard & has
his own wine brand
2. He is in the age range
of 45-50
3. He lives close to the
vineyards
4. His kids are now in
high school
5. He has worked in
Restaurants & bars
Ray Sharma
1. More income to hire
a team
2. Experience in Sales
& marketing
3. A good house
4. A new car
1. Clubbing, Going to Bars,
Wineries
2. Watching games in
arenas & sports bars
3. Visiting family events
4. Watching movies in
theatres
5. Shopping at Costco
6. Looking for deals online
1. Increase awareness
2. Generate revenue
3. Lead gen
1. Budget constraints
2. Indecisive
3. Lack of long term vision
4. Lack of knowledge
5. Lack of time to focus
on this business
51. Keywords
1. Using Moz Keyword Explorer tool, identify the
Keywords you might target to drive users to this
page. Be sure to use a mix of branded and non-
branded Keywords.
Head Keywords Tail Keywords
1 Social Media social media marketing strategy
2 Digital Marketing social media marketing plan
3 Marketing digital and social media marketing
4 Branding social media marketing business
5 Growth social media marketing agency
52. Keyword with the Greatest
Potential
Which Head Keyword has the greatest potential?
Marketing
Which Tail Keyword has the greatest potential?
social media marketing strategy
53. Technical Audit: MetadataPerform a technical audit on the metadata. Create a table, like below, to enter the
current metadata for the page you choose and your proposed revisions.
URL: www.udacity.com
Current
Title Tag Udacity: Learn the Latest Tech Skills; Advance Your Career
Meta-
Description
Advance your career with online courses in programming, data
science, artificial intelligence, digital marketing, and more. Built with
industry leaders.
Alt-Tag
Revision
Title Tag Get trained by Industry Leaders
Meta-
Description
Grow your career with the hottest
industry skills. Bridge the Gap
between market demand & Skills.
Alt-Tag No Change-
54. Suggested Blog Topics
Keyword-
1. Digital Marketing Career
Everyone who is looking for jobs in Digital Marketing, or change of career or trying to
explore Digital Marketing as a career option or people who are already Digital Marketers
will look up this keyword. Careers in Digital Marketing are upcoming. Digital Marketing is
now an important job role in all start-ups, enterprises and individual business owners and
consultants. People are now aware of the importance of Digital Marketing. Everyone who
wants to grow his career in sales, marketing will find this keyword helpful. It is a very short
keyword and it is directly related to the DMND course of Udacity. DMND will be the
answer to the search of the keyword Digital Marketing Career. Udacity’s website will be
able to provide the user all the required info. This key word will also be helpful to small
business owners, independent consultants and individuals trying to hire people in Digital
Marketing or even trying to train themselves for using Digital marketing to apply to their
business & individual needs.
2. Social Media Marketing
There are lots of Social Media Marketing jobs out there and every company is hiring this
position. It is a much in demand job. It will show up in the search of all jobs. Social Media
is know to everyone today from kids to adults and because of Facebook and other social
media marketing platforms everyone is eager to know about how to become better at
Social Media Marketing. Udacity is the right placed to get guidance, information, support,
knowledge & experience in this field. The courses offered in Social Media Marketing,
bridge the gap in today’s fast changing world and helps individuals to adapt to the most
important skill in the market. It will provide the required knowledge to even those who
need more information about this. And a good hands on experience will be provided in
this training. It’s a place to learn these skills with no prior experience at all.
3. Marketing Courses
Marketing is a broad term. In today’s world online marketing plays a very important role.
It’s so vast and indept that people are lost in the sea of different marketing channels.
Udacity provides a comprehensive, in-depth exposure and training to people who find it
overwhelming. It also provides the right tools and process to define and carry out your
marketing. It breaks up the whole marketing term for a lay man to understand and be able
to carry it out. It covers all aspects of marketing and ensures that a person gets a good
understanding of what is the right approach to marketing, It makes it easy in decision
making. So anyone who wants to learn marketing will find the info on Udacity DMND
useful and relevant. They will not need to go anywhere else to look for more information.
This keyword will be their answer on Udacity website, DMND Course.
