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Pres1401
OTT Distribution (Over The Top)
François Abbe & Asma Jenhani
16 January 2014
© mesclado 2015 – All rights reserved
Pres1401
Our values
Vendor-Independent
Interoperability
Methodology
© mesclado 2015 – All rights reserved
Pres1401
Who are we?
• Mission
• Architects and consultants in sustainable video sys...
© mesclado 2015 – All rights reserved
Pres1401
4
• Network
• Standards
• Suppliers
• Experts
• Research
programmes
KEY DAT...
© mesclado 2015 – All rights reserved
Pres1401
Services
Analyse
existing
solution
Analyse
existing
solution
Determine
need...
© mesclado 2015 – All rights reserved
Pres1401
Studies Seminars Consulting Training
« Media Engineering Intelligence » pro...
Pres1401
Section 1: Market and opportunities
7
© mesclado 2015 – All rights reserved
Pres1401
Rights holders: background and opportunities
• Background:
– Monetise the c...
© mesclado 2015 – All rights reserved
Pres1401
OTT in telephony
• Skype et WhatsApp allow making calls
9
© mesclado 2015 – All rights reserved
Pres1401
OTT in audio
• Spotify
• Deezer
• Qobuz: streaming in FLAC format (lossless...
© mesclado 2015 – All rights reserved
Pres1401
OTT in social networks
• Facebook:
– Video in Freemium: free for users, rev...
© mesclado 2015 – All rights reserved
Pres1401
Why OTT?
• Offer richer content
• Targeted Content
• Qualified target
12
© mesclado 2015 – All rights reserved
Pres1401
OTT Revenue share
13
© mesclado 2015 – All rights reserved
Pres1401
Innovation in France
Source: www.lafrenchtech.com
14
Pres1401
Section 2: architecture, network and CDN
15
© mesclado 2015 – All rights reserved
Pres1401
Video Distribution
• Broadcast network
– DVB-T / DTV diagram
– DVB-C distri...
© mesclado 2015 – All rights reserved
Pres1401
Difference between OTT and IPTV
OTT IPTV
Distribution IP IP
Video protocol ...
© mesclado 2015 – All rights reserved
Pres1401
CDN at the heart of the architecture
Several types of CDN providers:
• Dedi...
© mesclado 2015 – All rights reserved
Pres1401
High level typical architecture
19
Service
Applications
Service
Application...
© mesclado 2015 – All rights reserved
Pres1401
break
© mesclado 2015 – All rights reserved
Pres1401
Typical architecture
Source : Ericsson
21
Pres1401
Section 3: Characteristics
(security, interactivity, etc.)
22
© mesclado 2015 – All rights reserved
Pres1401
Data protection and Privacy
23
© mesclado 2015 – All rights reserved
Pres1401
• Content editors or rights holders: OTT allows the
access to the clients
2...
© mesclado 2015 – All rights reserved
Pres1401
mesclado at EURECOM
In Sophia-Antipolis:
• Next sessions to come…
On the NE...
© mesclado 2015 – All rights reserved
Pres1401
Short break: infos
Webcast - 30 September 2014 – « More Live News & Sports ...
© mesclado 2015 – All rights reserved
Pres1401
Next events programme
Detailed Programme: www.mesclado.com
CONFERENCE in pa...
Pres1401
Section 4: Examples of OTT services
28
© mesclado 2015 – All rights reserved
Pres1401
Experiences feedbacks: private TV channels
• Quality of service issue for O...
© mesclado 2015 – All rights reserved
Pres1401
OTT Solution: iReplay
• Saas solutions for OTT channels with live opt-
out ...
© mesclado 2015 – All rights reserved
Pres1401
Example of OTT service: Globecast
Note: Globecast claims 35 POP and 12 tele...
© mesclado 2015 – All rights reserved
Pres1401
Example of OTT service: YouTube
• 1st consumer of internet
• Contributes to...
© mesclado 2015 – All rights reserved
Pres1401
Example of OTT service: Netflix
• Born in the USA
• 30m subscribers end 201...
© mesclado 2015 – All rights reserved
Pres1401
To go further in this subject
• DigiWorld Yearbook by Idate
– http://www.id...
© mesclado 2015 – All rights reserved
Pres1401
From theory to hands on practice: intership (1/2)
• Environment & missions
...
© mesclado 2015 – All rights reserved
Pres1401
From theory to hands on practice: intership (2/2)
• Qualifications & compét...
