The document discusses marketing a content blog for a digital marketing program. It outlines the marketing objective of gaining 50 blog followers in June 2018. It identifies the key performance indicator (KPI) as the number of followers gained. It also describes the target persona and provides details about their background, interests, needs and goals. It proposes using a situation-complication-question-answer (SCQA) framework for a blog post about why the digital marketing program was chosen. Finally, it discusses an initial post on Medium and sharing it on Facebook, Twitter and LinkedIn to help meet the follower goal.