55. Technical Audit: Backlink
Audit
Using the Moz OpenSite Explorer tool, perform a backlink
audit on the webpage you have chosen.
Note: If you are doing the DMND challenge,
dmnd.udacity.com is a new site, perform this exercise on
Udacity.com.
List three of the top backlink URLs you discovered for the
website. These backlinks should add value to the website and
not be spam.
Backlink
Domain
Authority
(DA)
1 developer.mozilla.org/
98
2 www.nytimes.com
98
3 www.google.com 98
56. Link-BuildingUsing the SEMRush tool and research, strategize a link-building
campaign.
Identify three websites that you think would be relevant, high traffic
sites that you would like to gain backlinks from to help drive traffic to
dmnd.udacity.com.
Site Name Coursera
Site URL https://www.coursera.org
Organic Search Traffic 246,000
Site Name EDX
Site URL https://www.edx.org
Organic Search Traffic 110,000
Site Name Mooc
Site URL http://mooc.org
Organic Search Traffic 33,100
57. Page Index
Using the Pingler tool, research how many of DMND’s are indexed by
Google.
None.
Explain why the number of pages indexed is important.
The pages indexed by Google helps to increase the page ranking and
brings it up organically on the first page of google search, which
leads to more visitors on the website and in turn leads to more leads.
So these indexed pages help convert the leads into sales and
increase revenue.
58. Page Speed
Using the Google Page Speed Insights tool, perform a
speed test of dmnd.udacity.com’s mobile presence.
Explain why evaluating the Page Speed is important.
Page speed is an important tool to use towards improving SEO
performance, as faster page speeds are commonly attributed to more
frequent site visitors and easier purchases.
Google has indicated site speed (and as a result, page speed) is one
of the signals used by its algorithm to rank pages. .Page speed is
also important to user experience. Pages with a longer load time tend
to have higher bounce rates and lower average time on page. Page
speed is important to users because, well, faster pages are more
efficient.
59. Mobile-Friendly Evaluation
Using the Think with Google tool, assess the mobile-friendliness of
the dmnd.udacity.com website.
Explain why having a mobile-optimized is important.
Mobile optimized websites allow more customers to be reached at a
quicker rate, increases customer satisfaction benefit the website's
reputation, making it look modern and relevant. The site will reformat
itself for a list of handheld or tablet devices if it is Mobile optimized.
Larger navigation buttons, reformatted content, and
differently optimized images appear when the user is on an iPhone or
other device.
60. Recommendations
Now take a moment to evaluate your findings and provide at least three
recommendations you would make to DMND to improve their website from an
SEO perspective. (250 - 500 word max)
1. The Mobile speed of DMND website should be improved, so people can
start registering the courses on their phones and other devices. The course
should be a audio version as well so people can just listen to it while driving. It
could be an AI like Alexa where they can communicate through the app.
2. A complete Job portal: The DMND pages should be indexed to Google
index pages, to make it more popular. This will increase the number of
students, the popularity of the training and also increase the career prospects
of the students. The students who clear Udacity should be able to get job
offers like campus interviews and requests coming from Udacity Alumini
members itself. Indexing the pages should make Udacity a job portal, a one
stop shop to all the people looking for career change, better prospects, good
salary and growth in their jobs, business etc.
3. Backline: Each course should have its own meet-ups, events and become
a community in itself where there are live sessions and get togethers. They
should connect on evite, Ticketmaster and start having live speakers in
popular cities.
4. Backline: They should link it to Regus, We work and all the companies
listed in such office and start imparting trainings at various locations with a
space to park and work from, study from.
5. Link Building: They should tie up with VC’s for getting funding for business
ideas, they should be a one stop shop for business & enterprises to grow,
flourish, mentor, guide
61.
62. 1. Approach Description
Objective of this campaign: is to run an adv for my company which provides social
media marketing service.
Website: www.sociallyswag.com
Location: CA, US
Campaign Budget: $75
Daily Budget: $15
This campaign is to get new clients, business owners who can use Digital
marketing services. The general target customer for such services is start-
ups, or business that have gotten stagnant, business that are in losses,
business that have not adapted to the Social media marketing, business
owners which are new to technology or not that savvy with online
marketing. We will target customers in the age range of 35-50. I will use 2 Ad
groups. Ist Ad group is targeting small business owners who want to grow
the company & the 2nd is targeting who want to increase the revenue of an
already stable company, that has stagnated. The company is based in
Pleasanton, CA, so we will target people in different cities around SF, CA. The
customer should be looking for a company to help him grow his business.
