In this report you can study about Marketing Mix of Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
Document content PESTAL and SWOT analysis of NESTLE with examples and detailed analytics. #PESTAL #SWOT #NESTLE
Useful for education. Content is from different verified websites.
Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm. A product mix consists of product lines, which are associated items that consumers.
The term "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".
Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue and other metrics, since 2014
The strategic management for Nestle company which consist of SWOT Analysis, Value Chain Analysis, Pestle, Porter 5 Forces, along with reference list and appendices
Document content PESTAL and SWOT analysis of NESTLE with examples and detailed analytics. #PESTAL #SWOT #NESTLE
Useful for education. Content is from different verified websites.
Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm. A product mix consists of product lines, which are associated items that consumers.
The term "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".
Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue and other metrics, since 2014
The strategic management for Nestle company which consist of SWOT Analysis, Value Chain Analysis, Pestle, Porter 5 Forces, along with reference list and appendices
Marketing mix 4ps example Kotler principles of marketing project
Market Plan on “Nestlé food service”
Content
About Nestlé
Nestlé Product Strategy
Packaging and costumer's trust
Nestlé Pricing Strategy
Nestlé Place & Distribution Strategy
Nestlé Promotion & Advertising Strategy
Nestlé Product Strategy
Nestle sell and produce different kinds of food products as its marketing mix:
Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages.
Preprepared dishes considered one category that is the most profitable however this segmentation made Nestle expand in this type of food. which include:
Maggie’s instant noodles, soup, cubes and pasta.
Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality,
Nestlé Product Strategy
The other segmentation is production of milk. Such as:
Nedo, Nesquick and Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk cans or squeezy bottles and lastly ice-creams.
Nestlé Product Strategy
Nestlé Product Strategy
Although the two previous markets are huge in size, they sell beverages like:
Nescafe, Nestea and Nestle’s Aqua Mineral water.
Packaging and costumer's trust
Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals cerelac and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards.
Nestlé Pricing Strategy
The price varies from different segments and depend on individual product; they use value and high priced,pull and fexiblity strategies…
Some products are priced with higher margins for the company as compared to competitors due to the lack of better substitutes for some products. The psychological pricing making the price say something about the good quality.
Nestle used different materials and recourses in the packaging process to ensure the products are delivered to customers hands in acceptable way safely and good quality.
Mark up pricing and depends on value perception.
Nestlé Pricing Strategy
Quantity discount
Competitive and consumption-based pricing both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options so that it becomes affordable to everybody. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition with Cadbury.
Nestlé Promotion & Advertising Strategy
The most promoted products in the market on a ground level are KitKat and it have made sales
It’s an Internship Report of Pak Elektron Limited (PEL).
In this report following topics are covered;
INTRODUCTION, COMPANY PROFILE, PEL COMPANY STRUCTURE, OBJECTIVES, PRODUCT DIVISION, BUSINESS MODEL, PEL DEPARTMENTS, “WORKFLOW IN ACCOUNTS DEPARTMENT”, CORE VALUES, MARKET STRATEGY, SWOT ANALYSIS, ROLE OF COMPANY IN INDUSTRY, FUTURE OUTLOOK, CONCLUSION, REFERENCE.
If you want to access complete package of word file, Visio file, Script and etc. related to this project then contact me.
It’s a project based on generic view of Scholarship Database Management System but we have considered a case of WAPDA and then create a database on a basic level.
Besides this me and my group fellows cover the following topics WAPDA, INCORPORATION:, RESPONSIBILITIES, SEGMENTS, POWER Wing, WATER Wing, ORGANOGRAM, EXPERIENCE, CASE SCENARIO:, ENTITIES:, ASSOCIATIONS:, QUESTIONNAIRE, ERD BEFORE NORMALIZATION, NORMALIZATION:, ERD AFTER NORMALIZATION, SCRIPT, DESCRIBE STATEMENTS;, CONTACT, ADDRESS, BIRTH, COURSE, CHILDREN, DEPARTMENTS, ORGANIZATION, STUDENT, INCOME, EMPLOYEES, APPLICANTS, SPONSORS, EVENTS, DONORS, SCHOLARSHIP, ISTALLMENTS, PAYMENT, FUNDS, SELECT STATEMENTS, Views, SIMPLE VIEWS, COMPLEX VIEWS, SQL Queries, USER_OBJECTS, USER_CONSTRAINTS.
If you want to access complete package of word file, Visio file, Script and etc. related to this project then contact me.
