The document discusses the use of media technologies in the construction, research/planning, and evaluation stages of a billboard poster project. In construction, Adobe Photoshop CS6 was used extensively to edit and design the poster, including adding text and drop shadows. Photoshop allowed for easy updating of designs based on focus group feedback. For research and planning, social networking and the internet were used to find example billboard images since the author was in a small town without billboards. PowerPoint was used to analyze the examples clearly with annotations. In evaluation, Photoshop was again used for edits based on feedback. Presentation software like Prezi was used to create evaluations that could be embedded

1. Billboard Poster Evaluation
Question:
HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND
RESEARCH,PLANNNING AND EVALUATION STAGES?

2. Construction
In the construction phase, many media technologies were used to produce the billboard poster. Adobe Photoshop
CS6 was the most used by far due to the editing capabilities such as the creating of text and the drop shadow effect
used for the final design which has become one of the best features of the billboard poster due to the effect it
causes. Photoshop is the foundation of all editing and I feel my skills have improved with the software considerably
seen AS levels. Before with the music magazine, I could not create any drop shadow effect at all with any object on
the screen but now as a media student I have progressed and now able to create such effects that contribute some
great features to a media product just like the billboard poster. Adobe Photoshop was also used to continually
update and improve the designs created, the improvements suggested by the focus group could immediately be
woven into the design. Adobe Photoshop was key to production of the billboard poster remaining on schedule
because any other program wouldn’t of allowed such easy editing and would caused to repeat every construction
phase and more to be able to create the improved designs for the focus group.

3. Research and Planning
Research and planning had many technologies of different media types involved to be able to analyse certain billboards
and plan the billboard poster construction. The internet was sued through media technology such as social networking to
obtain images of billboards that others have posted so that I was able to gain a visual of billboards. I live in a small, town
with no billboards and travel wasn’t an option but thanks to social networking and other internet based sites I was able to
obtain many billboards to analyse which wouldn’t of been possible otherwise.
PowerPoint , a presentation software, was sued to be able to analyse the billboard effectively and clearly because no other
technology such as Glogster would be able to clearly p[resent a billboard and allow annotation to be added easily. Other
technologies could have been used but PowerPoint and how text boxes could be added easily and positioned with ease
can be done any other technology.
PowerPoint and social networking was key in researching and planning my own billboard poster because due to travel
restrictions and the restriction of other software and technologies, the research and planning phase would not of been
possible. Overall, these technologies were used to gather examples then edit with tolls to be able to clearly analyse these
examples so that anybody else would be able to gather the same knowledge with no confusion.

4. Evaluation Stages
When evaluating the media product created, the technologies used was Adobe Photoshop CS6 once more
because the ease of editing provided by the technology is unmatched by any other program. The software was
used to create any changes to the product after being evaluated by the focus group.
The other evaluations produced such as this one were created through the use of presentation technologies
found on the internet such bas Prezi. This because the level of compatibility and editing provided by the
technology is amazing, the presentations can be embed to the blog which allows viewers to easily view the
presentation directly from my blog rather than following a link.
In the evaluation stages, the technologies used were mainly to provided ease for both me and the audience
because a technology ease to embed and edit is great because it means I was able to create a clear presentation
them embed for the audiences ease in my own blog. Other technologies would not of been able to embed the
presentations effectively in my own blog thus creating frustration and hassle for the audience.