The customer should be at the Interest level of shopping for Digital
marketing services. We will approach the ads by different services in Digital
marketing. With the help of Moz Keyword explorer I was able to find the
high priority key words. I selected the best and trending long tail keyword
list.
Ad copy is the crucial part of any campaign, I chose short and quality
content for my ad campaign because that’s more important why people
click on the ad. Relevant Ad description was added after thoroughly
observing the landing page and its content. Display URL created using the
related terms.
63. 2. Marketing Objective &
KPI
1. What marketing objective do you aim to achieve with
your campaign?
To collect 25 leads and 5 conversions in 5 days with a lifetime
budget of $75 and daily budget $15. The default CPC (Cost Per
Click) would be $3.00.
2. What primary KPI are you going to track in your
campaign?
The number of leads collected & the number of conversions.
64. Ad Group #1:
Ads & Keyword Lists
Ads: Grow your company & become the leader in your industry
Key words list:
● Growth
● Lead Generation
● Sales
● Marketing
● Revenue
● Advertising
● Success in Business
● Get more customers
● Hire social media
● Social media marketing
● Digital Marketing
● Online sales
● Branding
● Driving more conversions
● Small Business support
● Increase profitability
● Creativity
● your story
● Growth plan
65. Ad Group #2:
Ads & Keyword List
Ads: Increase your clients & revenue
Keyword list:
1. Seo
2. Digital marketing
3. SEM
4. Revenue
5. Social media
6. Planning
7. Strategy
8. Building
9. Monetizing
10. Leader
11. Digital marketing
12. Increase sales
13. Increase revenue
69. Display Image Campaign:
Overall Results
Find below the overall results of the Display Image
Campaign targeting the Affinity Audience. The Affinity
Audience consisted of Business Professionals Social
Media Enthusiasts.
70. Results:
Calculate the ROI
1. Present the results of the overall campaign by
completing the table below.
2. Highlight Key Results
3. What was the overall ROI of the campaign? Was it
Positive or Negative? 75 –The ROI is positive because the
cost (CPA) is lower than the profit ($299)
Creative Clicks Impressions CTR Avg CPC
Campaign
Results
1243 200957 0.62% $0.36
Cost
Conversion
Rate
# New
Students
CPA ROI +/-
$$448.95 0.2%
2
224 75
71. How would you optimize this
campaign?
Provide at least three suggestions to improve this
campaign. (Answers might include things like: A/B testing,
different creative, changes to targeting)
Suggestion 1: A/B testing: 1. Learn the tools for
Success
2. Invest in your future
Suggestion 2: Instead of keeping it as career, make it
important for Business owners.
‘Grow your Business’
Suggestion 3: Instead of Become a Digital Marketer (Not all
engineers and MBA’s like the idea of becoming a Digital
Marketer. We can target a different age group and audience by
changing this.)
Open Doors to a new world of Jobs. (Target audience,
people already having few years experience and at senior
positions, looking for Job change, career change, growth, and
not interested in starting their career fresh)
72. Display Image Campaign:
Site Targeting
Find below the overall results of the Display Image
Campaign targeting placements (site targeting). This
audience consists of the Digital Marketing partners’
landing pages.
73. Results: Calculate the ROI
1. Present the results of the overall campaign by completing the
table below.
2. What was the overall ROI of the campaign? Was it Positive or
Negative? 67 – Positive because the Profit is more than the CPA.
Creative Clicks Impressions CTR Avg CPC
Campaign
Results
407 67,833 0.6% 0.57
Cost
Conversion
Rate
# New
Students
CPA ROI +/-
$231.99 0.2% 1 232 67
74. How would you optimize this
campaign?