In this report we will discuss about Phase– Introduction, Introduction of a Company, Brief History, International / National Introduction, Vision, Mission, Core Values, Goals, Nature of Business, Type of Ownership, Identify Key Players and Roles, Organizational Hierarchy, Location(s) of Facility, Number of Technical Employees, Products / Services (single product), Phase– EXTERNAL ANALYSIS, Natural Environment:, Natural Resource Coca Cola need, Present and Future needs of Natural Resources, International Arrangement of Water, Issues they face during arranging and managing, Task Environment: Porter’sForces Model, When (situation), Why (objective / reasons), How (process), who (participants), Issues faced, In what format they collected the data of Porter’s Analysis, What benefits they get from conducting PORTER’s Analysis, Societal Environment: PESTEL Analysis, Phase– Internal Analysis: Organizational Perspective, Vision / Mission / Core Values (discuss separately), Vision, Mission, Core Values, Organizational Policies, CLIMATE CHANGE POLICY, CODE OF BUSINESS CONDUCT(INTEGRITY IN THE COMPANY), GUIDANCE FROM CORE COMPLIANCE OFFICER, ENVIRONMENTAL POLICY, HUMAN RIGHTS POLICY, POST-CONSUMER PACKAGING WASTE MANAGEMENT POLICY STATEMENT, Organizational Culture, How Policies and Core Values are helping in developing culture in their organization (examples), What Factors are Influencing their culture and How, Through what method(s) keep the culture alive, Organizational Structure, Degree to which organizational design elements exit in company structure , Core competencies, What are the company-wide core competencies, Which and How capabilities are linked with each core competency, Which and How resources are linked with each capabilities, On the basis of market analysis (Phase ), evaluate each core competency through Criteria Matrix, Coca - Cola Porter's Value Chain Analysis, Inbound Logistics, Operations, Outbound Logistics, Sales and Marketing, Service, Strategic Objectives, WE FOCUSED ON DRIVING REVENUE AND PROFIT GROWTH, WE INVESTED IN OUR BRANDS AND BUSINESS, WE BECAME MORE EFFICIENT, WE SIMPLIFIED OUR COMPANY, Current Strategies (to achieve above objective) (combination of strategies / single strategy for each objective), Corporate Level Strategies, Business level strategies, Functional level strategies, Financial Strategies, Identify Rival Firms: PepsiCo, PepsiCo’s Strengths (Internal Strategic Factors), PepsiCo’s Weaknesses (Internal Strategic Factors), Opportunities for PepsiCo (External Strategic Factors), Threats Facing PepsiCo (External Strategic Factors), Objectives of PepsiCo, PepsiCo’s Generic Strategies, SWOT Analysis , Phase– Gap Analysis & Recommendations, External Analysis, Internal Analysis
Jhony and Jugno Success Story as a small but successful Business. In these slides we discuss about the failure and Success of Jhony and Jugno. We discuss About INTRODUCTION, HISTORY, FIRST OUTLET, SELECTION OF LOCATION, GOHAR IQBAL’S Entrepreneurship Thoughts, MONTHLY REVENUE, ACHIEVEMENTS of Jhony & Jugno.
In this chapter we learn about those most important skills that are important for better career. Those skills are Communications Skills (listening, verbal, written), Flexibility/Adaptability/Managing Multiple Priorities, Ability to functioning admirably under pressure, Leadership/Management Skills, Planning/Organizing, Problem-Solving/Reasoning/Creativity/Decision-Making, Analyzing and Investigating/Research Skills, Teamwork, Commercial mindfulness (or business keenness), Information technology, Perseverance and inspiration/Initiative/Self-Motivation, Self-Confidence, Time Management Abilities, Ability to Accept and Learn From Criticism.
This report based on Ethical Implications of QMobile, In this report you can study about Vision, Mission, A brief about QMobile Pakistan, A brief introduction about Marketing Mix, Marketing Mix, Product, Price, Place, Promotion, Physical Evidence, People, Process, Discussion about the ethical implications of QMobile, Products, Price, Promotion, Place, Recommendation
Topic of Sociology, Defining Collective Behavior, Forms of Collective Behavior, Fashions and Fads, Rumors, Urban Legends, Mass Hysteria, Crowds, Theories of Collective Behavior, Need for Collective Behaviour Theories, Various Collective Behaviour Theories, Contagion Theory, Contagion Theory, Contagion Theory, Defining Social Movements, Formation of Social Movements, Types of Social Movements, Redemptive Movements, Alternative Movements, Decline of Social Movements, Theories of Social Movements, Deprivation theory, Mass-society theory, Resource-mobilization theory, New social movements theory, New social movements theory, Globalization and Internet, Social Change, Collective Behavior, Social Movement, Collective Actions, Reformative Social Movements, Reformative Social Movements, Transformative Social Movement, Transformative Social Movement, Reformative Social Movements
Topic of Sociology, Crime and Deviance, Norms and Crime/Deviance, Introduction, Legally Deviant Behavior, Illegally Deviant Behavior, Criminal Behavior, Reasons People Commit Crimes and deviance, Deviance and crime, Group deviance, Three views of deviance, Biological, Psychological, Sociological, Structural-Functionalist Perspectives, Reinforcement theories, Differential association theory, Social conflict perspectives, Symbolic integrationists perspectives, Labeling theory, William Chambliss Experiment, Experiment by D.L Rosenhan, Crime, Crime Classification, Types of Crime, How is crime reported?, Recording Crime, Measures of crime, CRIME AND GENDER, CRIME AND AGE, ETHNIC GROUP/ETHNICITY, INSTITUTIONAL RACISM, Crime And Ethnicity, Crime And Social Class, Occupational Crime, Professional Crime Corporate Crime, Computer Crime, The criminal justice system, Police Duties, The criminal justice system, Justifications of punishment, Retributive justice, Social control
