1) Google Cloud currently contributes 3.95% to the overall cloud market share and grew revenues 44% in 2017, though it remains in 4th place behind Amazon, Microsoft, and IBM.
2) Key considerations for Google Cloud include increasing adoption rates by 5% in the next year and using partnerships and social media to increase awareness of cloud capabilities beyond sales.
3) Major competitors like Amazon, Microsoft, and IBM are differentiating themselves through artificial intelligence, machine learning, and positioning themselves as holistic data and analytics platforms.
1) Google Cloud Platform contributes 3.95% to the cloud market share and saw 44% revenue growth in 2017, however it still trails Amazon AWS and Microsoft Azure in overall market share.
2) Competition in the cloud space is focusing on artificial intelligence and machine learning capabilities to differentiate their offerings.
3) Key considerations for Google Cloud include increasing adoption rates, creating engaging content, and showcasing success stories to guide users and inspire trial usage.
HERE Digital Content and Strategic ApproachSky Downing
HERE is a leading global provider of location data and platform services. It delivers maps for over 200 countries and territories. HERE's main competitors are Google and Apple, who are leaders in digital maps and driverless car technologies. The document discusses HERE's strategic objectives to increase adoption rates, encourage trial usage, and create a stronger content ecosystem to feature HERE employees. It also analyzes HERE's competitive strengths and weaknesses compared to its main competitors.
This document provides an overview of DavidCutler.net, which offers marketing, business development, technology, and media services. It focuses on innovation delivery through systems thinking, design thinking, and code thinking. It lists clients and partners and provides examples of digital transformation projects involving technology due diligence, user research, prototyping, and product development. The document emphasizes an agile approach to ideation, design, development, and scaling of solutions to drive business results for clients.
Open Source Framework for Deploying Data Science Models and Cloud Based Appli...ETCenter
Next generation applications address more sophisticated questions that go beyond 'What happened?' by using Machine Learning/Statistical modelling to answer 'Why?' and 'What will happen next? Data insights can be easily deployed and rapidly delivered to the decision makers via cloud based applications. This framework focuses on technologies available for the entire data workflow from ingestion and modeling to cloud deployment; Hadoop, MADlib, Python, R, CloudFoundry, etc. This presentation will also include examples of how this framework and innovative Data Science techniques have been applied across diverse business units within Media, including pricing analyses for ad optimization and predicting viewership.
3 Critical Success Factors for MSPs Moving to the CloudCSBcommunity
This presentation was delivered at the Cloud Partners Conference in Chicago on September 11, 2013. It describes the 3 Critical Success Factors for MSPs who are transforming their business model to become a Cloud Service Broker.
This document provides information about DavidCutler.net, a marketing, business development, and technology consulting firm. It summarizes the firm's services such as strategic thinking, design thinking, agile development, and data analytics. It also lists clients, partners, case studies and testimonials about projects involving digital transformation, product development, and data-driven marketing and innovation programs.
Мастер-класс Стартап Академии Сколково 16/02 на Get2Knowget-to-know
Bas Godska is an e-commerce expert with 14 years of experience. He discusses strategies for reaching multi-million dollar turnover within 6 months through e-commerce. He outlines case studies of businesses that achieved 6-digit, 7-digit, and 8-digit revenues in 18 months, 12 months, and 6 months respectively. The key strategies involve finding the right niche, optimizing operations, recruiting a top team, focusing on marketing techniques like the C.A.S.H.C.O.W. formula, and being willing to adapt plans as needed.
1) Google Cloud Platform contributes 3.95% to the cloud market share and saw 44% revenue growth in 2017, however it still trails Amazon AWS and Microsoft Azure in overall market share.
2) Competition in the cloud space is focusing on artificial intelligence and machine learning capabilities to differentiate their offerings.
3) Key considerations for Google Cloud include increasing adoption rates, creating engaging content, and showcasing success stories to guide users and inspire trial usage.
HERE Digital Content and Strategic ApproachSky Downing
HERE is a leading global provider of location data and platform services. It delivers maps for over 200 countries and territories. HERE's main competitors are Google and Apple, who are leaders in digital maps and driverless car technologies. The document discusses HERE's strategic objectives to increase adoption rates, encourage trial usage, and create a stronger content ecosystem to feature HERE employees. It also analyzes HERE's competitive strengths and weaknesses compared to its main competitors.
This document provides an overview of DavidCutler.net, which offers marketing, business development, technology, and media services. It focuses on innovation delivery through systems thinking, design thinking, and code thinking. It lists clients and partners and provides examples of digital transformation projects involving technology due diligence, user research, prototyping, and product development. The document emphasizes an agile approach to ideation, design, development, and scaling of solutions to drive business results for clients.
Open Source Framework for Deploying Data Science Models and Cloud Based Appli...ETCenter
Next generation applications address more sophisticated questions that go beyond 'What happened?' by using Machine Learning/Statistical modelling to answer 'Why?' and 'What will happen next? Data insights can be easily deployed and rapidly delivered to the decision makers via cloud based applications. This framework focuses on technologies available for the entire data workflow from ingestion and modeling to cloud deployment; Hadoop, MADlib, Python, R, CloudFoundry, etc. This presentation will also include examples of how this framework and innovative Data Science techniques have been applied across diverse business units within Media, including pricing analyses for ad optimization and predicting viewership.
3 Critical Success Factors for MSPs Moving to the CloudCSBcommunity
This presentation was delivered at the Cloud Partners Conference in Chicago on September 11, 2013. It describes the 3 Critical Success Factors for MSPs who are transforming their business model to become a Cloud Service Broker.
This document provides information about DavidCutler.net, a marketing, business development, and technology consulting firm. It summarizes the firm's services such as strategic thinking, design thinking, agile development, and data analytics. It also lists clients, partners, case studies and testimonials about projects involving digital transformation, product development, and data-driven marketing and innovation programs.
Мастер-класс Стартап Академии Сколково 16/02 на Get2Knowget-to-know
Bas Godska is an e-commerce expert with 14 years of experience. He discusses strategies for reaching multi-million dollar turnover within 6 months through e-commerce. He outlines case studies of businesses that achieved 6-digit, 7-digit, and 8-digit revenues in 18 months, 12 months, and 6 months respectively. The key strategies involve finding the right niche, optimizing operations, recruiting a top team, focusing on marketing techniques like the C.A.S.H.C.O.W. formula, and being willing to adapt plans as needed.
Gary Schmidt has over 15 years of experience in senior marketing and business development roles in the technology sector. He has expertise in areas such as mobile marketing, customer analytics, CRM, branding, and leveraging new technologies for product development and sales. Schmidt was previously the CEO of AirCloud, where he created the vision and products. Prior to that, he held senior roles at Wescom Capital and Activate.net/Loudeye Corporation, where he was responsible for business partnerships, marketing, and sales. Schmidt has a BA in business and is based in Seattle.
