2. Market scenario Internet TV use has reached record highs and online video advertising spending continues to skyrocket. According to reports from E&Y and AC Nielsen, Online video advertising currently accounts for 15-35% of the Rs 400-crore online advertising market and is expected to grow at 300% in 2009. Nonetheless, an astonishing 150 million videos are being watched everyday in India, according to Yankee Group Research Inc. , while 36 percent of 35 million active Internet users in India share videos online. Web & beyond www.inboxlive.in
3. Introduction The trend is clear. Marketers find Internet TV an effective way to reach and engage their target audience. And because video lends itself so well to rich media and new advertising opportunities, Internet TV commands significantly higher ad rates than traditional web advertising. Web & beyond www.inboxlive.in
7. Existing Internet TV Advertising Format In-Stream Video Ad- The in-stream video ad is similar to a TV commercial that runs inside the video window in place of video content. The ad can be any length, but 15 and 30 seconds are most common. Web & beyond www.inboxlive.in
8. Existing Internet TV Advertising Format Overlay- The overlay is a branded rich-media or text ad that appears in the lower-third section of the video window while the video is running. An overlay doesn’t delay video viewing because it plays in parallel with the video. Web & beyond www.inboxlive.in
9. Existing Internet TV Advertising Format Companion Ad- Companion ads can be graphical or text, and are located outside the video window. They can appear anywhere on the web page, and are not limited to just one unit. Companion ads often run in conjunction with an in-stream or overlay ad and typically remain visible after the video ad has ended. Web & beyond www.inboxlive.in
10. Existing Internet TV Advertising Format Takeover Ad- Takeover ads display over the full video player, letting an advertiser deliver an uncluttered and rich-media experience. The takeover shows particular promise with full-screen, full-length, high-quality shows. Web & beyond www.inboxlive.in
11. Existing Internet TV Advertising Format Sponsorships- Sponsorships are an excellent way to maximize advertising revenue on the entire page and throughout the site, not just within the video window. Sponsorships are often customized integrations that may include in-stream video ads, overlays, companion units, skinned video windows, and takeover ads. Web & beyond www.inboxlive.in
12.
13.
14. Who we are? Inbox live is an independent Internet TV content producer and distribution agency based in Mumbai, India. We provide Creative assistance, planning, strategy for the execution of multi-platform digital marketing campaigns that run across a range of social media that dawn from social networking sites, video sharing sites and sets at blogs and podcasts, exploiting the widest horizon ever entertained. We bring together best in class partners from diverse creative background to create and distribute high quality original programming across every platform, working in every genre and format, with the ability to reach any demographic, no matter how broad or narrow. Web & beyond www.inboxlive.in
15.
16. Our Partners Brands & Agencies: We work with national brands and advertising agencies to build custom branded entertainment and campaigns designed to reach and engage specific audiences. Talent: We partner with numerous up coming actors, writers, directors and producers, to create high quality original programming for digital platforms. Our goal is to provide low cost intellectually provocative work that delivers the "aha" response with a transformative experience. Digital Distribution: Our syndication network enables us to reach millions of consumers. Our partners include the top video sharing, social networking, peer-to-peer, on-demand subscription and mobile video programming. Web & beyond www.inboxlive.in
18. WHAT MAKES INVESTING IN INBOX LIVE UNIQUE? Inbox live works with brands and content creators to pitch new media formats that can extend content to create ancillary revenue options or sponsorship opportunities that can better position ideas for greater revenue opportunities. Web & beyond www.inboxlive.in
