The audience feedback for the music video was overwhelmingly positive. They enjoyed the narrative storytelling, felt it captured the indie genre well with its dark themes, and praised the professional editing. Their favorite parts included the shocking kitchen scene and relaxing shots of the character laying down. The only criticism was some picture-like sections during editing issues, but those were later fixed. Respondents felt it compared well to other music videos with narratives and blood elements. Ratings were very high, ranging from 9 to 12 out of 10.

1. Audience Feedback

2. Question 1: What are your initial thoughts of
our music video?
• We received many different comments about this but it was evident that out
audience clearly really liked the music video in itself. Many described it as ‘amazing’
and ‘so good’. There were no negative comments at this point suggesting that the
music video was successful in the eyes of our target audience.
• ‘I love the way you put it together – the way it was story telling as you went along’ –
Sofia
• ‘it fits the genre perfectly and the narrative fits so well with the music video’ –
Aischa

3. Question 2: Do you think our music video is
representative of an Indie Music video?
• All of our audience agreed with the question with most of them
commenting with thing such as ‘definitely’ and ‘absolutely’ suggesting we
have really grasped the whole indie genre music video idea well.
• ‘it has the dark narrative to it which a lot of indie groups rely on’ – Mr
Sludds
• ‘the theme of it is really cool, the cross fade effects, everything about it just
fits’ - Umut

4. Question 3: What was your favourite part of
the music video?
• There was a variety of answers for this question but it is all based on personal
opinion and what stands out to them individually as the audience. Multiple
responses included the footage of Reeva being stabbed as their favourite – possibly
because this was a shock factor in our music video and they were engaged by this. In
addition, the shots were George was laying down was also a favourite in the
audience feedback. Mainly for the reason of it being relaxing to watch.
• ‘in the kitchen it kept cutting with lots of different shots and I quite liked it’ – Owen
• ‘I liked the creation of a believable character, the character that George played is
three dimensional, you managed to make him three dimensional in such a small
amount of time’ – Mr Sludds

5. Question 4: What didn’t you like about the
music video?
• Most our audience commented on how they didn’t like the section in which
it looked like pictures were being used. This issue was caused in the editing
stages in which our computer software would not cooperate with the clips –
thus this happening. Other than that there was no comment on anything else.
• ‘I can’t really say there was anything I didn’t like about it’ – Sofia
• ‘in your first draft you fixed everything we said was bad about it so there's
noting really we can say’ - Umut

6. Question 5: In what ways does our music video
compare to other music videos?
• There was a range of answers for this question. A few people commented on
how the narrative in our music video reflected other music videos who also
had narratives. In addition to this, our audience commented on how it looked
professional and how this remind them of other existing music videos.
• ‘it reminds me of the video to the scientist by coldplay, there's the blood
element, the dark element in that video with a car crash and someone being
hurt which is similar to yours’ – Mr Sludds
• ‘It’s very professionally edited I think’ - Amelia

7. Question 6: What do you rate our music video
out of 10?
• We were very happy with the responses we got for this question. They were
all very high.
• Owen, Umut and Kaan – 10, 10, 10
• Amelia, Lauren and Aischa – 9, 9.5, 11
• Mr Sludds – 10
• Zoe and Naomi – 12, 10
• Sofia – 10