Acquity Group is a leading digital marketing and commerce company recognized for its innovative mobile solutions and trusted partnerships with over 500 clients on thousands of projects. It has expanded globally including into China and acquired a mobile platform in Beijing. The company performs evaluations of mobile commerce functionality for organizations and published the results in its 2011 Mobile Commerce Data Book.
Acquity Group is a leading digital marketing and commerce company recognized for its innovative solutions and mobile expertise. It has over 600 clients, including over 50% of Fortune 100 companies. The company conducted an evaluation of mobile functionality for 249 organizations and published its findings in a 2011 Mobile Commerce Data Book. It is also a trusted advisor helping clients address challenges like growing market share and building brand loyalty through digital strategies.
Digital marketing analytics paths of value - 12-4-17Marshall Sponder
This document provides an overview of digital marketing analytics and paths of value. It begins by introducing Marshall Sponder as the lead author of a new textbook on digital analytics for marketing. It then lists 12 topics that will be covered, including internet marketing, SEO/SEM, programmatic advertising, web optimization, first/second/third party data, web analytics, and social media analytics. It provides brief introductions to several of these topics, emphasizing the importance of different data sources for digital marketing and how tools have evolved to analyze user behavior online.
Getting Started with Enterprise Social NetworkingDavid Stephens
This presentation is to introduce social software and social networking. It includes a demo of Lotus Connections and some information on how to get started quickly with a Lotus Connections deployment.
This document summarizes a presentation given by Eric Raarup from Avtex and Mike Peterson from Microsoft on June 12th, 2013 about the intersection of technology and marketing. The presentation covered key trends impacting marketing like mobility, social media, cloud computing and data. It showcased Microsoft's technology landscape for marketers, including Dynamics CRM, ClickDimensions, and tools for social analytics, data visualization, and responsive design. The presentation discussed how these technologies can help with web-to-lead conversion, lead nurturing, gaining customer insights, delivering content to sales teams, and allocating marketing resources effectively.
Driving Customer Loyalty with Azure Machine LearningCCG
Learn how you can leverage the elastic, on-demand processing power of Microsoft Azure to create faster, more applicable analytics by viewing this informative webinar. Data Scientist and Author, Ahmed Sherif, demonstrates key analytic use cases that can be spun up quickly with minimal effort and maximum return on investment. To watch the full recording of this webinar, visit http://ccgbi.com/resources/webinars/driving-customer-loyalty-with-AML
Building a Complete View Across the Customer Experience on Oracle BICSShiv Bharti
This document provides an overview and agenda for a presentation on building a 360-degree view of customers. It discusses the challenges of customer blind spots due to disparate data sources and considerations for eliminating blind spots such as data quality, standardization, and building a single customer view. The presentation will demonstrate Perficient's pre-built marketing analytics solution on the Oracle Business Intelligence Cloud Service and cover best practices for cloud business intelligence.
Customer data platforms (CDPs) are now ubiquitous and have created a lot of buzz. But many marketers are still unsure exactly how they work and how they enhance advertising strategies. The answer: nothing is more important than first-party customer data. Learn how to successfully optimize your current marketing efforts by utilizing your first-party customer data and enhance your value proposition messaging to grow sales.
2015-16 Global Chief Procurement Officer Survey - CPOCapgemini
Capgemini Consulting’s sixth Chief Procurement Officer (CPO) Survey examines Procurement Trends, Compliance Management, Advanced Analytics in Procurement, and the Total Supplier Experience. Since our last CPO Survey, much has changed. During the darkest economic hours, Procurement was called upon in many troubled organizations to stem costs in new and creative ways. For many Procurement executives, there was no longer the need to sell the value of its standard services (cutting costs). Instead, Procurement was being called upon as a partner to drive cost out across the organization, thus elevating Procurement executives into a highly visible role in the organization.
This document summarizes key findings from a 2015 survey of global chief procurement officers. It finds that while cost cutting remains a top priority, procurement is also being asked to support business growth. It identifies three tools procurement groups are using to balance these objectives: compliance management, predictive analytics, and developing strong supplier relationships. The document also discusses emerging trends that will impact procurement, such as the rise of big data, analytics, cloud technologies, and shifts in global outsourcing landscapes.
This document summarizes key findings from a 2015 survey of global chief procurement officers. It finds that while cost cutting remains a top priority, procurement is also being asked to support business growth. It identifies three tools procurement groups are using to balance these goals: compliance management, predictive analytics, and leveraging supplier relationships. The document also discusses emerging trends that will impact procurement, such as the rise of big data, analytics, cloud technologies, and shifts in global outsourcing landscapes.
This document analyzes the paid media strategies of leading B2B technology brands. It finds that while many companies aggressively bid for top search rankings, few achieve broad keyword coverage. It identifies opportunities to optimize keyword selection, ad copy, landing pages, and integration with other digital channels. The analysis of display advertising finds room to improve creative messaging and use of retargeting. Overall, the document recommends establishing goals, testing strategies, and aligning tactics to improve customer engagement across paid media for B2B technology companies.
Sales Teams And Value Of Social Software (IBM)Rawn Shah
Describes the impact of using social processes or tasks within larger business processes to create a map of where social software provides business value.
Executives like this because you are describing value in terms of processes that they know and understand, and simply replacing some (not all) steps with alternative or possibly better ways of doing things.
This was also shared at the IBM Beyond Web 2.0 conference 2009.
I recently had an opportunity to present at the Rotary Club of Minneapolis. I presented an overview on two topics that continually arise in my IT Steering Committees and consulting engagements: Cloud Computing and Social Networking. These are two trends that are drastically changing the way business is done today.
Strategy Basecamp's IT Diagnostic - Six Steps to Improving Your TechnologyPaul Osterberg
This document discusses leveraging technology for profitable growth. It provides examples of how top performing firms use technology differently and more effectively than other firms to increase productivity, revenue, and profits. A six-step process is outlined for firms to improve their technology value through benchmarking IT spending, assessing their current state, identifying strengths/weaknesses, optimizing tools and vendors, training staff, and creating an action plan. Case studies demonstrate how the process has helped firms with vendor selection, system integration, and strategic planning.
A Product-Led Growth Strategy for EnterpriseRocketSource
Product-led growth strategy might not be commonly thought of for enterprise, but it's time to innovate. Discover how to leverage a strategy traditionally used by Software as a Service (SaaS) for enterprises across all industries. In this presentation, you'll learn the importance of building employee experience feedback loops so that you craft more sublime experiences for your customers and your teams.
