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How to retain
users for your
OTT service?
What is user
retention?
The percentage of users that
return to the OTT platform in
subsequent periods
What is churn
rate?
The number of viewers that
cancel subscriptions and avoid
returning to service
Types of Churn
Voluntary Churn:
Intentional cancellations
initiated by customers
themselves.
Involuntary Churn:
Cancellations arising as a
result of non-renewals
andcredit card declines
Reasons for
churn
Limited Content Library
Poor UX/UI
Payment Failure
Pricing
How to reduce
churn and retain
subscribers
Monitor analytics
Add value to your library
Encourage Advocacy
Targeted discount coupons
Bundling offers
#1. Monitor
analytics
Understand how, what, and
where your audience consumes
your video - and create
accordingly
#2. Add value
to your library
'Unable to find something
worth watching' is often the
most cited reason behind
leaving or unsubscribing an
OTT service.
How to add
value to your
library?
Provide targeted
recommendations to users
and guide them to find value
in your service
Add quality content to your
library periodically
#3. Encourage
Advocacy
a smooth user experience
easy content discovery and a
variety of content to choose
from
top-tier customer support.
Turn your customers into
advocates by offering
#4. Targeted
discount coupons
Offer special discounts to
users based on their previous
interactions with your
streaming platform.
#5. Bundling
offers
Bundling helps you sell more
content to users. This is a
win-win deal.
Wrap Up
As the OTT space is getting
more competitive , OTT
providers can no longer ignore
user retention and customer
churn.
Looking to
launch your own
OTT service
Book a Demo

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How to retain users for your OTT Service?