Topic of Sociology, Population, Population Structure, Movements and Concentration, Population Change, Sources of population change, Birth Rate, Death Rate, Migration Rate and its types, Population Structures, Population Pyramids, Birth rate, Crude Birth rate, Age specific fertility rates, Mortality, Crude death rate, Age specific mortality rate, Events that impact death rate, War, Genocide, How to reduce death rate, Migration, Immigration, Emigration
Topic of Sociology, Introduction and theories, evolutionary theory, THEORIES, Evolutionary theory , Cyclic theory, Functional theory and conflict theory, Processes of Social change, discovery, invention, diffusion, Factors of Change, Resistance and acceptance and consequences
Social control, Meaning of social control, Need of social control, Social control theory, Types of social control, Objectives and functions of social control, Social sanctions and its types, Reestablishing the OLD Social System, Regulation of Individual Social Behavior, Obedience to Social Decisions, To Establish Social Unity, To bring Solidarity, To bring Conformity in Society, To Provide Social Sanction, To Check Cultural Maladjustment, Direct social control, Indirect social control, positive or negative, physical or psychological, formal or informal, Combination
INTRODUCTION, Definitions, Origin, Causes, Characteristics, IMPACTS OF SOCIAL STRATIFICATION, FORMS OF STRATIFICATION, Health Sector, Education, Bounds Individual Actions, Specification of Social Roles, Societal laws, Whom Will Live Or Die, The Slavery System, The Estate System, The Caste System, The Class System, Structural-Functionalist Perspectives, Social-Conflict Perspectives, Multidimensional Perspectives, SOCIAL MOBILITY, Horizontal mobility, VERTICAL MOBILITY, Intragenerational mobility, Intergenerational mobility, Structural mobility, Positional mobility
In this report the topics are:
Introduction, An Overview
Challenges to Economy of Pakistan are War on terror, We consume more and save less, Poor academic set-up, Energy crisis, Inadequate exports, Inflation, Lack of tourism, Government spends more than it earns as revenues, Our share in the world trade is shrinking, Corruption, Kashmir issue, We badly lag in social indicators, Trade, Investment failing, Political stability, law and order, Poor use of natural resources, Poverty, We face energy and water shortages, Poor governance, Uncertainty and unpredictability due to lack of continuity
And Recommendations and solutions are:
To Improve Economy, Technology, Taxation, Governance, devolution and decentralization, Energy crisis, Private sector, Government should utilize the resources well, Stakeholders in the Pakistani, Possible solutions of Energy Crisis in Pakistan, Impacts of law and order situation on economy, Natural resources, Lack of tourism, Illiteracy, Change in national psyche and mind set, Inflation, Low export and high Import, Technology, Energy solutions and climate change, Conclusion, Bibliography.
In this report you can study about Marketing Mix Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
In these slides we discuss about Economic Growth & Business Cycle like GDP, Real GDP, Ways of measuring GDP, GNP, Aggregate Demand and Supply, Stages and Shape of Business Cycle, Growth / Expansion, Peak / Boom, Recession, Depression
Financial Management Project on Financial Ratio Analysis on Engro Corporation Ltd.
It's a project of Financial Ration Analysis, Complete Ratio Analysis on Engro Ltd. vs Fauji Fertilizer Company of three years (2011-2012, 2012-2013, 2013-2014).
The report is based on lots of research work by the students of Institute of Business Administration, University of the Punjab, Lahore, Pakistan.
This Report includes how research report should be made.
we cover the topics of Introduction / Purpose, Background of the Study, Problem Formulation, Problem statement, Significance of the Study (Aims), Theoretical framework, Research objectives, Specific objectives, Literature Review, Research questions and Hypothesis, Main research question, Research Hypotheses, Null Hypothesis, Alternative Hypothesis, Methodology, Research Methodology, Introduction, Research Design, Population/Sample, Strategy of Inquiry, Measurement of Questions, Important Tasks by Respondents, Problems and Error in Survey, Data Analysis, Validity and Reliability, Reliability Statistics, Analysis Procedure, Demographics, Qualification of the Students, Pearson Correlation, Linear & Multiple Regressions, Model Summary, ANOVA (Analysis of the variances), Coefficients, Charts, All variables Charts, One Sample Test, Chi Square Test, , Histogram, Normal P-P Plot of Regression Standardized Residual, Scatterplot, Conclusion and Recommendations, Conclusion, Suggestions and Recommendations, Limitations and directions for further research, References.
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
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1. To be presented by:
- Saad Mubashar - Sara Hameed
- Hassan Habib - Umair Muneeb
- Maham Aslam - Hira Baig
- Rushan Shakur - Hafiz Zubair
- Hafiz Dabeer
2. What is Nestlé?
• Nestlé is a Swiss multinational food and beverage company.
• Nestlé’s products include baby food, bottled water, breakfast cereals,
coffee and tea, confectionery, dairy products, ice cream, frozen
food, pet foods, and snacks.
• It is the largest food company in the world measured by revenues.
• Nestlé Pakistan started in 1988 under a joint venture and took over
management in 1992.
3. Nestlé's Mission Statement
• Nestlé’s mission, in the words of our founder Henri Nestlé, is
to:
“...positively influence the social environment in which
we operate as responsible corporate citizens, with due
regard for those environmental standards and societal
aspirations which improve quality of life.”
