Subtitles and Closed Captions Subtitles are the spoken word of the person that is overlaid on a video. Captions are the textual representation of sound effects, identification of the speaker and other non-speech elements. Those with hearing difficulties can still enjoy video content without losing interest. Subtitles and captions allows viewers to watch content from any public space or workplace without the need of having sound. Subtitles helps you to break the language barrier and connect with people from around the world The transcript of a video can become a blog, a podcast, an email, infographics, social media post - depending on how you want to reach your audience Organic discoverability of the video increases if it has closed captions embedded on the backend. Adding subtitles and captions to video brings in exposure to wider audience, better clarity and accessibility

1. Amazing Reasons
To Add Subtitles To
Your Videos

2. What are
Subtitles?
Subtitles are the spoken word of
the person that is overlaid on a
video.

3. What are
Closed Captions?
Captions are the textual
representation of sound effects,
identification of the speaker and
other non-speech elements.

4. How are they
different
Subtitles helps
to break the
language
barrier
Captions helps
the hard-of-
hearing
audience

5. How do they
improve video
watch time?
91%
66%
Video Completion %
Without Subtitles With Subtitles
% of Viewers who
watched complete
video
Without Subtitles With Subtitles
47% 84%

6. The right way
to add captions
Timing
Choice of Words
Readability
While adding Subtitles or
Captions keep in mind the

7. 5 Reasons to
add Subtitles or
Closed Captions
to your Videos

8. #1. Accessibility
Those with hearing difficulties
can still enjoy video content
without losing interest.

9. #2. User
Experience
Subtitles and captions allows
viewers to watch content from
any public space or workplace
without the need of having
sound.

10. #3. Better Reach
Subtitles helps you to break the
language barrier and connect
with people from around the
world

11. #4. Content
Repurposing
The transcript of a video can
become a blog, a podcast, an
email, infographics, social
media post - depending on how
you want to reach your audience

12. #5. The Video
SEO Benefit
Organic discoverability of the
video increases if it has closed
captions embedded on the
backend.

13. Wrap Up
Adding subtitles and captions
to video brings in exposure to
wider audience, better clarity
and accessibility

14. Launch and
Scale your video
business
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