Self-service analytics @ Leaseplan Digital: from business intelligence to int...webwinkelvakdag
Irina Mihai and Tekin Mentes present on self-service analytics and data visualization supported by next generation big data architecture at LeasePlan. Irina leads LeasePlan's data visualization practice with over 7 years experience in digital analytics. Tekin is head of data technologies and responsible for LeasePlan's data as a service platform. They discuss LeasePlan's focus on end-to-end services and vehicle lifecycle management as the world's largest fleet management company. Key lessons from their journey implementing self-service analytics include thinking like a product owner, recognizing the value of data as the 5th V of big data, and shifting to modern analytics platforms.
The document discusses strategies for Lavazza, an Italian coffee brand, to evolve its creative communication platform and build brand awareness among its target consumers in the US. It emphasizes elevating a conversation around individuality, self-expression, and attainable luxuries. The pandemic has accelerated consumers' desire for elevated experiences and willingness to spend more on brands that complement their lifestyles.
CT3 is developing a strategic approach for 2021-2022 to acquire new business, grow existing accounts, increase brand perception, and develop tentpole campaigns. The strategic recommendations include utilizing storytelling and thought leadership to showcase CT3's work in anti-racism and position its internal experts. The objectives are to build trust, acquire and retain customers, strengthen CT3's unique value proposition, and develop thought leadership in the education category.
Gary Schmidt has over 15 years of experience in senior marketing and business development roles in the technology sector. He has expertise in areas such as mobile marketing, customer analytics, CRM, branding, and leveraging new technologies for product development and sales. Schmidt was previously the CEO of AirCloud, where he created the vision and products. Prior to that, he held senior roles at Wescom Capital and Activate.net/Loudeye Corporation, where he was responsible for business partnerships, marketing, and sales. Schmidt has a BA in business and is based in Seattle.
Acquity Group is a leading digital marketing and commerce company recognized for its innovative mobile solutions and trusted partnerships with over 500 clients on thousands of projects. It has expanded globally including into China and acquired a mobile platform in Beijing. The company performs evaluations of mobile commerce functionality for organizations and published the results in its 2011 Mobile Commerce Data Book.
Acquity Group is a leading digital marketing and commerce company recognized for its innovative solutions and mobile expertise. It has over 600 clients, including over 50% of Fortune 100 companies. The company conducted an evaluation of mobile functionality for 249 organizations and published its findings in a 2011 Mobile Commerce Data Book. It is also a trusted advisor helping clients address challenges like growing market share and building brand loyalty through digital strategies.
Digital marketing analytics paths of value - 12-4-17Marshall Sponder
This document provides an overview of digital marketing analytics and paths of value. It begins by introducing Marshall Sponder as the lead author of a new textbook on digital analytics for marketing. It then lists 12 topics that will be covered, including internet marketing, SEO/SEM, programmatic advertising, web optimization, first/second/third party data, web analytics, and social media analytics. It provides brief introductions to several of these topics, emphasizing the importance of different data sources for digital marketing and how tools have evolved to analyze user behavior online.
Getting Started with Enterprise Social NetworkingDavid Stephens
This presentation is to introduce social software and social networking. It includes a demo of Lotus Connections and some information on how to get started quickly with a Lotus Connections deployment.
This document summarizes a presentation given by Eric Raarup from Avtex and Mike Peterson from Microsoft on June 12th, 2013 about the intersection of technology and marketing. The presentation covered key trends impacting marketing like mobility, social media, cloud computing and data. It showcased Microsoft's technology landscape for marketers, including Dynamics CRM, ClickDimensions, and tools for social analytics, data visualization, and responsive design. The presentation discussed how these technologies can help with web-to-lead conversion, lead nurturing, gaining customer insights, delivering content to sales teams, and allocating marketing resources effectively.
Driving Customer Loyalty with Azure Machine LearningCCG
Learn how you can leverage the elastic, on-demand processing power of Microsoft Azure to create faster, more applicable analytics by viewing this informative webinar. Data Scientist and Author, Ahmed Sherif, demonstrates key analytic use cases that can be spun up quickly with minimal effort and maximum return on investment. To watch the full recording of this webinar, visit http://ccgbi.com/resources/webinars/driving-customer-loyalty-with-AML
Building a Complete View Across the Customer Experience on Oracle BICSShiv Bharti
This document provides an overview and agenda for a presentation on building a 360-degree view of customers. It discusses the challenges of customer blind spots due to disparate data sources and considerations for eliminating blind spots such as data quality, standardization, and building a single customer view. The presentation will demonstrate Perficient's pre-built marketing analytics solution on the Oracle Business Intelligence Cloud Service and cover best practices for cloud business intelligence.
Customer data platforms (CDPs) are now ubiquitous and have created a lot of buzz. But many marketers are still unsure exactly how they work and how they enhance advertising strategies. The answer: nothing is more important than first-party customer data. Learn how to successfully optimize your current marketing efforts by utilizing your first-party customer data and enhance your value proposition messaging to grow sales.
2015-16 Global Chief Procurement Officer Survey - CPOCapgemini
Capgemini Consulting’s sixth Chief Procurement Officer (CPO) Survey examines Procurement Trends, Compliance Management, Advanced Analytics in Procurement, and the Total Supplier Experience. Since our last CPO Survey, much has changed. During the darkest economic hours, Procurement was called upon in many troubled organizations to stem costs in new and creative ways. For many Procurement executives, there was no longer the need to sell the value of its standard services (cutting costs). Instead, Procurement was being called upon as a partner to drive cost out across the organization, thus elevating Procurement executives into a highly visible role in the organization.
This document summarizes key findings from a 2015 survey of global chief procurement officers. It finds that while cost cutting remains a top priority, procurement is also being asked to support business growth. It identifies three tools procurement groups are using to balance these objectives: compliance management, predictive analytics, and developing strong supplier relationships. The document also discusses emerging trends that will impact procurement, such as the rise of big data, analytics, cloud technologies, and shifts in global outsourcing landscapes.
This document summarizes key findings from a 2015 survey of global chief procurement officers. It finds that while cost cutting remains a top priority, procurement is also being asked to support business growth. It identifies three tools procurement groups are using to balance these goals: compliance management, predictive analytics, and leveraging supplier relationships. The document also discusses emerging trends that will impact procurement, such as the rise of big data, analytics, cloud technologies, and shifts in global outsourcing landscapes.
This document analyzes the paid media strategies of leading B2B technology brands. It finds that while many companies aggressively bid for top search rankings, few achieve broad keyword coverage. It identifies opportunities to optimize keyword selection, ad copy, landing pages, and integration with other digital channels. The analysis of display advertising finds room to improve creative messaging and use of retargeting. Overall, the document recommends establishing goals, testing strategies, and aligning tactics to improve customer engagement across paid media for B2B technology companies.
Sales Teams And Value Of Social Software (IBM)Rawn Shah
Describes the impact of using social processes or tasks within larger business processes to create a map of where social software provides business value.
Executives like this because you are describing value in terms of processes that they know and understand, and simply replacing some (not all) steps with alternative or possibly better ways of doing things.