Henri Nestlé, 1857.
4. Nestlé's Vision Statement
Nestlé's vision statement on its global website:
“To be a leading and competitive nutrition, health and
wellness company delivering improved shareholder value
by being a preferred corporate citizen, preferred
employer, preferred supplier selling preferred products.”
www.nestle.com/randd/ourvision
5. Nestlé – A very brief history
• 1866: The key factor which drove the early
history of the enterprise that would become
The Nestlé Company was Henri Nestlé's
search for a healthy, economical alternative to
breastfeeding for mothers.
• 1905: The Company formed by the merging was called the Nestlé and
Anglo-Swiss Milk Company.
• 1938-1944: The end of World War I brought with it a crisis for Nestlé.
• 1944-1975: The close of World War II marked the beginning of the
most dynamic phase of Nestlé's history.
6. Nestlé – A very brief history
• 1974: Agreement with L'Oréal in 1974,
Nestlé's overall position changed rapidly.
• 1981: Nestlé approached the 1980s with
renewed flexibility and determination.
• 2005: Chairman recognised that the eating habits of the world’s
population were changing and hence it began its own transformation.
• 2009: Held the first Creating Shared Value Forum in New York, with
leading experts in the areas of nutrition, water and rural development
coming together to discuss serious global challenges facing us in
these three areas and the role of business in helping to solve them.
7. Nestlé – History of Logo
The earliest Nestlé logo was introduced
by Henri Nestlé in 1868, based on the
meaning of his name in German, i.e. little
nest.
Later in 1938, the “Nestlé” name was
introduced to the traditional nest design.
However, in 1966, the design was again
altered with a few minor graphic tweaks.
In 1988, the worm in the beak of the
mother bird was taken out while an extra
fledgling was also removed.
8. Nestlé Today
• Operates in 194 countries.
• 447 factories in 89 countries.
• 2000+ brands worldwide.
• Employs almost 339,000 people.
• Sales in 2014 worth 95 Billion USD or 9.7 Trillion PKR.
• Largest R&D network of any food company, with 34 R&D facilities
and over 5,000 people involved in R&D.
• In 2011, Nestlé was listed No. 1 in the Fortune Global 500 as the
world’s most profitable corporation.
9. What is Marketing Mix?
The marketing mix is often
associated with the four P's.
They include:
Price
Product
Promotion
Place
The marketing mix is a
business tool used
in marketing and by marketers.
10. PRODUCT
Broadly products have been classified into 4 major types
1 beverages e.g.: Nestea
2 milk and milk products e.g.; nestle everyday
3 prepared dishes and cooking aides e.g. : Maggi noodles
4 chocolates e.g.; KIT KAT , Éclairs
Its product portfolio includes 8 of the 30 top selling
confectionary brands e.g. smarties , polo, aero ,milky etc.
11. BRAND NAME
Nestle has captivated a loyal customer base through its focus on nutrition
and health requirements and consumer preferences at a competitive price
and it has enhanced the reputation of the company.
“A Nestle brand name on a product is a promise to the customer that it is
safe to consume, at it complies with all regulations and that it meets high
standards of quality”
12. On 17th march GREENPEACE attacked on KIT KAT that the palm oil is
obtained from SINAR MAS which is unsustainable it started decreasing the
brand name
To tackle with this problem they chose FOREST TRUST company to audit
the suppliers.
So by using good strategy nestle retained its brand name
13. VARIETY
Nestle offers a wide product mix that comprises of food, health and
nutrition products to meet the customer needs. Nestle offers its products
in the following categories: Bottled water, Baby foods, Breakfast
cereals, Chocolate and confectionery, Coffee, Dairy products, Drinks,
Ice cream, In the Kitchen, Nestle Professional, Nutrition and Health,
Pet care.
14. QUALITY
Quality: Nestle is well known for the quality and taste of its products.
Nestle Believes that “Success is built on Quality’’
15. The NQMS is composed of three main elements:
The Quality Standards capture the knowledge and expertise of
Nestlé professionals to ensure a consistent application of what we
know. Quality standards incorporating centrally established generic
and product-specific requirements are managed through locally
defined operating quality manuals. Country specific standards,
based upon local regulatory requirements, are incorporated at the
local level.
A Continual Improvement Management Cycle to ensure an
effective and efficient management of Quality processes, to measure
performance, and drive the enhancement of our Quality culture.
16. A Process-Based Management System compassing the whole value
chain in which all functions are responsible to define and manage the
processes they own which can impact on product safety, compliance and
consumer delight. Support Functions provide assistance, expertise and
tools in order to meet the NQMS requirements and to achieve the quality
objectives.
17. DESIGN
As its variety range, Nestle also has a greater range of design. Nestle make
sure all their new products look different and attractive.
18. FEATURES
Nestle have made sure that all their products have special features to
make it more attractive to the customers. For example: In case of their ice
creams, they have tried to include the special feature that is the low fat and
sugar content
19. PACKAGING
Nestle uses very attractive packaging as one of their main marketing
strategies.
