2. Opening few clips
Our music video starts of conforming to a typical music video as the first clips of
the video is of the artist far away in a spooky atmosphere, she too looks spooky
and slightly weird- which is what we wanted.
We also had fast cut movement at the beginning of the artist jumping forward
getting closer and closer to the camera, this conforming again as the artist is
normally introduced is a positive way. Having a weird opening scene to our
video challenges the artist as they should be intrigued as it is not like any
normal video.
3. You can see the jumpy
movement between the shots of
the opening few shots of the
video.
This adheres to normal videos as
the artist is noramally introduced
as a friendly or good character.
Doing what our group did
confuses and questions the
audience about what sort of
character the artist is.
4. Close ups
Using close up of artists is very conventional as it allows the audience to
understand the artist, we used our close ups in a conforming way as we used
extreme close ups from strange angles, this creates a weird and unusual feel to
the artist which is what we want to portray- she is meant to be alternative and
strange.
5. Close up of her looking
down, shows her mysterious side
of her
Close up of her face allows
the audience to have a clear
image of her image.
6. Make up and costumes
For our artist we tried to make her stand out from the others in the video, one of
the ways we did this was made the twin wear identical make up and costumes
because this meant that when standing together with the artist she stood out as
she was different.
We alse used very alternative make up throughout the video as this
7. This picture you can see that her artist has a
different outfit to the twins, this makes her
stand out more, they have exactly the same
outfits on which doesn’t make the stand out as
much.
We also out her in the middle which is
conventional.
Close up of her unusual make up allows
the audience to see that her style is
very different.
8. Use of colour
They use of colour conforms music videos as they normally stick to one colour
theme or tone, we used darks in the studio with dark grundy colour tones on
the set, but when shooting in the woods we set of mulitcoloured smoke
bombs, these two shots juxtapose each other as they are very different
although they work really well.
Lighting and fast cut editing
They lighting in our music video was conventional to our genre. We had dark
mood lighting to create the dark atmosphere we wanted. We also used fast cut
editing which is conforming to usual music videos as this very unusual to
see, we used this because its an alternative music video therefore having
attracts the right target audience we are trying to reach.
9. We used quick
editing between
these two shots as
they juxtapose
each other as they
are very different.
This shows the dark lighting in the
set
10. Dancers
We used dancers in our video which is very conventional as it is very common
to see dancers in music videos.
We used our dancers in adhering way, as we changed the shots and made the
more unusual like speeding them up, reversing them, and fast editing them, this
automatically challenges the audiences.
