What is GDPR Consent Management and Why Does Your OTT Service Need it?

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The General Data Protection Regulation (GDPR) is a legal framework. It describes the guidelines for the collection and processing of personal information from individuals who live in the European Union (EU) GDPR empowers users to exercise their right to privacy. It is a guideline on how an app or website can capture and record customer data and to what extent. Personal data helps the OTT services in creating and presenting content and ads that makes users spend more time and money. A consent management platform is a software used by the OTT service providers for requesting, receiving, and storing users’ consent.

Technology

What is GDPR?
The General Data Protection
Regulation (GDPR) is a legal
framework. It describes the
guidelines for the collection and
processing of personal
information from individuals who
live in the European Union (EU)

What is it about?
GDPR empowers users to
exercise their right to privacy. It
is a guideline on how an app or
website can capture and record
customer data and to what
extent.

What is OTT
Privacy?
OTT privacy is about how a
platform can collect and use
personal data of a user like
gender, location, email address,
device OS, and IP address.

Why do OTT
services collect
personal data?
Determine which ads a user
should be targeted with.
Creating and presenting content
that makes users spend more
time and money.
The personal data is used to

What is Consent
Management?
Customer data can be
recorded as long as data is
gathered with the prior consent
of the user. Obtaining and
maintaining user consent is
Consent Management.

What is a Content
Management
Platform?
Requesting Consent
Tracking Data
Storage
A consent management
platform is a software used by
the OTT service providers for

#1. Requesting
Consent
The platform displays cookie
banners to users and asks for
their consent on data collection
and usage.

#2. Tracking
Data
Once consent is given to the
CMP tracker, it starts recording
data.
All tracker scripts are blocked
unless consent is obtained

#3. Storage of
Consent
Records user consent on your
website and stores them in an
online database for proof of
compliance.

Why does your
OTT platform need a
Consent Management
System?
Personalizing ads without any
privacy breach is the
responsibility of an OTT
platform
It also builds trust

Launch and
Scale your video
business
Book a Demo

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Customer data needs safe handling, and unbridled use of various data tracking technologies can hinder data security. Therefore, business owners and marketers should emphasize identifying the potential harm of using data collection technologies. Cookies have long been known to bring setbacks to global corporations. However, other technologies can also set a business on fire if not used responsibly. This handbook will focus on the cookie consent requirements for businesses that deal with the European Union and U.S. customers. Part 1: Understanding Data trackers, Consumer Data Privacy Rights, and the need for prioritizing privacy management processes within an organization. An Overview of Web Cookies Cookies are small pieces of text that websites place on user devices (smartphones, tablets, PCs.) Websites use cookies for a variety of reasons. While some cookies are ‘essential’ for a site’s functioning, others are placed on user devices for fulfilling specific purposes. The essential cookies allow the proper functioning of a website’s features (such as identifying a registered user or locking users’ language preferences.) These cookies also let playing embedded videos without affecting website speeds. On the other hand, a website can work fine without the ‘non-essential’ cookies. Websites use these cookies to gather specific information about visitors. The data collected by these cookies contain, but is not limited to: Use activity on various pages Individual’s web browsing history Users IP address Social Security Number Payment Details Types of cookies Internet cookies are classified into two categories: Based on lifespan There are two types of cookies based on their active duration on a user device (smartphone, PC, tablet.): Session Cookies: These cookies remain active on a browser until the user exits a website. The expiry time of session cookies varies for the ‘session duration’, the amount of time a user spends on a website. Persistent Cookies: These are cookies used to perform deliberate data collection even after visitors exit a website. Also known as ‘tracking’ or ‘stored’ cookies, these do not get deleted when visitors leave a website. Instead, persistent cookies can stay active on user devices for up to 2 years. There’s another type of persistent cookie called a Super Cookie. The website visitor cannot detect it as it does not land in the location where other browser cookies are stored on user devices. This type of web cookie is also notoriously hard to remove as it rebuilds upon deletion. Based on the source of origin Web cookies can originate from two kinds of sources: https://adzapier.com/cookie-consent-management

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What is GDPR Consent Management and Why Does Your OTT Service Need it?

1. What Is GDPR Consent Management ?

2. What is GDPR? The General Data Protection Regulation (GDPR) is a legal framework. It describes the guidelines for the collection and processing of personal information from individuals who live in the European Union (EU)

3. What is it about? GDPR empowers users to exercise their right to privacy. It is a guideline on how an app or website can capture and record customer data and to what extent.

4. What is OTT Privacy? OTT privacy is about how a platform can collect and use personal data of a user like gender, location, email address, device OS, and IP address.

5. Why do OTT services collect personal data? Determine which ads a user should be targeted with. Creating and presenting content that makes users spend more time and money. The personal data is used to

6. What is Consent Management? Customer data can be recorded as long as data is gathered with the prior consent of the user. Obtaining and maintaining user consent is Consent Management.

7. What is a Content Management Platform? Requesting Consent Tracking Data Storage A consent management platform is a software used by the OTT service providers for

8. #1. Requesting Consent The platform displays cookie banners to users and asks for their consent on data collection and usage.

9. #2. Tracking Data Once consent is given to the CMP tracker, it starts recording data. All tracker scripts are blocked unless consent is obtained

10. #3. Storage of Consent Records user consent on your website and stores them in an online database for proof of compliance.

11. Why does your OTT platform need a Consent Management System? Personalizing ads without any privacy breach is the responsibility of an OTT platform It also builds trust

12. Launch and Scale your video business Book a Demo

What is GDPR Consent Management and Why Does Your OTT Service Need it?

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