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Wolverton
& Greenleys
Community Magazine
Our Parish Serving the Communities throughout Greenleys,
Hodge Lea, Stacey Bushes, Stonebridge, Old Wolverton,
Wolverton Mill and Wolverton.
Our Parish
Our Parish
6/14/2024
Where It All Began....
Wolverton
MADCAP
A centre for music,
performing and
visual arts.
In June 1993, Wolverton
Madcap created 'Wolverton
News', an 8-page double
sided document which was
FREE to Wolvertonians or
20p for all others.
Wolverton
MADCAP
In September 1997,
Wolverton
Madcap produced the
last issue of the
'Wolverton News'.
Wolverton
MADCAP
This was Issue 12.
The Forming Of The Neighbourhood Council
In 1997 the
Wolverton and
Greenleys
Neighbourhood
Council was formed.
In the February/March of
1998, the Neighbourhood
Council revived the
magazine and renamed it
'Neighbourhood News'.
The Forming Of The Town Council
In Spring of 2001
the Wolverton
and Greenleys
Neighbourhood
Council transitioned
into the now Town
Council.
In May 2002 the
'Wolverton and
Greenleys News'
grew into a
16-page double
sided glossy
printed magazine.
Community Magazine Through The Years
The first colour
magazine was
created in 2005.
Issue 67
April 2011
Issue 74
June 2012
Issue 87
August 2014
Community Magazine Through The Years
The first new look
magazine was
created in 2015.
Issue 95
December 2015
100th Issue
October 2016
Issue 111
August 2018
Community Magazine Through The Years
Issue 112
October 2018
Issue 122
June 2020
Issue 136
October 2022
Issue 145
April 2024
Community Magazine Design and Print Specs
• A4
• 32-page Self Cover
• Printed on 100gsm Silk paper
• Folded, Stitched and Trimmed to size
• PDF prepared files created for website and print
• Delivery to Town Council Office
Community Magazine Process
Content Guidelines
• Middle four pages Town
Council updates.
• Full page advertisement on
the rear cover.
• Mayors Editorial as
introduction on page two.
• Local content takes
precedence.
• 4 colours used throughout
the magazine.
• Paid advertisements
towards the front.
• Related content
grouped together.
• Meeting Calendar and Councillor
Information on back inside cover.
Community Magazine Process
Content Guidelines for Contributors
Images
Are sent in separately and saved
as a jpeg. They should be sent no
less than 1000 KB or 1MB. This
ensures that they print well. If
they are too small, they will
appear blurry. Any captions for
the images
are requested
to be included in
as the file
name.
Logos
Logos need to be of print quality and not copies
from web pages – these should be sent as separate
jpegs.
Word Counts
Full page - article with four pictures = 520 words and a five-word
headline.
Half page - article with one picture = 350 words and a five-word
headline.
Quarter page - article with three little pictures = 150 words and
a two-word headline.
Community Magazine Process
Content for All Ages
Children Young Adults Adults
Community Magazine Process
Advertising Content Guidelines
Adverts
A4 size if unsure about print
resolution, otherwise
dimensions set at a resolution
of 300 dpi.
Formats Required
PDF, PNG, JPEG, MS Word and
EPS. (If using Microsoft
Word, image(s) must be sent
through separately.
Sizes
• Full page Back Cover –
Bleed portrait W=210mm, H=297mm
and with 3mm of bleed.
• Full page inside frame -
portrait W=190mm, H=258mm
• Half page inside frame.
landscape W=190mm, H=127mm
• Quarter page inside frame -
portrait W=93mm, H=127mm.
• Eighth page inside frame -
landscape W=93mm, H=61mm.
Community Magazine Process
Advertising Costings for Contributors
New advertisers are offered a
free additional advert when
purchasing the first one. All
advertisers are offered a 10%
discount when they block book
a further 3-5 adverts, or a 20%
discount if they block book a
further six or more - these
promotions do not apply to
premium page (e.g. First page
and rear cover).
Community Magazine Process
Advertising Costings for Contributors
Non-profit organisations,
supported by a copy of their
constitution/rules plus a set of
accounts and registered
charities may qualify for free
advertising but this is not
guaranteed.
Community Magazine Process
Two weeks before
deadline
 1st email to content
providers with advance
notice of issue deadline.
One week before
deadline
 Final email to content
providers with notice of
issue deadline.
Community
Magazine
Process
Page
content
Page
number
Page
allowance
Community Magazine Process
Deadline – 1st Friday
of month before
distribution
 All content for the
magazine is sent to
the designer by noon. We
use WeTransfer as the file is
too large to email across.
Deadline – 1st
Thursday of month
before distribution
 Ensure all content provided
is placed in files ready to
be shared with the
magazine designer.
