Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
MightyHive + Hanapin - Oct. 24
● Senior Account Manager at MightyHive
● Senior Account Manager at Hanapin Marketing
We make our clients the
heroes of their organization.
We’re a digital marketing agency with deep
expertise in a narrow-range of high-growth
digital marketing solutions including
paid search, paid social, programmatic
and conversion rate optimization.
We help complex businesses that have multiple
brands, products, locations and/or services
grow and expand their business.
Hanapin also produces:
MARKETERS TAKE CONTROL
OF THEIR DIGITAL FUTURES
MightyHive is a new breed of media consultancy for global brands & agencies
seeking transformative marketing results. One of the largest and fastest-growing
programmatic buyers in the world, we offer a unique combination of tools, training,
and guidance designed to empower your organization to quickly gain expertise
and improve results.
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Diving Deeper into Programmatic
Reasons advertisers pursue CPM
Programmatic Strategy Essentials
Sample Campaign Set-Up
Many advertisers view CPM buying
as a risk they can’t afford.
A CHANNEL ADVERTISERS CAN’T AFFORD TO IGNORE
Reach a 20x larger
top performing channel for
reaching new customers
Keep up with your
grew 24% in 2019.
capabilities were a top
beneﬁt of the channel.
impressions per day
cite programmatic as
ESSENTIALS OF PROGRAMMATIC STRATEGY
IN PPC ADVERTISING, YOU’RE LIMITED TO CUSTOMERS WHO
HAVE PERFORMED A SEARCH
PPC only reaches some
of these customers
PPC can’t reach any of
PPC works best here
PROGRAMMATIC BUILDS TOP-OF-FUNNEL AWARENESS
BEFORE SEARCHES EVER HAPPEN
or interest-based tactics
performed a search yet
users who are
similar to your
ENHANCE YOUR AUDIENCE DATA WITH ADDITIONAL
ANALYZE AUDIENCES TO FIND NEW TACTICS
USE MULTIPLE PIXELS TO TRACK INTERACTIONS WITH
YOUR BRAND AND SEGMENT AUDIENCES BY VALUE
Learn more about how Safari ITP and
other changes are affecting tracking.