Fundamentals of Adtech for AVOD Streaming Services

1. Fundamentals of
AdTech for AVOD
Services

2. Why AVOD is
booming?
AVOD platforms offer free
content to attract a wider
audience, including those who
cannot afford subscription
services, thus expanding the
platform's reach and influence.

3. What does this
mean to
Streaming Services?
AVOD can expand your user
base and market influence
Appropriate ad targeting
will attract advertisers and
boost profitability

4. So..what
should you
know about
AdTech?

5. VAST Tags
Video Ad Serving Template
(VAST) tags are standardized
XML documents that provide
video players with instructions
on how to display video ads.
Their role is to connect ad
servers with video players,
ensuring that ads are displayed
correctly on all platforms.

6. How does
VAST Tags
work?
GET Request to VAST Tag URL
1
Return XML 2
Video Player
Ad Server
Tracking
3

7. What are
Adpods?
Ad pods are clusters of video
ads that play sequentially
during a commercial break
within a streaming session.

8. How to optimize
Adpods?
Optimize ad placements
Balance ad frequency
Target and Personalize
ads
Test and optimize ad
placements continuously

9. What are direct
assets?
Direct assets are video
advertisements that you
directly upload into your
Content Management
System (CMS).

10. Why should you
run direct ads?

11. Content
Control
It gives you complete control
of your content, ensuring
they resonate with your
brand identity. This control
ensures the ads seamlessly
align with your streaming
service's content and
experience.

12. Cost Savings
You can cut your costs and
improve revenue by
bypasing the ad-agencies

13. Effective
Targeting
You can customize
campaigns for target
audiences to maximize its
effectiveness

14. Ad Placements
Ad placements refer to the
timing and positioning of
video advertisements within
streaming content.

15. Ads that are played before
the actual video content is
played
Pre-roll

16. Adverts that play in the
middle of a video's playback
are known as mid-roll ads.
Original video playing is
resumed after the mid-roll
ad is completed or skipped.
Mid-roll

17. Ads that appear after the
video has been completed is
called post-roll
Post-roll

18. Fill rate, is the percentage
of ad requests that
actually result in ads being
displayed to viewers.
Fill Rate
Total Number of Ad Requests
Number of Ad Requests Filled
( )X 100
Fill rate(%) is calculated as

19. So..how can you
improve your fill
rates?

20. Ad Demand
Higher demand means more
advertisers competing for ad
inventory, leading to a higher
fill rate.

21. Content
Context
Advertisers are more likely to
bid on high-quality content
and ad placements that
align with their target
audience and objectives.

22. Ad Placement
Place ads strategically, such
as before, during, or after
engaging content segments.
This will have higher visibility
and attract more advertiser
interest

23. User
Engagement
Having higher user
engagement metrics, such
as longer watch times or
frequent visits, may attract
more advertisers and
achieve higher fill rates.

24. Tech
Infrastructure
The efficiency and reliability
of your ad-serving
technology can affect your
fill rate significantly.

25. Wrap Up
As the demand for AVOD
services grow,
understanding the
fundamentals of ad tech is
key to maximizing the
potential of your streaming
service.