For its efforts, Nestle has won several accolades such as the Silver Star and
“Best in category” as “Best Packaging Innovation leading to a significant
reduction in household waste” by the British Institute of Packaging for the
Dairy Box biodegradable tray which is manufactured by using renewable
resources.
20. Nestle use heavier gram mage of recycled materials to guarantee
our standards.
21. Price
“The sum of all the values consumers give up in order to gain the
benefits of having or using a product or service.”
Price is the one, which creates sales revenue – all other parts of
marketing mix are cost.
22. FACTORS
There are following factors that influenced
pricing decisions.
Changes in technology
Effect of suppliers
Competitive pressure
Increasing price sensitivity of the customers
23. Pricing of the Product
According to David Jobber, pricing of a product
mainly depends on 3 factors:
COST ORIENTED PRICING
COMPETITOR ORIENTED PRICING
Market oriented pricing
24. Pricing strategies
There are following pricing strategies:
Penetration pricing
Psychological
Bundling
Price discrimination
Price flexibility
Negotiating margins
25. Penetration pricing
Penetration pricing is the pricing
technique used by the firm in
which offering a low price for a
new product in order to attract
more customers away from the
competitors.
26. The new products introduce by Nestle last two years
is the Maggi new flavor of the instant noodles. So, they
are sold in a lower price which is Rs 18 in order to attract
new customers. Nestle want to attract more customer away
from their competitor which also produce the similar flavor
which sold at rs20. However, the price of this product
increased to around rs19. This is because they had gained
larger market share and customer base.
Example
27. Psychological pricing
Psychological pricing is a pricing strategy that helps to
create a positive psychological impact on the buyers and
tempts then to purchase a product.
The selling price of the products are often expressed as
“odd price” which a little less than a round number.
Most of the Nestle Company’s products are using this
psychological pricing strategy
28. Example
Nestle Bliss which is one of the chilled diary product
produced by Nestle sold at rm3.95. Consumer will have a
positive perspective on the price which they feel like this
product is selling at rm3 rather than rm4. Therefore, they
will feel the price is cheap, and will buy it.
29. Bundling
Bundling (package tie-in sale) is a type of tie-in sale in
which two goods are combined so that customers cannot
buy either good separately.
Nestle company usually use mix bundle rather than pure
bundle
30. Example
Nestle always do the promotion in supermarket like purchase
2 bottles of Nestle Bliss at rm7.50 only. Original price of 1
bottle costs rm3.99. If consumer purchase 2, it is much
cheaper. As a rational consumer, we normally ss purchase 2
bottles rather than 1, because we feel like it is much cheaper.
Therefore, this pricing strategy can increase sales volume and
maximize profit very efficiently in both short-term and long-
term
31. Price discrimination
It is refers to practice in which a firm charges consumers
different prices for the same good.
There are three types of price discrimination
Perfect price discrimination
Quantity price discrimination
Multimarket price discrimination
32. Perfect price discrimination
Perfect price discrimination happens when firm
charges each individual customer his reservation
price. Reservation price means the maximum price
that the customer willing to pay for a good.
Nestle as a food and beverage company is not suitable to practice this
type of price discrimination because it is hard for Nestle to prevent resale.
Therefore, imperfect price discrimination is not applicable for Nestle company
33. Quantity price discrimination
Most of the customers are willing to pay more for the first few units of good
they purchase, but as the unit of purchase increase, their reservation price will
start to decline. Therefore, in this situation, firm may choose to discriminate
the price base on the quantity. This type of price discrimination is called
quantity price discrimination
Normally, this type of price discrimination is applied by company that provides
utilities to consumer. Hence, this type of price discrimination is not applicable
to Nestle because Nestle usually has a fixed price for its good and service
34. Multimarket price discrimination
Multimarket price discrimination occurs when firm divide
its customer into several groups and charges different
price for each group of customer provided that each
group have different elasticity of demand curve
, Nestle can practice multimarket price discrimination in
order to gain more profit
35. Example
, the demand for Milo in Malaysia and Pakistan is different. In Malaysia,
people demand more for Milo, therefore, when the price of Milo
increase, the quantity demanded will not change a lot, whereas, in
Pakistan, the demand of Milo lesser, therefore, when the price of Milo
increase, people will tend to change to other drinks like coffee
36. NEGOTIATING MARGINS
In certain market customer expects a price reduction in some
products. Competitive discounts, fast payment discounts an annual
volume bonus and other promotional allowances come under this
category.
Nestle and its negotiations with its suppliers made them to gain a
good reasonable margin in all its goods.
37. Price flexibility
Flexible prices are the key factor of success of
nestle in global markets
For example:
MilkPak being the largest selling brand is
being sold out at the same price as that of other
low quality products while maintaining its quality.
38. Conclusion
Tie-in sales is the best pricing strategy to be used by
Nestle in order to maximize the profits of the firm. This is
because this strategy in which the purchase of one
product is made the condition of sales for another
product.
40. Place
“Product distribution (or place) is one of the four elements of the marketing
mix. Distribution is the process of making a product or service available for
use or consumption by a consumer or business user, using direct means, or
using indirect means with intermediaries.”
Just like Nestlé's eminence in other 3 marketing Ps, she has excellent means
to distribute products within Pakistan, distribute its global products to
Pakistan and across the globe.