This was also shared at the IBM Beyond Web 2.0 conference 2009.
I recently had an opportunity to present at the Rotary Club of Minneapolis. I presented an overview on two topics that continually arise in my IT Steering Committees and consulting engagements: Cloud Computing and Social Networking. These are two trends that are drastically changing the way business is done today.
Strategy Basecamp's IT Diagnostic - Six Steps to Improving Your TechnologyPaul Osterberg
This document discusses leveraging technology for profitable growth. It provides examples of how top performing firms use technology differently and more effectively than other firms to increase productivity, revenue, and profits. A six-step process is outlined for firms to improve their technology value through benchmarking IT spending, assessing their current state, identifying strengths/weaknesses, optimizing tools and vendors, training staff, and creating an action plan. Case studies demonstrate how the process has helped firms with vendor selection, system integration, and strategic planning.
A Product-Led Growth Strategy for EnterpriseRocketSource
Product-led growth strategy might not be commonly thought of for enterprise, but it's time to innovate. Discover how to leverage a strategy traditionally used by Software as a Service (SaaS) for enterprises across all industries. In this presentation, you'll learn the importance of building employee experience feedback loops so that you craft more sublime experiences for your customers and your teams.
Self-service analytics @ Leaseplan Digital: from business intelligence to int...webwinkelvakdag
Irina Mihai and Tekin Mentes present on self-service analytics and data visualization supported by next generation big data architecture at LeasePlan. Irina leads LeasePlan's data visualization practice with over 7 years experience in digital analytics. Tekin is head of data technologies and responsible for LeasePlan's data as a service platform. They discuss LeasePlan's focus on end-to-end services and vehicle lifecycle management as the world's largest fleet management company. Key lessons from their journey implementing self-service analytics include thinking like a product owner, recognizing the value of data as the 5th V of big data, and shifting to modern analytics platforms.
The document discusses strategies for Lavazza, an Italian coffee brand, to evolve its creative communication platform and build brand awareness among its target consumers in the US. It emphasizes elevating a conversation around individuality, self-expression, and attainable luxuries. The pandemic has accelerated consumers' desire for elevated experiences and willingness to spend more on brands that complement their lifestyles.
CT3 is developing a strategic approach for 2021-2022 to acquire new business, grow existing accounts, increase brand perception, and develop tentpole campaigns. The strategic recommendations include utilizing storytelling and thought leadership to showcase CT3's work in anti-racism and position its internal experts. The objectives are to build trust, acquire and retain customers, strengthen CT3's unique value proposition, and develop thought leadership in the education category.
Lifewise open enrollment plan client reivew 9.7.20Sky Downing
This document outlines LifeWise's open enrollment plan for September 2020. It discusses goals of retaining customers and acquiring new ones. It analyzes the individual health insurance market and consumer behaviors. The document notes challenges like product differentiation, increased competition, and consumer confusion. It outlines LifeWise's brand platform of empowerment and the strategic territories of "Hero", "Wiser", and "Support". It proposes tactics like personalized communications, digital content, and emphasizing existing doctors/rates. Creative concepts and a tactical plan are proposed to target key consumer segments through multiple channels including email, direct mail, paid media and more. The goal is to stand out from competitors and support customers through their health care decisions.
This document outlines a social media content strategy for a brand called Promise PE that aims to help parents manage picky eating in children. It discusses competitor analysis, consumer insights on mothers and picky eaters, and proposes several content pillars or themes to address the key concerns of uncertainty, negotiation and acceptance around picky eating. These include assessing if a child is picky, providing nutritional education, giving no-fuss feeding tips, sharing picky eater approved recipes, and more. The strategy also provides ideas for bringing these content pillars to life through articles, illustrations, quizzes and games on the brand's website and social media channels.
CareVoz is a healthcare CRM platform that aims to increase consideration and awareness amongst medical organizations. It faces challenges in competing against larger players with more resources and developing an evolving content strategy. The document provides insights on CareVoz's strengths as a transparent brand with a consultative approach and monthly subscription model. It also analyzes weaknesses in analytics tracking and opportunities in thought leadership. Key competitors are reviewed along with trends of medical organizations adopting CRM tools for patient data management and engagement. Younger consumers are more open to online reviews, scheduling, and messaging providers directly. Positioning strategies focus on customization and the view of doctors as a wellness resource rather than just sickness.
The document is a social media proposal from MQS & MEC for Maqintosh's Quality Street. It outlines a campaign called "The Moment Collectors" to recognize and create magical everyday moments on social media. The campaign will have 4 pillars - The Captured (sharing present moments), The Cherished (remembering past moments), The Aspirational (future moments), and The New (first time moments). It details objectives, roles for platforms like Facebook, Instagram and Twitter, and sample content and activations for each pillar throughout the year. The goal is to engage moms by highlighting the importance of everyday moments over just holidays and events.
This document summarizes Timberland's F17 media plan presented by media agency Assembly. It includes an overview of Assembly and their approach to using data and analytics to inform media strategies. It then reviews Timberland's current business situation and key learnings from previous media campaigns. The proposed F17 strategy focuses media spending on SensorFlex, Aerocore and supporting Foot Locker, with details on digital, social, print and other tactics for each. The goal is to efficiently drive awareness, engagement and sales across channels.
The document provides a plan for internal communications with store managers for a conference in 2017-2018. It aims to increase application adoption rates and in-app engagement. The plan includes creating relevant content for store managers and measuring engagement. It recommends launching the conference application earlier, pairing push notifications with calls to action, and using an in-app reward system. It also recommends focus groups, in-app polling, and surveys to gather feedback and guide content delivery. The overall goal is to make the conference application the main communication hub and drive advocacy.
The social influencer proposal outlines objectives to increase Vida Hotel's brand awareness and online presence through influencer marketing. It proposes inviting 15-20 influencers per month from travel, luxury and lifestyle genres to explore the hotel. The proposal details a six step process: 1) Choosing influencers, 2) Profiling influencers, 3) Personal outreach, 4) Sending invitations, 5) Following up on experiences, and 6) Tracking mentions. It provides profiles of eight influencers from the UAE and examples of their social reach and past work. The influencers will be encouraged to share their experiences at Vida Hotel.
Gywnnie Bee Social and Digital StrategySky Downing
This document outlines Gwynnie Bee's social and digital strategy. It discusses establishing brand objectives and reviewing where the company currently stands. It proposes an integrated approach across creative, media, and PR channels to implement the strategy. It also discusses developing messaging strategies tailored to different customer phases from awareness to advocacy. Additionally, it proposes developing social media content pillars around style, authority, freedom, and sense of community. Specific content topics and formats are suggested to engage customers and drive subscriptions through owned, earned, and paid social media channels like Instagram, Facebook, and YouTube.
