AdClick Africa Media Group is a digital media company providing digital ad solutions to both Publishers and Advertisers alike. Our solutions align your Advertising with the right audience, to ensure optimum performance and unparalleled deliverables.

1. Connecting You To Your Audience.
Native Advertising

2. Connecting You To Your Audience.
Who We Are
This is the model for the 21st-century advertising
agency. Sitting upstream of the silos, agile, flexible,
one touch point for the client, with the ability to
understand and connect with the consumer, and
ideas that rise above media schedules and engage
with people in a way that has true mutual benefit
and value.
– Philip Beeching and John Wood, Beechwood
Adclick Engage was born out of the need to bring new
advertising platforms for advertisers that go past the
traditional display ads and to give a home for advertising
within a website’s content. Native advertising is becoming a
larger part of the ads delivered on the internet cutting
across mobile, display , social media and video.
We are able to offer a single solution that caters to various
campaign needs. Whether you are looking to aid content
and brand discovery or want to lead the way through
consumers’ education, our solution can be tailor-made to
fit your needs.
“You are already
doing Native
Advertising, you
just don’t know it
yet
”

3. Connecting You To Your Audience.
What Is Native Advertising?
Paid content marketing placed in
the context of an existing user’s
experience that is relevant,
likeable and shareable.

4. Connecting You To Your Audience.
InRead
Native Video In Editorial Content
inRead
The inRead™ is an outStream ad format perfectly adapted to text
content that is placed in the heart of articles and only plays when
visible on the user's screen. It is a unique format that helps
advertisers connect with their audiences while providing a unique
branding experience.

5. Connecting You To Your Audience.
INREAD CPV PREROLL Traditional TV
Huge broadcast volume
Pay only when ad is seen
Guaranteed Viewability
Low Ad Clutter
Best user experience
Don’t bother him in its reading
Video inventory extension
without need to create video content
InRead
Advantages Of Our Formats
The ideal video format
for instant reach on a
global scale
Ultra premium
environment for
branding video
campaigns
High scalability
Large inventory available
Excellent HD quality on
Non-saturated
environment
InRead vs. Other Formats
InRead provides a unique experience for
viewers as well as advertisers. It is a
nonintrusive format that assures quality
experience for the viewers as well as a
premium environment for the advertiser.

6. Connecting You To Your Audience.
InBoard
Top of Page video placement -
it can’t get any better
inBoardTM
inBoard™ is an outStream format, ideal for branding as it maximizes the
reach and impact of video advertising. InBoard is a video advertising
format integrated at the top of the homepage or article page.

7. Connecting You To Your Audience.
InBoard
Advantages Of Our Format No extra production costs:
no new video creation or special
display element required
Guaranteed impact and viewability
Quality of broadcast, measurement
and optimization via our proprietary
ad server
High impact video ad format perfectly
adapted to run advertisers’ TV
commercials in combination with
inReadTM
Placement: above the fold for
the inBoard™ ad format

8. Connecting You To Your Audience.
InFeed
Native Content across Premium Sites
InFeed provides a platform for brands to
communicate with their targeted audience
outside traditional banners. InFeed ads help
brands achieve consumer education and raise
product interest through content discovery. We
take the age old advertorial and make it
measurable, delivering analytics such as served
impressions and click through rates (CTR). These
KPIs allow brands to pay for the right kind of
exposure on the pages that work for them.

9. Connecting You To Your Audience.
• Emphasis on being discoverable within the user
experience.
• Consumers will only flock to and share stories that
feature content they love.
• Solves mobile scale issue
Targeted with large social component
Relevant
Shareable
Likeable
InFeed
Advantages Of Our Format

10. Connecting You To Your Audience.
InRead - LENOVO
Launch Campaign for the Lenovo X1 Carbon
Campaign: Lenovo X1 Carbon
Goal: To Promote the Lenovo X1 carbon to the South African
Market and drive interest in the unique features of the X1
carbon. Lenovo chose the new InRead format to give online
viewers a unique experience of the product.
Campaign Performance
Served Impressions
12379
Video Completion Rate
35%
Campaign CTR 4%
Video Benchmarks
Video Completion Rate
17%
Industry CTR 0.91%

11. Connecting You To Your Audience.
InBoard - AUDI
Launch Campaign for the New Audi A8
Campaign: AUDI A8
Goal: Audi required an eye catching format
that would complement the presence of the new
Audi A8. They chose the InBoard format to
launch this amazing vehicle and achieve the
most effective brand exposure.
Campaign Performance
Served Impressions
12020
Video Completion Rate
23%
Campaign CTR 5.3%
Video Benchmarks
Video Completion Rate
17%
Industry CTR 0.91%

12. Connecting You To Your Audience.
Technical Specs
InRead & InBoard (video file)
Resolution: max 1920*1080 – min 640*360
Maximum file size: 200MB
Video formats: mov, flv, mpeg4, avi, etc.
Length: 30 sec max (addtl technical fee for ads > 30 sec)
Aspect ratio: 16:9 (4:3 not supported)
Codec: any Video Codecs format; accepted: ProRes 4444,
HDV 720p60, Go2 Meeting 3 & 4, ER AAC LD, REDCODE
Sound: on
+
URL redirect (click command)
InFeed
Image size: 1200x768
Max File Size: 500kb
Headline: Maximum 10 words
Content/Blurb: Maximum 100 words
Other: Click Through URL
Video: YouTube or Vimeo URL
*Lead time: 2 Business Days

13. Connecting You To Your Audience.
Pricing for InRead and InBoad
*An impression is counted when ad is at least 50% visible on the user’s screen. (InRead & InBoard)
**A view is defined as a completion rate of at least 50%.
InRead InBoard
Number of impressions (started videos) Hosting & broadcasting CPM (< 30s)
0 to 1,000,000 R 30.00
1,000,001 to 2,500,000 R 25.00
2,500,001 to 5,000,000 R 20.00
5,000,001 to 10,000,000 R 15.00
10,000,001 to 15,000,000 R 10.00
15,000,001 to 20,000,000 R 5.00
over 20,000,000 TBA

14. Connecting You To Your Audience.
Pricing for Infeed
*An impression is counted when ad is at least 50% visible on the user’s screen. (InRead & InBoard)
**A view is defined as a completion rate of at least 50%.
Number of impressions Hosting & broadcasting CPM (< 30s)
0 to 10,000,000 R 10.00

15. Connecting You To Your Audience.
Brands We’ve Worked With…

16. Connecting You To Your Audience.
Our Publisher Partners…

17. Connecting You To Your Audience.
Thank You
Phone : 021 447 3607
Cell :084 626 1994
Email :amanda@adcllickafrica.com
Website : www.Adclickafrica.com
Amanda Louw
Head of Publishing & Business
Development
We Are
Here