Provide at least three suggestions to improve this
campaign. (Answers might include things like: A/B
testing, different creative, changes to targeting etc…)
Suggestion 1: A/B Testing: 1.With the word
Graduating
& 2. Without the word graduating
Suggestion 2: Target Market can even be for High
school kids in school during summer break
Suggestion 3: Instead of Launch your New Career
Launch yourself (That's what this generation
wants, to start new YouTube channels, launch
their person merch etc.)
75. Display Image Campaign:
Overall Results
Review below the overall results of the Display Image
Campaign targeting visitors to the Digital Marketing
Nanodegree Program landing page
76. Results: Calculate the ROI
1. Present the results of the overall campaign by
completing the table below.
2. What was the overall ROI of the campaign? Was it
Positive or Negative? 166 - Positive
Creative Clicks Impressions CTR Avg CPC
Campaign
Results
670 109,994 0.61% 0.35%
Cost
Conversion
Rate
# New
Students
CPA ROI +/-
$234.5 0.002 1 235 64
77. How would you optimize this
campaign?
Provide at least three suggestions to improve this
campaign. (Answers might include things like: A/B
testing, different creative, adding or changes to
targeting, etc…)
Suggestion 1: A/B Testing
1. Become a Digital Marketer
2. Open the doors to a great career
Suggestion 2: Change the Display Image to
something more futurist like a robot or AI.
Suggestion 3: Change the target audience
78. Which campaign performed
the best? Why?
Considering the 3 campaigns below, state which one
had the best performance and why.
The first one had the best performance as it has the
max ROI.
79. Recommendations for
future campaigns
Imagine you had additional budget, given your campaign evaluation, how
would you use it?
● Invest additional budget to the first performing campaign since
the ROI is more.
● You may use “bullet points” for your analysis and may add as many slides
as needed:
● I would use certain age groups and create the ads for that age groups.
For eg. For a 40+ target audience the adv would be more specific to
growth in Career, starting your own business, Side income. For students
and fresh graduates it will be more in following their passion and learning
Digital marketing to promote that passion. An 18years old is different
from a 30 year old in his thoughts about why to learn.
● Customize the ads based on ethnicity
● Focus on the benefit to the target audience- Career, Growth, Monetary
benefits, Success in business, High income, Multiple sources of income,
stability etc.
● Keep the images more fun like jet ski, scuba etc. and different countries
and places, so people know Digital you can tap any market, travel
anywhere and have more time to enjoy life and luxuries.
● Have a punch line that stands out, For e.g. Land on the moon with Digital
marketing,
80.
81. Marketing Objective & KPI
● Marketing Objective – Increasing
the number of subscribers to 400 in 3
weeks.
● KPI – Add 400 new subscribers in 3
weeks
82. Target Persona
Background and
Demographics
Target Persona
Name
Needs
Hobbies Goals Barriers
1. Owns a vineyard & has
his own wine brand
2. He is in the age range
of 45-50
3. He lives close to the
vineyards
4. His kids are now in
high school
5. He has worked in
Restaurants & bars
Ray Sharma 1. More income to hire
a team
2. Experience in Sales
& marketing
3. A good house
4. A new car
1. Clubbing, Going to Bars,
Wineries
2. Watching games in
arenas & sports bars
3. Visiting family events
4. Watching movies in
theatres
5. Shopping at Costco
6. Looking for deals online
1. Increase awareness
2. Generate revenue
3. Lead gen
1. Budget constraints
2. Indecisive
3. Lack of long term vision
4. Lack of knowledge
5. Lack of time to focus
on this business
83. Email Series
Email 1: Free Training on how to grow your business
Email 2: Thank you for Registering
Email 3: Special Digital Marketing package for attendees
84. Creative Brief: Email 1
Overarching Theme: 3-5 Sentences
General This email is going to give 10 easy steps to grow your business in
6 months. It will train the attendee’s to digital marketing DIY
project. It will also help them to have a clear goal and how to
measure growth.
Subject Line 1 DIY Digital marketing in 10 steps
Subject Line 2 10 easy steps to grow your business in 6 months
Preview Text We are offering a limited-time, no-cost training on How to grow your
business in 10 easy steps.
This free training and registration is only available until Monday,
October 14th at 11:59 p.m. ET.