This document outlines Neutrogena's integrated marketing strategy for 2016. The objectives are to grow the Neutrogena face care business by 19.1% and recruit 5% of women aged 19-35 in the Middle East by switching them from bar soap to Neutrogena facial cleansers. The framework establishes two key consumer archetypes and barriers. It also reviews competitive insights and lessons learned from 2015 media investments. Finally, it proposes content pillars, themes, and an ongoing content approach to address consumer mindsets and drive the brand objectives.
Vice aims to increase brand awareness among 18-26 year olds in North America over the next year. The plan is to target universities with arts programs and hold music festivals on their campuses, allowing local musicians to audition. Vice will promote the events heavily on social media and work with student unions and bloggers to spread the word. Key performance indicators will track website traffic and visibility goals. The budget is estimated to generate over 40,000 visits, supporting the return on investment.
PayPal aims to strengthen its position as an omni-channel payment solution for both online and offline merchants. It has made several acquisitions totaling over $2 billion to enhance its payment processing capabilities globally. However, PayPal faces competition from established digital wallets like Apple Pay and Google Pay, as well as payment platforms like Square that are well-known to small businesses. To better serve small businesses, PayPal needs to improve merchant education and highlight its security, flexibility, and value compared to alternatives in the evolving digital payments landscape.
Johnson's Baby held a planning meeting on October 20th, 2015 to discuss their 2016 marketing approach. Their objectives include growing the bath time category, driving sales through new products and rituals, and recruiting and retaining mothers. The meeting covered successes from 2015 including a user-generated content campaign. Key planning principles were discussed like maintaining relevance and demonstrating their commitment to mothers. The proposed 2016 approach includes umbrella campaigns focused on bath time, bed time, refreshing time, and exploring time to educate mothers on rituals and drive sales of related products. TV advertising will focus on discovery while digital efforts will emphasize community and engagement.
The document outlines Johnson's Baby's social media strategy and objectives. It aims to strengthen the emotional bond between Johnson's and mothers by providing helpful content for different stages of child development. The strategy has three components: create social value by building trust and reassurance for mothers, own the newsfeed by producing engaging mother-centric content, and measure performance through key metrics like fan growth and engagement.
GE, Moving, Caring, Powering, and Building: Analysis Sky Downing
GE's LinkedIn campaign successfully attracted over 2,000 followers. Posts about healthcare and renewable energy received the highest engagement. Product recommendations were also an important traffic driver for each of GE's business pillars. Moving forward, GE plans to leverage its followers through increased updates and targeting, engage followers in groups to amplify its message, and analyze metrics to refine its strategy. The campaign showed that GE's social media presence positively increased its reach across different platforms and generated positive sentiment about the company.
The document outlines GE's plan for establishing a presence on LinkedIn in the Middle East. It discusses setting up a GE company page to share information and act as an initial contact point. It then recommends launching an enhanced GE group page within 10-15 days of the company page to facilitate member-driven conversations. The group page will allow targeted advertising to different industry professionals. Custom audience segments and various types of paid ads will be used at different stages to promote the pages and drive engagement.
The document provides a communication plan for NIDO's "Back to School" campaign. It details metrics from a previous "I Love Mama" campaign that showed positive results, including increased engagement on Facebook and new followers on Twitter. The current plan's objectives are to drive contest entries, increase online engagement, and strengthen NIDO's brand connection with mothers. It recommends a multi-phase social media approach beginning with inviting mothers to participate by sharing advice for their children when they turn 18. Subsequent phases will select winners and reward them. Paid social strategies aim to acquire new users and boost engagement. Other tactics include search marketing and display ads to direct traffic to the website.
This document outlines Neutrogena's 2016 integrated marketing communications strategy. It begins with an agenda and timeline of key meetings and briefings. It then reviews Neutrogena's business goals, objectives for key campaigns, and progress in 2015. The framework establishes the brand's optimistic explorer consumer archetype and challenges in driving education and awareness. A deep dive examines the competitive landscape in facial care, digital investments, and social media presence in 2015. The strategy aims to disrupt consumers' mindsets about cleansing and establish Neutrogena as a gentle, effective daily beauty routine product. It will focus on the Deep Clean and Visibly Clear ranges through education and driving trial.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Google cloud 2018
1. INPUTS THAT GUIDED THE APPROACH
Planning inputs
1 2 3 4 5
Business
Review
Analytics &
Insights
Content
Identify higher
order priority
barriers, such as
adoption rates,
accessible content
(as a source of
information)`
Understand state
of affairs to ensure
correct focal areas
in
upcoming year
Guide planning
strategies based on
competition,
accessible content
(as success stories),
and time spent on
social/tech platforms
Account for
content that
inspires for an
engagement
connection and
trial usage
Help guide
choices based on
past activities
Challenges & Competitive Insights
FUNDAMENTAL PLANNING CONSIDERATIONS
Introduction1.
2. STATE OF THE BUSINESS
• The majority of Google’s equity currently exists within the advertising space, with ad words and search advertising being a major contributor to the
company’s revenue (at nearly 70%)
• Google’s cloud based technology currently contributes to 3.95% of the market share
• Sales within the category have reached over 13 billion, with 2017 earnings reporting a 44% growth rate fro the year prior
• Within the cloud infrastructure service category, the brand comes in fourth in terms of sales volume, with Amazon (AWS) and Microsoft leading the pact
• Although Google’s market share isn’t at it’s peak, within the public cloud space, the search engine is still within the top five providers that control three
quarters of the market
Business Marketing & Communications
Consideration
• Increase consideration of
Google Cloud amongst C-
Suite, ITDM’s, and
Developers
Awareness
• Increase unaided
awareness and perception
that Cloud is a Big Data
leader that can help drive
results for their business
• Encourage client partners to increase initial adoption rate by 5%
within the next 6 – 12 months
• Extend visual learnings of cloud capabilities beyond a sales lead
approach
• Enable content to becomes a key source of information via
partnerships, the social web, and during key time periods
• Create a reward system for early adoption , participation, a
influencer lead success stories
Media
• Drive education on the
importance of client partners
using Google cloud to drive
more rapid innovation in
products and services
• Drive awareness on range of
private and hybrid cloud
capabilities
• Grow category by driving trial
through awareness
Brand Objectives
Source: Synergy Research Group, RENO, NV, February 2, 2018 , IBIS World 2018- , New
Cloud based technology seems to be still relatively new to bigger corporations in regards to it's benefits. Most seem to see it as a huge data dump solution, however, there are
companies such s AWS and IBM who are to trying to sell in the bigger story of how cloud based solutions improve company performance, safe guard against financial risk, and uncover
innovations through self data learning solutions
Background2.
3. (She’s) Well informed & experienced
AWS has multiple AI and machine
learning services and has Alexa as the
most popular digital assistant as a front
woman.
With their Meet The New Builder themed
approach, AWS is using the AI and
machine learning approach differently.
