Microsoft is a leading technology company that develops and sells computer software, consumer electronics, and personal computers. The document outlines Microsoft's marketing plan, including its objectives to launch new operating systems, sell products to customers, increase market share over competitors, and develop new product ideas. It also discusses Microsoft's target markets, positioning, prices, promotion strategies, and contingency planning to deal with potential data loss.

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2. Marketing Plan
Presented by
Muneeb Ahmad
Shah Abdul Azeem

4. Executive Summary
Microsoft is unique in history. By virtue of its dedication
to providing complete PC user desktop solutions,
Microsoft has revolutionized computing by making it
available on every desktop

5.  Google
 Apple
 Oracle
 VMware
Situation Analysis
Competitors

6. Company
Microsoft Corporation or is an American multinational
corporation headquartered in Redmond, Washington,
that develops, manufactures, licenses, supports and
sells computer software, consumer electronics and
personal computers and services

7. Customers
With 90,000 employees in over 190 countries
supporting and developing varied products and services
for our customers and partners, Microsoft is focused on
ensuring a high level of satisfaction among our
customers and partners

8. Context
Microsoft is the world's leading producer of computer
software. Microsoft was incorporated in 1981, but the
company's roots go back at least as far as 1975, when
the first commercially available personal computer
appeared on the cover of Popular Electronics.

9. Market Opportunity and Issues
Standard and Poor's and Moody's have both given a
AAA rating to Microsoft, whose assets were valued at
$41 billion as compared to only $8.5 billion in unsecured
debt

10. Objectives
•Launch new tech operating systems.
•Sell products to customers.
•Increase market share; beating competitors
•Think of ideas of products.

11. Market Strategy
Microsoft addresses accessibility by:
 Continuing our longstanding commitment and
leadership in developing innovative accessibility
solutions.
 Making the computer easier to see, hear, and use by
building accessibility into Microsoft products and
services.

12. Target Markets
Knowing users' views and demographic traits offers a
great potential for personalizing web search results or
related services such as query suggestion and query
completion

13. Positioning
Ironically Great Plains began as an Apple Retailer!
However, when Doug Burgum became involved in the
1980s he decided to focus on developing accounting
software (having confirmed with his old mate Bill Gates
that he wouldn’t end up in competition with Microsoft)
and Great Plains became one of the first multi-user
accounting systems running on true 32-bit Windows.

14. Price
Microsoft software's are affordable for every pc user.
There applications and electronics items prices are also
reliable.

15. Place
Place refers to the availability of a product in a location
or geographical region. Some products are available
worldwide, whereas others can only be purchased in a
very specific region.

16. Promotion
The final step in the marketing mix is promotion, which
refers to the way a business publicizes its product
offerings

17. Review and Control
Microsoft's ambitions are anything but small. The
world's #1 software company develops and sells a
variety of products used by consumers and businesses

18. Market Organization
About a year ago, we embarked on a new strategy to
realize our vision, opening the devices and services
chapter for Microsoft. We made important strides —
launching Windows 8 and Surface, moving to
continuous product cycles, bringing a consistent user
interface to PCs, tablets, phones and Xbox — but we
have much more to do.

19. Contingency Plan
Just as every business needs to plan and budget for
future growth, you need to plan for dealing with total
or partial loss of business data. To determine what
provisions to make for partial or complete loss of data,
estimate the approximate cost in time and money to
rebuild or replace critical data

20. Thanks for your corporation