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AUGUST 18, 2015
EVOLUTION OF DIGITAL EXPERIENCES
Adobe Experience Manager Insight & Roadmap
Loni Stark, Senior Director of...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Consumers Expect More…
2
PERSONALIZED RELEVANT...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2015 Adobe Systems Incorporated. All Rights ...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
State of Digital Experiences in 2015
1.3
milli...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The world’s
largest device
market.
Source: Str...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Connected Lifestyle – Timeline
North America
A...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Connected Fitness Device
2014 2015 2016 2017 2...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Connected Cars
3G HSDPA
2012 2015 2016 2017 20...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Connected Homes
2015 2016 2017 2018 2020201920...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
We’re still babies in our digital
transformati...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2015 Adobe Systems Incorporated. All Rights ...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Smartwatch gives
insight into what’s
holding b...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
MULTIPLE
DATABASES &
TECHNOLOGIES
MULTIPLE
MES...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Getting from Customer Journey to Cycle of Cust...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
.000 .003.001 .002
USER EXPERIENCE
Success Sta...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
SOLUTIONS
CORE
SERVICES
Adobe Marketing Cloud
...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2015 Adobe Systems Incorporated. All Rights ...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager: Next-generation Digi...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Connected
Experiences
Personalization Content
...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Connected
Experiences
Personalization Content
...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2015 Adobe Systems Incorporated. All Rights ...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Everything Mobile
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Single Place to Manage All Owned Digital Exper...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2015 Adobe Systems Incorporated. All Rights ...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Unified Product Experience
Target
Analytic
s
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Content Effectiveness Has Two Metric Types for...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Two dimensional content analysis
Traffic: Visi...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2015 Adobe Systems Incorporated. All Rights ...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Stock performance of
design-driven companies v...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
New IDC Survey: Asset Management is a real cha...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Creative Professionals
and Digital Agencies
Ma...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Content Marketing
34
PERSONALIZEDEXPERIENCE
DE...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2015 Adobe Systems Incorporated. All Rights ...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Two thirds of Australian shoppers check prices...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager Commerce Templates an...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Content Marketing: Shoppable Media
38
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Shoppable Video – Coming Soon
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2015 Adobe Systems Incorporated. All Rights ...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Cloud Agility
41
UK
Office
Singapore
Office
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Connected
Experiences
Personalization Content
...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
With innovations and continued integrations ac...
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
CREATE
THE
FUTURE
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Adobe Experience Manager Vision and Roadmap

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Keynote I gave at the EVOLVE 2015. The presentation provides context on where we are world-wide in our digital transformation, key trends driving innovations in Adobe's digital experience management solution and the product themes for 2015.

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Adobe Experience Manager Vision and Roadmap

  1. 1. AUGUST 18, 2015 EVOLUTION OF DIGITAL EXPERIENCES Adobe Experience Manager Insight & Roadmap Loni Stark, Senior Director of Strategy & Product Marketing @lonistark
  2. 2. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Consumers Expect More… 2 PERSONALIZED RELEVANT REAL-TIME
  3. 3. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Connected Experiences: Where are we on this journey? © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  4. 4. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. State of Digital Experiences in 2015 1.3 million iOS apps 17 7 million websites 1.4 million Android apps 26 8 Average number of customer-facing web and mobile experiences managed by enterprises 36% 34% 30% Managing digital properties challenges firms Around the world, firms manage millions of digital properties Customers engage more than ever on a variety of channels Percentage of US online adults who personally use a: 40% 63% 67% 71% Tablet Desktop Smartphon e Laptop Organization manage complex digital ecosystems Digital experience delivery budgets have a number of owners Technology management Business Marketing Source: Forrester, 2015