Body Hi ….,
Did you want to learn from other successful entrepreneurs? Is your
Business stagnated? Do you find it overwhelming to adapt in this new
social media marketing era? If so, we are offering a limited-time, no-cost
training on How to grow your business 10 easy steps on Monday,
October 14th at 12.00 pm ET.
This free training and registration is only available until Monday,
October 14th at 11:59 p.m. ET.
This training will be a crash course on what the successful
business people have learnt in last 10 years. It will help you to set a
goal and to measure success. It will help you take consistent steps
and make a habit about marketing and growing your business.
Don’t miss this opportunity. Click the link right now and commit to
Success.
To top it. You will also be eligible to a one on one coaching from
the CEO customized to your business. This is on first come first
basis to first 20 attendees. Hurry!!
Outro CTA Click the link & Register on the training link
85. Creative Brief: Email 2
Overarching Theme: 3-5 Sentences
General Once the people have registered, this email will guide them to how
to attend the webinar online, what are the various hurdles to
growth, that will be addressed . It will also give them some form
to fill regarding their business to customize the training
accordingly.
Subject Line 1 Thank you for registering
Subject Line 2 Download your free registration link
Preview Text We will be covering:
1. Habits to follow daily.
2. We understand its hard to add new habits and we will make sure
you add those ….
Body Thank you for registering for
How to grow your business in 10 easy steps.
We will be covering:
1. Habits to follow daily.
2. We understand its hard to add new habits and we will make sure
you add those to your calendar during the training.
3. The reminders will be set with a motivation & intention for the day
4. It will be easy to do things on a daily basis
5. We will teach you how your mobile is your biggest tool to growing
your business
6. We will also show you the interviews, journey & testimony of other
business
7. We will help you set up a measurable goal to what you want to
achieve in 6 months.
Please fill your business details in the link below, so we can send you a
customized analysis of your industry and competitors. Click here
Outro CTA Please fill your business details in the link below, so we can send you a
customized analysis of your industry and competitors. Click here
86. Creative Brief: Email 3
Overarching Theme: 3-5 Sentences
General The intention of this email is to make people buy your services. It
will be a one time discounted package for those who attended
the training. It will be a deal for attendees only, which will not
be offered as a service on their website.
Subject Line 1 Special Digital Marketing package for attendees
Subject Line 2 Discounted pricing and lot of other service to help you grow
Preview Text Your business is unique. It has your experience, knowledge &
personal touch to it. You can communicate your story and
grow it exponentially.
Body Thank you for attending the training.
Your business is unique. It has your experience, knowledge &
personal touch to it. You can communicate your story and
grow it exponentially.
Take a leap of faith and Buy your special discounted package
and grow your company 10x.
Money back within 30 days, if you are not satisfied.
Outro CTA Buy your special discounted package and grow your company
10x.
87. Calendar & Plan
Email Name Planning
Phase
Testing
Phase
Send
Phase
Analyze
Phase
Email 1 Oct 1st,
2019
Oct 4th,
2019
Oct 7th,
2019
Oct 8th,
2019
Email 2 Oct 9th Oct 10th Oct 11th Oct 14th
Email 3 Oct 15th Oct 16th Oct 17th Oct 18th
Week One Week Two Week Three
M T W T F M T W T F M T W T F
Color Key Planning
Phase
Testing Send Phase Analyze
Phase
91. Results Email #1
After you have hit send on the first email of your
campaign, you can spend some time analyzing the
results.
1. Calculate the Open Rate
Results and Analysis
Sent Delivered Opened
Opened
Rate
Bounced
2500 2250 495 22% 225
92. Results Continued Email #1
Results can be monitored within the first 24 hours of an
email send, after a couple days or even after a week.
1. Calculate the CTR and the Conversion Rate
Results and Analysis
Clicked CTR
Take
Action
Conversion Unsub
180 8% 75 3.33% 30
*Remove the unsub scribers from the email list
93. Final Recommendations
Based on the work you did throughout this project, what would you
do for Emails #2 & 3.
For Email #2:
1. I will change the content to more statics in the industry
about how much revenue can small business earn.
2. Put a video about my story on before and after digital
marketing
For #3
1. Put a nice picture of vacations and business growing
online.
2. Show how todays top companies use Digital marketing