Community Magazine Process
2nd Friday of month before
distribution
 We receive 1st version back from
magazine designer as a PDF document.
3rd Mon-Weds of the month
before distribution
 Magazine edit period - using PDF editor
sending a copy with notes to designer
each time to make the edits requested.
Community Magazine Process
 Magazine received back from printers
ready for distribution over the weekend
ahead of the months covered.
3rd Thursday of the month
before distribution
4th Friday of the month
before distribution
 Final version is sent to printers and
website version received ready to go online.
Community Magazine Distribution
Keeping It Local
• Keeping Content Local.
• Images used from Local
Parish.
• Magazine distributors live in
the Parish.
• Magazine designer is based in
Wolverton.
Community Magazine Costings
6200 Issues are printed.
Distributed to 6169 homes each issue.
Cost of design: £640
Cost of printing: £1796.00
Cost of distribution: £525
Total cost per issue: £2961
Community Magazine Income
2019-2020 £3730.71
2020-2021 £1818.14
2021-2022 £1960.30
2022-2023 £2798.70
2023-2024 £1498.53
National Magazine Awards
The awards are divided up into five categories:
Best Design - Focuses on any artwork within the magazine, page
layout and use of graphics.
Best Content - The variety of articles, use of photos and general information
included.
Best Editor - Order of content, variety, accuracy and interest value.
Best Print - Quality of printing and finishing of the magazine.
Best Overall
Magazine
A general overview of all the above categories.
-
National Magazine Awards Results
2022 18th out of 450 2023 21st out of 450
Going for
2024.....
Resident / Reader Feedback
Local news and events - I'm in
Haversham
Informative and entertaining.
I like the snapshot idea of
presenting local community
information in a printed format.
It's full of great local news,
supports local initiatives and gives a
voice to groups in the community.
I am not a social media user, and
this magazine allows me to find out
what events are planned in my local
area.
It is a fantastic publication which
allows me to keep updated with what
has happened and is planned in my
local area.
Idea's For The Future
Income Option to have promotional adverts on a rolling
screen in the Town Hall for all visitors to see.
Content
Keep focused on local community content and
continue to expand the content to interest more
age groups (e.g. Secondary school young adults).
Online digital flip book version of Community
Magazine rather than a PDF scrolling version.
Printing
Monitor printing costs and ensure the quality of
the print is not affected or reduced.
Keeping
Local
Moving to a more local Printers to support local
businesses ensure quality of print is the same.
Digital
Q&A

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The Power of Community Newsletters: A Case Study from Wolverton and Greenleys Town Council

  • 2. Our Parish Serving the Communities throughout Greenleys, Hodge Lea, Stacey Bushes, Stonebridge, Old Wolverton, Wolverton Mill and Wolverton.
  • 5. Where It All Began....
  • 6. Wolverton MADCAP A centre for music, performing and visual arts.
  • 7. In June 1993, Wolverton Madcap created 'Wolverton News', an 8-page double sided document which was FREE to Wolvertonians or 20p for all others. Wolverton MADCAP
  • 8. In September 1997, Wolverton Madcap produced the last issue of the 'Wolverton News'. Wolverton MADCAP This was Issue 12.
  • 9. The Forming Of The Neighbourhood Council In 1997 the Wolverton and Greenleys Neighbourhood Council was formed. In the February/March of 1998, the Neighbourhood Council revived the magazine and renamed it 'Neighbourhood News'.
  • 10. The Forming Of The Town Council In Spring of 2001 the Wolverton and Greenleys Neighbourhood Council transitioned into the now Town Council. In May 2002 the 'Wolverton and Greenleys News' grew into a 16-page double sided glossy printed magazine.
  • 11. Community Magazine Through The Years The first colour magazine was created in 2005. Issue 67 April 2011 Issue 74 June 2012 Issue 87 August 2014
  • 12. Community Magazine Through The Years The first new look magazine was created in 2015. Issue 95 December 2015 100th Issue October 2016 Issue 111 August 2018
  • 13. Community Magazine Through The Years Issue 112 October 2018 Issue 122 June 2020 Issue 136 October 2022 Issue 145 April 2024
  • 14. Community Magazine Design and Print Specs • A4 • 32-page Self Cover • Printed on 100gsm Silk paper • Folded, Stitched and Trimmed to size • PDF prepared files created for website and print • Delivery to Town Council Office
  • 15. Community Magazine Process Content Guidelines • Middle four pages Town Council updates. • Full page advertisement on the rear cover. • Mayors Editorial as introduction on page two. • Local content takes precedence. • 4 colours used throughout the magazine. • Paid advertisements towards the front. • Related content grouped together. • Meeting Calendar and Councillor Information on back inside cover.
