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Apple, product mix
Steve Jobs and Steve Wozniak founded Apple Computer Inc. in 1976 to sell the Apple I personal computer kit. The company's name and first logo, featuring Isaac Newton under an apple tree, were designed by co-founders. In 1977, Rob Janoff designed the modern rainbow-colored Apple logo. Steve Jobs later simplified it to a solid color. Over time, Apple expanded its product line from personal computers to include the iPod, iPhone, iPad, and software like Mac OS X, iTunes, and iLife apps. Apple's vision is for people to use technology that enhances creativity and independent thinking.
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Apple, product mix
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- 2. FOUNDATION OF APPLE •Steve Jobs and Steve Wozniak laid the foundation of APPLE COMPUTERS INC. on April 1,1976 to sell the Apple 1 (personal computer kit)
- 3. NAME AND LOGO •The name was taken by Steve Jobs. • The first Apple logo was designed by Ron Wayne, co-founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity.
- 4. NAME AND LOGO •In 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. • In 1997, Steve Jobs decided to drop the multi- colored Apple logo and replace it by a solid- colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998
- 5. THE EVOLUTION OFA BRAND 1977 1997 20061975 2013
- 6. VISION STATEMENT "Man isthe creator of change in this world. As such he should be above systems and structures, and not subordinate to them."
- 7. "Apple is committedto bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings” MISSION STATEMENT
- 8. Best Known Products Hardware line: Macintosh line of personal computers iPod portable media players iPhone Software products: Mac OS X operating system iTunes media browser iLife – iMovie, iTunes, iPhoto Final Cut Studio – video editing 8
- 9. Apple Software I tune I photo Imovie I-Pad I- pad 1 I- pad 2 I-Pod I pod shuffle Ipod nano Ipod touch Ipod classic Iphone 3g Iphone 4 I-Phone Iphone Mac Mac book air Mac book pro Mac mini I mac Mac pro I- pad mini I- pad air Iphone 5 Iphone 5s Iphone- 4sI cloud Grage band I work P R O D U C T L I N E PRODUCT WIDTH
- 10. Product Line Depth IPHONE I PAD MAC BOOK I PHONE 3G, 8 GB I PAD AIR, 16 GB MacBook Pro (15") I PHONE 3G, 16 GB I PAD AIR, 32 GB MacBook Pro (17") I PHONE 5S 32 GB I PAD MINI 7 INCH Mac OS X Leopard (10.5) I PHONE 5S 64 GB I PAD MINI 10.1 INCH MacBook Pro (3rd gen) (Late 2013) P R O D U C T D E P T H
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Editor's Notes
- #7 Apple lives this vision through the technologies it develops for consumers and corporations. It strives to make its customers masters of the products they have bought. Apple doesn't simply make a statement. It lives it by ensuring that its employees understand the vision and strive to reach it. It has put systems in place to enable smooth customer interaction. It has put objectives in place to continuously move forward; implemented strategies to fulfil these objectives; and ensured that the right marketing, financial and operational structures are in place to apply the strategies