41. Nestle corporation uses wide-variety of effective and efficient
DISTRIBUTION MIXES and SUPPLY CHAIN to make their
products available to their customers which includes the
use of;
Warehouses & Distribution centres
fair-priced shops
wholesalers
retailers
small grocery shops
42. Warehouses & Distribution
Centres
Nestlé Corporation have large and specialised distribution
centres and warehouses where it stores all other food
items and store Nestlé Milk Pak and Nestlé yogurt in
chilled environment from where they transported in chilled
containers to maintain the hygiene standards
43. Fair Price Shops ,Wholesaler
and Retailer
Nestle Corporation dispatch their products from distribution centres to its fair
price shops near or inside its factories where it sell its products at relatively
lower price compared with its price in market.
Nestle corporation sell its products by giving them large bulk discounts and
then send its products directly from its warehouses or distribution centres to
the wholesale corporate customers which such as Hyperstar, Metro in Pakistan,
Tesco and ASDA in UK and Walmart in USA
Despite the fact that nestle is a huge multinational giant it also sell its products
directly to small retailers, grocery and sometimes to even individual customers
depending on special orders.
44. Inventory Management
Nestle Corporation have a very strong inventory management of its raw
materials, goods in progress and finished good. According to Musa Bin Nisar
Nestle Pakistan’s brand manager Nestle have the record in its system of each
and every product its produced, where it is currently and how much time it
took to reach the final customer and much more…………
45.
Promotion refers to raising customer awareness of a product or brand,
generating sales, and creating brand loyalty. It is one of the four basic
elements of the marketing mix.
PROMOTION (4th P of marketing
mix)
46.
Advertisement of a product
Increase selling
Increase Public relations
Brand loyalty
Brand image
Awareness of a product
Purposes of Promotion
47.
Brand and sales promotion
The brand and sales promotion
teams of the North Zone had put
together an effective outdoor
campaign. As we all know that in
summers there are large number
of people who visits the Northern
area especially Muree Hills, For
those people Nestle is doing an
effective campaign for promotion
of his water.
PROMOTION of Nestle
48. The road to Murree was
overprovided with billboards, shop
boards, brand umbrellas, stands, wall
paintings, cross road signs, product
sampling and sticker sampling.
The activity created a remarkable
impact and the visitors were
impressed, And in this way Nestle is
doing an effective promotion for his
water.
NESTLE PURE LIFE
49.
Nestle has a team of vendors, who are dressed in branded T-shirts, caps
and jackets, sold chilled 0.5 liter bottles to travelling customers on all major
intersections. The brand got great mileage out of this innovative idea of
personal selling in terms of brand awareness, paid trial, image as well as
real sales.
Promotion of Nestle through
Personal selling
51. As far as the public relations are concerned, the organization
releases an annual report which includes the company's financial
statements along with the sales of all product categories. The
annual report is mainly aimed at the stockholders. However,
another very important form of public relations are the
newsletters and bi-monthly magazines issued by the
organization. A huge amount of information is found in these
regarding the products and their promotion.
Promotion of Nestle through Public
relations
52.
The Re-launching of MILKPAK
In 2008 when all the Milk
industries faced huge loses,
Nestle also faced a huge loss in
the form of MILKPAK flop
performance. Then Nestle re-
launched his milk in new
packaging design and promote
its milk product through
packaging.
Promotion of Nestle through
Packaging of Products
53.
ATV campaign was developed to
focus on key message e.g.,
Nestlé is behind MILKPAK, assurance
is purity through Nestle and Nestle
being No.1 Food Company with 130
years of milk experience.
The campaign was supported through
temporary hoarding, street banners, and
shop banners, posters, buntings and
trade letters.
The Re-launching of
MILKPAK and ATV campaign
54.
Nestle Invite housewives to send new innovative recipes made from
Maggi. Organizing contests, games, industrial visit for school kids.
And by these different ways nestle promote his products.
Promotion of Nestle by
other ways
55.
Q: What are the main channels adopted for promotion?
A: TV, News papers, magazines and doctors.
Q: What is the advertisement budget of the company?
A: It is preplanned by the start of financial year. It is kept secret
by the company.
Q: Who are the sponsors of the company?
A: Nestle does not have any sponsors.
Question and answer
56.
Q: Does Nestle have any brand ambassador?
A: No, Nestle has no brand ambassador.
Q: What is the share of promotion in overall project?
A: It varies every year. Usually it is 40% of the product.
PROMOTION (4P’s)
57.
58. Marketing Strategies
The Strategic plan provides the company’s overall mission
and objective to achieve company’s views. Through market
segmentation, targeting and positioning the company takes
decisions which customers it will provide and how.
59. Basic Strategy of Nestlé in Pakistan
That’s why they are doing their activities in main cities of
Pakistan. They want to put babies and children healthy and
ensure their sufficient nutrition. They also target new age
generation to build a strong relationship by providing various
eatable products. Nestlé ensures there is no compromise on
quality, no matter how much the cost is.
60. Market Segmentation
“Divide a market into smaller groups with distinct needs, characteristics or
behaviors that might require separate marketing strategies or mixes “
61. Market Segmentation(Cont…)
Bases for Segmentation:
Users markets can be divided on the basis of
these customer characteristics.
