Exploring Blog & Social Content
Project 2: Market your Content
Market Your Content
Marketing	Objective
Udacity	digital	marketing	nanodegree	program	have	a	marketing	objective	of		
gain	50		blog	followers	in	june	2018.
KPI
The	KPI	is	according	to	marketing	objective	number	of	followers	gained		in	
June	2018.
Target	Persona
Target	Persona	
Background & Demographics
1. MALE
2. 24 YEARS
3. BACHELOR DEGREE
4. WORKS IN IT INDUSTRY
5. $50000 PER ANNUM
Hobbies
1. GAMING
2. BLOGGING
3. SWIMMING
4. MUSIC
Barriers
1. TIME RESTRICTIONS
2. LACK OF CLASSROOM
INTERACTION
Needs
1. IDENTIFY MY ABILITIES
AND SKILLS
2. CREATING NEW JOB
OPPERTUNITIES
3. WORKING ON REAL
TIME OROJECTS.
MUAAZ
Goals
1. TO BE AN EXPERT IN
MARKETING
2. TO START MY OWN
BUSINESS
The	theme	and	framework	of	your	blog	post?
THEME
Why	did	you	select	the	digital	marketing	nanodegree	program?
FRAMEWORK
SCQA	framework
SITUATION
MUAAZ	wants	to	enhance		his	digital	marketing	skills	so	he	is	looking	for	an	online	course	due	to	time	restriction.
COMPLICATION
It	was	quiet	difficult	to	decide	the	right	online	course	because	many	online	courses	are	avaliable	on	the	market.
QUESTION
How	will	Muaaz	find	the	right	course	for	him?
ANSWER
Finally	muaaz	found	the	right	course	which	is	udacity	digital	markrttng	nanodegree	which	provides	an	oppertunity	to	run	live	
campaigns	that	will		provide	him	real	time	working	experticence		and	where	it	will	provide	good	job	oppertunities	too.
• Why	have	you	decided	to	take	the	Digital	Marketing	Nanodegree	Program?
• Choose	a	successful	or	creative	marketing	campaign	that	you	love.		What	is	the	story	being	told	by	the	
campaign	and	why	do	you	love	it,	why	did	it	catch	your	attention?
2.				What	is	the	framework	of	your	blog	post?
• SCQA	also	called	the	Pyramid	Principle
• Pixar	Framework
	
THEME
The reason to choose Digital Marketing Nanodegree Program
FRAMEWORK
SCQA framework
SITUATION
she wants to enhance her digital marketing skills so she is looking for an online course due to time restrictions and personal
commitments.
COMPLICATION
It was quiet difficult to decide the right online course because there are so many online courses avaliable on the market.
QUESTION
How will she find the right course for her?
ANSWER
Finally she found the right course which is udacity digital markrttng nanodegree which provides an oppertunity to run live campaigns
that will provide him real time working experticence and where it will provide good job oppertunities too.
Why	I	chose	Digital	Marketing	Nanodegree	by	Udacity.
• Learn	from	the	most	experienced	instructors.
• Running	live	campaigns	gives	real	world	working	experience.
• Partnership	with	Google,	Facebook,	Hootsuite,	MOZ	etc.
• Teaches	from	begginers	to	an	expert	level.
The	blog	post	on	Medium.com
The	reason	for	me	to	choose	Digital	Marketing	Nanodegree,
http://bit.ly/2JoeloL
http://bit.ly/2JoeloL
Summary
• Facebook	– on	this	channel	I	have	a	diverse	network.	So	this	can	create	
awareness	among	many	of	them	about	the	content.	I	can	have	an	
understanding	about	the	how	many	people	have	got	an	awareness	about	
the	content	features	like	“Share”	and	“like”.
• Twitter	– this	channel	has	got	a	strong	platform	to	share	the	content	
among	a	larger	crowd.
• Linkedin – this	channel	has	got	all	my	professional	network.	That	can	
deliver	the	content	to	a	particular	relevant	crowd.
Facebook	Post
Twitter	Post
LinkedIn	Post
Extra Credit: Post Online & Share Your Results
Platform Traffic Likes Shares Comments Notes
Blog Medium 29 0 0
Social
Platform
Facebook 10 4 0
Social
Platform
Twitter 1 1 0 This is a new account and
I have only very few
friends. I will increase the
amount of friends in few
days.
Social
Platform
LinkedIn 1 0 0 This is a new account and
I have only very few
friends. I will increase the
amount of friends in few
days.
What would you do differently based on your results?
I have to expand my social network among all the channels to reach more.
What other topics might you feature on your blog and in social?
“My learning experience with UDACITY”
Extra Credit: Analysis

P2 market-your-content submit