The OTT space is getting more competitive. OTT providers can no longer ignore user retention and customer churn. Here is how OTT platforms can reduce churn
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https://blog.ventunotech.com/2022/04/ott-retention-strategies/
3. What is churn
rate?
The number of viewers that
cancel subscriptions and avoid
returning to service
4. Types of Churn
Voluntary Churn:
Intentional cancellations
initiated by customers
themselves.
Involuntary Churn:
Cancellations arising as a
result of non-renewals
andcredit card declines
8. #2. Add value
to your library
'Unable to find something
worth watching' is often the
most cited reason behind
leaving or unsubscribing an
OTT service.
9. How to add
value to your
library?
Provide targeted
recommendations to users
and guide them to find value
in your service
Add quality content to your
library periodically
10. #3. Encourage
Advocacy
a smooth user experience
easy content discovery and a
variety of content to choose
from
top-tier customer support.
Turn your customers into
advocates by offering