1. Geographically
2. Demographically
3. Psychographically
4. Behaviorally
62. Geographic segmentation
“Divide a market into different geographical units such as
nations,states,regions,countries,cities or neighborhoods”
Nestlé Pakistan segmented its market for Nescafe Ice
depends on the geographic weather: warm hot and cold.
63. Demographic segmentation
“Divide the market into groups based on variables such
as age ,gender, family
size,income,occupation,education,religion, race, generation
and nationality”
64. Demographic
segmentation(cont…)
Nestlé segmented market area for its main products based on the
generation. For the products Cerelac, Lectogen, Koko Krunch, Nido,
Nestlé divided the market area segment for new born baby and
children of different ages.
Nido
Cerelac
Nesquick, Koko Krunch
Lactogen
65. Psychographic segmentation
“Divides buyer into different groups based on social class ,
lifestyle, or personality characteristics”
Nestlé Pakistan provides KIT KAT these people who
really want to taste and enjoy chocolate. Nestlé Nescafe
3 in 1 is for specially those users and customers who are
really engaged in activity and do not have more time.
66. Behavioral segmentation
“Divides buyer into groups based on their knowledge, attitude, or
response to product”
Based on benefits Nestlé Pakistan segmented their market in an
efficient way. So they make available Cerelac for those customers
who want more profit from the product. Cerelac includes a high
nutrition for baby’s whose age is less than 1 year. Two very
important things rice and milk remain added in cerelac
68. Target marketing:
In this case, we found out Nestle focuses on
urban areas rather than rural areas. The
consumption of Nestle products is often in
cities as compared to villages. This may be
due to income and educational level.
69. Target marketing:
Nestle distributes their target market because of
having unique requirements and wants. Nestle
Pakistan selected their target market into two market
coverage policy:
1) Differentiated marketing
2) Concentrated marketing
70. Target marketing:
Differentiated marketing:
Nestle choose the differentiated marketing. He
provides different product for many segments based on
different ages, occupation, season and climate of Pakistan.
For example:
Nescafe 3 in 1
Koko Krunch, Nesquick
Nescafe Ice
71. Target marketing:
Concentrated marketing:
Through concentrated marketing, Nestlé earned
a strong market position because of its very good
knowledge of consumer requirement.
For example:
Nestlé offers nutritious milk powder. Lectogen 1
for babies whose age is less than 7 months and lectogen 3
for babies whose age is not more than 12month. It also make
available baby nutrition cerelac for baby more than 12
months.
72. Target marketing(cont….)
For segmentation by income level
Nestle has been targeting on those consumer who earn middle income
and high income. People will purchase healthy and nutritious food and
beverages when they have enough monetary resources to back up them.
73. Target marketing(cont….)
For segmentation by educational level
Nestle tends to pay more attention to those consumers who has an
education background. They will be more concern of their health and they
will do more to maintain it.
74. Target marketing(cont….)
Form personality segmentation
Nestle is targeting consumers who are more outgoing and outdoorsy. It is
because they require more energy and nutrition that they have lost during
their activities. By adapting nutritional input to physical needs, they can get
the most from their body
75. Target marketing(cont….)
From the social class and lifestyle segments
Nestle is targeting consumers who are belong to the higher social classes.
They have high purchasing power so that they can afford more luxuries
such as Nestle’s products
76. POSITIONING
“POSITIONING REFERS TO THE PLACE AN OFFERING
OCCUPIES IN CONSUMER’S MINDS ON IMPORTANT
ATTRIBUTES RELATIVES TO COMPETITIVE PRODUCTS.’’
77. DIFFERENTIATION
Distinguishing a product or service from others,
to make it more attractive to a particular target
market. Nestle uses the following techniques:
Market differentiation
Product differentiation
Channel differentiation
Image differentiation
People differentiation
Service differentiation
78. MARKET DIFFERENTIATION
provides different product for many segments based on different
ages, occupation, season and climate of Pakistan.
85. SWOT ANALYSIS
SWOT stands for Strengths, Weaknesses, Opportunities and
Threats. This evaluates the external and internal environment
affecting the company. The internal components of the company are
explored through the Strength and Weakness aspect, while the
external components are summarized through the Opportunities and
Threats aspect.
86. STRENGTHS
Let’s start with the first step to SWOT analysis of Nestle, which is
determining the brand’s strengths:
Its annual earnings are more than $1 billion dollars from its 29
operating brands and with 8000 products under the belt, so its not
easy for any corporation to compete against nestle.
Nestle provides quality products for the sake of their customer
satisfaction.
The multinational company is successfully operating in more than
100 countries and has an unmatchable distribution channel around
the world.
87. STRENGTHS
To maintain its leading position in the market, nestle has not only
been forming partnerships with other leading companies, but is also
acquiring several others, resulting in remarkable growth.
Nestle is a reputable brand and is well-known almost everywhere ,
as its products are used by millions of people each day.
Nestle has qualified workforce, skilled labor, provides large number
of offerings and friendly environment.
88. STRENGTHS
Nestle has one of the most advanced R&D capabilities through
which they introduce new products every year giving the brand a
huge advantage over its competitors. Nestle invested more than $2
billion in R&D in 2011.
