Microsoft Corporation is a multinational software company founded in 1975 by Bill Gates and Paul Allen. Microsoft develops a wide range of products including Windows, Xbox, Surface, and Office. The company's vision is to create software experiences across devices using the power of the internet. Microsoft faced challenges from competitors offering cheaper and free software alternatives. In response, Microsoft diversified its products and introduced new free offerings to remain competitive in the market. The strategy included hiring Stephen Elop to help transition the company's focus to cloud-based services and software delivery through internet platforms.

1. A CASED BASED STUDY ON MICROSOFT

2. INTRODUCTION
Microsoft Corporation is an American multinational software corporation headquartered
in Redmond, Washington that develops, manufactures, licenses, and supports a wide range
of products and services related to computing.
Microsoft
The company was founded by Bill Gates and Paul Allen on April 4, 1975.
Microsoft is the world’s largest software maker measured by revenues. It is
also one of the world’s most valuable company.

3. Vision
”A computer on every desk,
and in every home.”
"Create experiences that
combine the magic of
software with the power of
Internet services Across a
world of devices."

4. HISTORY OF MICROSOFT
1975
 Microsoft is founded by Bill Gates and Paul Allen; they sell BASIC, the first PC computer
language to MIprogramTS Computer, Microsoft's first customer.
1981
• Microsoft, Inc. is incorporated; IBM uses Microsoft's 16-bit operating system for its first
personal computer.
1983
• Paul Allen resigns as executive vice-president but remains on the board; Jon Shirley is made president of
Microsoft (he later becomes CEO); Microsoft introduces the Microsoft Mouse and Word for MS-DOS
1.00. .

5. HOW IT ALL STARTED??????
Dream of having a PC on
every desktop

6. PRODUCTS Computers
Surface
All-in-ones + desktops
Laptops + Ultrabooks
Accessories
Tablets + convertibles
PC games
Windows
Windows 8
Windows 8 Pro
Windows Phone
Windows Phone for AT&T
Windows Phone for Verizon
Windows Phone for T-Mobile
Xbox
Xbox One
Xbox 360
Xbox LIVE
Accessories
Computer accessories
Xbox 360 accessories
Windows Phone accessories
PC gaming
Audio accessories
Office
Office for Windows
Office for Mac
Office University
All Office apps
Additional software
Visual Studio
Visio
Project
Mapping
PC games

8. COMPETITOR’S FOR WINDOWS
O/S

9. THE CASE STUDY : THE PROBLEM
• WHAT ARE THE CHALLENGES MICROSSOFT FACED FROM ITS COMPETITORS ?
• WHAT DID MICROSOFT DO TO TACKLE THESE CHALLENGES ?
• WERE THE TACTICS AND STRATEGY FOLLOWED BY MICROSOFT A SUCCESS OR FAILURE ?
• WHAT IS THE OUTCOME ?

10. THE CASE STUDY : THE ANSWER
• MICROSOFT FACED TOUGH COMPETITION AS ITS COMPETITORS WERE OFFERING CHEAP AND FREE
SOFTWARES.
• AS A RESULT,IT DECIDED TO REVAMP ITS STRATEGY.
• IT DIVERSIFIED ITS PRODUCTS AND INTRODUCED NEW AND FREE PRODUCTS O COMPETE IN THE
MARKET.
• ONE OF THE HIGHLIGHTS OF THIS STRATEGY WAS THE HIRING OF STEPHEN ELLOP.
• IT CAN BE ARGUED THAT ELLOP WAS RESPONSIBLE THE DOWNFALL OF NOKIA BUT HE IS CREDITED FOR
“THE CLOUD”.