5-day Udacity Digital Marketing Nanodegree program Facebook Campaign.
This slide includes its objective, KPI, Target Factors, Recommendation, ROI, Results, Analytics, Output
digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy
Facebook campaign evaluation - description of target audience, Ad copy, Ad creatives, Ad preview, ROI calculation, Results based on Demographics, performance, placement, Adset delivery and engament
This is an SEO audit of udacity.com for the purpose of figuring out what additional ideas for content creation can be pursued in order to attract interested visitors for the Udacity Digital Marketing Nanodegree Program.
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
digital marketing - project 3 part 2 facebook campaign evaluationJyothi Reddy
Facebook campaign evaluation - description of target audience, Ad copy, Ad creatives, Ad preview, ROI calculation, Results based on Demographics, performance, placement, Adset delivery and engament
This is an SEO audit of udacity.com for the purpose of figuring out what additional ideas for content creation can be pursued in order to attract interested visitors for the Udacity Digital Marketing Nanodegree Program.
Udacity Digital Marketing Nanodegree PortfolioJames Gilchrest
Compilation of Udacity Digital Marketing Nanodegree projects
-Marketing Plan
-Customer Personas
-Blog Posts
-Social Media Posts
-Facebook AD Campaigns
-Google Ad Word Campaigns
-Search Engine Marketing
-Search Engine Optimization
-Google Analytics
-Display Marketing
-Email Marketing
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
2nd project Udacity Digital marketing nanodegree program.
creating content list using Mailchip.
Plan email campaign .
Determine marketing objective , KPIs and target persona.
writing email series.
writing content plan.
writing A/B testing emails .
Determine the calender and plan for the email campaign.
In this project , I had to run an ad campaign on Facebook for one of my blogs. The main objective of this campaign was to drive quality traffic to my blog. I ran this ad campaign for five days.
7 Effective TikTok Marketing Tactics to Skyrocket Your eCommerce SalesweDevs
Unlock the power of TikTok to boost your eCommerce sales with 7 proven marketing tricks!
This slide deck is packed with actionable strategies that will help you take your business to new heights.
1- Learn how to target the right audience and increase your reach on TikTok
2- Leverage influencers to amplify your brand and drive conversions
3- Discover how to effectively use TikTok's unique features, such as duets and challenges, to engage with your audience
4- See real-life examples of businesses succeeding on TikTok and learn from their strategies
Whether you're just getting started on TikTok or looking to take your existing efforts to the next level, this slide deck is a must-see for any eCommerce business looking to succeed on the platform.
2nd project Udacity Digital marketing nanodegree program.
creating content list using Mailchip.
Plan email campaign .
Determine marketing objective , KPIs and target persona.
writing email series.
writing content plan.
writing A/B testing emails .
Determine the calender and plan for the email campaign.
In this project , I had to run an ad campaign on Facebook for one of my blogs. The main objective of this campaign was to drive quality traffic to my blog. I ran this ad campaign for five days.
Rwithu Menon's Digital Marketing portfolioRwithuMenon1
Digital Marketing Projects
1. Facebook Ad campaign
Setup and ran a Facebook Ad campaign to promote Udacity’s Digital Marketing Nanodegree program, with a marketing objective of increasing conversions—tracked through downloads of a free social media guidebook.
2. SEO audits
Used Moz and SEMrush tools to improve SEO performance of Udacity’s Digital Marketing Nanodegree program website.
Conducted onsite audits—Content audit to identify keywords for potential blog posts to boost SEO, technical audit to improve metadata of the webpage, backlink audit to identify important backlinks and SEMrush to create a link building campaign.
Conducted offsite audits—performance tests using Pingler Google Indexed Pages Checker, Google Page Speed Insights and Think with Google.
3. Adwords campaign
Setup and ran a Google Adwords campaign to promote Udacity’s free Web accessibility course, with a marketing objective of increasing conversions—tracked through course signups.
4. Display ad campaign
Evaluated and documented results of a display ad campaign which promoted Udacity’s Digital Marketing Nanodegree program.
5. Email Marketing campaign
Crafted an email marketing campaign, scheduled and sent emails to leads through Mailchimp. Also analysed and documented the results of a previous email marketing campaign conducted by Udacity for its Digital Marketing Nanodegree program.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
Summarized the different marketing campaigns executed and reflected on the results. Evaluated the ROI of the campaigns, compared the results across platforms, then formulated recommendations for future marketing action and budget allocation.
- Ran a live Facebook campaign using Udacity's company Google Ad's account
- Utilized a budget of $100 and achieved a positive ROI developing Ad's for Udacity E-Book's
Here I list all the projects , that I was worked on during my digital marketing nanodegree studies at Udacity in (Content Strategy ,Social Media Marketing ,Social Media Advertising ,Search Engine Optimization (SEO) ,Search Engine Marketing (SEM) ,Display Advertising ,Email Marketing ,Measure & Optimize with Google Analytics .
Customer Journey Based Marketing Plan
A marketing tactic for each phase of the customer journey including messaging and channel in the table provided
Budget Allocation- Budget allocated for media for the Awareness, Interest, and Desire phase of the Customer Journey in the tables provided. The overall budget for the campaign should be ROI positive.
• Market your Content: include your blog and social posts
• Run a Facebook Ad Campaign: Facebook Ad Images and Results
• Conduct an SEO Audit: Audit and Recommendations
• Run an AdWords Campaign: Ads, Keywords, Recommendations
• Evaluate a Display Campaign: Campaign Results, Recommendations
• Market with Email: Email Plan, Test Message, Recommendations
Social Media Strategy Prerequisites and SegmentationRandi Priluck
These slides cover three things you must do before you plan and execute a social media marketing strategy. Specifically, the focus is on setting goals, segmenting markets and discovering targets. The slides include some exercises and videos. The presentation is perfect for teaching social media marketing and a good social media teaching resource.
