How to Improve User Engagement for an OTT Service?

1. How to Improve
User Engagement
for an OTT Service?

2. What is user
engagement?
User engagement quantifies
the value customers find in your
service

3. How to measure
user engagement?
Watch time
Number of views
Average % of video
completion
User engagement of your OTT
service can be measured by

4. Factors that
improve user
engagement
Seamless User Experience
Premium Content
Content Discovery

5. #1. Seamless
User Experience
Ease of use will decide whether
the user will continue using your
service or not

6. #2. Premium
Content
The quality/exclusivity of the
content is instrumental in
deciding the amount of
engagement your service
receives

7. #3. Content
Discovery
Enable users to access their
desired content as quickly and
easily as possible

8. Strategies to
encourage user
engagement
Reach out to your audience
On-boarding Experience
Foster a relationship with
your audience

9. #1. Reach out to
your audience
Push notifications
Email Communication
In app messaging
You can reach out to your
audience by

10. Push
Notification
If you have the right balance of
information, entertainment,
personalization, and timing, you
can easily win views through
push notifications

11. Email
Communication
Get the word out to viewers
through personalized email
campaigns

12. In-app
Messaging
In-app messages are
notifications delivered to your
customers while they are active
on your OTT app

13. #2. On-boarding
Experience
Offer great user experience with
security and personalization

14. #3. Foster a
relationship with
your audience
Send gentle nudges and low-key
feedback questions to
understand your users and
serve them better

15. Wrap-Up
The way your audience
engage with your OTT service
will enable you to make
informed decisions

16. Launch and
Scale your video
business
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