Digital marketing is the promotion of products or services using digital technologies on the internet and mobile phones. It includes strategies like search engine optimization (SEO), social media marketing (SMO), email marketing, pay-per-click advertising, mobile marketing and more. Students, entrepreneurs, professionals and freelancers can pursue careers in this booming field. Experience in digital marketing is in high demand from IT and product companies. Anudip Foundation offers digital marketing courses taught by industry experts to prepare students for career opportunities and placements in digital marketing.

1. Digital Marketing Roll Out

2. What we are going to learn in Digital Marketing
Digital Marketing industry offers a
booming career today in the Global Market

3. What is Digital Marketing?
Digital Marketing is the Promotion of Products / Services or Individuals via different types of
electronic media or digital technologies. Or you can say,
Digital Marketing is process for the marketing of products or services using digital
technologies, mainly on the Internet but also including mobile phones.

4. About Digital Marketing
Digital Marketing is an umbrella term for all of your
online marketing efforts. Now the world is online
and it is believed that Digital Marketing is now the
most important part of the marketing mix. It has
grown rapidly. Now a days all businesses are
realizing the importance of a good online presence
in the Internet world.
Digital Marketing includes many advertising
channels like SEO, SMO, Email Marketing, Pay Per
Click advertising, Google AdWords, Mobile
Marketing, Affiliate Marketing, Google AdSense etc.

5. Who Can Do It
• Students seeking an attractive career in this Digital Marketing field
• Entrepreneurs to enhance the business visibility and sales.
• Working professionals from advertising, marketing, information technology, sales, or
business development who wants to specialize in Digital Marketing.
• Freelancers.

6. Career Opportunities
 What is the career scope in Digital Marketing field?
 A career in the DIGITAL MARKETING domain is growing rapidly among
various organizations to market their products or services in a proper way.
That’s why experienced Digital Marketer is needed.
 Where Digital Marketing people are required?
 Experienced Digital Marketing people are required in IT sector and
products based companies.

7. Designation and Salary Packages

8. Career Opportunities
Designation
 Entrepreneur
 Freelancer
 Online Earning
 Professional Job
Work
 Start Your Own Business
 Work on Individual projects
 Earn from AdSense/Affiliate
 Work for a Company

9. Topics and Structure
 Introduction To Digital Marketing: Digital Marketing Campaigns Planning and
Development.
 Search Engine Optimization: Keyword Research, setting-up SEO process,
Optimize On page & Off page SEO.
 Google Analytics: Monitoring & Tracking through Google analytics.
 Google Search Console: Monitoring & tracking through Google Search Console.
 Search Engine Marketing(SEM) Framework: Online advertising, Digital Display
Campaigning.
 Social Media Optimization and Marketing: Setting up brand presence,
Engaging with followers, Engagement on Facebook/ Instagram / Twitter/
LinkedIn/ Google+.
 Email Marketing: Essentials of good email marketing.
 Content Marketing and Blogging.
 Hands on Practical Session.
 Prepare student with the industry requirement for placement.

10. Why Anudip?

11. Why Anudip?

12. Why Anudip?

13. Recruiters..

14. Testimonials
During the counseling, Santosh sir, Digital Marketing faculty, took me through
the details of the course and explained me the unlimited opportunities in this
field.
Immediately I joined the course, I did my course to the best of my interest.
Now I am pursuing after the business opportunities apart from placement
assistance given by Anudip Foundation. I have no words to express my
gratitude towards Anudip Foundation.

15. Thank You