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OTT Distribution (Over The Top)

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OTT Distribution (Over The Top): presentation for Eurecom students

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OTT Distribution (Over The Top)

  1. 1. Pres1401 OTT Distribution (Over The Top) François Abbe & Asma Jenhani 16 January 2014
  2. 2. © mesclado 2015 – All rights reserved Pres1401 Our values Vendor-Independent Interoperability Methodology
  3. 3. © mesclado 2015 – All rights reserved Pres1401 Who are we? • Mission • Architects and consultants in sustainable video systems • Clients • 58% France, 42% international (2013 figures) • Team • World-class professionals from the Media & Entertainment industry • Multicultural
  4. 4. © mesclado 2015 – All rights reserved Pres1401 4 • Network • Standards • Suppliers • Experts • Research programmes KEY DATA ServicesServices Premium Channels & Rights-holders Technology Suppliers Service Providers CLIENTSOFFER
  5. 5. © mesclado 2015 – All rights reserved Pres1401 Services Analyse existing solution Analyse existing solution Determine needs Determine needs Comparative study Comparative study Request for proposals Request for proposals Choose solutionChoose solution Features and technical specifications Features and technical specifications System optimisation System optimisation Acceptance testing Acceptance testing Operator training Operator training System updates System updates Specialised resources pool Innovative methodology Studies ‘market solutions panorama’ Studies ‘State of the arts’ Objectivity Multi-experts Transversal Vision Project management methodologies Change Management
  6. 6. © mesclado 2015 – All rights reserved Pres1401 Studies Seminars Consulting Training « Media Engineering Intelligence » programme
  7. 7. Pres1401 Section 1: Market and opportunities 7
  8. 8. © mesclado 2015 – All rights reserved Pres1401 Rights holders: background and opportunities • Background: – Monetise the content – Going towards more flexible distribution models • Issues: – Rights-holders are becoming video services editor: live or on demand – Video On Demand (VOD): • Renting • Buying (Electronic Sell-Through – EST) 8
  9. 9. © mesclado 2015 – All rights reserved Pres1401 OTT in telephony • Skype et WhatsApp allow making calls 9
  10. 10. © mesclado 2015 – All rights reserved Pres1401 OTT in audio • Spotify • Deezer • Qobuz: streaming in FLAC format (lossless audio compression), some content in 24- bit/96kHz 10
  11. 11. © mesclado 2015 – All rights reserved Pres1401 OTT in social networks • Facebook: – Video in Freemium: free for users, revenues from advertisers or from sales In 2020, 50% of advertising revenues generated through OTT (source: Idate) 11
  12. 12. © mesclado 2015 – All rights reserved Pres1401 Why OTT? • Offer richer content • Targeted Content • Qualified target 12
  13. 13. © mesclado 2015 – All rights reserved Pres1401 OTT Revenue share 13
  14. 14. © mesclado 2015 – All rights reserved Pres1401 Innovation in France Source: www.lafrenchtech.com 14
  15. 15. Pres1401 Section 2: architecture, network and CDN 15
  16. 16. © mesclado 2015 – All rights reserved Pres1401 Video Distribution • Broadcast network – DVB-T / DTV diagram – DVB-C distribution diagram • IP networks: xDSL, FTTx – IPTV diagram – OTT diagram 16 Linear TV VOD Moving to an Hybrid model…
  17. 17. © mesclado 2015 – All rights reserved Pres1401 Difference between OTT and IPTV OTT IPTV Distribution IP IP Video protocol HLS, HDS, Smooth Streaming, MPEG-Dash Transport Stream (TS) Service type Non-managed but possible agreement with ISP/Internet Service Providers (xDSL, fiber, cable) Managed with ”best effort” Constraints Neutrality constrained by agreements between operators and ISP (e.g. Orange – Netflix et Comcast – Netflix) Complex infrastructure Network: routing type Unicast (Broadcast Mode in 4G) Multicast 17
  18. 18. © mesclado 2015 – All rights reserved Pres1401 CDN at the heart of the architecture Several types of CDN providers: • Dedicated CDN • Telco CDN • CDN run by an OTT operator – Pure-players – TV channels 18
  19. 19. © mesclado 2015 – All rights reserved Pres1401 High level typical architecture 19 Service Applications Service Applications Distribution Network Distribution Network CPE devices (TV, STB, consoles, tablets, phones ) CPE devices (TV, STB, consoles, tablets, phones ) Live TV, SVOD Live TV, SVOD Recommandation Personalisation Recommandation Personalisation Subscriber and Device Mgmt Subscriber and Device Mgmt DRM integration DRM integration Social Applications Social Applications SDKdevelopmentSDKdevelopment Delivery Platform Delivery Platform Playback fulfillmentPlayback fulfillment Content ingestionContent ingestion SDKSDK CDN optimisation CDN optimisation IPv4-v6 migration IPv4-v6 migration New protocol support New protocol support App dev (HTML5, native) App dev (HTML5, native) Media player cutomization Media player cutomization DRM integrationDRM integration Embedded development & porting Embedded development & porting Service Applications Service Applications portalsportals Device mgmtDevice mgmt Biling / OSS integrationBiling / OSS integration
