1. Adam Peck Q1
In what ways does your media product
use, develop or challenge forms and
conventions of real music videos?

2. This is the front cover of our magazine advert. It clearly states that it is a Bocca J
rework of a song. The color schemes that we have used follow the conventions
in the way that they are significant to the video that we produce.
This gives the reader an idea of what they may be in for when they see the
video. The use of black and white also follows the way that we presented our
music video. We believe that the use of black and white really enables the editor
to change the contrast setting in order to bring out the boldest blacks and greys.

3. This is the first shot that introduces the main character. We chose to do this type of
shot because it shows him to be very mysterious and because you cant see the whole
of his face adds to the suspense. This follows the conventions of the style of music
that’s we used because that recognizable house beat makes things seem to be odd
and mysterious.
The use of the mask is also creating a story line that can be followed throughout the
video. This can be seen to follow and not follow conventions because not all music
videos have a story line and they are just a performance. But because it does have a
story line we are able to create a powerful video.

4. As we was walking through our filming location we noticed this sign. We thought that
the writing on the back of it was very abstract and thought that it would fit great in
our product.
General music videos are not as abstract as what we have created so ours would be
seen to challenging the common conventions of a music video. However, most of the
very abstract videos that have been created have been remembered by everyone
that has seen them. This is what we hope to achieve by making our video memorable
which would add to its success.

5. This here is a very key shot in the music video because it adds to the effect of the story
line. The main story is about things getting destroyed and one person isn’t enough in
order to stop it from happening.
This will be seen to be following the conventions of a normal music video because it is
following the story line and adding affect. However you don’t normally see long range
shots like this in a video because the attention is normally on the performer at all times
so it is also challenging the conventions.

6. In order to get the best effect out of our music video we decided that once we had used one
persons eyes we had to use all of ours. We played around with it and reversed it to mix it to
the beat and overall it gave a great effect.
This would be seen to comply with the normal conventions of a music video because we set
all the shots to the beat of the music which made them look like they have tempo too.

7. In our music video we wanted to have a very wide variety of shots in order to create
the best affect. Most music videos do this, however we wanted to make sure that
every shot was clear and had meaning.
This shot shows a bottle which is thrown into the water. This symbolizes that when
and old thing is moved out of its way (the water) and replaced with something new
(the bottle) . This is also seen to conform with a music video convention because it
creates a meaning and a purpose.

8. This was our first shot where we changed the setting of the performance. At first
it comes as a shock because in the first half of the video it is in a forest
environment but it changes to the complete opposite in a built up city.
This is seen to be challenging the common conventions of a music video because
they normally stay with one setting throughout the whole of the production.
However, the change of scenery gives a different perspective on the video that
you may not have seen before.
Also with changing the setting we also made sure that all of the dark colors
really stood out and looked bold to match the forest setting.