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Organizational Change and its 
approaches 
Aamir Ansari 
Ahmad Atif Abdullah
Organizational change is both the process in which an 
organization changes its structure, strategies, operational 
methods, technologies, or organizational culture to affect 
change within the organization and the effects of these 
changes on the organization. 
Organizational Change
Why do managers need Organizational 
Change?
• Nature of the Workforce 
• Greater diversity 
• Technology 
• Faster, cheaper, more mobile 
• Economic Shocks 
• Mortgage meltdown 
• Competition 
• Global marketplace 
• Social Trends 
• Baby boom retirements 
• World Politics 
• Iraq War and the opening of China 
Forces for Change
• Change 
• Making things different 
• Planned Change 
• Activities that are proactive and purposeful: an intentional, goal-oriented 
activity 
• Goals of Planned Change 
• Improving the ability of the organization to adapt to changes in 
its environment 
• Changing employee behavior 
• Change Agents 
• Persons who act as catalysts and assume the responsibility for 
managing change activities 
Planned Change
Resistance to change appears to be a natural and positive state 
Forms of Resistance to Change: 
• Overt and Immediate 
• Voicing complaints, engaging in job actions 
• Implicit and Deferred 
• Loss of employee loyalty and motivation, increased 
errors or mistakes, increased absenteeism 
• Deferred resistance clouds the link between source and 
reaction 
Resistance to Change
• Individual 
• Habit, security, economic factors, fear of the unknown, and 
selective information processing 
• Organizational 
• Structural inertia, limited focus of change, group inertia, threat to 
expertise, threat to established power relationships and resource 
allocations 
Sources of Resistance to Change
• Education and Communication 
• Show those affected the logic behind the change 
• Participation 
• Participation in the decision process lessens resistance 
• Building Support and Commitment 
• Counseling, therapy, or new-skills training 
• Implementing Change Fairly 
• Be consistent and procedurally fair 
• Manipulation and Cooptation 
• “Spinning” the message to gain cooperation 
• Selecting people who accept change 
• Hire people who enjoy change in the first place 
• Coercion 
• Direct threats and force 
Tactics for Overcoming Resistance to Change
• Impetus for change is likely to come from outside change agents, 
new employees, or managers outside the main power structure. 
• Internal change agents are most threatened by their loss of status in 
the organization. 
• Long-time power holders tend to implement incremental but not 
radical change. 
• The outcomes of power struggles in the organization will determine 
the speed and quality of change. 
The Politics of Change
• Unfreezing 
• Change efforts to overcome the pressures of both individual 
resistance and group conformity 
• Movement 
• Make the changes 
• Refreezing 
• Stabilizing a change intervention by balancing driving and 
restraining forces 
Lewin’s Three-Step Change Model
• Driving Forces 
• Forces that direct behavior away from the status quo 
• Restraining Forces 
• Forces that hinder movement from the existing equilibrium 
Lewin: Unfreezing the Status Quo
• Builds from Lewin’s Model 
• To implement change: 
1. Establish a sense of urgency 
2. Form a coalition 
3. Create a new vision 
4. Communicate the vision 
5. Empower others by removing barriers 
6. Create and reward short-term “wins” 
7. Consolidate, reassess, and adjust 
8. Reinforce the changes 
Kotter’s Eight-Step Plan 
Unfreezing 
Movement 
Refreezing
A change process based on systematic collection of data and then 
selection of a change action based on what the analyzed data 
indicates 
• Process steps: 
1. Diagnosis 
2. Analysis 
3. Feedback 
4. Action 
5. Evaluation 
• Action research benefits: 
• Problem-focused rather than solution-centered 
• Heavy employee involvement reduces resistance to change 
Action Research
• Organizational Development (OD) 
• A collection of planned interventions, built on humanistic-democratic 
values, that seeks to improve organizational 
effectiveness and employee well-being 
• OD Values 
• Respect for people 
• Trust and support 
• Power equalization 
• Confrontation 
• Participation 
Organizational Development
1. Sensitivity Training 
• Training groups (T-groups) that seek to change behavior through 
unstructured group interaction 
• Provides increased awareness of others and self 
• Increases empathy with others, listening skills, openness, and 
tolerance for others 
2. Survey Feedback Approach 
• The use of questionnaires to identify discrepancies among 
member perceptions; discussion follows and remedies are 
suggested 
3. Process Consultation (PC) 
• A consultant gives a client insights into what is going on around 
the client, within the client, and between the client and other 
people; identifies processes that need improvement. 
