Sven E Carlsson's theory states that music videos can be categorized as either performance or conceptual videos. The document discusses how their video fits Carlsson's definition of a performance video by including shots of the artist and dancers performing. According to theorist Steve Archer, using camera movement paired with lighting enhances the mood and effectiveness of a music video. The document discusses how the creators improved their video by adding more camera movement and limiting static shots, as inspired by Archer's theory.