  5. 5. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The world’s largest device market. Source: Strategy Analytics, October 2014 today
  6. 6. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Connected Lifestyle – Timeline North America Asia-Pacific Western Europe 2002 ‘04 ‘06 ‘08 ‘10 ‘12 ‘14 ‘16 ‘18 ‘20 ‘22 2024 50% of broadband households have at least one:: 50% of households have: Interne t High-speed Internet Smartphone Tablet Connected Home Entertainment Device Connected Health/ Fitness Device Smart Home Device Source: 2002-2014 Multiple Parks Associates Consumer Surveys
  7. 7. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Connected Fitness Device 2014 2015 2016 2017 2018 2019 21.6 33.0 42.5 53.1 65.8 74.8 7.3 34.7 55.7 76.0 91.3 103.4 Smart Watch Unit sales in millions Connected Wearables • 77% feel useful to receive marketing promotions on their smartwatch while inside a physical store. Jumps to 84% for those 18-34 (millennials) • 66% say they want to be alerted to marketing offers and promotions on smartwatch. Jumps to 71% for those 18-34 • Marketers need consent to reach consumers on their smartwatch Source: Adobe survey, 2015 Source: Parks Associates, 2015
  8. 8. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Connected Cars 3G HSDPA 2012 2015 2016 2017 2018 2020 4G LTE, HSPA+ Unit sales in millions 201920142013 5.8 15.9 17.1 18.0 18.9 20.419.714.310.5 N/A 5.0 9.8 15.3 21.6 36.628.71.3N/A Technology is a key driver for people's car buying decisions, especially for millennials that are already tech-savvy consumers. Source: Parks Associates, 2015
  9. 9. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Connected Homes 2015 2016 2017 2018 202020192014 Asia Europe N. America S. America Africa Source: Pike Research, IBIS World, USITC, European Commission, Northeast Group, Ernst & Young, News Release, BI Intelligence, 2015
  10. 10. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. We’re still babies in our digital transformation. Value will be in connection of digital & physical. © 2015 Adobe Systems Incorporated. All Rights Reserved.
  11. 11. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Innovative and meaningful applications will be key
  12. 12. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Smartwatch gives insight into what’s holding back adoption Adobe Study: Only 2% of US consumers own a smartwatch. Far less popular than today’s dominant wearable, the fitness tracker. Aware of smartwatch – value unclear. 83%don’t see any value/no functionality I need 45 %too pricey 9% my watch needs to be fashionable and I don’t find today’s smartwatches attractive 9% concerned with privacy /security © 2015 Adobe Systems Incorporated. All Rights Reserved.
  13. 13. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. MULTIPLE DATABASES & TECHNOLOGIES MULTIPLE MESSAGES MULTIPLE CHANNELS $15 off Today Only!Loyalty Rewards 25% off “Like” us to win! Free Shipping! DISJOINTED EXPERIENCE Proliferation of Channels + Static, Silo’ed Support Systems = Breakdown in Experience
  14. 14. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Getting from Customer Journey to Cycle of Customer Conversion CONSIDERATIO N CONSUMER AWARENES S PURCHASE SERVICE LOYALTY Word of Mouth PR Radio, TV, Print, Outdoor Digital Billboard s Viral Emails Online Ads Mobile Website In Store Download Delivery SUBSCRIBE TO… Blog Email Newsletter Promotion on Invoice Mailing List of Ads and Promotions Evaluation of Alternatives Trial/Get Advice Validate Advice Consumer looking online Interested in product Buys Product, becomes Custome r Likes
  15. 15. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. .000 .003.001 .002 USER EXPERIENCE Success Starts in “The Last Millisecond” USER ACTIONS Predict The Last Millisecond Listen CRM 3rd Assemble Deliver
  16. 16. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. SOLUTIONS CORE SERVICES Adobe Marketing Cloud PLATFORM ANALYTICSEXPERIENCE MANAGER CAMPAIGNMEDIA OPTIMIZER SOCIAL TARGET ACTIVATIONASSETS COLLABORATION EXCHANGEMOBILEPROFILES & AUDIENCES USER MANAGEMENT & ADMINISTRATION Data & Content PRIMETIME AUDIENCE MANAGER
  17. 17. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What are the innovations today, to prepare for tomorrow
  18. 18. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Experience Manager: Next-generation Digital Experiences SITES Web experiences and On-site screens ASSETS Single place for all digital assets from creation to delivery COMMUNITIES Simplifies the creation and optimization of customer communities FORMS Mobile-first Forms and Personalized Correspondence APPS Mobile Apps Development Platform for Marketers and Developers Digital Experience Delivery Platform Beyond Integrations. Expose Adobe Target & Adobe Analytics capabilities within AEM Adobe Experience Manager conquers complexity so businesses can deliver connected digital experiences across the customer journey that builds brand loyalty and drives demand from online to physical interactions.