Made to accompany Social Media & Mobile Marketing Strategy from Oxford University Press.
Digital Marketing port folio, detailing a marketing plan for Digital Marketing Nanodegree (DMND), based on customer journey, to gain 200 enrollments/sign-ups in one quarter. Tools used: SEO, SEM, Content Marketing, Google Adwords, Google Analytics, Email Marketing, Social Media Marketing, Social Media Advertising, Display Advertising.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
3. CAMPAIGN APPROACH
Targeting customers based on demographic, location, interest, connection & custom. Based on
my Target Persona, I’m targeting according to the factors given below:
Demographic Factors
Age - 20 - 50
Reason: In India, the highest Facebook users are of age group 18-24, 73.8 million Facebook users
are male and 23.4 million are female. And the second highest Facebook users are of age group
25-34 years. The average age to launch startup is 40 years and the average age of successful
startup over $1MM in revenue is 39 years. From my perspective, I’ve targeted age group of 20-
50.
Category - Entrepreneurs, Graduates who are interested in entrepreneurship & Small Business
Owners
Reason: 83% of Indians are more likely to be an entrepreneur. Entrepreneur are in need to grow
their business rapidly. Social media is the best platform to create brand awareness among all
users. Engagement of Entrepreneurs will be high in Facebook.
Location
- India
Reason: India has world’s highest Facebook users over 195 million users.
4. CONTD..
Interest - Marketing
Reason: Marketing is a necessity to any business, any entrepreneur will have interest in marketing
to create brand awareness and promote their product.
Exclude
- Exclude customers who visited e-book page
- Bachelor of Medicine & Bachelor of Surgery
- Some high school leaver and High school
Reason: Audience who already downloaded the e-book, will not download the e-book again.
I’ve excluded Medicine students and high school, from my understanding they are less likely to
be an entrepreneur.
Budget
- $100 (lifetime)
Campaign Duration
- 5 days from 11th August 2018 10:00 to 15th August 2018 10:00 (Pacific time)
6. Background &
Demographics
• Female, 35 years old
• Lives in India
• Masters in Journalism
• Entrepreneur
• Partner is Environment
Consultant
Needs
• Detailed content
• Return on Investment
• Live project
• Immediate feedback
• Instructor to clarify all
doubts
• Learn at own pace, strictly
not time bound
Hobbies
• Watch News
• Read Books
• Pets
• Facebook, Twitter &
Youtuber
Goals
• Be expert in Digital
Marketing
• Apply Digital Marketing
skills in Business
Barriers
• Content unable to
connect to user
• Slow feedback
• Slow internet
Customer Persona
SMRITHI
8. MARKETING OBJECTIVE
Collect 200 e-mail address of potential students who are interested to enrol in Digital
Marketing Nanodegree program in 5 days of budget $100
12. CAMPAIGN SUMMARY
Who did you target with your Ad Set and how (demographics, location, interest, behaviour etc.)?
- Targeted Indians of age group 20 -50 and gender of both male and female
- Interested in Education, Social Media (Instagram, LinkedIn, Twitter), Business & Entrepreneurship,
Marketing
- Behaviour
a) Mobile & Tablet users
b) Interest in upcoming events
- Based on my Target Persona, I’ve targeted audience with Facebook campaign duration of 5
days from 11th August 2018 to 15th August 2018
What Ad copy and Ad creatives did you use?
Headline – Download FREE Guide (Ad 1)
Headline – Download FREE Social Media Advertising Guide (Ad 2)
Text – Learn to market your content via Facebook, Twitter, Instagram, Twitter, Pinterest, Snapchat.
Download a Free e-book copy of Social Media Advertising now.
If you made any changes, please describe them
- I kept changing my headline and text to check whether content or image has any major
impact in Ad performance.
- I extended the target age group from 25-40 to 20-50 to have a broader perspective.
14. KEY RESULTS
Campaign Results Reach Cost per result Amount Spent
AD 1 59 15,760 $0.33 $19.24
AD 2 67 20,360 $0.29 $19.74
AD 3 224 39,312 $0.27 $60.98
OVERALL 350 67,328 $0.29 $99.96
15. CAMPAIGN EVALUATION
- Facebook campaign was success in acquiring 349 leads in 5 days with the budget of $100
reaching audience of 67,328
- I’ve targeted 200 potential customers, but I’m able to reach 349
- Among the three ads, Ad 3 performed better compared to Ad 1 and Ad 2 with 223 downloads
and reaching 39,312 audience
- Ad 3 fetched more likes, comments and shares compared to Ad 1 & Ad 2
- I’ve enabled budget optimization, initially it cost me $0.40, based on my ad performance, and
at later stage it cost me $0.29 to acquire a lead
- From my result, age group 20-24 of male gender performed better
- Mobile device acquired more leads and reached audience of various platform
Return On Investment
Cost per result = $0.29
Acquired lead = 350
Amount Spent = $99.96
Calculated ROI = ($15 * 350) / $99.96 = 52.5 => campaign ROI positive
16. CAMPAIGN EVALUATION: RECOMMENDATIONS
• If my budget and campaign duration was higher, I will target
- Experiment with different interest, behaviours, regions, education & profession to understand
better audience behaviour
- Images have greater impact in online campaign, so will try out different images that relate to
content and should have attracted more audience
- Targeting age group of 20 -30 of gender male of various regions will achieve better result
- I will focus on publishing my content in Facebook and Instagram as it fetched me maximum
lead
- I will define my audience better, so I can generate maximum number of leads of effective
amount spent on campaign