Understanding different kinds of organizational changes via the example of Microsoft as an organization

2. Introduction
Founders: Bill Gates and Paul Allen
Founded: April 4, 1975
HQ: Redmond, Washington
World’s largest software maker in terms of business
Flagship Software Products :-
Windows
Office
Flagship Hardware Products :-
Xbox
Surface

3. Organizational Change
Market
Transition
Microsoft
Transformati
on
Growth
Opportunity

4. Types of Organizational
Changes

5. Strategy & Structure
Change
MICROSOFT STRATEGY 2015
To make Microsoft "ubiquitous"

6. Radical Changes in strategic
management

9. Change in divisional
structure
Three core divisions:
Windows and Devices Group (WDG)
Cloud and Enterprise (C+E)
Applications and Services Group (ASG)
Change in divisions has led to change in overall leadership
structure. As a result of the restructuring, some of the top
executives will leave Microsoft after a designated transition
period.

11. Culture Change
Culture focused on a growth mind-set
Customer Obsessed
 Learning with a beginner’s mind
 Boundary spanning
Diverse and Inclusive
 Open to Learning and Changing
 Value Differences
One Microsoft
 Single and shared mission
 Ability to work together
 Collaboration

12. An example - Work around windows
 Growth mind-set
 1.5 billion customers in 190 countries
 Obsession for customers
 Aspiring to make people love windows
 Free Upgrades
 Windows 7.1 and Windows 8 to Windows
10

13. Technology Change
 Promotes Data connectivity
 Open Source Communities
 Open connections
 Enhancing support from industry standards

14. Influencing Factors
 Human Resources
 Migration of Data to Cloud Technology
 Cost Efficient Procedures
 Organizational Culture
 Easy to Collaborate & Network
 Intra-net Portals

15.  Sales & Marketing
 Access to Big Data
 Digital Marketing of Products & Services
 Strategy and Implementation
 Brainstorming of Innovative ideas
 Effective end to end processes

17. Product Change
NEW PRODUCTS & SERVICES
 Hardware Manufacturing: Surface
 Cortana launched to fight Google
Voice & Siri
 Edge to compete against Chrome
& Firefox
MODIFICATION OF EXISTING
SERVICES
 New Microsoft Office 2016 for
MAC: Apple’s own office suite
suffered losses
 Windows 10

18. Major Transformations

19. Bringing about the
organizational changes,
Microsoft is aiming at
achieving the following end
results.