  20. 20. © mesclado 2015 – All rights reserved Pres1401 break
  21. 21. © mesclado 2015 – All rights reserved Pres1401 Typical architecture Source : Ericsson 21
  22. 22. Pres1401 Section 3: Characteristics (security, interactivity, etc.) 22
  23. 23. © mesclado 2015 – All rights reserved Pres1401 Data protection and Privacy 23
  24. 24. © mesclado 2015 – All rights reserved Pres1401 • Content editors or rights holders: OTT allows the access to the clients 24 Data protection and Privacy
  25. 25. © mesclado 2015 – All rights reserved Pres1401 mesclado at EURECOM In Sophia-Antipolis: • Next sessions to come… On the NET: • Mesclado resources for EURECOM studentswww.mesclado.com/eurecom-resources/ 25
  26. 26. © mesclado 2015 – All rights reserved Pres1401 Short break: infos Webcast - 30 September 2014 – « More Live News & Sports Videos: what Challenges for IP Contribution Systems? » • VOD Webcast - 10 July 2014 – « Second screen, interactivity, targeted advertising, metadata repurposing, Big Data…Tech’ innovation success stories » • Video highlights • VOD Seminar - 29 January 2014 - ‘4K/UHD’ • Press article (in French only) Seminar - 3 October 2013 - ‘Engineering implications of the Cloud when applied to the Media’ • Video highlights & slideshow • Press article (in French only) Seminar - 27 June 2013 - ‘Key SMPTE standards, overview and outlook’ • Speaker video highlights • Speaker & participant feedback videos • Slideshow • Press article
  27. 27. © mesclado 2015 – All rights reserved Pres1401 Next events programme Detailed Programme: www.mesclado.com CONFERENCE in partnership with Paris Images Pro | Top 10 Key Points for the Cloud Applied to the Media for Producers, Decision-Makers &Viewers ON-DEMAND WEBCAST | Cloud Applied to Media - What are Top 10 items of Concern? SEMINAR | News & Sports Production Trends: the Keys for More Viewers, More Followers SEMINAR | Archive / Cloud / Formats / Sustainability/ Outsourcing All events are in English and French Date: Q4 2015 Paris (France) Date: Q1 2015 Online Date: Q2 2015 Brussells (Belgium) Date : 28 Jan. 2015 Paris (France)
  28. 28. Pres1401 Section 4: Examples of OTT services 28
  29. 29. © mesclado 2015 – All rights reserved Pres1401 Experiences feedbacks: private TV channels • Quality of service issue for OTT • More than 50% on IPTV in managed services • Need to overcome the “Best effort” mode • Viewers are not complaining for now… but for how long? • Quality of experience: better GUI (e.g. 2nd screen App)… with huge differences between operators’ and editors’ interfaces • Switching between devices still tricky 29
  30. 30. © mesclado 2015 – All rights reserved Pres1401 OTT Solution: iReplay • Saas solutions for OTT channels with live opt- out (output iOS tablet using Wowza Gocoder or Gocoder which handles many iOS camera) 30
  31. 31. © mesclado 2015 – All rights reserved Pres1401 Example of OTT service: Globecast Note: Globecast claims 35 POP and 12 teleports – Source: Globecast 31
  32. 32. © mesclado 2015 – All rights reserved Pres1401 Example of OTT service: YouTube • 1st consumer of internet • Contributes to the asymmetry at the interconnection points 32
  33. 33. © mesclado 2015 – All rights reserved Pres1401 Example of OTT service: Netflix • Born in the USA • 30m subscribers end 2012 in the USA alone • Deployment in Europe: very fast deployment but fewer subscribers than expected 33
  34. 34. © mesclado 2015 – All rights reserved Pres1401 To go further in this subject • DigiWorld Yearbook by Idate – http://www.idate.org/fr/Digiworld- store/Collection/DigiWorld- Yearbook_9/DigiWorld-Yearbook-2013_762.html 34
  35. 35. © mesclado 2015 – All rights reserved Pres1401 From theory to hands on practice: intership (1/2) • Environment & missions • Encadré par le chef de projet, vous participerez à la conception et au déploiement d’une plateforme de distribution des contenus vidéos s’appuyant sur le cloud. • Échange avec les utilisateurs des groupes de médias depuis le recueil du besoin jusqu’au déploiement • Participation aux ateliers de mise en avant du projet (communication, rédaction de guides), • Contribution à chacune des étapes du cycle projet et notamment la phase de tests • Apprentissage des architectures SOA appliquées aux médias, et notamment de FIMS (Framework for Interoperable Media Services) 35
  36. 36. © mesclado 2015 – All rights reserved Pres1401 From theory to hands on practice: intership (2/2) • Qualifications & compétences • Dernière année (Bac +5) d’école d’ingénieur ou de Master • Intérêt pour les nouvelles technologies et le monde de l’image • Bases en informatique et réseau • Anglais opérationnel (oral et écrit) • Notions de gestion de projet • Qualités requises : curiosité, force de proposition, bonne méthodologie de travail, bonne gestion des priorités, aisance relationnelle • Modalités contractuelles & rémunération – Lieu : Montpellier – Déplacements : occasionnels – Contrat : stage 6 mois – Date de démarrage : dès que possible – Gratification : fonction du profil – Modalités de réponse & contact – Envoyez votre candidature sous référence 1412_1 à team@mesclado.com 36

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