Six Organizational Development Techniques
4. Team Building 
• High interaction among team members to increase trust and 
openness 
5. Intergroup Development 
• OD efforts to change the attitudes, stereotypes, and perceptions 
that groups have of each other 
6. Appreciative Inquiry 
• Seeks to identify the unique qualities and special strengths of an 
organization, which can then be built on to improve performance 
• Discovery: Recalling the strengths of the organization 
• Dreaming: Speculation on the future of the organization 
• Design: Finding a common vision 
• Destiny: Deciding how to fulfill the dream 
Six Organizational Development Techniques 
(Continued)
1. Stimulating a Culture of Innovation 
• Innovation: a new idea applied to initiating or improving a 
product, process, or service 
• Sources of Innovation: 
• Structural variables: organic structures 
• Long-tenured management 
• Slack resources 
• Inter unit communication 
• Idea Champions: Individuals who actively promote the 
innovation 
Creating a Culture for Change: Innovation
2. Learning Organization 
• An organization that has developed the continuous capacity to 
adapt and change 
• Learning Types 
• Single-Loop: errors are corrected using past routines 
• Double-Loop: errors are corrected by modifying routines 
• Characteristics 
• Holds a shared vision 
• Discards old ways of thinking 
• Views organization as system of relationships 
• Communicates openly 
• Works together to achieve shared vision 
Creating a Culture for Change: Learning
• Overcomes traditional organization problems: 
• Fragmentation 
• Competition 
• Reactiveness 
• Manage Learning by: 
• Establishing a strategy 
• Redesigning the organization’s structure 
• Flatten structure and increase cross-functional activities 
• Reshaping the organization’s culture 
• Reward risk-taking and intelligent mistakes 
Creating a Learning Organization
Thank you…..

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Organizational change and its approaches

  • 1. Organizational Change and its approaches Aamir Ansari Ahmad Atif Abdullah
  • 2. Organizational change is both the process in which an organization changes its structure, strategies, operational methods, technologies, or organizational culture to affect change within the organization and the effects of these changes on the organization. Organizational Change
  • 3. Why do managers need Organizational Change?
  • 4. • Nature of the Workforce • Greater diversity • Technology • Faster, cheaper, more mobile • Economic Shocks • Mortgage meltdown • Competition • Global marketplace • Social Trends • Baby boom retirements • World Politics • Iraq War and the opening of China Forces for Change
  • 5. • Change • Making things different • Planned Change • Activities that are proactive and purposeful: an intentional, goal-oriented activity • Goals of Planned Change • Improving the ability of the organization to adapt to changes in its environment • Changing employee behavior • Change Agents • Persons who act as catalysts and assume the responsibility for managing change activities Planned Change
  • 6. Resistance to change appears to be a natural and positive state Forms of Resistance to Change: • Overt and Immediate • Voicing complaints, engaging in job actions • Implicit and Deferred • Loss of employee loyalty and motivation, increased errors or mistakes, increased absenteeism • Deferred resistance clouds the link between source and reaction Resistance to Change
  • 7. • Individual • Habit, security, economic factors, fear of the unknown, and selective information processing • Organizational • Structural inertia, limited focus of change, group inertia, threat to expertise, threat to established power relationships and resource allocations Sources of Resistance to Change
  • 8. • Education and Communication • Show those affected the logic behind the change • Participation • Participation in the decision process lessens resistance • Building Support and Commitment • Counseling, therapy, or new-skills training • Implementing Change Fairly • Be consistent and procedurally fair • Manipulation and Cooptation • “Spinning” the message to gain cooperation • Selecting people who accept change • Hire people who enjoy change in the first place • Coercion • Direct threats and force Tactics for Overcoming Resistance to Change
