Here are the newest ways to monetize your video content. Know the difference between them and craft a winning pricing strategy Read More https://blog.ventunotech.com/2022/08/ott-monetization-model/?utm_source=Slider&utm_medium=Slideshare

1. How to Choose
Monetization Model
for Your OTT Platform

2. Choose the right OTT monetization
strategy for your video content to
maximize profit.
Monetization Models
SVOD
TVOD
AVOD
FAST
Hybrid

3. The best example of the SVOD video
monetization model is Netflix. Other
popular examples are Amazon Prime
Video, and Disney+.
Subscription Video-On-
Demand (SVOD)

4. Advantages of SVOD
The monthly or annual fee to access
video content provides a steady
revenue stream you can rely on.
Structured Revenue Stream
1
With the right set of video content and
a varied content library, you can
earn an army of committed followers.
Loyal Customer Base
Content exclusive to your platform
represents the value of your content
because there is no alternative to it.
Value of Content
3
2

5. Types of SVOD
The team should conduct
a proof of concept.
Select Plan
Select Plan
Attract with lower Fee
Earn from Advertisers
Ad-free Experience
Targeted Marketing
Scope to upsell
Complete Library
Ad
Supported
SVOD
Content
Categorization
SVOD
Select Plan
Multiple Pricing
Device Targeting
All Devices
Unlimited Users
Varied
Access
Model

6. Some of the popular examples of
TVOD services are Apple’s iTunes, Sky
Box Office and Amazon’s video store
Transactional Video-
on-Demand (TVOD)

7. Advantages of TVOD
You can sell both individual, video
bundles and live streams to your users
Flexibility
1
Live events like sports broadcast or other
live events with short life span can be
monetized
Monetize Time Sensitive Content
New releases can be immediately monetized
while there is still a buzz around it
Monetize Fresh Releases
3
2

8. By bundling content users get more
value while you can make them
spend more and also increase
engagement
Bundling TVOD
Content Bundle
More videos
More Savings

9. Some examples of AVOD service
providers include YouTube, Facebook
Watch
Ad-based Video-on-
Demand (TVOD)

10. Advantages of AVOD
AVOD requires no commitment as your
users can simply sign up and start
viewing content
No Cost Commitment
1
Revenue comes from businesses that want
to advertise and reach your audiences
Payments received from businesses
2

11. Maximizing AVOD
Profitability
An ideal balance of
fill rates and effective
CPM can maximize
profit
Ad Load
SSAI enables
publishers and
advertisers to avoid
ad blocking software
by stitching together
videos and ads.
SSAI
Maximize revenue
from advertisers who
are willing to target
specific user groups
Targeting

12. Some examples of FAST services are
Pluto TV, TiVo TV, Roku Channel
Free Ad-Supported
Streaming Television
(FAST)

13. AVOD and FAST achieve the same
goal through different types of
content and use ads to monetize their
content library.
Free Ad-Supported
Streaming Television

14. The video content landscape is a
dynamic niche and to receive
maximum benefits you need a hybrid
video monetization model
Hybrid Monetization

15. Hybrid Monetization
SVOD
TVOD
AVOD
FAST

16. Wrap Up
Picking a video monetization
model for your OTT app will
entirely depend on the content
library and types of video
content you offer your viewers.