Why? AWS is already in your company for
compute and cloud storage so its AI
services are more of an upsell and wallet-
share expansion.
It’s not a feature, it’s a passion.
Google Cloud Platform is staking its future
growth on machine learning too..
High personal & appearance standards.
Microsoft is using artificial intelligence and
machine learning and combining with its
Azure Internet of things services.
Thought leadership often means
setting
your own rules.
Via their cloud plus approach, IBM has
been aggressively and
consistently positioning itself as offering a
"cloud-plus" approach.
Along with its Watson platform, the brand
is looking to become more of a cloud
based data operating system, and is
showcasing through content partnerships,Source: Forbes 2017
SNAPSHOT OF COMPETITVE LANDSCAPE
3. Insight
4. Data Storage
Social platforms remains key whe
n
launching and announcing new n
ews,
emphasizing key partnerships, an
d creating an ecosystem for the b
rands like IBM AND GOOGLE.
Artificial Intelligence & Machine Learning
As businesses jump to the cloud to
accelerate innovation and engage more
intimately with customers and potential
client partners, brands are taking the
edutain approach to technology.
The cloud is no longer just a data
dump—it’s an AI battleground, and
Amazon wants to lead the charge
particularly with new innovations.
Source: Gartner 2-17 Survey, Ad Week 2017
Offline and online campaigns se
rved as an social activation mod
el for, which loops
back to creating an holistic
campaign approach for compani
es
such as IBM.
Implication: Machine learning and artificial intelligence took top billing as
a differentiator for most.
KEY TAKEAWAYS AND OBSERVATIONS
3. Insight
5. COMPETITION:
• Microsoft/IBM
• Accenture
• Bain
• Boston Consulting Group
• Computer Sciences Corporation
• Deloitte
• Ernst & Young
• Goldman Sachs
• JP Morgan
ATTITUDE TOWARD COMPETITORS
• Services: Deloitte, Accenture, Computer Sciences
Corporation, Ernst & Young, KPMG, PwC
• Software: Oracle, SAP
• Auditors: PwC, KMPG, Deloitte, Ernst & Young
Strategy and Investment
• Banking: JP Morgan, Goldman Sachs, Boston
Consulting Group, McKinsey, Bain See details
below:
• Deloitte: Regards Deloitte as among the best of all
firms at delivering value-creating innovation and at
helping its clients manage risk, reduce costs and
RELATIONSHIP WITH GOOGLE
Doug’s awareness, confidence and
consideration of Google lags behind
Amazon and Microsoft software and
similarly lags behind Deloitte and
Accenture for services. However, in terms
of capabilities, Doug sees companies
such as Google and IBM software as
capable of delivering world class business
analytics across the full range of planning.
SOCIAL NETWORKING
• LinkedIn
• Web sites
LEARNING
• Financial news sources:
• Wall Street Journal
• CNBC
• CNN Money
• Business sources:
• New York Times Business
• Huffpost Business
• CNN
• Academic sources:
• Harvard Business Review
• MIT Sloan Management
Review
• Knowledge@Wharton
• Member based
associations
• CFO Associations
• CPA Charters
• Alumni Networks
• Corporate Executive
Board
• Argyle Executive Forum )
EVENTS
• Third party events held by
professional organizations
(not organized by software
or services vendors)
• Evanta summit (NA)
COMMUNICATION PREFERENCES
• Peer to peer networks; In
person
• SME blogs (major media
and academia)
• Web-enabled devices to
learn - but not speak out -
online
LEARNING STYLE
• Visual and aural
• Likes charts and numbers • Prefers face-to-face and
peer-to-peer contact
EXTERNAL INFLUENCERS
• CNNMoney
• CFO peers - former
colleagues and classmates
• Auditors such as Deloitte,
PwC, E&Y, KPMG,
REPORTS TO
• Chief Executive Officer or Board
INFLUENCED BY
• CEO)s), Devlopers
MANAGES
• Chief Information Officer
• Chief Information Security Officer
WORKS WITH
• Chief Executive Officer
• Chief Operations Officer
• Chief Technology Officer
CONSUMER ARCHETYPE: DOUG, CIO/CTO
3. Insight
6. Value to buyer profile:
H High M Medium L
Low
Learn Solve Compare Purchase
Hurdles
• Establishing a predictable ROI for new
improvement initiative.
• Gaining consensus amongst cross
functional team on objectives and
approach.
• Relying on team/ colleagues for input
on possible options
• Collecting insights from on peer
networks and auditors for
recommendations
• Proving effective deployment of
systems and governance models to
support finance functions and improve
bottom-line performance
• Substantiating an investment in
technology to optimize the finance
value chain, drive budgeting, plan and
forecast, and maintain the right levels
of internal control
• Establishing the ROI and
benchmarking to compare different
solutions
• Obtaining strong, reliable client
references to validate vendor
selection.
• Gaining consensus from cross-
functional team for right solution
partner.
• Executing a strategic purchase that
balances risk and opportunity.
• Playing a critical role in approving
funding and approving the vendor
recommendation made by the
project team. (CFOs play a
continuing role throughout all
stages for solutions that transform
the finance department)
Formats
Analyst research
Case study
News articles
Product trial/ demo
Case study
News articles
Product trial/ demo
ROI or other asset tool
Analyst research
Case study
Industry Analyst blogs
Product trial/ demo
Analyst research
Case study
Product trial/ demo
Proof of concept
White paper Analyst research Thought leadership Top 10
Reviews & ratings
Top 10
Reviews & ratings
Top 10
Vendor blogs
White paper
White paper
Channels
Community sites (restricted to peers/
finance professionals only)
Customer reference
Executive briefing (demonstrate
financial return)
Peers and colleagues
Sales call and presentation
Vendor SME meeting
Analyst inquiry
Executive briefing
Peers and colleagues
User conference
Vendor website
Association meeting
Community sites (restricted to peers/
finance professionals only)
Customer reference
Industry conference
Peers and colleagues
User conference
Community sites (restricted to
peers/ finance professionals only)
Customer reference
Executive briefing
Peers and colleagues
Tradeshow/ conference
Vendor SME meeting
Social media network Social media network Social media network Social media H network
Direct mail Online advertising Direct e-mail Direct e-mail
3. Insight
7. FEATURE
S
BEHAVIOR BARRIERS
On Demand
Self Service
Client partners can unilaterally provision computing
capabilities, such as server time and network storage, as
needed automatically without requiring human interaction with
each service provider.
Cloud services are generally "set
and forget" meaning once they are
set up, they require minimal
administration and minimal contact
with the provider.
Network
Access
Cloud-based workload and file sharing streamline teamwork
collaboration, which allows data to be shared, accessed and
edited from anywhere. Updates are visible in real-time and
are seen by all teammates.
