HarvestPlus works to develop staple food crops through conventional breeding that are naturally enriched with vitamins and minerals. They have released biofortified cassava, beans, maize, sweet potato, pearl millet, and rice in over 30 countries in Africa and Asia. Studies show these biofortified crops can reduce micronutrient deficiencies, decrease the incidence and duration of diarrhea in children, and reverse iron deficiency. HarvestPlus partners with seed companies, NGOs, governments, financial institutions, and international agencies to mainstream these crops and generate demand, with a goal of reaching one billion people with biofortified foods by 2030.