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Senior Product Manager
Ravi Shah
Life Experiences
Hyper-competition as a way
of life
Rising from a major set-
back
Adapting to a new culture
Excelling in a global
workplace and developing a
global mindset
Newton, Einstein as role
models
Entrepreneurism
Survival of the fittest
Science and Art should go
hand-in-hand
Life without corporate
support
From theory to practice
Engineering, Strategy &
Product Management
Product launch and
bootstrapping a business
Time of lifeTime of life Impact
transformational very high meaningful
through high school
engineering
year of dot-com bust
graduate studies in US
life at IBM
life as an entrepreneur
Professional Growth
IBM (2004 – Present)
•Started as Software Engineer.
• Wrote low-level software (C,C++,
Assembly) that today powers millions of
embedded devices across the world.
• Filed four patents over the years.
• Led multiple cross-division teams , spanning
hardware, software and services business units.
• Selected for a one-month International Leadership
Development Assignment in China.
•Sponsored by IBM for Executive MBA in Global
Management.
•Formulated and executed mobile strategy for a
portfolio that brings $1B + annual revenue.
•Launched two new big data and analytics products
in first year as Product Manager.
•Currently leading product management for a
portfolio that grew 2x this year, and slated to grow
by 4X in next 4 years.
Engineering school (1997 – 2001)
Amongst top 0.5% to get into elite
engineering school.
InfoBeans (2001 – 2002)
•Managed e-commerce business, launched
new products.
•Grew engineering team 5X within an year.
Time
IBM Internship (2003)
Selected by IBM Fellow as an intern
for research project during last year
of graduate school.
Professional Learning Experience
IBM Collaboration Software Portfolio
Matrix, circa 2009
MarketGrowth
Market share
high
low
highlow
Lotus
Notes
(Email)
Lotus
Connections
(Social)
Lotus
Sametime
(Messaging)
My job was to define a new Mobile Strategy
& increase our market share and growth
MarketGrowth
Market share
high
low
highlow Mobile
On-premise
Cloud
Lotus
Notes
(Email)
Lotus
Connections
(Social)
Lotus
Sametime
(Messaging)
My team was faced with multiple market as
well as technology challenges
Market
Challenges
• Fragmentation
• Feature phones
• Rapid changes
• Differentiation
is tough
Technology
Challenges
• Native vs Web
• Security
• Keeping up
with innovation
•Support
We boiled down our strategy to three core
principles
Believe In Simple
Simplicity is the foundation of great solutions
Lotus Notes
(Email)
Lotus Connections
(Social)
Lotus Sametime
(Messaging)
Customer
Integrate
Build an
integrated suite
of collaboration
tools (rather
than a mobile
version of
products)
Stay Focused
Focus forces you to think hard and do things
right
Apple iOS Google Android
RIM Blackberry
Market
Choices
Choose a few
platforms that
are most likely to
succeed, and
make the best
possible solution
for those
Nokia Symbian
Microsoft Windows Phone
Palm OS
Let Others Succeed With You
A strong ecosystem is essential for long term
business success
Hobbyists Business Partners
Open Source
Communities
Lotus
Platform Extensibility
Build on open
standards and
allow others to
extend your
solution.
We essentially created three core elements
for a unique positioning of our portfolio
Simplicity
Extensibility
Focus
… that distinguished us clearly from our
key competitors
Integration
Extensibility
… and led to great market success for our
products
Product preview at Lotusphere 2011 and other IBM conferences
Analyst briefings and live demos
Product launch and enhancements throughout the year
Thought leadership through industry conferences and executive interviews
Sales enablement and training sessions
Sound strategy + Unique Positioning = Market Success
Our new portfolio is well on its way to
market leadership
MarketGrowth
Market share
high
low
highlow
Lotus
Notes
(Email)
Lotus
Connections
(Social)
Lotus
Sametime
(Messaging)
IBM
Collaboration
Solutions
Thanks!

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Ravi Shah v2.4

  • 2. Life Experiences Hyper-competition as a way of life Rising from a major set- back Adapting to a new culture Excelling in a global workplace and developing a global mindset Newton, Einstein as role models Entrepreneurism Survival of the fittest Science and Art should go hand-in-hand Life without corporate support From theory to practice Engineering, Strategy & Product Management Product launch and bootstrapping a business Time of lifeTime of life Impact transformational very high meaningful through high school engineering year of dot-com bust graduate studies in US life at IBM life as an entrepreneur
  • 3. Professional Growth IBM (2004 – Present) •Started as Software Engineer. • Wrote low-level software (C,C++, Assembly) that today powers millions of embedded devices across the world. • Filed four patents over the years. • Led multiple cross-division teams , spanning hardware, software and services business units. • Selected for a one-month International Leadership Development Assignment in China. •Sponsored by IBM for Executive MBA in Global Management. •Formulated and executed mobile strategy for a portfolio that brings $1B + annual revenue. •Launched two new big data and analytics products in first year as Product Manager. •Currently leading product management for a portfolio that grew 2x this year, and slated to grow by 4X in next 4 years. Engineering school (1997 – 2001) Amongst top 0.5% to get into elite engineering school. InfoBeans (2001 – 2002) •Managed e-commerce business, launched new products. •Grew engineering team 5X within an year. Time IBM Internship (2003) Selected by IBM Fellow as an intern for research project during last year of graduate school.
  • 5. IBM Collaboration Software Portfolio Matrix, circa 2009 MarketGrowth Market share high low highlow Lotus Notes (Email) Lotus Connections (Social) Lotus Sametime (Messaging)
  • 6. My job was to define a new Mobile Strategy & increase our market share and growth MarketGrowth Market share high low highlow Mobile On-premise Cloud Lotus Notes (Email) Lotus Connections (Social) Lotus Sametime (Messaging)
  • 7. My team was faced with multiple market as well as technology challenges Market Challenges • Fragmentation • Feature phones • Rapid changes • Differentiation is tough Technology Challenges • Native vs Web • Security • Keeping up with innovation •Support
  • 8. We boiled down our strategy to three core principles
  • 9. Believe In Simple Simplicity is the foundation of great solutions Lotus Notes (Email) Lotus Connections (Social) Lotus Sametime (Messaging) Customer Integrate Build an integrated suite of collaboration tools (rather than a mobile version of products)
  • 10. Stay Focused Focus forces you to think hard and do things right Apple iOS Google Android RIM Blackberry Market Choices Choose a few platforms that are most likely to succeed, and make the best possible solution for those Nokia Symbian Microsoft Windows Phone Palm OS
  • 11. Let Others Succeed With You A strong ecosystem is essential for long term business success Hobbyists Business Partners Open Source Communities Lotus Platform Extensibility Build on open standards and allow others to extend your solution.
  • 12. We essentially created three core elements for a unique positioning of our portfolio Simplicity Extensibility Focus
  • 13. … that distinguished us clearly from our key competitors Integration Extensibility
  • 14. … and led to great market success for our products Product preview at Lotusphere 2011 and other IBM conferences Analyst briefings and live demos Product launch and enhancements throughout the year Thought leadership through industry conferences and executive interviews Sales enablement and training sessions Sound strategy + Unique Positioning = Market Success
  • 15. Our new portfolio is well on its way to market leadership MarketGrowth Market share high low highlow Lotus Notes (Email) Lotus Connections (Social) Lotus Sametime (Messaging) IBM Collaboration Solutions