Streaming OTT Trends 1. There will be a new approach to OTT monetization 2. Streaming wars will heat up More content owners will enter the streaming space There will be heavy competition therefore acquisition, engagement, and retention will be important 3. There will be more Original Content Original Content helps in user acquisition and retention Stats 4. Content That Knows No Borders Local content - dubbed and subtitled talk about squid game being a game-changer for cultural globalization - squid game Is a Made-in-Korea product backed by Netflix, which this year has become the most-watched show in 90 countries around the world. Indeed, polls show that one in four Americans has watched it, while Spanish, Brazilian and French offerings produced for global audiences now litter the Netflix site. The globalization of the media, in other words, is no longer about Hollywood; Digitization has made this a multipolar affair. source 5. It's all about the user experience Adaptive Streaming Ease of use Content Recommendations Role of metadata in user experience 6. Analytics will guide content production information like user behavior, and video performance are available 7. Responsibly Targeted Advertisements 8. Short videos are here to stay Reels, youtube shorts, tiktok, etc use these social platforms as marketing tools for your streaming business 9. Music streaming will takeover radios Growth of spotify and other music streaming services high speed data (makes streaming better option than local storage) 10. Larger Screens (CTV) will get larger

1. Top
OTT Trends

2. New approaches
to monetize
content
There are new monetization trends that
can help OTT space grow and evolve
much faster

3. SVOD plans will be
segmented
growing niche marketing
capabilities
market expansion
better ad targeting
customer retention
The trend of segmenting content
based on types (eg: sports, movies,
music, etc.,) and having individual
plans helps with

4. FAST is on the rise
Monetization happens in FAST
channels through ads that are
streamed during live tv.
Users can enjoy streaming services
by paying nothing above what they
already pay for internet.

5. PPV content will be
bundled up
average earning per customer
time spent by users
provide higher value and
satisfaction for your customer
By bundling PPV content, you can
increase

6. Streaming is the future
Launching a streaming service has
become easier with technology
advancements
The OTT space is growing at a very fast
pace, more and more companies will
emerge to fight for the top spot.
Because
Streaming wars
will heat up

7. Original content increases user
engagement and retention.
Big players will increase investment in
exclusive original content.
More original
content will be
produced

8. Subtitles enable people to watch and
appreciate content that are produced
in languages that they don't
understand.
Content will not
know borders
1 in 4 Americans has
watched Squid Games

9. Spanish, Brazilian and French shows
and movies produced for global
audiences now take up a good
amount of space on the Netflix US site.
Local and Global
content
55% English Titles 45% Other Titles

10. deliver video seamlessly at the
best possible quality
make accurate recommendations
improve content discovery
Experience is in the details: To stay on
top streaming services must
User Experience
Matters

11. Data is the new oil and OTT platforms
are no exception. Analytics give an
idea as to what kind of content is
demanded by your audience.
Analytics will
guide content
production

12. With GDPR and CCPA in place,
consent management has become
vital. The audience’s permission is a
must before their data is processed to
receive targeted ads
Responsibly
targeted
advertisement

13. As the attention span of the average
user decreases, time spent on 15-30
second video formats has increased
drastically
Short videos are
here to stay

14. With high-speed internet becoming
more affordable, users prefer to
stream music rather than save it on
their local drives, as used to happen
earlier
A new era of
music streaming
is here

15. Connected TV devices have seen
massive growth over the years.
Viewers prefer to stream video
content on different devices based on
their preference and therefore,
connected tv plays a vital role in it.
Large screens
will get larger

16. Wrap Up
From original content to revenue
monetization and device
preference, we have covered
game-changing OTT trends that
are already paving inroads