Read more https://blog.ventunotech.com/2022/07/ott-email-marketing/?utm_source=Slider&utm_medium=Slideshare Email Marketing for streaming services - OTT Businesses - It may seem like email marketing is a relic of the past, but it is actually one of the most effective marketing tools available today. - The right email marketing strategy can increase customer acquisition and retention Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. 1. Email Will Always Stay 1. social media platforms may go out of trend, change policies, - you need to rebuild 2. communication is always essential - email has proved to be the best method 3. 92% of internet users have at least one email account. That is, practically everyone has email unlike what happens with social media, not everyone has an account 2. Highly Personalized 1. Your messages can be highly personalized 2. yet automated 3. Return of Investment 1. 40x more effective than social media marketing 2. 81% of SMBs still rely on email as a driver for customer acquisition, and 80% for customer retention 3. You can always track clicks, conversions 4. this makes ROI tracking simple as pie Email marketing strategy for your streaming business - Understand the user life cycle - An effective email marketing strategy begins with knowing your audience's needs and being creative Attract - Convert - Engage - Retain Attract: - Collect emailid of users during signups or visits or playing free content - send welcome email - inform about trial period Convert - You won the first battle and acquired a contact that’s interested in your streaming service - nurture this relationship and convert them to long-term subscribers - value proposition with weekly emails of new additions and recommendations Engage - feedback and survey emails - highly personalized quizzes - promote social media contests - time-sensitive campaigns — live events, sports etc H3: Retain - Special discounts - Upsell plans (monthly to annual) - Cancellation confirmation and feedback - Communicate to win back - win back email How to make your email campaign a success? 1. Send the right email to the right persona 1. persona de

1. Email
Marketing
for OTT Services

2. Reach: Practically every internet
user has an email address
Personalization: The message in
emails can be highly personalized
to win a user
Performance: Email campaigns
perform 14x better than social
media campaigns
Why should you consider
email marketing?

3. Collect and validate
the email addresses
of visitors
1. Attract
Give reasons for users
to spend time on your
streaming platform
3. Engage
Educate your users on the
value of your streaming
service and what they can
enjoy by being your
subscriber.
2. Convert
Make your relationship
long-term and loyal
4. Retain
Email Marketing
Journey

4. Attract
Attract visitors through
promotions and ads
Collect emails and validate them
Welcome users with trials and
offers

5. Send content recommendation
mailers
Share bloopers and sneak peeks
to build curiosity
Show the value of your library by
showcasing interesting content
Convert

6. Engage users with new, relevant
content recommendations
Send time sensitive promotional
mailers
Upsell plans by emphasizing
savings
Engage

7. Keep your users subscribed to
your service by renewing their
subscriptions
Win back lost users by luring them
with your content and offers
Collect feedback and improve
your service
Retain

8. How to make your email
campaign a success?
Send the right email to the right user
Craft open worthy subject lines
Convince to click through the email

9. Send the right email to
the right user
Demography
Collect as much
data about your
audience to help
you build a
demographical
persona.
Genre
Detail each of
persona with
favorite genres and
further classify
them
Preferences
Add in details
based on user
preferences and
watch patterns
Understand the attitudes that shape
user behavior and categorize them.
Based On

10. Personalization
Subject lines with personalization such as names have a
higher open rate than those without any personalization.
1
Craft open worthy
subject lines
Emojis
Use emojis on subject line when appropriate.
2
Curiosity
Spark curiosity to increase open rates
3
Humor
Add a pinch of humor to your email subjects
4

11. Convince to click
through the email
What action do you want your users to take?
1
Before you start dropping links in your
email ask yourself these questions
What do you expect them to do after
opening the link?
2
Will the link provide any value to your users?
3
Is the offer irresistible for my users?
4
Have I explained clearly what they can
expect by opening the link?
5

12. What must your emails
include?
Rejoin
Let's Reunite
Attractive
Subject
Dear Username,
Come back to watch old favorites and
newly added shows.
Popular Now
Personalization
CTA
Value
Proposition
Branding

13. Wrap Up
Nurture your relationship with
your audience by
communicating effectively with
them. Set up triggers that will
keep your audience engaged
and build a loyal following.