It is a large scale organization, with abundant funds and has the
capability of acquiring weaker firms by throwing them out of
competition.
89. WEAKNESSES
The next step to SWOT analysis of Nestle is its weaknesses:
Perhaps the biggest weakness is their inability to provide
consistency in the quality of their food products, as Nestle
often has to call in many products due to poor supplies or
contamination, hurting the image of the company.
Nestle has faced a lot of criticism on a variety of issues, such
as the horsemeat scandal and child labor, which it has not been
able to avert.
90. WEAKNESSES
The company has announced and is involved in many programs that
aim to make company more eco-friendly and improving the working
conditions of its suppliers. Still, Nestlé receives a lot criticism over
the effectiveness of its programs.
It is a main weakness of MilkPak that there are different companies
of milk but the name of nestle MilkPak is always stand in the last
because of low advertising and marketing opportunities.
91. WEAKNESSES
Due to the advanced technologies and a long list of formalities,
Nestle has to bear a lot of cost (upto 40% more than its local
competitors).
Feasibility of new products needs to be analyzed, e.g. Nestea was
launched some years back but it failed because no customer demand
for it existed.
92. OPPORTUNITIES
Starting with the externals to SWOT analysis of
Nestle, let’s take a look at the opportunities the
company has:
The trend of buying and consuming only healthy
food products is a major shift in consumer tastes
and opens up an immense market for companies.
Currently, Nestlé tries to introduce more healthy
food products in response to the trend.
Many new startups are forming and introducing
new products for well-being or revolutionizing the
ways those products are made. Startups are cheap
and can easily be acquired. Nestlé is focusing on
providing more well-being products and this is a
great opportunity to expand its portfolio.
93. OPPORTUNITIES
Nestle is already engaged in partnerships with a number of major
companies, such as Coca-Cola, and several others, opening doors of
opportunities for the company.
There are substantial growth opportunities considering the average
yield of Pakistani animals at only 1,100 liters/annum as compared to
6,000 liters/annum for animals in Europe and USA.
94. THREATS
And finally, the final part to completing SWOT analysis of Nestle is the
threats:
The brand’s irresponsibility to run thorough quality assurance on its
products resulted in providing contaminated food and other products
on the market, which can hurt the reputation of the company and
lead to losses.
Nestle is the leading supplier of chocolate and cocoa products. The
increasing trend towards healthy eating will result in major declines
in demand.
Inflation is getting higher and higher so the purchasing power of the
people is decreasing day by day.
95. THREATS
Economic slowdown can reduce demand. Two main competitors
Haleeb and Olpers are main threat for MilkPak especially the Olpers
is growing very fast.
The growing number of supermarkets and other retailers are
introducing their own label products that cost less and can easily
compete with Nestlé’s product portfolio.
The demand for raw food is expected to increase as population and
economy grows. As a result, Nestle will have to face higher costs
and tighter margins.
96. Conclusion
So, after properly going through this SWOT analysis, we
have come to this conclusion that Nestle, without a doubt
is one of the most successful food brands out there.
However, they can maximize their potential by dealing
with the criticisms that have become synonymous with the
brand itself.
98. Competitor analysis.
Competitor analysis in marketing and strategic management, is an
assessment of the strengths and weaknesses of current and potential
competitors. The analysis provides both an offensive and defensive
strategic context to identify opportunities and threats.
99. Primary activities
Competitor analysis has two primary activities:
1. Obtaining information about important competitors.
2. Using this information to predict competitor behavior.
100. Purposes of Competitor Analysis
Purpose:
Identify top competition
Determine strengths/weaknesses of competition
Develop strategies based on analysis to increase success
101. Competitor analysis framework
Michael porter presented a framework for analyzing competitors. This framework is
based on the following four key aspects of a competitor.
Competitors objectives
Competitors assumptions
Competitors strategy
Competitors capabilities
102.
103. Objectives Assumptions
Competitor’s Objectives & Assumptions
Growth rate
Market share
Technology
Finance
Organizational Structure
Past experience with a product
Industry Trends
Regional Factors
104. Strategies Capabilities & Resources
Competitor’s Strategies,
Capabilities & Resources
What is the competitor currently
doing?
Number of workers
Current products and services
Location of company
Type of customers
Advertising or marketing campaigns
What is the competitor
capable of?
What is it not capable of?
105. Competitor analysis of Nestle
Competitor of Nestle in water industry
Kenley
Aquafina
Sufi
Gourmet
106. Analysis of Aquafina Water
Weakness
less Taste
Also removes good bacteria that
has to be added afterwards
No presence in rural areas
• Strength
Brand name
Excellent
distribution and
availability
Environment
friendly plastic
bottle packaging
cheaper
107. Competitors analysis of Nestle
Competitors of Nestle in milk industry
Haleeb Ltd.
Engro food Ltd.
Shezan Ltd.
108. Analysis of Engro Food Ltd.
Weakness
Packaging
Huge costs of Milk
collections and
distribution
Narrow brand
portfolio
• Strength
Personal relations
with farmers
Positive response
from customers
Strong customer&
product research
good reputation