This document evaluates the results of three display image campaigns for a student recruitment campaign.
The first campaign had an ROI of -$149.06 and suggestions were made to improve the headlines, descriptions, and keywords. The second campaign had an ROI of $67 and suggestions focused on targeting users earlier in their journey. The third campaign had a low ROI of $64.50 and suggestions included expanding the audience and focusing on high performing keywords.
Recommendations for future campaigns included focusing on ad groups and targeting, updating existing ads, setting up A/B testing, and improving landing pages with images or videos to clearly define the offering.
Display advertising was the first form of advertising on the web. It's still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. Display advertising is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords
Display advertising was the first form of advertising on the web. It's still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. Display advertising is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords
This is an SEO audit of udacity.com for the purpose of figuring out what additional ideas for content creation can be pursued in order to attract interested visitors for the Udacity Digital Marketing Nanodegree Program.
this project's aim is to create and evaluate an email campaign.
it consists of creating a marketing objective, KPI, target persona, and creating an email series consist of three emails then creating a strategic plan to send these emails.
after sending emails comes analyzing results and get the most benefit from it to do better campaigns in the future.
this project was part of the Udacity digital marketing nanodegree program.
digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy
Facebook campaign evaluation - description of target audience, Ad copy, Ad creatives, Ad preview, ROI calculation, Results based on Demographics, performance, placement, Adset delivery and engament
2nd project Udacity Digital marketing nanodegree program.
creating content list using Mailchip.
Plan email campaign .
Determine marketing objective , KPIs and target persona.
writing email series.
writing content plan.
writing A/B testing emails .
Determine the calender and plan for the email campaign.
Digital Marketing Nanoedegree - SEO AuditImad Mawlawi
Performed an audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
This is a project creadted during Udacity DMND program
+Created, managed, and monitored an advertising campaign on Facebook for Udacity's DMND progam.
+Project was based on signing up and selling ebook targeting USA and India.
+Generated 1263 leads in seven days on a $125 budget
+ROI of $152 with CPC of $0.06 and a reach of 157,791
This is an SEO audit of udacity.com for the purpose of figuring out what additional ideas for content creation can be pursued in order to attract interested visitors for the Udacity Digital Marketing Nanodegree Program.
this project's aim is to create and evaluate an email campaign.
it consists of creating a marketing objective, KPI, target persona, and creating an email series consist of three emails then creating a strategic plan to send these emails.
after sending emails comes analyzing results and get the most benefit from it to do better campaigns in the future.
this project was part of the Udacity digital marketing nanodegree program.
digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy
Facebook campaign evaluation - description of target audience, Ad copy, Ad creatives, Ad preview, ROI calculation, Results based on Demographics, performance, placement, Adset delivery and engament
2nd project Udacity Digital marketing nanodegree program.
creating content list using Mailchip.
Plan email campaign .
Determine marketing objective , KPIs and target persona.
writing email series.
writing content plan.
writing A/B testing emails .
Determine the calender and plan for the email campaign.
Digital Marketing Nanoedegree - SEO AuditImad Mawlawi
Performed an audit of a website, recommended actions to improve the website's ranking in search engine results, created a target keyword list, evaluated the design, content and the UX of the site, and recommended improvements.
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
This is a project creadted during Udacity DMND program
+Created, managed, and monitored an advertising campaign on Facebook for Udacity's DMND progam.
+Project was based on signing up and selling ebook targeting USA and India.
+Generated 1263 leads in seven days on a $125 budget
+ROI of $152 with CPC of $0.06 and a reach of 157,791
This project is about running an Adwords campaign:
first, we established an approach description then identified both marketing objectives & KPIs then creating two Ad groups, each Ad group had two Ads and twenty keywords.
finally, we measure results and make recommendations for future campaigns.
مشروع التسويق عبرالاعلانات الصورية او
Display Ad
لمنصة يوداسيتي العالمية والذي تم فيه تقييم النتائج لحملة إعلانية لمنصة يوداسيتي لمشروع
Digital Marketing Nanodegery
وتم العمل علي هذا المشروع وتنفيذه اثناء الحصول علي شهادة
Digital Marketing Advanced Track
المقدمة من منصة
Udacity
بالتعاون مع وزارة الاتصالات المصرية
-How to set SMART objective and KPIs.
-The Digital marketing framework ( What , When , Who, where and why)
-How to draw empathy map.
-How to interview potentials customers to set the target persona.
-How to use Geoffrey Moore’s template as a guide to create value proposition.
Preparing a Facebook campaign to identify the target audience for the campaign and analyze
Evaluate the success of the campaign
Campaign Recommendations
The purpose of this project was to evaluate an ad campaign's creative distributed on the Google Display Network. Based on the overall results of each ad, recommendations were given to alter the creative in order to enhance the ad's effectiveness for future campaigns
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
4. Results:
Calculate the ROI
Creative Clicks Impressions CTR Avg CPC
Campaign
Results
1243 200,957 0.62% $0.36
Cost
Conversion
Rate
# New
Students
CPA ROI +/-
$448.95 .002 2 $224.47 ($149.06)
5. How would you optimize this
campaign?
Suggestion 1: I got positive ROI $149.06 on 2
students from this campaign, I think headline and
description should be eye catching for this campaign
Suggestion 2: Keywords should be more and unique
keywords, expand the list of all keywords with similar
to the best performing keywords.
Suggestion 3: The best idea of effective campaign we
can pause the campaign with high CPC
8. Results: Calculate the ROI
Creative Clicks Impressions CTR Avg CPC
Campaign
Results
407 67,833 .6% $0.57
Cost
Conversion
Rate
# New
Students
CPA ROI +/-
$231.99 .002 1 $231.99 $67
9. How would you optimize this
campaign?
Suggestion 1: I got ROI $67 on one student, I think
we have touched many users who are at the very start
of the customer journey we should be target users
Suggestion 2: It’s good idea to create new campaign
with eye catching headline and description
Suggestion 3: The best idea of effective campaign we
can pause the campaign with high CPC
12. Results: Calculate the ROI
Creative Clicks Impressions CTR Avg CPC
Campaign
Results
670 109,994 0.61% $0.35
Cost
Conversio
n Rate
# New
Students
CPA ROI +/-
$234.50 .002 1 $234.5 $64.5
13. How would you optimize this
campaign?
Suggestion 1: I got $64.5 this is very low ROI. Actually
we should care about unique headline and
description and to expand audience through high
CPC.
Suggestion 2: Keywords should select always high
performer keywords for this campaign.
Suggestion 3: The best idea of effective campaign we
can pause the campaign with high CPC.
15. Recommendations for
future campaigns
○ Would you focus on certain Ad Groups, ads or targeting?
○ Ans :- Yes, to run a successful campaign I will focus on Ad
groups and targeting and also I need to add atractive
headlines and description for more clicks and conversion.
○ Would you change any of your existing ads or add any new
ones?
○ Ans :- Yes, I will make few changes in keywords include
best performer keywords.
○ Would you set up an A/B test, and if so, how would you go
about it?
○ Ans :- Ofcourse yes, because It is one of the most things to
set up an A/B test. I will make it esier to evaluate the
results in the future.
○ Would you make changes to the landing page, and if so,
what kind of changes and why?
○ Ans :- This is important part on the campaign is the
landing page. It should be clear to the audience and I will
prefer to add images or videos to landing page which will
define what we are offering.