  19. 19. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Connected Experiences Personalization Content Velocity Experience- driven Commerce Cloud Agility 1 2 3 4 5
  20. 20. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Connected Experiences Personalization Content Velocity Experience- driven Commerce Cloud Agility
  21. 21. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Connected Experiences
  22. 22. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Everything Mobile
  23. 23. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  24. 24. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Single Place to Manage All Owned Digital Experiences Projects are the nexus of all digital experiences across channels
  25. 25. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Personalizati on
  26. 26. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Unified Product Experience Target Analytic s
  27. 27. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  28. 28. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Content Effectiveness Has Two Metric Types for Effective Reporting: Page Name / URL Page Views Home Page 200,000 Personal Checking Page 125,000 Banking Solutions 115,000 Money Market 105,000 Savings Page 90,000 Order Checks 88,000 Loan and Credit 80,000 Business Banking Page 70,000 Online Banking Page 60,000 Commercial Banking 55,000 Traffic Based Metrics: (Page Views, Visits, Visitors, Time Spent, Reloads etc..) provide an incomplete picture for content effectiveness. (Participation Metrics are Missing) Traffic: Visits, Page Views, Clicks, Video Views, Time Spent Traffic and Participation One Dimensional Ranked Reporting
  29. 29. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Two dimensional content analysis Traffic: Visits, Page Views, Clicks, Video Views, Time Spent Participation:ApplicationConversionRate Invest Change Monitor Eliminate Allows quadrant based organization and action steps.
  30. 30. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Content Velocity
  31. 31. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Stock performance of design-driven companies vs. S&P 500 (10 years) Performance 219% Survival S&P 500 companies will not exist in 10 years 40% Study fromJohn M. OlinSchool of Business, Washington University – CNBC Finance May 2015 J. Rae - DesignValue Index, May 2015 Design is a Secret Weapon
  32. 32. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. New IDC Survey: Asset Management is a real challenge Source: IDC, sponsored by Adobe 85% say they are under pressure to create assets/deliver campaigns more quickly 76% say personalization is driving increased need for more assets 71% say they need to create 10x as many assets these days to support all the different channels 75% of Marketers often work with both internal creative pros and external agencies to churn out lots of content
  33. 33. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Creative Professionals and Digital Agencies Marketing Professionals and Content Managers Accelerate Work in Progress with Creative Cloud Deliver Personalized Experiences with Marketing Cloud AEM Assets Connection between Marketing and Creative Cloud AEM Assets Central Content Hub
  34. 34. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Content Marketing 34 PERSONALIZEDEXPERIENCE DESIGNTOWEB
  35. 35. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Experience- Driven Commerce
  36. 36. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Two thirds of Australian shoppers check prices online before they shop in a physical store, and nearly one third use a mobile device while shopping to check prices and features. (Deloitte) Online Shopping Meets In-Store Shopping 100 90 80 70 60 50 40 30 20 10 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 %ofin-storevisitsinfluencedbydigital US digital influence projection 40% Australia digital potential influence projection 14% 38% 49% 64%
  37. 37. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Experience Manager Commerce Templates and Components
  38. 38. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Content Marketing: Shoppable Media 38
  39. 39. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Shoppable Video – Coming Soon
  40. 40. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Cloud Agility
  41. 41. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Cloud Agility 41 UK Office Singapore Office
  42. 42. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Connected Experiences Personalization Content Velocity Experience- driven Commerce Cloud Agility
  43. 43. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. With innovations and continued integrations across Adobe Solutions, and the Marketing and Creative Clouds, AEM becomes an even more powerful platform to manage and deliver connected digital experiences across the customer journey from online to physical interactions. Adobe Experience Manager – 2015 Product Themes APPS DPS & PGE Apps Content Viewer Management Dashboard Push Notifications iBeacon support FORMS Easy to use adaptive forms and documents Offline support Correspondence Management Document Security Integration with Document Cloud COMMUNITIE S Turnkey Communities Enablement Communities ASSETS CCE runs on AEM Shoppable Media Enhanced metadata & Search Core Asset Management innovations (Assets Insight) SITES Screens: Support experiences on large screens Direct access to Target and Analytics Responsive design for business users Developer efficiency and component reuse
  44. 44. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. CREATE THE FUTURE
  45. 45. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

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