  • 16. Community Magazine Process Content Guidelines for Contributors Images Are sent in separately and saved as a jpeg. They should be sent no less than 1000 KB or 1MB. This ensures that they print well. If they are too small, they will appear blurry. Any captions for the images are requested to be included in as the file name. Logos Logos need to be of print quality and not copies from web pages – these should be sent as separate jpegs. Word Counts Full page - article with four pictures = 520 words and a five-word headline. Half page - article with one picture = 350 words and a five-word headline. Quarter page - article with three little pictures = 150 words and a two-word headline.
  • 17. Community Magazine Process Content for All Ages Children Young Adults Adults
  • 18. Community Magazine Process Advertising Content Guidelines Adverts A4 size if unsure about print resolution, otherwise dimensions set at a resolution of 300 dpi. Formats Required PDF, PNG, JPEG, MS Word and EPS. (If using Microsoft Word, image(s) must be sent through separately. Sizes • Full page Back Cover – Bleed portrait W=210mm, H=297mm and with 3mm of bleed. • Full page inside frame - portrait W=190mm, H=258mm • Half page inside frame. landscape W=190mm, H=127mm • Quarter page inside frame - portrait W=93mm, H=127mm. • Eighth page inside frame - landscape W=93mm, H=61mm.
  • 19. Community Magazine Process Advertising Costings for Contributors New advertisers are offered a free additional advert when purchasing the first one. All advertisers are offered a 10% discount when they block book a further 3-5 adverts, or a 20% discount if they block book a further six or more - these promotions do not apply to premium page (e.g. First page and rear cover).
  • 20. Community Magazine Process Advertising Costings for Contributors Non-profit organisations, supported by a copy of their constitution/rules plus a set of accounts and registered charities may qualify for free advertising but this is not guaranteed.
  • 21. Community Magazine Process Two weeks before deadline  1st email to content providers with advance notice of issue deadline. One week before deadline  Final email to content providers with notice of issue deadline.
  • 23. Community Magazine Process Deadline – 1st Friday of month before distribution  All content for the magazine is sent to the designer by noon. We use WeTransfer as the file is too large to email across. Deadline – 1st Thursday of month before distribution  Ensure all content provided is placed in files ready to be shared with the magazine designer.
  • 24. Community Magazine Process 2nd Friday of month before distribution  We receive 1st version back from magazine designer as a PDF document. 3rd Mon-Weds of the month before distribution  Magazine edit period - using PDF editor sending a copy with notes to designer each time to make the edits requested.
  • 25. Community Magazine Process  Magazine received back from printers ready for distribution over the weekend ahead of the months covered. 3rd Thursday of the month before distribution 4th Friday of the month before distribution  Final version is sent to printers and website version received ready to go online.
  • 27. Keeping It Local • Keeping Content Local. • Images used from Local Parish. • Magazine distributors live in the Parish. • Magazine designer is based in Wolverton.
  • 28. Community Magazine Costings 6200 Issues are printed. Distributed to 6169 homes each issue. Cost of design: £640 Cost of printing: £1796.00 Cost of distribution: £525 Total cost per issue: £2961
  • 29. Community Magazine Income 2019-2020 £3730.71 2020-2021 £1818.14 2021-2022 £1960.30 2022-2023 £2798.70 2023-2024 £1498.53
  • 30. National Magazine Awards The awards are divided up into five categories: Best Design - Focuses on any artwork within the magazine, page layout and use of graphics. Best Content - The variety of articles, use of photos and general information included. Best Editor - Order of content, variety, accuracy and interest value. Best Print - Quality of printing and finishing of the magazine. Best Overall Magazine A general overview of all the above categories. -
  • 31. National Magazine Awards Results 2022 18th out of 450 2023 21st out of 450 Going for 2024.....
  • 32. Resident / Reader Feedback Local news and events - I'm in Haversham Informative and entertaining. I like the snapshot idea of presenting local community information in a printed format. It's full of great local news, supports local initiatives and gives a voice to groups in the community. I am not a social media user, and this magazine allows me to find out what events are planned in my local area. It is a fantastic publication which allows me to keep updated with what has happened and is planned in my local area.
  • 33. Idea's For The Future Income Option to have promotional adverts on a rolling screen in the Town Hall for all visitors to see. Content Keep focused on local community content and continue to expand the content to interest more age groups (e.g. Secondary school young adults). Online digital flip book version of Community Magazine rather than a PDF scrolling version. Printing Monitor printing costs and ensure the quality of the print is not affected or reduced. Keeping Local Moving to a more local Printers to support local businesses ensure quality of print is the same. Digital
  • 34. Q&A