Organizations are fearful of
becoming stuck to an individual
cloud vendor, as there has yet to
become a standard industry
approach.
Resource
Pooling
Location independence in that the customer generally has no
control or knowledge over the exact location but may be able
to specify location at a higher level of abstraction (Such as:
storage, processing, memory and
network bandwidth.)
Reports found that almost 50% of
respondents indicated that cloud
security is a barrier
to adoption.
Elasticity Ability to scale rapidly outward and inward commensurate
with demand.
Disregard to organization systems
and with business processes. i.e.
Client partners haven’t acquired
enough qualified cloud
management staff to meet evolving
cloud tech based needs.
Service &
Scalability:
Cloud systems that are automatically control and optimize
resource usage. In which, resource usage can be monitored,
controlled and reported
with transparency .
Hidden costs of the cloud are still a
major barrier to adoption.
+
TRANSLATION
Address the
deeper trial root
barrier of and
performance
through hyper
targeted content
content/product
needs (treat the
problem not the
system)
RELEVANCY -
CULTURE/LIFEST
YLE CHANGE
RELEVANCY –
PERFORMANCE/
SUPERIORITY
DRIVING EDUCATION AND AWARENESS FOR CLIENT PARTNERS WHO ARE
SEEKING FLEXIBILITY AND AGILITY
Source LinkedIn Security Survey 2016, Knight Point Blog, NIU, New York public Library, Info Risk Today 2016
4. Key Though
8. Google Cloud’s 2018 Umbrella
Communication Strategy
Programati
c/Display
Online
Video
Mobile
Content
Creation
Influencer Social
Paid/Owned/Earned Properties:
Media:
Partner with Google team to create optimized content that drives targeted visitors to Google cloud content.
Create content that is search friendly, shareable, customized for the right audience and fitted with the proper CTA,
then can be optimized thereafter.
To get our target audience—senior-level banking executives, chief risk officers, compliance directors—to recognize
IBM as a leader in risk management.
AWARENESS
Increase unaided
awareness and perception
that Cloud is a Big Data
leader that can help drive
results for their business
CONSIDERATION
Increase consideration of
Google Cloud amongst C-
Suite, ITDM’s, and
Developers
Website: Brand knowledge bank
YouTube: Engaging community tool
Facebook: Conversation starter and facilitator
Instagram: Real-time visual inspiration aggregator
GOOGLE CLOUD’S 2018 BRAND FOCUS
Key Though
/Brief
4.
9. 1
To be the first thought when clients think AI &
innovation
• Be present and building partnerships
within coveted tech spaces,
conferences, and events
• Build strong ties with tech influencers
across
• the world
• Carefully choosing premium
placements that elevate exposure
HOW THIS ALL WILL WORK!
Bringing the latest trends and clients
something to
talk about
• Interactions through cutting edge
tech innovations to kick start
conversations and drive
engagement
Be the brand that defies the odds
• Provide clients with the right
platforms to awaken access
information so that want to
connect with Google to leaRN
more
2 3
EDUTAIN TRENDSET INSPIRE
GUIDING LIGHT FOR 2018: ACROSS ALL CHANNELS
Key Though
/Brief
4.
10. C-Suite, ITDM’s,
and Developers
Paid
Contextual, timely
& relevant (data)
Devices
CONTEN
T
CAMPAIGN PRINCPLES BROUGHT TO LIFE THROUGH THE POES MODEL
OWNED:
Website, Google Conferences
& Meet-Ups , Focus Group(s)
EARNED:
Mentions, Two Way – WOM,
(Video) Views, Application
Adoption
CO-CREATED CONTENT:
Thought Leadership, How To
/Content Videos, Product
Innovations, Programmtic
SHARED:
Influencer Programs, Conference
Photos, Videos, Thought
Leadership
Key Though
/Brief
4.
11. Hyper Targeted Attention Grabbing
Make Every
Impression Count
Authoritative
Smart use of data sources
to target moments and
deliver sequential
messaging via the
application
--
Effective Push Alerts and
Copy
Own the first
three seconds of their time,
whenever and wherever
--
OLV fully optimized for
platform and device
Application effectiveness
through data-led content
decisions
Authority through
authoritative content, and
employment approval via
in- app social engagements
HOW THIS TRANSLATE ACROSS A DIGITAL ECOSYTEM
Audience Verification
Viewability
Reach / Frequency
Duplicated Reach
Content Views
Click-Thru Rates
Completion Rates
App/Site Visits
Social Engagements
Content Perceptions
Conversion/Adoption Rate%
Audits of TOA vs TIS
Heat Mapping
Sales & Purchases
Consumer Behaviors
Monthly Market Share
Campaign Sales Figures
In-store Promotion Reports
We will measure our campaign using the DEEP method of KPI setting
Key Though
/Brief
4.
12. Role
Objective
Primary Activity
Tone
Personality
Primary Target
Media Type
Primary KPIs
Desired Behavior
Formats
Example of what con
tent
can be found
Cost
Brand knowledge bank
Brand and product resource hub
Resource hub
Trusted
Expert and educational
Tech Enthusiast looking for information
Owned/Paid
Product and category functional adverts & text,
images, and video
Time spent with content
Seek sales lead for more information
Thought Leadership, Video Reviews, Podcasts
Website ( & Think Google)
$2.5 million
40% production| 40% distribution | 20%conversion
Conversation starter and facilitator
Build a community on a personal level
Interaction for C Level & Developers
Personal and bite sized
Trusted ally
Tech Enthusiast looking for peer interaction
Owned/Earned/Paid
Photos, quotes, short-form videos, BTS, challenges
Likes/comments/shares/
Engagement
Engagement & Sales Lead
Photos, quotes, short-form videos, BTS, challenges
Social Media
Real-time visual inspiration aggregator
Visually storytelling and inspiration
Engagement
Bite sized and visually appealing
Expert + trendsetter friend (via media
partners))
Beauty Enthusiast looking for visual
inspiration
Owned/Earned/Paid
Inspirational, entertaining , behind the scenes
images and short videos in real-time
Likes/comments/shares/
Engagement
Engagement & Sales Lead
Photos, quotes, short-form videos, BTS
Display/OLV & Mobile
$3.9 million
20% production| 40% distribution | 40%conversion
$600k
50% production| 30% distribution | 20%conversion
ROLE OF CONTENT VIA MEDIA CHANNELS
Key Though
/Brief
4.
13. Top Talent
e.g. celebrities & influencers,
Own product evaluations
destinations
featuring how-to’s and tips
From pop-culture to tech
Innovations
Usage of gatekeeping
credentials Equity
FUTURE MEDIA AND CONTENT OPPORTUNITIES
(Looking Ahead By Observing Global Tech Behaviors & Trends)
@Lizthegrey@awagonfeld
WuXi NextCODE and Google Cloud
partner to
enhance global genomic access
Key Though
/Brief
4.