  • 9. • Impetus for change is likely to come from outside change agents, new employees, or managers outside the main power structure. • Internal change agents are most threatened by their loss of status in the organization. • Long-time power holders tend to implement incremental but not radical change. • The outcomes of power struggles in the organization will determine the speed and quality of change. The Politics of Change
  • 10. • Unfreezing • Change efforts to overcome the pressures of both individual resistance and group conformity • Movement • Make the changes • Refreezing • Stabilizing a change intervention by balancing driving and restraining forces Lewin’s Three-Step Change Model
  • 11. • Driving Forces • Forces that direct behavior away from the status quo • Restraining Forces • Forces that hinder movement from the existing equilibrium Lewin: Unfreezing the Status Quo
  • 12. • Builds from Lewin’s Model • To implement change: 1. Establish a sense of urgency 2. Form a coalition 3. Create a new vision 4. Communicate the vision 5. Empower others by removing barriers 6. Create and reward short-term “wins” 7. Consolidate, reassess, and adjust 8. Reinforce the changes Kotter’s Eight-Step Plan Unfreezing Movement Refreezing
  • 13. A change process based on systematic collection of data and then selection of a change action based on what the analyzed data indicates • Process steps: 1. Diagnosis 2. Analysis 3. Feedback 4. Action 5. Evaluation • Action research benefits: • Problem-focused rather than solution-centered • Heavy employee involvement reduces resistance to change Action Research
  • 14. • Organizational Development (OD) • A collection of planned interventions, built on humanistic-democratic values, that seeks to improve organizational effectiveness and employee well-being • OD Values • Respect for people • Trust and support • Power equalization • Confrontation • Participation Organizational Development
  • 15. 1. Sensitivity Training • Training groups (T-groups) that seek to change behavior through unstructured group interaction • Provides increased awareness of others and self • Increases empathy with others, listening skills, openness, and tolerance for others 2. Survey Feedback Approach • The use of questionnaires to identify discrepancies among member perceptions; discussion follows and remedies are suggested 3. Process Consultation (PC) • A consultant gives a client insights into what is going on around the client, within the client, and between the client and other people; identifies processes that need improvement. Six Organizational Development Techniques
  • 16. 4. Team Building • High interaction among team members to increase trust and openness 5. Intergroup Development • OD efforts to change the attitudes, stereotypes, and perceptions that groups have of each other 6. Appreciative Inquiry • Seeks to identify the unique qualities and special strengths of an organization, which can then be built on to improve performance • Discovery: Recalling the strengths of the organization • Dreaming: Speculation on the future of the organization • Design: Finding a common vision • Destiny: Deciding how to fulfill the dream Six Organizational Development Techniques (Continued)
  • 17. 1. Stimulating a Culture of Innovation • Innovation: a new idea applied to initiating or improving a product, process, or service • Sources of Innovation: • Structural variables: organic structures • Long-tenured management • Slack resources • Inter unit communication • Idea Champions: Individuals who actively promote the innovation Creating a Culture for Change: Innovation
  • 18. 2. Learning Organization • An organization that has developed the continuous capacity to adapt and change • Learning Types • Single-Loop: errors are corrected using past routines • Double-Loop: errors are corrected by modifying routines • Characteristics • Holds a shared vision • Discards old ways of thinking • Views organization as system of relationships • Communicates openly • Works together to achieve shared vision Creating a Culture for Change: Learning
  • 19. • Overcomes traditional organization problems: • Fragmentation • Competition • Reactiveness • Manage Learning by: • Establishing a strategy • Redesigning the organization’s structure • Flatten structure and increase cross-functional activities • Reshaping the organization’s culture • Reward risk-taking and intelligent mistakes Creating a Learning Organization