14. Collaborating With Leadership To
Deliver A Message
Virtual Voices:
The virtual voice will be set-up as a creative
outlet for managers to have a two-way
conversation with event organizers, and
Google’s greater leadership team on what
was impactful from the year prior.
(Purpose) Sense Check:
We want enable client to have a safe space
to share their thoughts, so that stronger
content is served during key timings
--
Which will eventually be served to them,
and will have a positive impact on sales,
and associate engagement further down the
consumer funnel
Key Message: How to navigate the
cloud for 2018 and show highlights
from 2017 of industry successes
Approach: Intro with voiceover –
talking through how to navigate
through the cloud
Duration: 60 to 90 seconds
Voice: VP, Cloud Product
Timing: Launch with app on 3/5 –
reminder push on 3/7, also lives
Think w/ Google website b
Rewarding Usage and Early Adoption
HOW THIS TRANSLATES ACROSS A DIGITAL ECOSYTEM
Focus & Co-Creation Groups Influencer & Advocate Programs
To encourage usage, potential
client partners store managers
will be rewarded with beta
offerings and industry data.
The focal point of the system to
increase the adoption rate by a
larger percentage earlier on, tailor
push notifications to key partners,
and have them actually tied to a
piece of content, rather then a
standard sales approach.
Influencers be chosen and aligned
with given cloud category offerings,
and become champions of certain
subject matters during the
conference. The aim is to engage
at least 15- 20 social influencers a
month with a large social reach of
who are consistent advocates for
Google.
Key Though
/Brief
4.
15. Key Performance
Indicator
• Adoption
• Extend Reach via Influencers
• Establish Content Ecosystem
• Create Content Plan
• Tech Highlights
• Demonstrations
• Demo Videos.
• Activate Content Plan
• Further Trail and Reach
Channels &
Assets • Mobile App /Online Video
• Mobile App /Online Video
• Content Partnerships
• Influencers
• Mobile App /Online Video
• Content Partnerships
• Influencers
Communications
Approach • Connection with engagement
opportunities + reward system
• Build community (of store managers)
with driving advocacy
• Capitalize on innovation pushing
application features (in superiority to
other social platforms that may
distract from TOA)
• Capitalize on content partnership +
innovation
• Connection through demos
• opportunities + promotions of relevant
brands for the following year
• Build community driving advocacy
during the conference, and discover
new opportunities for engagement
thereafter
• Connection with innovative
opportunities
• Build community driving further advocacy
there after the event
• Capitalize on content (partnerships –
thereafter)
KPI’s
• Adoption Rate%
• Views (Engagement) • User Rate %
• Heat Mapping
• Views (Engagement)
• Shares (Engagement)
• Comments/Questions (Engagement)
PHASE 1 PHASE 2 PHASE 3
MEDIA ARCHITECTURE AND
MEASUREMENT
Key Though
/Brief
4.
Editor's Notes
Media trends?
Introduction, Background, Insights/Observations, Key Thoughts/Brief
h most of the major cloud providers having now released their earnings data for Q4, Synergy estimates that quarterly cloud infrastructure service revenues (including IaaS, PaaS and hosted private cloud services) have now reached well over $13 billion, with full-year 2017 revenues having grown 44% from the previous year. Public IaaS and PaaS services account for the bulk of the market and they grew by 50% in Q4. In public cloud the dominance of the top five providers is even more pronounced, as they control almost three quarters of the market.
This is not the cloud: Think IBM
to increase consideration of Google Cloud amongst C-Suite, ITDM’s, and Developers
two goals;, and to
Meanwhile IBM maintains its position as the third largest cloud provider in the market, thanks primarily to its strong leadership in hosted private cloud services.
Oracle is using machine learning to make its cloud services more automated and self-healing.
https://www.forbes.com/sites/bobevans1/2017/11/27/amazon-and-ibm-take-cloud-battle-to-tv-ads-with-radically-different-messages/#5e2ba48a1a9a
Amazon: https://www.youtube.com/watch?v=3n1NpmtJ5G8
Alexa: https://www.youtube.com/watch?v=J6-8DQALGt4
IBM: https://www.youtube.com/watch?v=EHsB1Fzun1A
Google: https://www.youtube.com/watch?v=Cp10_PygJ4o
Microsoft: https://www.youtube.com/watch?v=Hkzhz4z3k_Y
Amazon Web Services showed strong fourth quarter growth and an annual run rate of $20.4 billion. It's worth noting that AWS accounted for all of Amazon's 2017 operating income.
IBM's as-a-service revenue, which includes software, platform and infrastructure, is more than $10 billion.
And Oracle, which a line-by-line account of its cloud progress, has hit scale and is betting that autonomous features and data-as-a-service are differentiators.
One cloud vendor that's worth watching is Alibaba, which is a China-based AWS in many ways. Alibaba adds features at a rapid clip, is betting on artificial intelligence and operates a massive e-commerce business.
https://www.srgresearch.com/articles/cloud-growth-rate-increases-amazon-microsoft-google-all-gain-market-share
The study found that the perennial concern executives have with cloud adoption is security. About 67 percent said security concerns will slow cloud migration, while 55 percent predicted more data breaches and security problems.
to Unlike many “barriers” to cloud computing, this issue is growing, not shrinking – which you can see by the increase in companies that specialize in “cloud management” and serve as an intermediary to help organizations deal with the complexity of the cloud.
The National Institute of Standards and Technology (NIST) defines cloud computing as: "Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model is composed of five essential characteristics, three service models, and four deployment models.” +
Security: A full 90% said that they are moderately or very concerned about security, with 63% concerned about the possibility of unauthorized access, 61% fearing account hijacking, and 43% concerned by the threat of malicious insiders. When looking at making a move to the cloud, you should have a realistic sense of your current technology and security posture. Concerns about cloud security are oftentimes based on a utopian vision of your own organization’s current situation. Many times, your existing security isn’t 100% bulletproof. Make sure that you are doing an “apples to apples” comparison of policies and procedures in place within your existing environment and a proposed cloud.
On-demand self-service: Client partners can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service provider.
Broad network access: Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, tablets, laptops and workstations).
Resource pooling: The provider's computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand. There is a sense of location independence in that the customer generally has no control or knowledge over the exact location of the provided resources but may be able to specify location at a higher level of abstraction (e.g., country, state or datacenter). Examples of resources include storage, processing, memory and network bandwidth.
Rapid elasticity: Capabilities can be elastically provisioned and released, in some cases automatically, to scale rapidly outward and inward commensurate with demand. To the consumer, the capabilities available for provisioning often appear to be unlimited and can be appropriated in any quantity at any time.
Measured service: Cloud systems that are automatically control and optimize resource usage. In which, resource usage can be monitored, controlled and reported with transparancy
Reduction of capital expenditure physical hardware sofware- thinsg that can be sold off